New Id
NEW ID Co., Ltd. is a Seoul-based entertainment technology company operating 400+ global FAST channels and providing AI-powered post-production, CTV app distribution, and car infotainment solutions for Korean content providers, automotive OEMs (Hyundai, BMW), and major CTV platforms.
- Company typePrivate
- Founded2020
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2B
- OfferingServices
What New Id does
NEW ID Co., Ltd. is a Seoul-based entertainment technology company founded in 2019-2020 that operates as a global K-content FAST (Free Ad-Supported Streaming TV) channel publisher and AI post-production provider. The company manages over 400 FAST channels worldwide with 25 million monthly hours of viewing and 72 billion+ annual global ad impressions, distributing Korean content across major CTV platforms including Samsung TV Plus, LG Channels, Roku, Pluto TV, Amazon Freevee, VIZIO SmartCast, TCLtv+, Sling TV, Rakuten TV, and Titan OS. The company claims approximately 90% market share of the global K-FAST market and reports a presence across 232 countries through its BIGC partnership. Headquartered in Gangnam-gu, Seoul, the company operates as NEW ID Co., Ltd., the legal entity, with wholly-owned subsidiary 39 Degrees C Inc. acquired in February 2023.
The company's core product portfolio spans six product lines: (1) FAST/AVOD Channel Publishing services that handle end-to-end distribution including channel brand development, content scheduling, encoding/transcoding, metadata preparation, platform targeting, deal negotiation, and programmatic advertising management through 100+ global channels and 80+ Korean channels; (2) AI Post Production solutions including DUBBLE (AI dubbing powered by exclusive FAST data and emotional fabric modeling), graphic removal/inpainting (notably applied to restoring Youn Yuh-Jung's debut film 'Woman of Fire'), video upscaling via Supernova technology (SD to FHD, HD to 2K/4K/8K), and music and effects separation; (3) Playout+, a content management system enabling new channel launch in approximately one month; (4) BINGE Korea, a CTV application providing Korean TV content on Roku and VIZIO SmartCast; (5) Car Infotainment solutions including the proprietary Hyundai TV Plus platform (launched 2025 with 19 curated channels for taxi drivers) and BMW integration through DTS AutoStage video service via TiVo/Xperi; and (6) Demand+ for global advertising operations including shoppable ads capability. The company holds a pending patent application for live streaming core technology filed in 2021.
Revenue is generated through multiple streams including advertising revenue from FAST/AVOD channels, B2B channel publishing managed services for content providers, AI post-production professional services, automotive OEM content licensing, and CTV application development, with multi-year enterprise contracts and quote-based custom pricing. The go-to-market motion is exclusively B2B through channel partnerships, marketplace listings on global streaming platforms, and industry events such as BCWW and K-FAST Global Showcase. Customer segments include Korean broadcasters and content owners (KBS World, SBS, MBC, CJ ENM, JTBC, KOBACO), automotive OEMs (Hyundai, BMW), and major CTV platforms. The company has raised approximately $15 million USD in venture funding across a 2021 round (KRW 6 billion) and a 2022 Series A (KRW 13 billion) led by Korea Investment Partners with participation from IBK Securities, Isu Venture Capital, and Next G Investment. The company holds the designation of Official AI Dubbing K-FAST Operator from the Korean Ministry of Science and ICT (2025), has received four consecutive Export Tower awards (2022-2025), and was named by Variety in 2023 as the FAST distributor with the most international channels in the US FAST market.
New Id firmographics
Firmographics- Name
- New Id
- Legal name
- NEW ID Co., Ltd.
- Website
- https://its-newid.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NEW ID Co., Ltd. is a Seoul-based entertainment technology company operating 400+ global FAST channels and providing AI-powered post-production, CTV app distribution, and car infotainment solutions for Korean content providers, automotive OEMs (Hyundai, BMW), and major CTV platforms.
- Ownership category
- akta.pro rank
New Id industry classification
Industry- Product category
- Digital Media Distribution & FAST Channel Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (51212), Software Publishers (5132)
- SIC
- Services-Allied To Motion Picture Distribution (7829), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AVOD Streaming Channels (Ad-Supported OTT) (MPABAHAA)
- akta.pro secondary industries
- Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), Video Player SDKs & Playback Apps (Web/Mobile/CTV) (MPAHAJAD)
Keywords
Where New Id is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
New Id business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue (FAST/AVOD): Revenue generated from programmatic advertising on FAST (Free Ad-Supported Streaming TV) channels and AVOD (Ad-Based Video on Demand) platforms. The company operates 400+ channels with 72B+ global ads inventory annually.
- Channel Publishing Services: B2B services for content providers including channel brand development, content scheduling, publishing, live streaming, distribution to digital video platforms, deal negotiation, CDN/platform technical delivery, encoding, transcoding, metadata preparation, sales analysis, and financial reporting.
- AI Post Production Services: AI-powered media processing services including graphic removal, upscaling, AI dubbing, transcoding, quality control, and delivery services for local and global platform distribution.
