Riverside Natural Foods Ltd.

What Riverside Natural Foods Ltd. does

Riverside Natural Foods Ltd. is a privately held, family-owned Canadian consumer packaged goods manufacturer founded in 2013 by Nima Fotovat, his wife Ladan Amoughli, and siblings Salma and Sahba Fotovat, headquartered in North York (Toronto), Ontario. The company operates two flagship snack brands — MadeGood (organic granola bars and bites free from the most common allergens, many with a hidden serving of vegetables, produced in nut-free facilities using Canadian-sourced oats) and Good To Go (Certified B Corp, gluten-free, vegan soft-baked snacks). Manufacturing is conducted in purpose-built, allergen-free facilities certified to BRC Global Standards AA (the highest tier), with the company maintaining 600+ employees across five buildings totaling approximately 550,000 square feet and operating its own proprietary production rather than co-manufacturing.

Riverside generates revenue through wholesale CPG product sales to major retail partners (Target, Whole Foods, Amazon) across North America, with additional direct-to-consumer sales via brand websites, and international distribution spanning 20+ countries anchored by a European headquarters/warehouse in Amsterdam and a Chicago operations/warehouse node. The company operates dedicated VP-level commercial leadership for the US and Canada/International markets and has established a Private Label & Emerging Brands business unit to monetize excess manufacturing and certification capacity beyond its owned brands. Pricing is set at the retail level and is not publicly disclosed; the cost basis is shaped by organic ingredient sourcing, regenerative-agriculture pilots with partner farmers, and ESG/quality investments.

On the regulatory and ESG side, Riverside holds a stack of third-party certifications (B Corp, TRUE Zero Waste, USDA Organic, Canada Organic, Non-GMO Project Verified, Certified Vegan, Kosher, 1% for the Planet, SmartWay, Plastic Neutral via rePurpose Global) and is a Science Based Targets initiative signatory with a 42% Scope 1 and 2 reduction commitment by 2030. In December 2024 the company initiated a voluntary recall of over 2.4 million cases of MadeGood granola bars due to potential metal fragment contamination, subsequently upgraded by the FDA to a Class II classification in February 2025, a meaningful operational event for an otherwise growth-oriented business that has scaled headcount from 400+ (2020) to 600+ employees and is extending into private-label production.

Name

Riverside Natural Foods Ltd.

Legal name

Riverside Natural Foods Ltd.

Website

https://riversidenaturalfoods.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Riverside Natural Foods Ltd. is a family-owned Canadian CPG manufacturer that produces allergen-free, organic granola bars and bites under the MadeGood brand and gluten-free, vegan soft-baked snacks under the Good To Go brand, selling through major North American retailers and distributors in 20+ countries.

Ownership category

akta.pro rank

Product category

Natural and Organic Snacks

NAICS

Other Snack Food Manufacturing (311919), Sugar and Confectionery Product Manufacturing (3113)

SIC

Food And Kindred Products (2000), Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

akta.pro secondary industry

Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF)

Keywords

• Organic granola bars
• Allergen-free snacks
• Gluten-free baked snacks
• Natural food manufacturing
• Better-for-you snacks

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CPG Product Sales (Retail): Riverside generates revenue through the manufacture and sale of consumer packaged goods (MadeGood granola bars/bites and Good To Go snacks) to major retail chains and grocery stores across North America, Europe, and 20+ countries worldwide. Revenue is generated through wholesale/procurement agreements with retailers.
2. CPG Product Sales (E-commerce/DTC): Riverside also sells direct-to-consumer via Amazon and brand websites, generating transactional online revenue from individual consumer purchases.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Riverside Natural Foods manufactures and sells organic, allergen-free consumer packaged snacks under two brands: MadeGood (granola bars and bites free from the most common allergens, many containing a hidden serving of vegetables) and Good To Go (certified gluten-free, vegan soft-baked snacks). Products are produced in the company's dedicated nut-free facilities in Toronto and distributed through major retail chains (Target, Whole Foods), e-commerce platforms (Amazon), brand websites, and international partners across 20+ countries.

