Doohmain
Doohmain is a cloud-based CMS for DOOH and Retail Media screen networks, enabling media owners to create, schedule, distribute, and certify content across digital screens with built-in programmatic SSP/DSP integrations, AI-powered monitoring, and Proof of Play/Post certification, serving enterprise customers across LATAM, USA, and Europe.
- Company typePrivate
- Founded2019
- HeadquartersMontevideo, Uruguay
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Doohmain does
Doohmain is a cloud-based Content Management System (CMS) purpose-built for Digital Out-of-Home (DOOH) and Retail Media screen networks, operated as a brand under the Argentine parent entity NOSIRAS SA. The platform enables media owners to create, schedule, distribute, and certify advertising and editorial content across distributed digital screens, with dedicated modules for content authoring (Content Creator with WYSIWYG editor), playback verification (Proof of Play with temporal and geolocation records), and visual publication certification (Proof of Post with automated capture). Its technology stack runs natively on approximately 90% of operating systems used in the industry, including Windows, Linux, Android, iOS, Raspberry Pi, WebOS, and Nova, and includes proprietary real-time AI screen monitoring that operates without cameras or additional hardware, plus contextual campaign activation triggered by weather, time, or external data.
The core product is differentiated by a deep programmatic advertising integration layer: Doohmain connects customer screen inventory to 7 supply-side platforms (Vistar Media, Place Exchange, ProDooh, Taggify, Beeyond, Outcon, Perion) and over 34 demand-side platforms (including The Trade Desk, Google Display & Video 360, Yahoo Advertising, Xandr, Hivestack, Roku, and Sportradar), enabling automated programmatic buying and selling of screen inventory. The business operates a B2B SaaS model with quote-based annual subscriptions, enterprise field sales, personalized demos, implementation assistance, and 24/7 support, supplemented by a customer education platform called Doohmain Academy. Go-to-market targets DOOH media owners and retail media owners across airports, bus terminals, gas stations, retail stores, shopping centers, office buildings, gyms, and medical clinics, with named enterprise customers concentrated in Latin America (RPK in Bolivia, Cero Cinco, Lab Media, BRAPEX Peru, Prourbe Medios, Amplify in Paraguay). The company maintains operating presence across LATAM, USA, and Europe and offers its product in Spanish, English, and Portuguese.
Doohmain firmographics
Firmographics- Name
- Doohmain
- Legal name
- NOSIRAS SA
- Website
- https://doohmain.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Doohmain is a cloud-based CMS for DOOH and Retail Media screen networks, enabling media owners to create, schedule, distribute, and certify content across digital screens with built-in programmatic SSP/DSP integrations, AI-powered monitoring, and Proof of Play/Post certification, serving enterprise customers across LATAM, USA, and Europe.
- Ownership category
- akta.pro rank
Doohmain industry classification
Industry- Product category
- Digital Signage Software (DOOH / Retail Media CMS)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
- akta.pro secondary industries
- Blogging & CMS Content Platforms (BPAMAJAG), Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
Keywords
Where Doohmain is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Offices1 record
Markets served
Doohmain business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- CMS Platform Subscription: SaaS subscription for content management platform that enables DOOH and Retail media owners to create, schedule, distribute, and certify content on digital screen networks. Includes programmatic SSP/DSP integrations, AI monitoring, and reporting capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on network size and features required |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Doohmain product offering
Product offeringCore offering
Doohmain is a cloud-based Content Management System (CMS) that lets DOOH and Retail Media owners create, schedule, distribute, and certify advertising content across digital screen networks. The platform integrates with programmatic SSPs and 35+ DSPs, provides real-time AI monitoring, Proof of Play and Proof of Post certification, and a WYSIWYG Content Creator, running natively on Windows, Linux, Android, iOS, Raspberry Pi, WebOS, and Nova.
Product overview
Doohmain is a unified, multi-module digital screen management platform designed for DOOH media owners, retail media owners, and content creators. The core offering is the Doohmain CMS, which serves as the central hub for managing screen networks — from content creation and scheduling to real-time monitoring, programmatic SSP/DSP integrations, and playback verification. The platform is complemented by dedicated modules including Content Creator (a WYSIWYG creative authoring tool), Proof of Play (playback verification with temporal and geolocation records), and Proof of Post (visual evidence certification of content publication). Doohmain operates across a broad range of operating systems (Windows, Linux, Android, iOS, Raspberry Pi, webOS, Nova) and connects screen networks to global programmatic advertising through 34 DSP integrations and 7 SSP integrations. The platform also offers 24/7 customer support, Doohmain Academy training resources, and implementation assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Doohmain CMS Cloud-based Content Management System for DOOH and Retail media owners that enables creation, scheduling, distribution, and certification of advertising content across digital screen networks. Includes real-time AI monitoring, performance statistics, Proof of Play/Proof of Post verification, contextual campaign activation, and programmatic SSP/DSP integrations. Runs natively on Windows, Linux, Android, iOS, Raspberry Pi, WebOS, and Nova.
Quantifiable outcome
- Enables connection of advertisers with hundreds of thousands of consumers through screen network expansion
- +1 more outcomes
Companies that use Doohmain
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Doohmain technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration46 records
AI capability9 records
Feature8 records
Doohmain partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- Vistar MediacoreSSP integration partner enabling Doohmain clients' screens to be automatically available for real-time programmatic auctions through Vistar Media's supply-side platform.