- Car Infotainment Platform: Content licensing and platform development for automotive infotainment systems including exclusive partnerships with TiVo, Xperi, BMW, and Hyundai for car TV platforms.
- CTV App Development: CTV (Connected TV) application production and development services, including the BINGE Korea platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on channel count and services |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels3 records
New Id product offering
Product offeringCore offering
NEW ID operates 400+ Free Ad-Supported Streaming TV (FAST) channels distributed through 80+ platform, content, and advertising partnerships. The company provides end-to-end channel publishing, AI-driven post-production and dubbing (DUBBLE), a Playout+ content management system, the Demand+ advertising platform, and in-vehicle entertainment integrated with automotive OEMs. Its core revenue is generated by monetizing owned and partner-operated FAST/AVOD channels via advertising, while selling AI media services and technology modules to content owners and platforms.
Product overview
NEW ID is an EnterTech company (NO.1 EnterTech Company, We Are The Reference) operating as a platform-plus-modules architecture. The company operates over 400 FAST channels worldwide with 25M monthly hours of viewing and 72B+ global ad inventory annually. The core product portfolio consists of: (1) BINGE Korea - a CTV app providing Korean TV content on platforms like Roku and VIZIO SmartCast; (2) FAST/AVOD Channel Publishing - comprehensive channel publishing services with Platform Targeting for distribution to Amazon, Roku, Samsung TV Plus, LG Channels, and other global streaming platforms; (3) AI Post Production - AI-powered media processing including DUBBLE (AI dubbing), Graphic Removal (inpainting), Music & Effects separation, and Upscaling (SD to 8K); (4) Playout+ - a CMS tool for channel management and programming; (5) Car Infotainment - in-vehicle entertainment solutions for BMW (via DTS AutoStage) and Hyundai (Hyundai TV Plus); and (6) Demand+ - global ads operation and management. The company serves as Asia's Gateway to Global CTV FAST Innovation with 80+ platform, content, and ads partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Playout+: Content Management System (CMS) tool for channel management and scheduling.
- Demand+
- BINGE Korea
- DUBBLE
Products and services
- FAST/AVOD Channel Publishing
Quantifiable outcome
- 90% of K-FAST market share
- +3 more outcomes
Companies that use New Id
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
New Id technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability8 records
Feature8 records
New Id partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, flagship and strategic.
- BIGCcoreNEW ID partnered with BIGC for distribution across global FAST platforms. NEW ID handles distribution for SBS LFE's flagship music program 'THE SHOW' as a tech-driven global music show.
- Hyundai Motor CompanyflagshipNEW ID signed a Media Platform Development and Operation Agreement with Hyundai Motor Company to develop and operate Hyundai's first proprietary FAST platform 'Hyundai TV Plus', launching 19 curated channels tailored for taxi drivers featuring news, current affairs, entertainment, dramas, and more.
- Samsung TV PluscoreNEW ID partnered with Samsung TV Plus to add over 4,000 hours of Korean on-demand content, positioning Samsung TV Plus as an everyday TV experience and growing advertising revenue.
- TCLtv+coreNew partnership with TCLtv+ adding five new free channels to their streaming lineup.
- VIZIOcoreNEW ID's CTV App BINGE Korea landed on VIZIO Smartcast platform.
- Titan OScoreTitan OS partners with NEW ID for the launch of BABY SHARK TV, NEW KFOOD, and World Billiards TV.
- KOBACOstrategicMOU signed with KOBACO for content and marketing collaboration.
- D'LIVEstrategicMOU signed with D'LIVE for media platform development and operation.
- XpericoreNEW ID is the exclusive content partner for TiVo, Xperi, and BMW for car infotainment in Korea. Collaborating with Xperi to deliver content to BMW through DTS AutoStage video service powered by TiVo.
- CJ ENMcoreNEW ID partnered with CJ ENM to expand K-content distribution in the US with Samsung TV Plus.
- KT AlphacorePartnership with KT Alpha for K-content distribution expansion in the US through Samsung TV Plus.
- LG UpluscoreNEW ID supplies FAST solutions for LG Uplus, providing Korean content distribution services.
- 39 Degrees C Inc.strategicNEW ID acquired broadcast tech startup 39 Degrees C Inc. for live streaming technology capabilities.
- Pluto TVcorePartnership expansion with Pluto TV; brought K-POP and K-Drama channels to Pluto TV.
- SANDBOX NETWORKstrategicPartnership with SANDBOX NETWORK for content development and distribution.
- JTBCcorePartnership with JTBC for distribution of Korean drama content through FAST platforms.
- Allen Media GroupcoreLaunch of channels on Allen Media Group platforms for US distribution.
- SKBstrategicPartnership with SKB to develop AI Post Production technology; launched channels on SKB PlayZ.
- SBScorePartnership with SBS for globalizing Korean content through SBS platforms.