Product overview

Riverside Natural Foods Ltd. operates as a multi-brand natural foods company specializing in better-for-you snacks. The company manages two primary product lines: MadeGood (organic granola bars and bites free from common allergens, with hidden vegetable servings, produced in nut-free facilities with Canadian-sourced oats) and Good To Go (certified gluten-free and vegan soft-baked snacks). Both brands share common sustainability certifications including B Corp status and are distributed across North America and over twenty countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• MadeGood: Flagship brand of allergen-free, organic granola bars and bites. Products are free from the most common allergens, many contain a full hidden serving of vegetables, and are made with ingredients like oats grown by Canadian farmers in the Prairies in a nut-free facility.
• Good To Go

Products and services

• MadeGood Organic granola bars and bites free from the most common allergens, with many SKUs containing a full hidden serving of vegetables. Made with Canadian-sourced oats in dedicated nut-free facilities. Non-GMO, certified organic, and vegan/kosher options. Target consumers include families seeking healthy, allergy-safe snacks for children and health-conscious consumers.
• Good To Go Canadian-made soft-baked snacks that are certified gluten-free and vegan, with 5g of sugar and a satisfying boost of fiber per serving. The brand is Plastic Neutral, a Certified B Corp, and a member of 1% for the Planet. Distributed through Canadian retail chains.

