The Mission Continues

Name

The Mission Continues

Legal name

The Mission Continues

Website

https://missioncontinues.org

Company type

Private

Founded year

2007

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Veteran Services Nonprofit

NAICS

Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Veterans & Military-to-Civilian Transition Programs (EDAAAOAH)

akta.pro secondary industry

Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)

Keywords

• Veteran community service
• Nonprofit volunteer programs
• Military transition support
• Service platoon network
• Veteran leadership development

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: Tax-deductible charitable donations from individual donors supporting veteran community service programs. Donors can give online, set up recurring donations, or donate stock.
2. Corporate Sponsorship: Financial and in-kind support from corporate partners including CarMax, ToolBank USA, Coca-Cola Company, Starbucks, USAA, Raytheon Technologies, and others. Sponsors fund specific programs like Mass Deployments and the Women Veterans Leadership Program.
3. Donor-Advised Fund: Donors can establish donor-advised funds to make irrevocable tax-deductible donations and then recommend grants to The Mission Continues over time.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

The Mission Continues deploys post-9/11 and other-era veterans as volunteer leaders to address community needs (food insecurity, education support, neighborhood revitalization, environmental projects) through local Service Platoons in 40+ U.S. cities and an annual large-scale Mass Deployment in a single city. It also runs the Women Veterans Leadership Program (a five-month leadership development cohort) and offers a Donor-Advised Fund vehicle for charitable giving, with all programs delivered free to veteran participants and funded through donations, grants, and corporate sponsorships.

Product overview

The Mission Continues is a nonprofit veteran service organization that operates as a platform of interconnected programs enabling veterans to continue serving in under-resourced communities. The core offerings include Service Platoons (local volunteer groups in 40+ cities conducting regular monthly projects), Mass Deployments (annual large-scale multi-day service events in a single city), and the Women Veterans Leadership Program (intensive five-month leadership development course). The organization also runs seasonal campaigns including MLK Legacy of Service, Earth Month, and Veterans in Service, supplemented by the Boots On The Ground Podcast for community engagement and a Donor-Advised Fund for charitable giving. Following the 2025 merger with Travis Manion Foundation, the combined organization now operates as Travis Manion Foundation while maintaining The Mission Continues brand, serving nearly 60-70 communities nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Service Platoon Program: A program deploying veteran volunteers in cities nationwide alongside nonprofit partners to address community needs
• Mass Deployment
• Women Veterans Leadership Program
• Boots On The Ground Podcast

Products and services

• Service Platoons Local veteran-led volunteer groups in 40+ U.S. cities that engage veterans and community members in recurring regular service projects addressing food insecurity, education support, environmental projects, and neighborhood revitalization.
• Mass Deployments Annual week-long large-scale service event held in a single host city that mobilizes hundreds of veterans from across the country alongside local partners and volunteers for intensive, transformational community impact projects.
• Women Veterans Leadership Program (WVLP) Five-month professional development program designed to enable women veterans to leverage leadership skills and military background to become community change-makers, including in-person sessions, virtual curriculum delivered via LearnUpon LMS, and networking opportunities with leadership experts.
• Boots On The Ground Podcast Interview-format podcast featuring conversations with veterans and organizations addressing critical issues affecting veterans, families, and communities-in-need, including veteran mental health, women veterans, and leadership development.
• National Service Campaigns Recurring short-duration national service campaigns that mobilize veterans and volunteers around themed service projects, including the MLK Legacy of Service (January), Earth Month: Rooted in Service (April), and Veterans in Service Campaign (Veterans Day period).
• Donor-Advised Fund Tax-advantaged giving program allowing individual donors to make irrevocable tax-deductible contributions, receive an immediate tax deduction, and recommend grants to qualified charities including The Mission Continues over time.

Quantifiable outcome

• 14 percentage points increase in employment among program participants
• +4 more outcomes

Named customers35 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered supporting, flagship and core.