- Place ExchangecoreSSP integration partner providing programmatic supply-side platform services for screen inventory.
- BeeyondcoreSSP integration partner for programmatic advertising supply.
- ProDoohcoreSSP integration partner for programmatic supply-side platform.
- TaggifycoreSSP integration partner enabling programmatic ad sales through Taggify's platform.
- PerioncoreSSP integration partner for programmatic supply-side services.
- OutconcoreSSP integration partner for programmatic advertising.
- The Trade DeskcoreDSP integration partner enabling advertisers to buy advertising space on Doohmain-managed screens through The Trade Desk's demand-side platform.
- Yahoo AdvertisingcoreDSP integration partner for programmatic demand-side advertising.
- Google DisplaycoreDSP integration partner through Google Display & Video 360 for programmatic ad buying.
- DV360 (Display & Video 360)coreDSP integration partner for programmatic demand through Google's DV360 platform.
- XandrcoreDSP integration partner (now part of Microsoft) for programmatic advertising demand.
- HivestackcoreDSP integration partner specializing in DOOH programmatic advertising.
- AdformcoreDSP integration partner for programmatic ad buying.
- AdquickcoreDSP integration partner for DOOH programmatic advertising.
- StackAdaptcoreDSP integration partner for programmatic advertising.
- MadHivecoreDSP integration partner for programmatic DOOH advertising.
- DentsucoreDSP integration partner through Dentsu's media trading capabilities.
- RokucoreDSP integration partner for connected TV and DOOH programmatic advertising.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Doohmain competitors and assessment
Company assessmentBroad incumbents
- Vistar Media: Vistar Media is a leading DOOH SSP that connects media-owner inventory to programmatic demand. Although also a Doohmain integration partner, its vertically integrated platform competes for the same media-owner relationships and ad-revenue share.
- Place Exchange: Place Exchange operates a DOOH-focused supply-side platform and ad exchange for media owners. Like Vistar, it is both a Doohmain integration partner and a competitor at the inventory-monetization layer for media owners.
Emerging players
- Adomni: Adomni is an emerging programmatic DOOH marketplace and CMS offering for billboard and screen operators. It targets a similar niche of DOOH media owners seeking programmatic monetization, overlapping with Doohmain's value proposition.
Direct peers
- Hivestack: Hivestack is a programmatic DOOH ad-exchange and CMS provider offering supply-side and demand-side tools. Although it is also a Doohmain integration partner, its end-to-end programmatic platform competes with Doohmain's CMS-plus-SSP-integration bundle.
- Signagelive: Signagelive is a cloud-based digital signage CMS serving retail, DOOH, and corporate networks with content scheduling, programmatic integrations, and analytics. It competes with Doohmain in cross-platform CMS for managed screen networks.
- YCD Multimedia: YCD Multimedia offers a digital signage and DOOH content management platform with content scheduling, analytics, and creative tools. It targets similar retail and DOOH media-owner customers as Doohmain.
- Navori Labs: Navori provides enterprise digital signage and DOOH CMS software with strong analytics and programmatic support. Its CMS for retail and outdoor networks is directly comparable to Doohmain's platform functionality.
- Stratacache (Scala): Stratacache operates the Scala digital signage platform for retail, DOOH, and corporate networks, providing CMS, content scheduling, and analytics. It competes head-to-head with Doohmain in retail-media and DOOH CMS, with broader hardware and services offerings.
- Ayuda Media Systems: Ayuda provides DOOH-specific CMS, supply-side, and ad-server software to out-of-home media owners globally. Its focus on DOOH programmatic workflows and screen-network management directly overlaps with Doohmain's value proposition for media-owner customers.
- Broadsign: Broadsign is the leading DOOH content management platform serving media owners with screen-network management, programmatic integrations, and campaign analytics. It is the most directly comparable peer to Doohmain's CMS offering for DOOH operators, with a significantly larger installed base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Doohmain social profiles
Digital presenceDoohmain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doohmain leadership team
Management profileNumber of profiles
Doohmain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doohmain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doohmain
What does Doohmain do?
Doohmain is a cloud-based Content Management System (CMS) that lets DOOH and Retail Media owners create, schedule, distribute, and certify advertising content across digital screen networks. The platform integrates with programmatic SSPs and 35+ DSPs, provides real-time AI monitoring, Proof of Play and Proof of Post certification, and a WYSIWYG Content Creator, running natively on Windows, Linux, Android, iOS, Raspberry Pi, WebOS, and Nova.
Is Doohmain a public or private company?
Doohmain is a private company. It is classified as corporate owned and is currently operating.
When was Doohmain founded?
Doohmain was founded in 2019. It employs 11 to 50 people.
Where is Doohmain based?
Doohmain is headquartered in Montevideo, Uruguay, in the Latin America region.
How does Doohmain make money?
One revenue line is on record: CMS Platform Subscription.
Who are Doohmain's main competitors?
Broad incumbents on record are Vistar Media and Place Exchange. Adomni is listed as an emerging player. Direct peers are Hivestack, Signagelive, YCD Multimedia, Navori Labs, Stratacache (Scala), Ayuda Media Systems and Broadsign.
Does Doohmain have an API?
No public API is recorded for Doohmain.
What industry is Doohmain in?
Doohmain's product category is Digital Signage Software (DOOH / Retail Media CMS). Its primary akta.pro industry code is BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks, with a secondary code of BPAMAJAG, Blogging & CMS Content Platforms. Its SIC code is 7372.