Quantifiable outcome

• 2.4+ million cases of MadeGood granola bars recalled voluntarily as a precautionary measure (December 2024/February 2025 Class II upgrade by FDA). No injuries reported.
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Science Based Targets initiative (SBTi)coreStrategic or Co-development Partner · 4 August 2021Riverside joined the Science Based Targets initiative, committing to reduce Scope 1 and 2 GHG emissions 42% by 2030 from 2020 baseline, aligned with SBTi 1.5°C scenario. Riverside also committed to measuring and disclosing Scope 3 emissions.
• SmartWay (US EPA)coreStrategic or Co-development Partner · 1 April 2021Riverside uses SmartWay data to track freight impact on sustainability goals, benchmark operations, track fuel consumption, and develop plans to reduce climate, health, energy and economic impacts of freight transport using technologies such as aerodynamic tech, idle reduction, and low rolling-resistance tires.
• Upcycled Food Association (UFA)coreStrategic or Co-development Partner · 25 March 2021Riverside joined the UFA, a non-profit with 140+ member businesses across 20 countries working to prevent food waste by creating new products from otherwise wasted but nutritious ingredients. Riverside is part of the collective effort to build a sustainable food system.
• Future Fit Business BenchmarkcoreStrategic or Co-development Partner · 22 March 2021Riverside became a Future Fit Pioneer — publicly declaring ambition to become Future-Fit: environmentally regenerative, socially just, and economically inclusive. The Future-Fit Business Benchmark is a free open-source tool grounded in systems science to guide companies on ESG performance aligned with UN SDGs.
• Canopy (Pack4Good Policy)minorStrategic or Co-development Partner · 1 January 2021Riverside partnered with Canopy and aligned with the Pack4Good policy, committing to remove ancient and endangered forests from its supply chain and reducing environmental impacts from packaging used across all products.
• rePurpose Global (Plastic Neutral Program)minorStrategic or Co-development Partner · 1 January 2021Riverside partnered with rePurpose Global participating in their Plastic Neutral program, purchasing nearly 300 tons of plastic credits to offset its plastic footprint as part of its sustainability commitments.
• MGM Seed & Grain (Oat Vendor Partner)coreOthers · 1 January 2021Riverside launched a regenerative agriculture pilot program with a cohort of farmers from MGM Seed & Grain's network, in partnership with Canadian Organic Growers. The program aims to develop regenerative farming practices with oat farmers and is set to be completed after the 2022 harvest season.
• Canadian Organic GrowersminorOthers · 1 January 2021Agronomist expertise brought in from Canadian Organic Growers as program delivery partner for the regenerative agriculture pilot program with MGM Seed & Grain's oat farmer network.
• BestGround / BioTu (Agave Sustainability Education Centre)minorOthers · 1 January 2021Riverside collaborated with agave syrup vendor partner BestGround and local NGO BioTu to develop a Sustainability Education Centre in Jocotepec near Lake Chapala in Jalisco, Mexico.
• SickKids Foundation / SickKids HospitalcoreGTM or Marketing PartnerRiverside has been a community partner of Sick Kids for over 5 years, raising $50,000 through employee product sales for the Build a New SickKids campaign. Donated over 12,000 MadeGood products to SickKids and other Ontario hospitals during Nursing Week 2021. Earned a donor wall plaque.
• Community Food Centres of Canada (CFCC)coreGTM or Marketing PartnerRiverside has donated to CFCC for over 5 years to support food insecurity programs. CFCC uses food as a tool to build health, belonging, and social justice in low-income communities across Canada.
• Marillac St. Vincent (MSV)coreGTM or Marketing PartnerRiverside donated $247,000 and 340,000 servings of food to MSV during COVID-19, supporting the cash card program for emergency client assistance and food programs serving 20,000 Chicagoans in underserved communities.
• TAIBU Community Health CentreminorGTM or Marketing PartnerTAIBU was selected as Riverside's Anti-Black Racism ERG charity partner. Riverside provides food donations for the Empringham Community Breakfast program and Malvern Eats hot lunch program (serving 350+ meals weekly), plus financial support for food security efforts in Toronto's Malvern community.
• 1% for the PlanetminorGTM or Marketing PartnerRiverside is a member of 1% for the Planet, committing to donate 1% of annual sales to environmental causes. This aligns with the company's B Corp and sustainability commitments.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Enjoy Life Foods: Enjoy Life Foods is a direct allergen-free snack peer (cookies, bars, baking chocolates) with comparable brand positioning around 'free from the most common allergens.' Acquired by Mondelez in 2015, it competes with MadeGood on the same retailer shelves and consumer use cases (school-safe snacking, allergy-friendly diets).
• Simple Mills: Simple Mills produces better-for-you crackers, cookies, and snack bars using allergen-conscious ingredients (almond flour, cassava) targeted at the same health-conscious parent shopper. Comparable premium natural channel presence and clean-label positioning.
• That's it. That's it. makes fruit-based allergen-free snack bars with a similar single-ingredient positioning to MadeGood's clean-label bars. Sells through the same natural and mass retail channels and targets comparable school-snacking and adult-snacking occasions.
• GoMacro: GoMacro produces organic, non-GMO, vegan macrobiotic snack bars distributed through natural and mainstream grocers. Comparable target consumer (health-conscious, allergen-conscious adults), product format (shelf-stable bars), and certification stack (organic, vegan, non-GMO).
• Clif Bar & Company: Clif Bar makes organic energy and snack bars widely distributed in US grocery and natural channels. Owned by Mondelez, it competes head-to-head with MadeGood on shelf and increasingly in the organic/better-for-you bar segment.
• Nature's Path: Nature's Path is a Canadian organic food manufacturer with a comparable product portfolio (organic cereal, granola bars, waffles) and similar North American natural-channel distribution. Comparable certifications (USDA Organic, Non-GMO) and family/values-driven brand heritage.
• Partake Foods: Partake Foods is a direct allergen-free cookies and baking snacks peer with a similar school-safe, allergy-friendly positioning. Targets the same parent/caregiver consumer and competes for natural and mainstream grocery shelf space.
• FreeYumm Foods: FreeYumm is a Canadian allergen-free (top-9 free) baking mix and snack bar peer with a comparable family-focused brand story. Operates in the same Canadian retail environment and competes for the school-safe snacking consumer.
• Health Warrior: Health Warrior produces chia-based snack bars and bites targeting the same better-for-you, health-conscious consumer. Competes directly for natural channel shelf space and overlaps with MadeGood on portable, clean-ingredient snacking occasions.

Broad incumbents

• KIND (Mars, Inc.): KIND is a leading better-for-you snack bar brand owned by Mars Inc., distributed across all major US retailers including Target and Whole Foods. It serves as a broader incumbent reference point for premium snack bar economics and trade dynamics that affect MadeGood's category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/riverside-natural-foods-ltd-/?originalSubdomain=ca

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riverside Natural Foods Ltd.