Well Connected
wellconnected (Buffalo, NY) builds "allco," a SaaS social care platform that lets community-based organizations, counties, state agencies, and health plans share intake, case management, and closed-loop referrals across a regional network. It targets public-sector and nonprofit buyers in NY, NJ, WV, and IL.
- Company typePrivate
- Founded2021
- HeadquartersBuffalo, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Well Connected does
wellconnected Inc. (operating as "wellconnected") is a Buffalo, New York-based SaaS company founded in 2021 that builds and sells "allco," a centralized social care platform designed for community-based organizations (CBOs). The platform integrates shared digital intake, closed-loop referral management, an AIRS-compliant resource directory, case management, real-time cross-organization status updates, and SDoH risk assessments into a single multi-tenant system, designed for interoperability with health information exchanges (HIEs) and community information exchanges (CIEs). Notably, allco maintains a longitudinal social care record analogous to an electronic medical record but for social service delivery, and embeds as the social care coordination layer within regional CIEs (e.g., the Chicago Regionwide CIE).
The company sells primarily through a funder-driven enterprise sales motion targeting counties, state agencies, health insurance plans, and 211 systems, who mandate or incentivize adoption of allco across their downstream CBO networks; pricing is per-user, per-month subscription ranging from $12 (nonprofits) to $500 (consultants/regional reporting), with a freemium Basic Access tier for 211 call centers. Customers include Independent Health (3-year deal), Monmouth County (60+ agencies in Monmouth ACTS), NYS AHEC (statewide), West Virginia 211, the City of Niagara Falls (311 tool), Cook County via the Chicago Regionwide CIE, and a growing base of WNY-based CBOs. Marketing reaches enterprise buyers through earned media, HIMSS/Civitas industry conferences, demo request funnels, and an organic press room; ARR was reported to have more than doubled in 2024 with a "hockey-stick" trajectory.
wellconnected is privately held and has raised approximately $411,500 in disclosed funding to date (a $400,000 pre-seed round in October 2022 from undisclosed Buffalo-area investors and an $11,500 non-dilutive grant from the Village Capital LIFT accelerator). It operates with a small team (1-10 employees) out of Western New York, and its geographic footprint has expanded to New York, New Jersey, West Virginia, and Illinois. CEO Duane Conners, a founder, received InfoTech WNY's Tech Leader of the Year award in October 2025.
Well Connected firmographics
Firmographics- Name
- Well Connected
- Legal name
- wellconnected Inc.
- Website
- https://getwellconnected.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- wellconnected (Buffalo, NY) builds "allco," a SaaS social care platform that lets community-based organizations, counties, state agencies, and health plans share intake, case management, and closed-loop referrals across a regional network. It targets public-sector and nonprofit buyers in NY, NJ, WV, and IL.
- Ownership category
- akta.pro rank
Well Connected industry classification
Industry- Product category
- Social Care Coordination Software
- NAICS
- Social Assistance (624), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Social Services (8300)
- akta.pro primary industry
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
Keywords
Where Well Connected is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Well Connected business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Licensing (Per User, Per Month): wellconnected generates revenue through subscription-based platform licenses charged on a per-user, per-month (or per-year) basis. Pricing varies by organization type: CBOs/nonprofits pay $12/user/month, municipalities pay $24-$35/user/month, healthcare organizations pay $60-$130/user/month, and insurance carriers pay $250/user/month. A free Basic Access tier is available for 211 call centers. Multi-year contracts offer discounted annual pricing.
- Accelerator Grant Funding: wellconnected received $11,500 in non-dilutive grant funding from the LIFT: Accelerating Equitable Health Innovation accelerator program, run by Village Capital with support from Deloitte and the J&J Foundation. This is incidental non-dilutive funding rather than a primary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic Access (FREE) – Organization profile, 211 directory, referrals, user management |
| Subscription | Monthly | Community Access (starting at $12/user/month) – Full intake, case management, global directory, closed-loop referrals |
| Subscription | Annual | Community-based/Nonprofit |
| Subscription | Annual | Small Municipality/Education |
| Subscription | Annual | Large Municipality |
| Subscription | Annual | Community Healthcare |
| Subscription | Annual | Hospital/Large Group |
| Subscription | Annual | Insurance Carrier |
| Subscription | Annual | Consultant/Regional Reporting |
| Freemium | Monthly | 211 Call Center (FREE) |
| Usage-based | Pay-as-you-go | 3rd Party API Tokens |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Well Connected product offering
Product offeringCore offering
Well Connected sells allco, a cloud-based SaaS social care platform that gives community-based organizations (CBOs), municipalities, healthcare providers, and health plans a single system for shared digital intake, closed-loop referrals, case management, an AIRS-compliant resource directory, and longitudinal social care records. The platform is sold on per-user subscription licenses with tiered pricing by organization type (community/nonprofit, small/large municipality, community healthcare, hospital, insurance carrier, consultant) and a free Basic Access tier for 211 call centers, with distribution concentrated in the United States (NY, NJ, WV, IL).
