What Outfunnel does

Outfunnel is a sales and marketing workflow platform founded in 2018 in Tallinn, Estonia, that synchronizes customer and engagement data between CRM systems (Pipedrive, HubSpot, Salesforce, Copper, Attio, Monday.com) and marketing automation tools (Mailchimp, ActiveCampaign, Klaviyo, Brevo, MailerLite, GetResponse, Constant Contact, HubSpot Marketing Hub), as well as databases like Google Sheets and Airtable. The product portfolio centers on the Sync Data platform — which supports one-way and two-way contact syncing, custom field mapping, segment-based syncing, and engagement data syncing (email opens, clicks, unsubscribes, bounces) — extended by three sub-products: Web Visitor Tracking (records website visit data back to CRM), Lead Scoring (ranks leads on cross-platform engagement), and Lead Forms (real-time capture from Facebook Lead Forms, LinkedIn Lead Ads, WordPress plugins, Wix, Elementor). The underlying technology is a modern microservices stack on Kubernetes using NodeJS/TypeScript with MongoDB, Redis, and Kafka, processing tens of millions of contacts and events.

The company operates a self-serve, product-led growth model targeting small and mid-sized businesses that prefer best-of-breed tools over all-in-one suites. Pricing is tiered at $29/month (Standard) and $99/month (Professional), with a 14-day free trial and no credit card required; annual subscriptions receive approximately 17% discount. The go-to-market motion is reinforced by an affiliate/consultant program offering 20% lifetime recurring commissions and a privileged position as the #1 top-rated app on the Pipedrive Marketplace. Outfunnel serves 1,000+ paying customers globally, has approximately 10 employees, and describes itself as a profitable, capital-efficient SaaS business with six-digit ARR. The company is backed by byFounders, Paua Ventures, and a group of angel investors, with headquarters in Tallinn and a growing presence in Porto, Portugal.

Name

Outfunnel

Legal name

Outfunnel OÜ

Website

https://outfunnel.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Outfunnel is a sales and marketing workflow platform that synchronizes contact and engagement data between CRM systems and marketing automation tools. It targets small and mid-sized businesses preferring best-of-breed stacks, operating as a self-serve, product-led SaaS priced from $29 to $99 per month.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Outfunnel generates revenue through tiered subscription plans (Standard starting at $29/month, Professional starting at $99/month) with annual discount options. All plans include a 14-day free trial. Payment is via credit card or bank pre-payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Outfunnel is a SaaS sales and marketing workflow platform that keeps CRM systems (Pipedrive, HubSpot, Salesforce, Copper, Attio, Monday.com) continuously synchronized with marketing automation tools (Mailchimp, ActiveCampaign, Brevo, Klaviyo, MailerLite, GetResponse, Constant Contact, HubSpot Marketing Hub) and databases (Google Sheets, Airtable). It supports 1-way and 2-way contact syncing, custom field mapping, segmented list sync, real-time email engagement data syncing back to the CRM, web visitor tracking, lead form capture from web sources, and lead scoring based on cross-platform engagement.

