Saladin
Saladin is a Vietnamese digital insurance brokerage that aggregates products from 15 carriers and distributes them to nearly 1 million consumers via its app, a 15,000+ agent network, and embedded partnerships with ZaloPay, Ahamove, Vexere, Shopee, and VinID.
- Company typePrivate
- Founded2022
- HeadquartersHo Chi Minh City, Vietnam
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Saladin does
Saladin is a Vietnamese digital insurance brokerage that operates a multi-channel platform aggregating products from 15 insurance carriers for distribution to individual consumers, SMEs, and corporate employers in Vietnam. The platform covers motor (car and motorcycle TNDS plus voluntary comprehensive), health (comprehensive health, children's health, cancer/critical illness, and an exclusive maternity product 'Bên Mẹ, Bên Bé' co-developed with Bảo Minh), personal accident, private home, business fire and explosion, employee benefits, and embedded micro-products such as goods-in-transit (via Ahamove), payer protection (via ZaloPay), and trip protection (via Vexere). Customers access the platform via web, mobile app, a 15,000+ agent field network, and a CTV (collaborator/agent) program at pro.saladin.vn, with policy issuance, electronic certificates, and claims submission handled digitally end-to-end.
The underlying technology is a digital brokerage and policy administration stack with API-level integrations to carriers and embedded-distribution partners, supporting instant e-certificate issuance and online claims tracking. Saladin earns revenue through brokerage commissions on a per-transaction basis from the carriers whose products it distributes, with pricing that spans annual subscriptions for individual lines, usage-based fees for embedded products (e.g., 1,000 VND per Ahamove delivery), and quote-based enterprise pricing for group health and fire policies. The company is privately held, founded in 2022, headquartered in Ho Chi Minh City with additional offices in Hanoi, employs 101–250 people, and serves nearly one million customers. It is backed by Monk's Hill Ventures (lead, Pre-Series A 2023) and SBI Ven Capital (lead, Series A December 2025), with Peak XV Partners, ICMG, Kyobo Securities, and NTUitive participating in the Series A. The Series A capital is allocated to expand the product portfolio beyond non-life insurance into life and health protection and to invest in AI-driven customer experience.
Saladin firmographics
Firmographics- Name
- Saladin
- Legal name
- Công Ty TNHH Tư Vấn Và Công Nghệ 10x
- Website
- https://saladin.vn
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Saladin is a Vietnamese digital insurance brokerage that aggregates products from 15 carriers and distributes them to nearly 1 million consumers via its app, a 15,000+ agent network, and embedded partnerships with ZaloPay, Ahamove, Vexere, Shopee, and VinID.
- Ownership category
- akta.pro rank
Saladin industry classification
Industry- Product category
- Digital Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Package / Business Owners Policies (BOP) (FSAJAMAG)
- akta.pro secondary industries
- Technology / IT Services BOP (FSAJAFAK), Fraud Detection, Risk Scoring & KYC for Travel Protection (THALALAM)
Keywords
Where Saladin is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices5 records
Markets served
Saladin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance brokerage commissions: Saladin earns commission fees from insurance providers for each policy sold through its digital platform. As an independent digital insurance broker, the company acts as an intermediary between customers and insurance companies, earning revenue on a per-transaction basis. The company serves nearly one million customers and distributes products from 15 insurers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Personal accident insurance: two plans — Cơ bản (Basic) and Nâng cao (Enhanced) |
| One time/ perpetual license | Annual | Motorcycle TNDS (compulsory third-party liability) insurance |
| One time/ perpetual license | Annual | Car TNDS (compulsory third-party liability) insurance |
| Subscription | Annual | Employee health insurance — customizable enterprise packages |
| Subscription | Annual | Comprehensive health insurance — multi-provider plans |
| Subscription | Annual | Cancer and critical illness insurance — coverage up to 1 billion VND |
| Subscription | Annual | Private home insurance — three coverage categories |
| Subscription | Annual | Compulsory fire and explosion insurance with all-risk extensions |
| Usage-based | Pay-as-you-go | Goods-in-transit / delivery protection insurance — Ahamove embedded product |
| Usage-based | Pay-as-you-go | Payer protection insurance — ZaloPay embedded product |
| Subscription | Annual | International travel insurance — per-trip and annual plans |
| Subscription | Annual | Exclusive maternity insurance 'Bên Mẹ, Bên Bé' — 6 plan tiers |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels6 records
Saladin product offering
Product offeringCore offering
Saladin operates an independent digital insurance brokerage platform in Vietnam that aggregates policies from 15 insurance providers and distributes them to consumers through its website and mobile app, a network of 15,000+ agents, and embedded partnerships with platforms such as ZaloPay, Shopee, Vexere, and Ahamove. The company sells motor, health, travel, personal accident, home, maternity, cancer/critical illness, and B2B group insurance products, earning commissions from insurers on each policy sold and offering instant electronic certificate issuance and online claims processing.
