Memeland
Memeland is a Hong Kong-based web3 venture studio from the 9GAG team that builds and invests in community-owned social products, including NFT collections (MVP, Potatoz, Captainz), the $MEME token, staking (Stakeland), gaming (Potatoz Survivor), crypto trading (AceTrader), and a digital asset venture (MemeStrategy) on Solana.
- Company typePrivate
- Founded2022
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Memeland does
Memeland is a Hong Kong-based web3 venture studio founded in 2022 by the team behind 9GAG, the meme platform that grew to 200 million users. The studio builds and invests in social products for community ownership, operating a multi-product Web3 ecosystem that includes three NFT collections (420 MVP trophy NFTs, 9,999 Potatoz utility PFPs launched as a free mint in June 2022, and 9,999 Captainz NFTs undergoing a 2026 rework into 60,485 cards across 9 rarity tiers), the $MEME utility token launched in November 2023, and platform products including Stakeland (non-custodial staking protocol, March 2024), MemeStrategy (digital asset venture, April 2025), AceTrader (crypto prop trading, January 2026), and Potatoz Survivor (survival game, April 2026).
The technology stack is anchored on the Solana blockchain, with secondary NFT trading routed through OpenSea. The studio has integrated with a coalition of Web3 infrastructure partners including Moonit (AI-driven meme detection), MoonPay (fiat on-ramps), Helio, and DEX Screener under the Meme Money Markets initiative announced July 2025. Core mechanics include non-custodial staking with multi-stage reveals, booster-pack card unlocking, and cross-product utility through allowlist access and weekly prize draws.
Revenue is generated primarily through NFT primary sales and secondary market royalties, with additional streams from staking protocol activity and ecosystem product launches (trading fees, subscriptions, token sales). Distribution is community-led, leveraging 9GAG's existing audience, an active Discord, and NFT drop mechanics with allowlist priority for premium holders. The company raised $7.6M from IVC in October 2023 and serves crypto-native users, NFT collectors, premium community members, and meme-culture participants globally, with strategic positioning for the Asian market through MemeStrategy.
Memeland firmographics
Firmographics- Name
- Memeland
- Legal name
- Memeland
- Website
- https://memeland.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Memeland is a Hong Kong-based web3 venture studio from the 9GAG team that builds and invests in community-owned social products, including NFT collections (MVP, Potatoz, Captainz), the $MEME token, staking (Stakeland), gaming (Potatoz Survivor), crypto trading (AceTrader), and a digital asset venture (MemeStrategy) on Solana.
- Ownership category
- akta.pro rank
Memeland industry classification
Industry- Product category
- Web3 NFT Ecosystem
- NAICS
- Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120), Doll, Toy, and Game Manufacturing (33993)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Finance Services (6199)
- akta.pro primary industry
- Trading Cards & Collectibles NFT Marketplaces (FSADANAI)
- akta.pro secondary industries
- In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE), UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA), NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ)
Keywords
Where Memeland is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Markets served
Memeland business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- NFT Primary Sales: Memeland generates revenue through primary NFT sales including the free-mint Potatoz collection and subsequent Captainz mints. Revenue is captured at collection launch with varying token economics.
- Secondary Market Royalties: NFT collection royalties on secondary market trades (OpenSea) provide recurring revenue as volume trades across the ecosystem.
- Staking Protocol (Stakeland): Stakeland is a social staking protocol launched March 2024. The protocol likely captures fees or generates yield from staked assets.
- Ecosystem Product Launches: Memeland builds and invests in products (Potatoz Survivor APR 2026, AceTrader JAN 2026, MemeStrategy APR 2025) that generate revenue through trading fees, subscriptions, or token sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Potatoz Free Mint — JUN 2022 |
| One time/ perpetual license | Pay-as-you-go | Captainz NFT — JAN 2023 (2026 rework) |
| One time/ perpetual license | Pay-as-you-go | MVP Trophy — JUN 2022 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Memeland product offering
Product offeringCore offering
Memeland is a Web3 venture studio that issues and operates NFT membership collections (You The Real MVP, The Potatoz, The Captainz), the native $MEME ecosystem token, and a portfolio of Solana-based products including the Stakeland non-custodial staking protocol, Potatoz Survivor game, AceTrader prop trading platform, and MemeStrategy digital asset venture. The offerings target crypto-native communities and are designed to deliver co-ownership, staking rewards, and utility across a multi-product ecosystem.