Product overview
Well Connected offers allco, a centralized social care platform delivered as a unified product with multiple integrated modules. The core allco platform serves as a single source of truth for community member records, enabling shared digital intake, referral management, resource directories, and cross-organizational communication. Key modules include the Shared Referral System (for closed-loop referrals), Integrated Resource Directory (AIRS-compliant), Intake & Case Management Suite, and 311 Municipal Services Tool. The platform also includes planned expansions: CBO Network, Community Portal, Healthcare Access, Grant Access, and Municipal Programs. Pricing tiers range from free (Basic Access with 211 directory) to tiered per-user monthly licensing ($12/user for Community Access up to $500/user for Consultant/Regional Reporting), with API tokens available for third-party integration.
Differentiator
Problem solved
Functional benefit
Brands
- allco: The allco platform is a first-of-its-kind centralized social care platform built for CBOs, featuring shared digital intake, shared referral systems, integrated resource directories, cross-org communication, real-time status updates, and data analytics to drive better community care outcomes.
Products and services
- allco
Quantifiable outcome
- 88% closed-loop referral success rate in Monmouth ACTS program year one
- +6 more outcomes
Companies that use Well Connected
Customer profileNamed customers16 records
Ideal customer profiles2 records
Well Connected technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature11 records
Well Connected partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- Cornerstone Community Outreach (CCO)flagshipCornerstone Community Outreach is the first member organization to go live on the Chicago Regionwide CIE network. CCO is a premier Chicago nonprofit serving individuals and families experiencing homelessness. Their go-live on allco represents the first operational deployment of the CIE in production.
- University at Buffalo School of Pharmacy and Pharmaceutical SciencescoreThe University at Buffalo School of Pharmacy and Pharmaceutical Sciences leads a pilot project using allco for pharmacy-based social needs screening in Western New York. The university is also working to connect allco data to HEALTHeLINK, the regional health information exchange. The Clinical and Translational Science Institute is also a partner in the initiative.
- Vital PharmacyminorVital Pharmacy leads the WNY pharmacy network in screenings conducted through the allco platform pilot project. Strong participation also from Middleport Family Health Center and Black Rock Pharmacy.
- 4medicacore4medica serves as the prime contractor and primary technology partner for the Chicago Regionwide Community Information Exchange (CIE), providing the cloud-based data-sharing infrastructure and identity resolution engine (99% accuracy). wellconnected powers the social care platform layer — providing the user interface for referral management, resource directories, and care coordination within the CIE. The combined systems represent the first integration of both healthcare and social care records in the U.S.
- New Jersey Innovation Institute (NJII)coreNJII serves as the implementation engine for the Chicago Regionwide CIE, providing training and operational expertise to ensure participating providers are supported from day one. NJII also helped facilitate the Monmouth County partnership (alongside NJ 211 Partnership). NJII is a 501c3 wholly owned by NJIT, with a team of 100+ members across AI/ML, Defense, Entrepreneurship, Healthcare, and Learning & Development divisions.
- Illinois Public Health Institute (IPHI)coreIPHI leads the Chicago Regionwide CIE initiative as the prime project sponsor and convener, in partnership with the Chicago Department of Public Health (CDPH) and Cook County Bureau of Economic Development (BED). IPHI drives the governance model and community-centered design of the CIE, with its CEO Crystal Pirtle Tyler overseeing the initiative.
- 211 WNYcore211 WNY is a key partner using allco as its platform for coordinating referrals and community resources across Western New York. 211 WNY coordinated the WNY Holiday Partnership/Toys for Tots campaign through allco and is integrating Metro Chicago 211's service directory into the Chicago CIE.
- CCNY (City College of New York)minorCCNY (City College of New York) appears as a partner logo on the wellconnected About page. Nature of partnership is not further detailed in available sources.
- Direct Interactionsminor
- Monmouth County, New JerseycoreMonmouth County signed a two-year agreement (with NJ 211 Partnership) to adopt allco as the electronic referral tool and case management platform for the Monmouth ACTS human services program. The second phase extends allco licenses to all 60+ agency partners in the county for intake, case management, referrals, and reporting. The partnership has expanded to include homeless shelter and prevention providers.
- Monmouth ACTScoreMonmouth ACTS is a countywide initiative to coordinate social care delivery in Monmouth County, NJ, using allco as its technology backbone. The program connects residents to services via a hotline and refers them to agencies tracked through allco.
- NJ 211 PartnershipcoreThe NJ 211 Partnership collaborated with wellconnected to deliver allco to Monmouth County and its nonprofit social care agency network as part of the Monmouth ACTS program.