• Home DepotsupportingGTM or Marketing Partner · 1 January 2026Sponsor for 2026 Mass Deployment event in Philadelphia, supporting veteran-led service projects including construction and park improvements.
• DeloittesupportingGTM or Marketing Partner · 1 January 2026Sponsor for 2026 Mass Deployment event in Philadelphia.
• Travis Manion FoundationflagshipStrategic or Co-development Partner · 9 July 2025In 2025, Travis Manion Foundation acquired The Mission Continues, bringing two best-in-class veteran service organizations together to provide more opportunities for veterans to find community, lead, and serve. The combined organization operates under Travis Manion Foundation and reaches nearly 60 communities nationwide, making it one of the largest veteran-led volunteer networks in the country.
• The Coca-Cola CompanysupportingGTM or Marketing Partner · 20 June 2025Official beverage sponsor for Operation Tampa Bay Blitz 2025, supporting veteran volunteer service projects in Tampa area.
• StarbuckssupportingGTM or Marketing Partner · 20 June 2025Corporate sponsor for Operation Tampa Bay Blitz 2025, supporting veteran-led community service projects.
• ToolBank (Event Sponsor)coreGTM or Marketing Partner · 1 June 2025Sponsor for Operation Tampa Bay Blitz 2025, providing tools and equipment for service projects across Tampa.
• CarMax (Event Sponsor)coreGTM or Marketing Partner · 1 June 2025Platinum sponsor for Operation Tampa Bay Blitz 2025, continuing decade-long partnership supporting veterans and communities.
• CarMax (Earth Month)supportingGTM or Marketing Partner · 1 April 2025Sponsor for Earth Month 2025 service projects, joining Indianapolis Platoon at Finish Line Boys and Girls Club.
• Student-Veterans of AmericasupportingStrategic or Co-development Partner · 1 April 2025Volunteer partner for Austin Platoon Earth Month 2025 service project at T.A. Brown Elementary.
• USAA (Volunteer Partner)supportingGTM or Marketing Partner · 1 April 2025Volunteer partner for Austin Platoon Earth Month 2025, supporting service project and produce distribution.
• USAAcoreGTM or Marketing Partner · 1 June 2024Presenting sponsor for Operation Military City Salute 2024 Mass Deployment in San Antonio. USAA is committed to supporting military service members, veterans, and their families through community partnerships.
• Valero EnergysupportingGTM or Marketing Partner · 1 June 2024Sponsor for Operation Military City Salute 2024, supporting veteran community service in San Antonio.
• CPS EnergysupportingGTM or Marketing Partner · 1 June 2024Community partnership for Mass Deployment event in San Antonio, Texas. Local energy provider supporting veteran service initiatives.
• VIA Metropolitan TransitsupportingGTM or Marketing Partner · 1 June 2024Transportation partner for Operation Military City Salute 2024, supporting logistics for veteran volunteer events.
• Silver Eagle DistributionssupportingGTM or Marketing Partner · 1 June 2024Sponsor for Operation Military City Salute 2024 Mass Deployment.
• USAA (Presenting Sponsor)coreGTM or Marketing Partner · 1 June 2024Presenting sponsor for Operation Military City Salute 2024 Mass Deployment in San Antonio.
• Navy Federal Credit UnioncoreGTM or Marketing Partner · 19 January 2023Presenting sponsor for Veterans in Service campaign, supporting veteran-led community service projects across multiple cities during Veterans Day period.
• FirstrustsupportingGTM or Marketing Partner · 1 January 2023Sponsor for 2026 Mass Deployment event in Philadelphia.
• A&E NetworkssupportingGTM or Marketing Partner · 1 August 2022Sponsor for Operation Chi-Town Salute 2022 Mass Deployment in Chicago.
• Starbucks (In-kind)supportingGTM or Marketing Partner · 1 August 2022In-kind sponsor providing beverages and refreshments for Operation Chi-Town Salute volunteers.
• Jewel-OscosupportingGTM or Marketing Partner · 1 August 2022In-kind sponsor for Operation Chi-Town Salute 2022.
• KEENsupportingGTM or Marketing Partner · 1 August 2022In-kind sponsor for Operation Chi-Town Salute 2022, providing footwear or outdoor gear.
• Windy City Tool BanksupportingStrategic or Co-development Partner · 1 August 2022In-kind tool sponsor for Operation Chi-Town Salute 2022, supporting Chicago service projects.
• Raytheon TechnologiescoreStrategic or Co-development Partner · 1 January 2020Multi-year strategic partner since 2020, sponsoring the Women Veterans Leadership Program and Legacy of Service campaign. Raytheon provides funding for program coordination, community events, and networking with leadership experts. Employees volunteer alongside veterans at service events including September 11: National Day of Service and Remembrance.
• Habitat for Humanity Hillsborough CountycoreStrategic or Co-development Partner · 1 January 2018Tampa Service Platoon partners with Habitat for Humanity to build affordable homes. Through 31 years of affiliation, Habitat has built or renovated more than 200 homes. Tampa Platoon goal was to build 13 homes throughout 2018.
• CarMaxcoreStrategic or Co-development Partner · 1 January 2015Long-time strategic partner since 2015. Platinum sponsor for Mass Deployment events including Operation Tampa Bay Blitz 2025. More than 1,700 CarMax associates have volunteered since 2016, contributing nearly 8,300 hours and creating $270,000+ in economic impact. Partner contributes financially, activates employees as volunteers, and advocates for the mission.
• ToolBank USAcoreStrategic or Co-development Partner · 1 January 2014ToolBank USA has partnered with The Mission Continues for over a decade, supporting platoon operations in cities coast-to-coast. They participated in all eight previous Mass Deployments and have contributed over $1,000,000 in services to under-resourced communities. ToolBank provides tools and equipment for service projects.

Scale indicators34 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Travis Manion Foundation: Parent organization that acquired The Mission Continues in 2025. Operates a veteran-led service and leadership development model with overlapping Service Platoon and community impact programs, making it the most directly comparable peer.
• Team Rubicon: Veteran-led disaster response and community service nonprofit that mobilizes veteran volunteers for humanitarian and recovery operations. Closest functional peer to The Mission Continues' Service Platoon and Mass Deployment model.
• Bob Woodruff Foundation: Veteran-focused foundation funding post-9/11 veteran programs including community impact and reintegration initiatives. Active funder of The Mission Continues (James Cole Village project), serving overlapping beneficiaries with a grantmaking rather than volunteer-mobilization model.

Broad incumbents

• Wounded Warrior Project: One of the largest and best-funded veteran service nonprofits in the US, offering physical/mental health, career, and engagement programs. Competes for the same corporate CSR dollars and individual donor pool.
• Iraq and Afghanistan Veterans of America (IAVA): National post-9/11 veteran advocacy and services organization. Overlaps with The Mission Continues on the post-9/11 veteran segment and competes for similar individual and corporate donor support.
• American Legion:

Emerging players

• Student Veterans of America: Veteran-support nonprofit focused on higher education success and transition for student veterans. Documented operational partner of The Mission Continues (Earth Month 2025), serving a related but narrower segment.
• Hire Heroes USA: Veteran services nonprofit focused on employment and transition outcomes for service members and spouses. Closely comparable to The Mission Continues on the military-to-civilian transition outcome dimension (employment uplift).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/missioncontinue
• YouTubeyoutube.com/c/TheMissionContinues
• Facebookfacebook.com/themissioncontinues
• LinkedInlinkedin.com/company/490422
• Instagraminstagram.com/themissioncontinues

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mission Continues