Phygrid

What Phygrid does

Phygrid AB (publ) is a Sweden-incorporated retail technology company (founded 2015, previously OmboriGrid AB, rebranded 2021) that builds Phystack, a proprietary edge-native infrastructure platform for deploying and managing AI-enhanced in-store digital experiences across global retail footprints. On top of Phystack sits a composable suite of 20+ applications covering the full retail customer journey, including Endless Aisle, Queue Management, Mobile POS with Clienteling, Digital Signage, Self-Checkout (RFID and Scan & Go), Smart Fitting Rooms, Magic Mirror, People Counter, Reverse Vending Machines, Smart Recycling Bins, Click & Collect, Appointment Booking, Lift & Learn, Food Ordering, Digital Menu Boards, Shoe Sizing (via Volumental 3D scanning), and a Tasks workflow engine. The platform is differentiated by its ability to run AI at the edge (not just in the cloud), centralized management across thousands of locations, and integration with existing retail systems and peripherals via partnerships with Microsoft Azure, Tomra, Volumental, Planet, and ITAB Shop Concept.

Phygrid serves large enterprise retailers and adjacent verticals including fashion (H&M, Target, Gap, Kmart, Lindt & Sprüngli), grocery (ICA), retail conglomerates (Reliance, Al-Futtaim), travel retail (Avolta, Dufry), airlines (Etihad Airways), hospitality (Radisson Blu), ski resorts (Andermatt Swiss Alps), furniture (BoConcept), and telecommunications (Telenor). The company operates in 50+ countries and processes over 0.5 billion signals and 35 million purchases per month through its platform. Marquee deployments include the H&M Magic Mirror (NYC Times Square, reaching 150M+ press impressions across 25+ countries), H&M Smart Recycling Bins, ICA's Grocery Experience (+35% revenue, +25% customer satisfaction), and Etihad's Miles for Bottles program (80% reward claim rate, NPS 80). Phygrid is structured as a Swedish public limited company, operates as an affiliate of Ombori (parent), and has ITAB Shop Concept AB as a major shareholder with board representation.

Revenue is generated primarily through annual SaaS subscriptions on Phystack (scaling from single-store pilots to global rollouts), supplemented by managed edge infrastructure services and professional consulting services for implementation and customization (priced via hourly rate cards per Work Orders/Statements of Work). The go-to-market is enterprise direct sales supplemented by channel partners including integrators, creative agencies (The Marketing Store), and display hardware vendors (ITAB). Pricing is quote-based and not publicly disclosed. To date, the company has raised approximately $9.1M across three funding rounds (2018, 2019, 2021), has 11-50 employees, and holds GDPR compliance certification.

Name

Phygrid

Legal name

Phygrid AB

Website

https://phygrid.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Phygrid is a Sweden-based retail technology company whose Phystack edge-native platform powers a composable suite of 20+ in-store digital applications (endless aisle, queue management, mobile POS, smart fitting rooms, self-checkout, recycling bins) for global enterprise retailers across 50+ countries.

Ownership category

akta.pro rank

Product category

In-Store Retail Technology Software

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

POS Terminals & All-in-One Retail Computers (HDACAKAA)

Keywords

• Retail software platform
• In-store digital experiences
• Edge retail infrastructure
• Retail queue management
• Omnichannel retail solutions

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based pricing model for access to the Phygrid platform and retail solutions suite. Flexible plans scale with store network size, from single-store pilots to global enterprise rollouts. Includes software updates, cloud infrastructure, and central management capabilities.
2. Professional Consulting Services: Professional consulting services for implementation, customization, and deployment support. Governed by separate General Terms & Conditions with work orders and statements of work. Pricing based on consultant categories and hourly rates.
3. Edge Infrastructure Services: Edge infrastructure services supporting deployment across retail locations with centralized management, AI processing at edge, and system integration capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Phygrid sells the proprietary Phystack edge-native infrastructure platform together with a suite of 20+ composable in-store retail applications — including Endless Aisle, Queue Management, Mobile POS with Clienteling, Magic Mirror, Self-Checkout, Scan & Go, Smart Fitting Rooms, Smart Recycling Bins, People Counter, Lift & Learn, and Digital Signage — to global enterprise retailers. Deliveries range from single-store pilots to global multi-thousand-store rollouts, supported by AI processing at the edge and integration with existing retail systems.

