LeadsBridge
LeadsBridge is an iPaaS (integration platform as a service) that automates real-time lead data synchronization between major advertising platforms (Meta, Google, LinkedIn, TikTok) and CRM/marketing tools via 380+ partner-certified integrations, serving primarily SMB (small and medium-sized business) and mid-market marketers and agencies.
- Company typePrivate
- Founded2015
- HeadquartersMiami, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What LeadsBridge does
LeadsBridge is an integration platform as a service (iPaaS) that connects major advertising platforms (Meta/Facebook, Instagram, Google/YouTube, LinkedIn, TikTok, Snapchat) with customer relationship management (CRM), email marketing, automotive CRM, and developer tools via pre-built, partner-certified connections called "Bridges." The platform's architecture centers on real-time, bidirectional lead data synchronization: users configure a source (an ad lead form or web form) and a destination (a CRM, email tool, spreadsheet, database, or webhook), and LeadsBridge automatically transfers lead data including custom fields, reformatted values, and audience segments, replacing manual CSV exports and uploads. Core product modules include Lead Sync, Audience Targeting (custom audience retargeting across ad platforms), Online-to-Offline Tracking, Facebook Conversions API server-side integration, and Facebook Campaign Analytics.
LeadsBridge operates a hybrid go-to-market model. The platform is primarily product-led, with a free self-service signup, freemium tier (50 leads/month, 1 active bridge), and annual subscription tiers: Starter at $29/month, Pro at $79/month, and a managed Business plan at $999/month that adds a dedicated Customer Success Manager (CSM), single sign-on (SSO), and Security Assertion Markup Language (SAML)-based authentication. The Business tier is sold via a sales-assisted motion with custom integrations and a dedicated implementation engineer. Distribution is supplemented by a 30% recurring affiliate program and partner ecosystem certifications. All advertising-platform integrations are independently verified by Meta, Google, LinkedIn, and TikTok, and LeadsBridge maintains official Business Partner, Premier Partner, or Marketing Partner status with each.
LeadsBridge was founded in 2015 by two co-founders including Stefan Des (co-founder and president) and was acquired in 2021 by ActiveProspect, the consent-based marketing platform, under which it now operates as a subsidiary. The company is remote-first with 51-100 employees distributed globally, headquartered in Miami, Florida, and claims thousands of paying customers across marketing, advertising, automotive, real estate, B2B, and financial services verticals.
LeadsBridge firmographics
Firmographics- Name
- LeadsBridge
- Legal name
- LeadsBridge Inc
- Website
- https://leadsbridge.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LeadsBridge is an iPaaS (integration platform as a service) that automates real-time lead data synchronization between major advertising platforms (Meta, Google, LinkedIn, TikTok) and CRM/marketing tools via 380+ partner-certified integrations, serving primarily SMB (small and medium-sized business) and mid-market marketers and agencies.
- Ownership category
- akta.pro rank
LeadsBridge industry classification
Industry- Product category
- Marketing Integration Software (iPaaS)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Lead Qualification & Inside Sales Support Services (BPAFAKAK), Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)
Keywords
Where LeadsBridge is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LeadsBridge business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- Subscription Plans: Tiered subscription model with four plans: Free (forever), Starter ($29/month annual), Pro ($79/month annual), and Business ($999/month annual). Revenue scales with lead volume and bridge counts. Annual subscriptions receive 20% discount.
- Affiliate Program: 30% recurring commission on new paid subscriptions referred through affiliate links. Paid monthly via bank transfer when commission exceeds $100 minimum threshold.
- Usage-Based Lead Volume: Plans priced by lead volume tier (50 to 300,000 leads/month) and number of active bridges (1 to 500). Custom volumes available on Business plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free forever plan with limited capabilities |
| Subscription | Annual | Entry-level paid plan for small businesses |
| Subscription | Annual | Advanced self-service plan for professionals |
| Subscription | Annual | Managed service with full customization |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
LeadsBridge product offering
Product offeringCore offering
LeadsBridge is an iPaaS (Integration Platform as a Service) that synchronizes lead data in real time between major advertising platforms (Facebook Lead Ads, Google Customer Match, LinkedIn Lead Gen Forms, TikTok Lead Generation, Snapchat) and over 380 destination systems including CRMs, email marketing platforms, marketing automation tools, automotive CRMs, spreadsheets, databases, and developer endpoints. Users configure pre-built "Bridges" between a source and destination to automatically move leads, sync custom audiences for retargeting, and track online-to-offline conversions without manual CSV handling.