- Greater Buffalo Racial Equity RoundtableminorThe Greater Buffalo Racial Equity Roundtable co-created the Erie County ReEntry Coalition alongside the Community Foundation of Greater Buffalo, and was instrumental in establishing the coalition's mission.
- Erie County Sheriff's OfficeminorThe Erie County Sheriff's Office is committed to assisting incarcerated individuals with re-entry and supports the Erie County ReEntry Coalition's use of allco as a tool to reduce recidivism.
- CBO Consortium of Upstate NYcoreThe CBO Consortium of Upstate NY is a coalition of community-based organizations that collaborated with wellconnected in building the allco platform and continues to drive its evolution. A consortium representative provided a testimonial on the platform homepage praising allco's connectivity, closed-loop referral system, and community health impact.
Scale indicators15 records
Recent moves7 records
Expansion highlights7 records
Well Connected competitors and assessment
Company assessmentDirect peers
- Socially Determined: Socially Determined provides social risk analytics and care coordination data for health plans and providers, integrating SDoH data into clinical workflows. It overlaps with allco in the health-plan SDoH screening and referral use case, particularly for Medicaid populations.
- Unite Us: Unite Us is the leading networked care coordination platform connecting health and social care providers with closed-loop referrals and outcome tracking. It is the most direct head-to-head competitor to allco in the SDoH/social care referral space.
- findhelp (formerly Aunt Bertha): findhelp operates the largest public-facing social care referral network in the U.S., connecting people to community programs via searchable resource directories and closed-loop referral tools. It competes with allco for both funder/CIO mandates and direct CBO subscriptions.
- Healthify: Healthify builds SDoH infrastructure for health plans and providers, including resource directories, referral workflows, and analytics to identify and address social needs. It targets the same health-plan and CBO buyer pool as allco, with similar closed-loop referral functionality.
- One Degree: One Degree is a nonprofit-founded social care referral and resource platform serving similar CBO and funder buyer segments. It competes with allco at the community network and CBO licensing layer.
Broad incumbents
- Bamboo Health (formerly Appriss/Collective Medical): Bamboo Health operates a real-time care coordination and behavioral health network connecting providers, hospitals, and post-acute facilities across all 50 states. It is a broad incumbent with overlapping care-coordination capabilities that compete in adjacent buyer segments.
- Epic Systems: Epic is the dominant U.S. EHR vendor and now bundles social determinants of health modules, referral workflows, and community resource directories within its platform. It competes with allco wherever health systems prefer to keep social care functionality inside the existing EHR ecosystem.
Others
- 4medica: 4medica is the HIE data-sharing infrastructure provider powering the Chicago Regionwide CIE alongside allco. It is both a formal technology partner and an adjacent ecosystem enabler in the same integrated health-social care workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Well Connected social profiles
Digital presenceWell Connected compliance and trust
Trust signalCompliance1 record
Well Connected financial estimates
Financial estimateRevenue estimate
Valuation estimate
Well Connected leadership team
Management profileNumber of profiles
Profiles6 records
Well Connected funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Well Connected M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Well Connected
What does Well Connected do?
Well Connected sells allco, a cloud-based SaaS social care platform that gives community-based organizations (CBOs), municipalities, healthcare providers, and health plans a single system for shared digital intake, closed-loop referrals, case management, an AIRS-compliant resource directory, and longitudinal social care records. The platform is sold on per-user subscription licenses with tiered pricing by organization type (community/nonprofit, small/large municipality, community healthcare, hospital, insurance carrier, consultant) and a free Basic Access tier for 211 call centers, with distribution concentrated in the United States (NY, NJ, WV, IL).
Is Well Connected a public or private company?
Well Connected is a private company. It is classified as venture growth investor backed and is currently operating.
When was Well Connected founded?
Well Connected was founded in 2021. It employs 1 to 10 people.
Where is Well Connected based?
Well Connected is headquartered in Buffalo, United States, in the North America region.
How does Well Connected make money?
Two revenue lines are on record. Platform Licensing (Per User, Per Month) is the primary driver. The others are accelerator Grant Funding.
Who are Well Connected's main competitors?
Direct peers on record are Socially Determined, Unite Us, findhelp (formerly Aunt Bertha), Healthify and One Degree. Broad incumbents are Bamboo Health (formerly Appriss/Collective Medical) and Epic Systems. 4medica is listed as an others.
Does Well Connected have an API?
Yes. 3rd Party API Tokens are offered for developer access, with pricing listed as TBD in the pricing tiers. The API enables external systems to interact with the allco platform for integrations and data exchange.
What industry is Well Connected in?
Well Connected's product category is Social Care Coordination Software. Its primary akta.pro industry code is HLALABAH, Care Navigation, Referral & Digital Front Door Platforms. Its NAICS code is 624 and its SIC code is 7370.