Product overview
Saladin operates Vietnam's leading independent digital insurance brokerage platform, offering a comprehensive portfolio of 15 insurance products across motor vehicle (car and motorcycle), health (comprehensive health, pregnancy, children's health, cancer and critical illness), property (private home, fire and explosion), personal accident, and B2B (employee health, fire insurance) lines. The platform is accessible via web, mobile app, and a network of over 15,000 agents. Saladin also pioneered an embedded insurance (Bancassurance 2.0) distribution model through strategic platform integrations with Ahamove (Delivery Protection), ZaloPay (Payer Protection), and Vexere (Trip Protection). The company partnered with 15 insurers as of late 2024, serving nearly 1 million customers. The Series A funding in December 2024 is being used to expand into life insurance and health protection offerings, and to invest in AI-driven digital customer experience improvements.
Differentiator
Problem solved
Functional benefit
Brands
- Saladin Pro: A partner/agent program enabling individuals to become insurance sales agents for Saladin.
- Saladin Xtra
Products and services
- International Travel Insurance (Du lịch quốc tế)
Quantifiable outcome
- Nearly 1 million customers served through the digital platform
- +3 more outcomes
Companies that use Saladin
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Saladin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Saladin partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- Bảo Việt Insurance (Tổng Công Ty Bảo Hiểm Bảo Việt)coreBảo Việt is one of Vietnam's largest state-owned insurance companies and serves as a key product development and distribution partner for Saladin. The partnership covers multiple insurance lines including travel, home, delivery protection, and payer protection insurance. Saladin and Bảo Việt share user insights to co-create innovative insurance products suited for the Vietnamese market.
- Bảo Minh InsurancecoreBảo Minh Insurance partnered with Saladin to develop and exclusively distribute the 'Bên Mẹ, Bên Bé' maternity insurance product — the first exclusive maternity insurance on Saladin's platform. This partnership combines Bảo Minh's 30 years of insurance expertise with Saladin's digital distribution capabilities.
- ZaloPaycoreZaloPay embeds Saladin's insurance products — including Payer Protection (Bảo hiểm Người thanh toán) and bill payment protection — within its super-app, enabling millions of ZaloPay users to purchase coverage during payment transactions. Claims can be filed directly through the ZaloPay app with Saladin handling processing.
- AhamovecoreAhamove, Vietnam's leading delivery platform, integrates Saladin's goods-in-transit insurance (Delivery Protection / Bảo hiểm Hàng hoá Vận chuyển) through its app's 'Declare goods value' feature. The insurance protects customers against loss and damage during delivery, with claims filed through Saladin's system. Ahamove's customers include both senders (who buy the protection) and the platform itself.
- VexeremajorVexere, Vietnam's major online travel and transportation booking platform, distributes Saladin's trip protection insurance (Bảo hiểm Chuyến đi) alongside bus, flight, and travel bookings. The partnership was launched in March 2023 and provides travelers with optional accident coverage integrated into the booking flow.