Product overview

Phygrid is a platform-plus-modules architecture providing intelligent retail solutions. The core Phystack platform delivers edge-native infrastructure enabling cloud/edge-based AI-enhanced retail applications. The product portfolio consists of 20+ individual solutions that work together as a connected suite: Appointment Booking, Click & Collect, Digital Menu Board, Digital Signage, Endless Aisle, Food Ordering, Lift & Learn, Magic Mirror, Mobile POS with Clienteling, People Counter, Queue Management System, Reverse Vending Machines, RFID Self-Checkout, Scan & Go, Self-Checkout, Selfie Mirror, Shoe Sizing using Volumental, Smart Fitting Rooms, Smart Recycling Bins, and Tasks. These solutions address core retail needs including customer engagement, operational efficiency, queue management, omnichannel selling, and sustainability, all built on the Phystack infrastructure platform.

Differentiator

Problem solved

Functional benefit

Brands

• Phystack: Proprietary edge-native infrastructure platform enabling AI at the edge, centralized management, and rapid deployment across thousands of stores.
• Ombori Sales Remote
• Ombori Endless Aisle
• Ombori Grid

Products and services

• Phystack Proprietary edge-native infrastructure platform enabling fast deployment across thousands of stores, AI processing at the edge, system integration, central management, MLOps, MCP/LLM environment, multi-arch and GPU acceleration support.
• Magic Mirror Interactive mirror display with AI-powered voice assistant, face detection, selfie capture, and magazine cover rendering for in-store engagement at fashion and travel retail locations.
• Appointment Booking Scheduling solution integrating with Digital Signage and Queue Management for streamlined appointment management and improved customer flow.
• Click & Collect Solution for managing online order pickups with flexible options including staff handoffs, automated lockers, and robotic retrieval systems.
• Digital Menu Board Dynamic display for QSRs and coffee shops featuring real-time menu updates, dayparting capabilities, and promotional highlighting.
• Digital Signage Digital communication platform enabling retailers to display visuals, videos, and interactive content with personalized messaging based on customer context.
• Endless Aisle Digital kiosk and tablet solution enabling customers to browse and purchase products not available in-store, expanding the retailer's full catalog.
• Food Ordering Multi-channel digital food ordering supporting kiosk ordering, QR code/NFC table ordering, mobile app integration, and pre-order for pickup with real-time updates.
• Lift & Learn Interactive product discovery solution where customers lift items to receive specifications, comparisons, and recommendations on nearby digital displays.
• Mobile Point of Sale (POS) with Clienteling Mobile transaction platform combining sales processing with clienteling capabilities including customer profiles, purchase history, and personalized recommendations.
• People Counter Footfall analytics using stereoscopic sensors for accurate visitor counting, real-time occupancy monitoring, and integration with queue management systems.
• Queue Management System Virtual queue management platform replacing physical lines with digital queues, reducing wait times and providing real-time customer flow management.
• Reverse Vending Machines Collaboration with Tomra for reverse vending machine integration with Phygrid's digital platform, enabling loyalty rewards and environmental impact education for recycling.
• RFID Self-Checkout Fashion-focused self-checkout solution using RFID technology for efficient item scanning, instant recognition, and inventory management.
• Scan & Go Mobile-first checkout solution enabling customers to scan products and pay via smartphone using QR codes, Apple Pay, and Google Pay without app downloads.
• Self-Checkout Versatile self-service checkout platform designed for retailers across verticals including fashion, grocery, electronics, and convenience stores.
• Selfie Mirror Interactive mirror capturing high-quality selfies and enabling WhatsApp-based data collection for loyalty programs.
• Shoe Sizing using Volumental 3D foot scanning solution in partnership with Volumental that captures precise measurements across 200+ data points for shoe fit recommendations.
• Smart Fitting Rooms Interactive fitting room with touchscreens displaying items, personalized recommendations, and integrated loss prevention using RFID.
• Smart Recycling Bins Smart recycling bins with scales for accurate weighing, loyalty program integration, digital signage education, and QR code rewards for sustainable behavior.
• Tasks Task management solution empowering retail employees to streamline omni-channel processes including order fulfillment, clienteling, and queue management.
• Professional Consulting Services Professional consulting services for implementation, customization, and deployment support governed by separate General Terms & Conditions with Work Orders and Statements of Work. Priced via category-based hourly rate cards.