Product overview
LeadsBridge is a marketing integration and automation platform that provides over 380 integrations connecting major advertising platforms (Facebook, Instagram, Google, LinkedIn, TikTok, Snapchat) with CRMs, email marketing tools, and other marketing software. The platform is built around a bridge-based architecture where users create 'bridges' to synchronize lead data between a source (advertising platform or form) and a destination (CRM, email tool, spreadsheet). Core products include Lead Sync for real-time lead data synchronization, Audience Targeting for custom audience retargeting, Online-to-Offline Tracking for conversion attribution, and Custom Integration for bespoke solutions. The platform offers four pricing tiers: a Free Plan (50 leads/mo, 1 bridge), Starter Plan (up to 2,000 leads/mo, 6 bridges), Pro Plan (up to 300,000 leads/mo, 500 bridges), and Business Plan (unlimited, managed service). Since 2021, LeadsBridge has been a subsidiary of ActiveProspect.
Differentiator
Problem solved
Functional benefit
Products and services
- Lead Sync Automatic real-time synchronization of lead data between advertising platforms and CRMs or marketing tools, replacing manual CSV file transfers for marketers, advertisers, and agencies.
- Audience Targeting Custom audience sync product enabling targeting and retargeting of CRM audiences across advertising platforms such as Facebook, Instagram, Google Customer Match, LinkedIn Matched Audiences, and TikTok.
- Online-to-Offline Tracking Conversion tracking product that captures lead data across both online and offline settings to provide accurate attribution for advertisers and marketers.
- Custom Integration Tailor-made integration service in which LeadsBridge experts develop bespoke integrations for specific business needs with premium support and a dedicated team.
- Facebook Conversions API Server-side Facebook API integration for sending web events, offline conversions, and lead data directly from business servers to Facebook, complementing pixel-based tracking.
- Bridge Builder Visual bridge-building platform for creating and managing integrations between advertising platforms and destination tools, with field mapping and transformation capabilities.
- Facebook Lead Ads Sync Native integration connecting Facebook Lead Ads to the marketing stack for seamless, real-time lead data synchronization; recognized as a Meta Business Partner for Lead Ads Sync.
Quantifiable outcome
- Real-time lead sync eliminating 24+ hour delays in lead follow-up
- +1 more outcomes
Companies that use LeadsBridge
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles4 records
LeadsBridge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration44 records
Feature9 records
LeadsBridge partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ActiveProspectcoreIn 2021, LeadsBridge was officially acquired by ActiveProspect - the industry leader in consent-based marketing. Today, LeadsBridge and ActiveProspect are joining forces to propel their businesses further into the advertising world. LeadsBridge is now a subsidiary of ActiveProspect Inc.
- Meta / FacebookcoreLong-time Meta Business Partner certified for Lead Ads Sync. LeadsBridge is a partner for Lead Ads Sync within Facebook Business App Store. All Facebook & Instagram Business Tools integrations are verified by Meta itself. Provides seamless sync between Facebook Lead Ads and marketing stack.
- GooglecoreGoogle Premier Partner with direct access to Google support, advanced product training, Customer Match, and Offline Conversions tracking. All Google integrations are Google-certified. Can integrate entire suite of Google Marketing tools with marketing stack.
- LinkedIncoreConnects LinkedIn Matched Audiences and LinkedIn Lead Gen Forms to marketing stack to maximize lead generation potential. All LinkedIn integrations are verified by LinkedIn itself.
- TikTokcoreAmong the first partners for TikTok Lead Generation. Awarded TikTok Marketing Partner Badge in 2024. Sync TikTok Lead Generation to marketing tools for frictionless interaction with potential customers with immediate access to lead data. All integrations are verified by TikTok.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
LeadsBridge competitors and assessment
Company assessmentBroad incumbents
- Salesforce: Enterprise CRM leader that integrates deeply with LinkedIn Lead Gen Forms and ad platforms. LeadsBridge completes against Salesforce-native integrations for lead sync, while also serving Salesforce/Pardot as a destination connector.
