ZigZag
ZigZag is a Kakao Style-owned fashion marketplace serving consumers and retailers across six European countries, offering curated trend-driven collections and integrated returns logistics through Vinted Go and InPost partnerships.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What ZigZag does
ZigZag is a fashion commerce marketplace platform operating as a subsidiary of Kakao Style, connecting fashion-conscious consumers with fashion retailers across six European markets: the United Kingdom, France, the Netherlands, Belgium, Spain, and Portugal. Its core offering is an online marketplace featuring curated, trend-driven product exhibitions, including the 'ZigZag Only' special collection, designed to surface emerging fashion movements (such as the Lingerie-Core trend that drove a reported 134x year-over-year transaction volume increase). The platform differentiates itself through integrated returns management: a strategic partnership with Vinted Go provides access to over 14,000 out-of-home drop-off points across five continental European countries, while a partnership with InPost underpins a UK-based 'Donate by Post' scheme in collaboration with The Salvation Army, adding a sustainability/donation vertical. The business model is marketplace-based, generating revenue through commissions on transactions between buyers and sellers. No specific pricing structure, GMV, or revenue figures are disclosed. The company is privately held, headquartered in Los Angeles per firmographic data (though its commercial operations are European), employs 11-50 people, and has disclosed approximately $1 million in total funding across two small rounds in 2019 and 2020. Leadership comprises CEO Ben Jaimen and Head of Marketing & Founding Team member Marjai Roberts. The primary website (zigzagtheapp.com) is currently parked, and a separate source describes ZigZag's origins as a social media app for collaborative video creation, indicating a possible pivot or brand evolution that is not fully reconciled in the available data.
ZigZag firmographics
Firmographics- Name
- ZigZag
- Website
- https://zigzagtheapp.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ZigZag is a Kakao Style-owned fashion marketplace serving consumers and retailers across six European countries, offering curated trend-driven collections and integrated returns logistics through Vinted Go and InPost partnerships.
- Ownership category
- akta.pro rank
ZigZag industry classification
Industry- Product category
- Fashion E-commerce Marketplace
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where ZigZag is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
ZigZag business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Fashion Commerce Marketplace: Fashion commerce platform connecting consumers with retailers. Revenue generated through marketplace transactions between buyers and sellers on the platform.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
ZigZag product offering
Product offeringCore offering
ZigZag is a fashion commerce marketplace platform that connects consumers with fashion retailers, offering curated trend-driven product exhibitions such as the 'ZigZag Only' collections. The platform integrates returns management solutions through partnerships with parcel locker networks including Vinted Go and InPost, and supports sustainability initiatives through donation programs. Revenue is generated via marketplace commissions on transactions between buyers and sellers.
Product overview
ZigZag is Kakao Style's fashion commerce platform offering a curated online shopping experience with trend-driven product exhibitions and integrated returns solutions. The platform features 'ZigZag Only' as a special curated collection alongside its core e-commerce marketplace, with strategic partnerships for returns logistics through Vinted Go (14,000+ drop-off points) and sustainability initiatives with The Salvation Army.
Differentiator
Problem solved
Functional benefit
Products and services
- ZigZag Only A curated special exhibition on the ZigZag marketplace featuring exclusive, trend-driven fashion products, launched in response to surges in demand such as the Lingerie-Core trend. It is aimed at fashion-conscious consumers seeking emerging styles and at fashion retailers seeking increased transaction volume.
- ZigZag Fashion Marketplace Online fashion commerce marketplace platform operated under Kakao Style that connects fashion-conscious consumers with fashion retailers across European markets. The platform generates revenue through marketplace commissions on transactions between buyers and sellers.
- Returns Management via Vinted Go Locker Network Returns management solution providing consumers and retailers access to 14,000+ out-of-home drop-off points across France, Netherlands, Belgium, Spain, and Portugal through a partnership with Vinted Go, enabling cost-efficient and flexible returns.
- Donate by Post Postal clothing donation scheme created with The Salvation Army and InPost, enabling consumers in the UK to donate unwanted clothing via InPost parcel lockers, with a digital portal for hassle-free contributions and proceeds supporting community efforts.
Companies that use ZigZag
Customer profileSegments2 records
Ideal customer profiles2 records
ZigZag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
ZigZag partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Vinted GocoreStrategic partnership granting ZigZag access to Vinted Go's logistics network of 14,000+ out-of-home drop-off points across France, Netherlands, Belgium, Spain, and Portugal. The partnership addresses the 35% increase in locker-based return drop-offs during peak season, providing retailers with cost-efficient returns channels while meeting consumer expectations for flexible return options.