Quantifiable outcome

• +35% Revenue increase at ICA Roslagstull store
• +6 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered parent company, core and minor.

• Omboriparent companyOEM/ Whitelabel/ Licensing PartnerOmbori is the parent company of Phygrid. Phygrid operates as an Ombori company, leveraging the broader Ombori infrastructure and expertise in digital experiences. Andreas Hassellöf is the CEO of Ombori.
• MicrosoftcoreTechnology or IntegrationMicrosoft Azure powers the AI and cloud infrastructure for Phygrid solutions including the H&M Magic Mirror's voice assistant, face detection, and Azure IoT Edge capabilities. Key technology partner for cloud and AI services.
• VolumentalcoreTechnology or IntegrationVolumental partnership provides 3D foot scanning technology for shoe sizing, analyzing over 200 data points per foot profile. Integrated with Phygrid platform for seamless retail deployment and saved foot profiles for loyalty programs.
• TomracoreTechnology or IntegrationTomra provides reverse vending machine technology integrated with Phygrid's digital platform. Partnership enables loyalty program integration with Etihad Miles for Bottles program, rewarding recycling with airline miles.
• Visual ArtminorImplementation/ SI/ Consulting PartnerCollaborated with Visual Art on the H&M Magic Mirror project for hardware and installation support.
• The Marketing StoreminorImplementation/ SI/ Consulting PartnerCreative agency partner that collaborated with Phygrid and BoConcept to develop the interactive swatch reader installation for furniture customization.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Standard AI: Standard AI offers a retail computer-vision platform for in-store analytics, checkout-free shopping, and shopper behaviour insights. Directly comparable to Phygrid's AI-driven Magic Mirror, People Counter, and queue management capabilities.
• Zippin: Zippin sells AI-based checkout-free retail technology and store-analytics software to grocery and convenience chains. Similar in-store digital-experience positioning to Phygrid's Phystack-based suite.
• Trigo: Trigo builds a computer-vision and sensor-fusion platform enabling checkout-free and digitalised physical stores for grocery and retail chains. Closely comparable to Phygrid on AI-at-the-edge retail infrastructure and enterprise retailer go-to-market.
• AiFi: AiFi provides AI-powered autonomous retail and checkout-free store technology to retailers and convenience operators. Comparable to Phygrid on edge-AI infrastructure and enterprise retail deployments.

Broad incumbents

• Diebold Nixdorf: Diebold Nixdorf is a global incumbent in retail POS, self-checkout, and connected-commerce hardware/software. Competes with Phygrid's Mobile POS, Scan & Go, and Self-Checkout modules but at much greater scale.
• NCR Voyix: NCR Voyix provides POS, self-checkout, and unified commerce software to global retailers and restaurants. Overlaps with Phygrid's POS, loyalty, and queue management capabilities as a broad incumbent.
• Toshiba Global Commerce Solutions: Toshiba Global Commerce Solutions is a leading provider of in-store retail technology including POS, self-checkout, and store digitalization. Direct competitor in Phygrid's core enterprise retail market.

Emerging players

• RetailNext: RetailNext provides in-store retail analytics using sensors and computer vision for traffic, conversion, and shopper behaviour. Comparable to Phygrid's People Counter and Real-time Analytics modules.
• Navori Labs: Navori Labs is a digital signage and in-store media software provider for retail and QSR operators. Directly comparable to Phygrid's Digital Signage and Digital Menu Board offerings.
• Caper (Instacart): Caper (acquired by Instacart) builds AI-powered smart carts and checkout technology for grocery retailers. Comparable on AI-driven in-store retail innovation and grocery vertical overlap with ICA, Avolta, and Etihad deployments.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/phygridcom
• YouTubeyoutube.com/@phygrid
• Facebookfacebook.com/phygrid
• LinkedInlinkedin.com/company/phygrid
• Instagraminstagram.com/phygridcom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phygrid