Product overview

Outfunnel is a sales and marketing workflow platform that syncs CRM and email marketing tools. The product portfolio centers on the Sync Data core platform, which enables 1-way or 2-way contact and engagement syncing between CRMs (Pipedrive, HubSpot, Salesforce, Copper, Attio, Monday.com) and marketing automation tools (Mailchimp, ActiveCampaign, Brevo, Klaviyo, MailerLite, GetResponse, Constant Contact, HubSpot Marketing Hub), along with spreadsheets and databases (Google Sheets, Airtable). Three key sub-products extend the core: Web Visitor Tracking syncs website visit data to CRM; Lead Scoring scores and segments leads based on cross-platform engagement signals; and Lead Forms syncs form submissions from Facebook Lead Forms, LinkedIn Lead Ads, and WordPress plugins in real-time. Engagement Sync rounds out the offering by recording email campaign engagement (opens, clicks, unsubscribes, bounces) back into the CRM for sales team visibility. The platform is priced starting at $29/month (up to 100 contacts) with a 14-day free trial and a Professional tier at $99/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Outfunnel Sync Data Outfunnel's core platform that keeps customer databases or specific segments in 1-way or 2-way sync between CRMs (Pipedrive, HubSpot, Salesforce, Copper, Attio, Monday.com), marketing automation tools (Mailchimp, ActiveCampaign, Brevo, Klaviyo, MailerLite, GetResponse, Constant Contact, HubSpot Marketing Hub), and databases such as Google Sheets and Airtable. Supports custom field mapping and segmented list syncing.
• Outfunnel Web Visitor Tracking Tracks website visitors and syncs visit data (device type, source of visit, IP address) back to the CRM, allowing sales teams to see which leads have visited the website and prioritize follow-up accordingly.
• Outfunnel Lead Scoring Scores and segments leads based on cross-platform contact and engagement data (email engagement, website visits), helping sales teams prioritize the warmest leads for follow-up.
• Outfunnel Lead Forms Captures and syncs lead form submissions from web forms including Facebook Lead Forms, LinkedIn Lead Ads, Contact Form 7, Wix, Gravity Forms, and Elementor directly into the CRM in real-time.
• Outfunnel Engagement Sync Records email campaign engagement data (opens, clicks, unsubscribes, bounces) back into the CRM, giving sales reps visibility into which leads are engaging with marketing content.
• Outfunnel App Connector Purpose-built connector for linking CRM and marketing automation tools, enabling deep integrations and cross-platform workflows without custom code, with setup taking under 15 minutes.

Quantifiable outcome

• 20–32% uplift in lead-to-win conversion rates
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature6 records

Partnerships

One partnership is on record.

• CRM and Marketing Consultants (Affiliate Partners)coreChannel Partner/ Reseller/ DistributorConsultants specializing in CRM or marketing platform setup who refer clients to Outfunnel in exchange for a 20% lifetime recurring commission. Partners receive email copy, training, and one-on-one support. Outfunnel targets consultants offering Pipedrive, HubSpot, or other CRM/marketing setup services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SyncApps by Cazoomi: Long-standing CRM-to-marketing automation sync service competing in the same SMB integration niche as Outfunnel, with overlapping CRM and marketing platform connectors.
• Leadsbridge: Focused CRM-marketing integration provider with strong ad platform connectors (Facebook Custom Audiences, LinkedIn). Competes with Outfunnel on the CRM-to-ad-audience sync use case, particularly for SMB marketers.
• Zapier: The dominant horizontal iPaaS that Outfunnel explicitly compares itself against. Zapier connects CRMs and marketing tools but in a generic, rules-based way; Outfunnel positions itself as the purpose-built, deeper alternative for sales/marketing workflows.
• Make (formerly Integromat): Visual iPaaS that competes head-to-head with Zapier and is named in Outfunnel's competitive set as another generic workflow tool Outfunnel differentiates against on depth of CRM-marketing sync and setup speed.

Broad incumbents

• HubSpot: All-in-one CRM and marketing platform whose Operations Hub and native integrations overlap directly with Outfunnel's sync use cases. HubSpot is both a potential partner (integration) and the most threatening incumbent as it deepens native sync capabilities.
• Salesforce: Enterprise CRM platform supported by Outfunnel as an integration. Salesforce's AppExchange and native Marketing Cloud Account Engagement (Pardot) capabilities put it in direct functional overlap with Outfunnel for larger customers.
• Workato: Enterprise iPaaS that competes with both Zapier/Make and Outfunnel for CRM-marketing integrations. Workato targets mid-market and enterprise with deeper workflow capabilities, pressuring Outfunnel from above as customers scale.
• Tray.io: General-purpose iPaaS positioned for more technical integration builders. Competes with Outfunnel for CRM-marketing integrations at the mid-market tier where customers outgrow Zapier/Make but still want point-to-point sync.

Emerging players

• Hull: Customer data platform with strong CRM sync capabilities. Hull overlaps with Outfunnel on bidirectional CRM sync and lead unification but adds a unified profile layer, competing for the same SMB-to-mid-market data-sync buyer.
• n8n: Open-source, AI-augmented workflow automation platform with growing CRM and marketing connectors. n8n is an emerging threat from below, particularly for technical SMBs that prefer self-hosted or low-cost alternatives to paid iPaaS.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/outfunnel
• YouTubeyoutube.com/channel/UCnsbI1JbnRboMiQO00GvOGg
• Facebookfacebook.com/outfunnelHQ
• LinkedInlinkedin.com/company/outfunnel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outfunnel