- Shopee VietnammajorShopee, Vietnam's leading e-commerce platform, distributes Saladin's insurance products on its marketplace, enabling sellers and buyers to purchase coverage during the online shopping journey. The partnership extends Saladin's reach into the large Vietnamese online shopping population.
- VinIDmajorVinID's super-app embeds Saladin insurance products, providing distribution to VinID's user base in Vietnam. The partnership enables insurance distribution within a lifestyle and loyalty ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Saladin competitors and assessment
Company assessmentDirect peers
- Igloo: Singapore-headquartered insurtech operating across Southeast Asia with a focus on embedded insurance distribution through partner platforms. Most directly comparable to Saladin's embedded insurance motion and multi-product marketplace model.
- Qoala: Indonesia-based insurtech specializing in embedded insurance distribution through partnerships with e-commerce, logistics, and fintech platforms. Closely parallels Saladin's Ahamove- and Shopee-style embedded play.
- PasarPolis: Indonesian insurtech focused on microinsurance and embedded insurance products for the mass market. Comparable to Saladin in targeting underpenetrated consumer segments via digital-first distribution.
- Lifepal: Indonesian insurance aggregator and broker marketplace offering multi-carrier comparison. Closely comparable to Saladin's digital brokerage model and multi-product aggregation across life, health, motor, and property lines.
- bolttech: Singapore-based insurtech operating a global insurance exchange and embedded distribution platform across multiple Asian markets. Comparable in scale ambition and embedded/white-label distribution strategy.
Broad incumbents
- Bảo Việt Insurance: Vietnam's largest state-owned insurer and one of Saladin's most strategic partners. Compares as a broad incumbent with a full multi-line portfolio against which Saladin competes on digital UX and embedded distribution.
- PVI Insurance: One of Vietnam's leading non-life insurers, also a Saladin distribution partner. Comparable as a broad incumbent in motor and property insurance, but distributes primarily through traditional agent channels.
- AIA Vietnam: Major life and health insurer in Vietnam with growing digital distribution. Compares as a broad incumbent that Saladin may increasingly compete with as it expands into life and health following the Series A.
- Singlife: Singapore-based digital life and health insurer with embedded distribution through regional partners. Comparable as a digital-first insurance incumbent in Southeast Asia with strong embedded DNA.
- Prudential Vietnam: One of Vietnam's largest life insurers with a bancassurance-led distribution model. Comparable as a broad incumbent competing for the same life insurance segment that Saladin is now entering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Saladin social profiles
Digital presenceSaladin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saladin leadership team
Management profileNumber of profiles
Profiles1 record
Saladin funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saladin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saladin
What does Saladin do?
Saladin operates an independent digital insurance brokerage platform in Vietnam that aggregates policies from 15 insurance providers and distributes them to consumers through its website and mobile app, a network of 15,000+ agents, and embedded partnerships with platforms such as ZaloPay, Shopee, Vexere, and Ahamove. The company sells motor, health, travel, personal accident, home, maternity, cancer/critical illness, and B2B group insurance products, earning commissions from insurers on each policy sold and offering instant electronic certificate issuance and online claims processing.
Is Saladin a public or private company?
Saladin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Saladin founded?
Saladin was founded in 2022. It employs 101 to 250 people.
Where is Saladin based?
Saladin is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Saladin make money?
One revenue line is on record: insurance brokerage commissions.
Who are Saladin's main competitors?
Direct peers on record are Igloo, Qoala, PasarPolis, Lifepal and bolttech. Broad incumbents are Bảo Việt Insurance, PVI Insurance, AIA Vietnam, Singlife and Prudential Vietnam.
Does Saladin have an API?
No public API is recorded for Saladin.
What industry is Saladin in?
Saladin's product category is Digital Insurance Brokerage. Its primary akta.pro industry code is FSAJAMAG, Commercial Package / Business Owners Policies (BOP), with a secondary code of FSAJAFAK, Technology / IT Services BOP. Its NAICS code is 5242 and its SIC code is 6411.