Product overview
Memeland is a Web3 venture studio and ecosystem from the team behind 9GAG, operating a multi-product portfolio that includes three core NFT collections (You The Real MVP with 420 trophy NFTs, The Potatoz with 9,999 PFPs, and The Captainz with 9,999 NFTs reworking into 60,485+ cards), the native $MEME utility token, and platform products including Stakeland for NFT staking, Potatoz Survivor gaming, AceTrader trading platform, and MemeStrategy digital asset venture. The ecosystem connects products through shared community membership, cross-product utility features like tickets and allowlist access, and integration with Solana blockchain infrastructure and OpenSea marketplace.
Differentiator
Problem solved
Functional benefit
Brands
- Potatoz: 9,999 utility-enabled PFP NFT collection launched June 2022, serving as the foundation of Memeland membership and companion to Captainz.
- Captainz
- Memecoin ($MEME)
- You The Real MVP
- Stakeland
- Potatoz Survivor
- AceTrader
- MemeStrategy
Products and services
- You The Real MVP A collection of 420 gold trophy NFTs serving as Memeland's premier membership tier. Grants early access to upcoming projects, exclusive Discord lounge access, preferential allowlist spots, NFT drops, and IRL events for premium collectors, builders, and entrepreneurs.
- The Potatoz A collection of 9,999 utility-enabled PFPs with rarity-based traits inspired by memes and pop culture. Launched as a free mint in June 2022, it serves as the foundation of Memeland membership and acts as co-founder of the ecosystem, with non-custodial multi-stage staking (stages 0–5) for holders to grow NFTs and earn tickets, MEME staking access, and allowlist spots.
- The Captainz A collection of 9,999 pirate Captainz NFTs. After a 2026 rework, each NFT now functions as a booster pack opening into 60,485 all-new cards across 9 rarity tiers (Base to Grail/SSR), with race lineage determining the card pool, producing over 600 million possible card combinations.
- Memecoin ($MEME) The native utility token of the Memeland ecosystem, launched in November 2023. Used for staking, governance participation, and accessing various Memeland services across the product suite.
- Stakeland A social staking protocol for Memeland NFTs enabling non-custodial staking with multi-stage reveal mechanics. Stakers earn tickets for weekly prize draws and gain access to MEME staking and other rewards.
- Potatoz Survivor A survival game where players protect Potatoz characters, scheduled for launch in April 2026, extending the utility of the Potatoz NFT collection into interactive gaming.
- AceTrader A cryptocurrency proprietary trading platform launching in January 2026, enabling trading of digital assets for crypto-native users.
- MemeStrategy Asia's first listed digital asset venture, launched in April 2025, operating as a Memeland subsidiary focused on digital asset investments and venture activities in the Asian digital asset market.
Quantifiable outcome
- Potatoz reached top 150 OpenSea collections in under 69 days from free mint launch
Companies that use Memeland
Customer profileSegments3 records
Ideal customer profiles3 records
Memeland technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature4 records
Memeland partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- MoonitcoreMoonit is the AI engine powering the Meme Money Markets protocol — detecting viral memes on 9GAG's platform and instantly minting them as tradeable Solana tokens. Memeland participates as infrastructure partner in this coalition, which also includes Helio, MoonPay, and DEX Screener. Moonit has already enabled over 300,000 token launches.
- HeliocoreHelio is part of the Meme Money Markets infrastructure coalition backing the protocol that enables AI-detected viral memes to be tokenized on Solana. Memeland participates as a coalition member alongside Moonit, MoonPay, DEX Screener, and MemeStrategy.
- MoonPaycoreMoonPay provides fiat-to-crypto payment infrastructure for the Meme Money Markets protocol, enabling users to purchase tokenized meme assets with traditional payment methods. Part of the coalition backing the protocol.
- DEX ScreenercoreDEX Screener provides real-time market data and analytics for meme token trading on Solana, supporting the Meme Money Markets ecosystem with liquidity and price discovery infrastructure.