- The Salvation ArmyminorPartnership to create a postal donation scheme called Donate by Post, enabling clothing donations through InPost lockers. The initiative diverts unwanted clothing from disposal, raises awareness about sustainable practices, and provides a digital portal for hassle-free contributions with profits supporting community efforts.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
ZigZag competitors and assessment
Company assessmentDirect peers
- Depop: Depop is a social fashion marketplace particularly strong among Gen Z and trend-driven shoppers, aligning closely with ZigZag's trend-responsive curation and social commerce positioning. Both platforms serve fashion-conscious consumers seeking emerging style movements.
- Vestiaire Collective: Vestiaire Collective is a global luxury and premium fashion resale marketplace operating across Europe. Comparable to ZigZag in the marketplace model, two-sided network of buyers and sellers, and focus on fashion curation with sustainability positioning.
- ThredUp: ThredUp is a US-based online resale marketplace for fashion, with integrated logistics for returns and resale processing. Comparable to ZigZag's marketplace-plus-returns proposition and circular fashion positioning.
- Vinted: Vinted operates one of Europe's largest fashion resale marketplaces, directly comparable to ZigZag's marketplace model. Notably, Vinted is also ZigZag's logistics partner via Vinted Go, making it both a direct competitor and a critical infrastructure dependency.
- Poshmark: Poshmark is a social commerce marketplace for fashion and accessories, directly comparable to ZigZag's marketplace model with social discovery features. The platform serves similar consumer and small-merchant segments.
Broad incumbents
- Zalando: Zalando is Europe's largest fashion e-commerce platform, operating across the same geographies as ZigZag (France, Netherlands, Belgium, Spain, Portugal). It is a broad incumbent with marketplace capabilities that compete with ZigZag on scale, logistics, and brand assortment.
- Farfetch: Farfetch operates a global luxury fashion marketplace connecting consumers with boutiques and brands, comparable to ZigZag's marketplace model at the high end of the fashion segment.
- ASOS Marketplace: ASOS is a major UK-based fashion retailer that also operates a marketplace for third-party brands, overlapping with ZigZag's curated fashion marketplace model. Comparable in targeting trend-driven younger consumers across European markets.
Emerging players
- Lyst: Lyst is a fashion aggregator marketplace connecting shoppers to thousands of brands and retailers across Europe. Comparable to ZigZag in marketplace curation and trend-driven discovery, though focused more on aggregation than seller-hosted commerce.
Others
- Kakao Style (포스타입): Kakao Style is the parent company of ZigZag and operates its own fashion commerce platform (Zanah/Zipcy's Boomin). Included as the parent context, useful for understanding strategic direction, capital backing, and product roadmap alignment for ZigZag.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
ZigZag social profiles
Digital presenceZigZag financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZigZag leadership team
Management profileNumber of profiles
Profiles2 records
ZigZag funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZigZag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZigZag
What does ZigZag do?
ZigZag is a fashion commerce marketplace platform that connects consumers with fashion retailers, offering curated trend-driven product exhibitions such as the 'ZigZag Only' collections. The platform integrates returns management solutions through partnerships with parcel locker networks including Vinted Go and InPost, and supports sustainability initiatives through donation programs. Revenue is generated via marketplace commissions on transactions between buyers and sellers.
Is ZigZag a public or private company?
ZigZag is a private company. It is classified as corporate owned and is currently operating.
When was ZigZag founded?
ZigZag was founded in 2019. It employs 11 to 50 people.
Where is ZigZag based?
ZigZag is headquartered in Los Angeles, United States, in the North America region.
How does ZigZag make money?
One revenue line is on record: fashion Commerce Marketplace.
Who are ZigZag's main competitors?
Direct peers on record are Depop, Vestiaire Collective, ThredUp, Vinted and Poshmark. Broad incumbents are Zalando, Farfetch and ASOS Marketplace. Lyst is listed as an emerging player. Kakao Style (포스타입) is listed as an others.
Does ZigZag have an API?
No public API is recorded for ZigZag.
What industry is ZigZag in?
ZigZag's product category is Fashion E-commerce Marketplace. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces, with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 45811 and its SIC code is 5600.