- LGcorePartnership with LG for launching channels on LG Channels; launched 31 new channels on LG Channels Korea and expansion to LG Channels Japan.
- ZEASNstrategicPartnership with ZEASN for technology integration and content distribution.
- XumocorePartnership with Xumo for distribution of Korean content on their FAST platform.
- SKTcorePartnership with SKT for globalizing Korean content; started FAST service on Samsung TV Plus Korea with SKT partnership.
- KBS WorldcorePartnership with KBS World for global distribution of Korean broadcasting content.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
New Id competitors and assessment
Company assessmentDirect peers
- ODK Media: ODK Media is a US-based distributor of Korean and Asian content across OTT, FAST, and AVOD platforms, including Samsung TV Plus and Roku. It is the closest direct competitor to NEW ID in operating FAST channels for Korean content on Western CTV platforms.
- FilmRise: FilmRise is an independent FAST channel publisher and content distributor that operates dozens of ad-supported channels on platforms such as Pluto TV, Tubi, Samsung TV Plus, and Roku. It shares NEW ID's business model of curating and operating FAST channels rather than owning its own platform.
- KOCOWA: KOCOWA is a Korean content streaming service jointly owned by KBS, MBC, and SBS, focused on distributing Korean dramas and variety shows globally. It overlaps with NEW ID's Korean content distribution value proposition, particularly in the US and Latin American markets.
- Rakuten Viki: Rakuten Viki is a global OTT streaming platform specializing in Asian (including Korean) dramas, movies, and entertainment with community-subtitled content. It competes with NEW ID's BINGE Korea CTV app for Korean content viewership globally.
Broad incumbents
- Pluto TV: Pluto TV, owned by Paramount Global, is one of the largest FAST platforms in the world with hundreds of linear channels. NEW ID both distributes channels onto Pluto TV and competes for advertising dollars within the FAST ecosystem, making Pluto a hybrid partner/competitor.
- Samsung TV Plus: Samsung TV Plus is Samsung's owned-and-operated FAST service, a flagship distribution partner for NEW ID's 4,000+ hours of Korean content. As a vertically integrated platform, it competes with NEW ID's BINGE Korea app while remaining a critical go-to-market channel.
- Tubi: Tubi, owned by Fox Corporation, is a major free ad-supported streaming service with deep CTV reach. It is a potential distribution partner for NEW ID's FAST channels and competes for the same advertising budgets on FAST/AVOD inventory.
- Xumo: Xumo, owned by Comcast, is a FAST/AVOD streaming service that has been a NEW ID distribution partner since 2020. It is a relevant comparable in operating a FAST channel business across multiple CTV platforms in the US market.
Emerging players
- Deepdub: Deepdub is an AI dubbing and localization startup focused on entertainment content, providing multilingual dubbing for film and TV. It overlaps with NEW ID's DUBBLE AI dubbing product in the cross-border content localization value chain.
- ElevenLabs: ElevenLabs is a leading AI voice synthesis company whose multilingual voice generation technology is increasingly used for content dubbing and localization. It represents a potential technology competitor or partner to NEW ID's DUBBLE dubbing offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
New Id social profiles
Digital presenceNew Id financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Id leadership team
Management profileNumber of profiles
New Id subsidiaries and ownership
Company hierarchySubsidiaries1 record
New Id funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Id M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Id
What does New Id do?
NEW ID operates 400+ Free Ad-Supported Streaming TV (FAST) channels distributed through 80+ platform, content, and advertising partnerships. The company provides end-to-end channel publishing, AI-driven post-production and dubbing (DUBBLE), a Playout+ content management system, the Demand+ advertising platform, and in-vehicle entertainment integrated with automotive OEMs. Its core revenue is generated by monetizing owned and partner-operated FAST/AVOD channels via advertising, while selling AI media services and technology modules to content owners and platforms.
Is New Id a public or private company?
New Id is a private company. It is classified as venture growth investor backed and is currently operating.
When was New Id founded?
New Id was founded in 2020. It employs 1 to 10 people.
Where is New Id based?
New Id is headquartered in Seoul, South Korea, in the Asia region.
How does New Id make money?
Five revenue lines are on record. Advertising Revenue (FAST/AVOD) is the primary driver. The others are channel Publishing Services, AI Post Production Services, car Infotainment Platform and CTV App Development.
Who are New Id's main competitors?
Direct peers on record are ODK Media, FilmRise, KOCOWA and Rakuten Viki. Broad incumbents are Pluto TV, Samsung TV Plus, Tubi and Xumo. Emerging players are Deepdub and ElevenLabs.
Does New Id have an API?
No public API is recorded for New Id.
What industry is New Id in?
New Id's product category is Digital Media Distribution & FAST Channel Services. Its primary akta.pro industry code is MPABAHAA, AVOD Streaming Channels (Ad-Supported OTT), with a secondary code of MPABAHAM, Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators). Its NAICS code is 516210 and its SIC code is 7829.