- MemeStrategycoreMemeStrategy is both a Memeland ecosystem product (Asia's first listed digital asset venture, launched APR 2025 at memestrategy.com.hk) and a coalition partner in the Meme Money Markets protocol, providing strategic positioning in the Asian digital asset market.
- StakelandcoreStakeland (launched March 2024 at stakeland.com) is Memeland's social staking protocol. It is both a Memeland product and a platform enabling users to stake NFTs and tokens within the ecosystem, creating a deeper engagement loop and additional utility for Memeland holders.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Memeland competitors and assessment
Company assessmentBroad incumbents
- Magic Eden: Leading cross-chain NFT marketplace and broader Web3 platform. Comparable as the secondary marketplace venue where Memeland's collections trade and as a broader Solana NFT ecosystem player.
- OpenSea: Largest NFT marketplace globally and primary secondary venue for Memeland collections. Comparable as the marketplace infrastructure where Memeland captures royalty revenue.
Emerging players
- BONK: Solana-native meme token with broad consumer brand presence. Comparable meme/community-first positioning and Solana ecosystem alignment to Memeland's $MEME token and meme culture focus.
- Helio: Solana DeFi protocol and Meme Money Markets coalition partner. Comparable Solana ecosystem positioning and shared participation in meme tokenization infrastructure with Memeland.
Direct peers
- PROOF (Moonbirds): Web3 brand behind Moonbirds NFT collection with a community-led venture model. Comparable tiered NFT membership structure (Moonbirds, Oddities, Mythics) to Memeland's MVP/Potatoz/Captainz ecosystem.
- Yuga Labs: Creator of BAYC, CryptoPunks, and Otherside. The leading NFT venture studio building IP, gaming, and metaverse products around its collection communities—directly comparable to Memeland's venture studio approach.
- Pudgy Penguins: NFT brand expanding into physical toys, gaming, and consumer products with a strong community-led model. Comparable to Memeland's NFT-to-product expansion strategy (Potatoz Survivor, MemeStrategy).
- Azuki: Community-owned NFT brand building anime IP and consumer products (BEANZ, Hilumia). Comparable to Memeland's layered NFT membership tiers (MVP, Potatoz, Captainz) and IP development approach.
- Doodles: NFT brand (Doodles, Dooplicator, Space Doodles) building multimedia IP, music, and community products. Comparable venture studio model with NFT-anchored community and IP expansion.
Others
- 9GAG: Parent organization and meme content platform (200M users). Comparable as the foundational community and content source feeding Memeland's NFT IP pipeline and Meme Money Markets AI detection layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Memeland social profiles
Digital presenceMemeland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Memeland leadership team
Management profileNumber of profiles
Memeland funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Memeland M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Memeland
What does Memeland do?
Memeland is a Web3 venture studio that issues and operates NFT membership collections (You The Real MVP, The Potatoz, The Captainz), the native $MEME ecosystem token, and a portfolio of Solana-based products including the Stakeland non-custodial staking protocol, Potatoz Survivor game, AceTrader prop trading platform, and MemeStrategy digital asset venture. The offerings target crypto-native communities and are designed to deliver co-ownership, staking rewards, and utility across a multi-product ecosystem.
Is Memeland a public or private company?
Memeland is a private company. It is classified as venture growth investor backed and is currently operating.
When was Memeland founded?
Memeland was founded in 2022. It employs 11 to 50 people.
Where is Memeland based?
Memeland is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Memeland make money?
Four revenue lines are on record. NFT Primary Sales are the primary driver. The others are secondary Market Royalties, staking Protocol (Stakeland) and ecosystem Product Launches.
Who are Memeland's main competitors?
Broad incumbents on record are Magic Eden and OpenSea. Emerging players are BONK and Helio. Direct peers are PROOF (Moonbirds), Yuga Labs, Pudgy Penguins, Azuki and Doodles. 9GAG is listed as an others.
Does Memeland have an API?
No public API is recorded for Memeland.
What industry is Memeland in?
Memeland's product category is Web3 NFT Ecosystem. Its primary akta.pro industry code is FSADANAI, Trading Cards & Collectibles NFT Marketplaces, with a secondary code of FSAPAGAE, In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries). Its NAICS code is 45912 and its SIC code is 5945.