- Tray.io: Enterprise integration platform focused on SaaS, CRM, and marketing automation. Operates in the same mid-market/enterprise integration space as LeadsBridge's Business plan, with comparable API connectivity and field mapping capabilities.
- Workato: Enterprise-grade iPaaS with deep CRM, marketing, and ERP integrations. Targets the same Business/Enterprise customer tier that LeadsBridge serves with its $999/mo managed plan, but with broader enterprise workflow coverage.
- HubSpot: Major CRM and marketing automation platform that is both a key integration partner for LeadsBridge and a potential competitor as it expands native lead capture and ad platform integrations within its ecosystem.
Direct peers
- Make (formerly Integromat): Visual automation platform with strong SMB and marketing automation use cases. Competes directly with LeadsBridge for cross-app workflow and lead routing scenarios, with a comparable self-service pricing model.
- Automate.io: General-purpose automation platform explicitly compared by LeadsBridge on its website. Competes head-to-head for marketing and advertising integration use cases, particularly with SMB and mid-market customers.
- Zapier: Leading general-purpose iPaaS with 6,000+ integrations. LeadsBridge explicitly compares itself to Zapier on dedicated landing pages, and both compete for marketing automation workflow budgets, though Zapier lacks advertising-platform-specific depth.
Others
- PieSync (HubSpot): Originally a direct competitor for two-way CRM sync, PieSync was acquired by HubSpot in 2021 and is now integrated into the HubSpot ecosystem. Represents the 'incumbent absorbs the specialist' outcome that could be a strategic risk for standalone iPaaS players.
Emerging players
- Outfunnel: Marketing-sales integration platform focused on syncing lead data between web forms, CRMs, and email marketing tools. Targets the same SMB and mid-market marketer segment as LeadsBridge with overlapping use cases.
- SyncApps: CRM-to-marketing automation sync specialist connecting HubSpot, Salesforce, Mailchimp, and similar tools. Competes for a portion of LeadsBridge's CRM-to-email marketing workflow use cases at SMB price points.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LeadsBridge social profiles
Digital presenceLeadsBridge compliance and trust
Trust signalCompliance3 records
LeadsBridge financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadsBridge leadership team
Management profileNumber of profiles
Profiles1 record
LeadsBridge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadsBridge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadsBridge
What does LeadsBridge do?
LeadsBridge is an iPaaS (Integration Platform as a Service) that synchronizes lead data in real time between major advertising platforms (Facebook Lead Ads, Google Customer Match, LinkedIn Lead Gen Forms, TikTok Lead Generation, Snapchat) and over 380 destination systems including CRMs, email marketing platforms, marketing automation tools, automotive CRMs, spreadsheets, databases, and developer endpoints. Users configure pre-built "Bridges" between a source and destination to automatically move leads, sync custom audiences for retargeting, and track online-to-offline conversions without manual CSV handling.
Is LeadsBridge a public or private company?
LeadsBridge is a private company. It is classified as corporate owned and is currently operating.
When was LeadsBridge founded?
LeadsBridge was founded in 2015. It employs 51 to 100 people.
Where is LeadsBridge based?
LeadsBridge is headquartered in Miami, United States, in the North America region.
How does LeadsBridge make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are affiliate Program and usage-Based Lead Volume.
Who are LeadsBridge's main competitors?
Broad incumbents on record are Salesforce, Tray.io, Workato and HubSpot. Direct peers are Make (formerly Integromat), Automate.io and Zapier. PieSync (HubSpot) is listed as an others. Emerging players are Outfunnel and SyncApps.
Does LeadsBridge have an API?
Yes. LeadsBridge provides webhook-based integrations (HTTP Request GET/POST) that allow developers to send and receive lead data programmatically. The platform supports WebService SOAP, SQLite database connections, and custom webhook endpoints for integration. No public REST API documentation URL was found in the source material. Developer tools include AWS Bucket S3, PostgreSQL, Swagger API specification, CURL support, Outgoing Webhooks, and HTML Form integrations.
What industry is LeadsBridge in?
LeadsBridge's product category is Marketing Integration Software (iPaaS). Its primary akta.pro industry code is THAHAGAM, Lead Distribution, CRM/MarTech Integration & Sync, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 518 and its SIC code is 7370.