Alliants
Alliants is a UK-based hospitality technology company whose cloud-based Alliants Experience Platform unifies guest data and delivers digital keys, messaging, payments, and AI personalization for 250+ luxury and boutique hotels across 50+ countries.
- Company typePrivate
- Founded2009
- HeadquartersSouthampton, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Alliants does
Alliants is a privately held hospitality technology company founded in 2009 and headquartered in Southampton, United Kingdom, that builds a cloud-based guest experience platform for luxury and boutique hotel operators globally. The company's core product, the Alliants Experience Platform (AXP), aggregates fragmented guest data from PMS, CRM, spa bookings, and restaurant reservation systems into unified guest profiles, and offers twelve modular add-ons spanning messaging, digital keys (Apple Wallet and Google Wallet), contactless check-in, in-app payments, concierge, guest apps, kiosk integration, workflow automation, analytics, and the Allin AI suite for conversational AI, sentiment analytics, and ML-driven personalization. The platform also incorporates the Incisively machine learning optimization engine and the Hestia service improvement module, and in 2024 was extended via the LiVNG partnership into residential real estate.
Alliants monetizes through an annual occupancy-based enterprise subscription priced per quote, having transitioned from a free model to paid in 2021. The company sells primarily via direct enterprise field sales targeting luxury and boutique hotel operators worldwide, supplemented by a distribution listing on Oracle Cloud Marketplace and a content-led digital marketing program. It serves 250+ hotel clients across 50+ countries, managing 100,000+ rooms, with named customers including Four Seasons, Nobu Hospitality, Bvlgari Hotel Paris, Accor Group, Resorts World Las Vegas, The Alpina Gstaad, and Avis. The company maintains ISO 27001 certification, achieved carbon neutral status in 2022, received an undisclosed strategic investment from Zendesk in March 2022, and operates from four offices across the UK, Canada, Hungary, and the United States with approximately 115 employees.
Alliants firmographics
Firmographics- Name
- Alliants
- Legal name
- Alliants Ltd.
- Website
- https://alliants.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alliants is a UK-based hospitality technology company whose cloud-based Alliants Experience Platform unifies guest data and delivers digital keys, messaging, payments, and AI personalization for 250+ luxury and boutique hotels across 50+ countries.
- Ownership category
- akta.pro rank
Alliants industry classification
Industry- Product category
- Hospitality Guest Experience Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)
- akta.pro secondary industry
- Hotel CRS & Booking Engines (THALADAA)
Keywords
Where Alliants is headquartered
LocationHeadquarters
- HQ city
- Southampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Alliants business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription: Subscription-based recurring revenue model with the Alliants Experience Platform. Pricing is occupancy-based, with the platform previously offered free until 2021. The model generates recurring annual subscription revenue from hotel operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on property size and occupancy |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Alliants product offering
Product offeringCore offering
Alliants sells the Alliants Experience Platform (AXP), a cloud-based B2B SaaS for luxury and boutique hotels that aggregates guest data from PMS, CRM, spa, restaurant and other siloed systems into a single guest profile. The platform is sold as a subscription with add-on modules covering messaging, AI personalization, digital concierge, contactless check-in, mobile digital keys, payments, a branded guest app, workflow automation, analytics, and self-service kiosks. It is sold primarily through direct enterprise sales to hotel operators on an occupancy-based annual pricing model.
Differentiator
Problem solved
Functional benefit
Brands
- Alliants Experience Platform (AXP): The core guest experience platform that aggregates guest data from multiple systems (PMS, CRM, spa bookings, restaurant reservations) into singular guest profiles, along with tools for staff to anticipate guest needs.
- Allin AI
Products and services
- Alliants Experience Platform (AXP) Cloud-based guest experience platform for luxury and boutique hotels that aggregates data from PMS, CRM, spa bookings, and restaurant reservations into a single guest profile, providing staff with tools to anticipate guest needs and elevate NPS and total guest spend.
- Core Platform Foundational platform infrastructure for Alliants' hospitality customers, providing unified guest profiles, data aggregation from multiple hotel systems, and cross-module functionality that powers the rest of the Alliants Experience Platform ecosystem.
- Messaging Multi-channel guest messaging module enabling communication across WhatsApp, SMS, LINE, Telegram, and other platforms with two-way translation in 100+ languages, rich content support, and AI-powered routing and suggested responses.
- Allin AI AI-powered suite of hospitality tools including Conversational AI for automated guest responses, Sentiment Analytics for behavior pattern detection, and machine learning solutions for personalized guest interactions and operational efficiency.
- Concierge Digital concierge module enabling hotel staff to share hand-picked recommendations with guests and send real-time views of digital itineraries including schedules of reservations, activities, and requests.
- Contactless Contactless guest experience solution enabling mobile check-in, ID verification, and digital arrivals that reduce front desk wait times and physical touchpoints.
- Digital Keys Mobile digital key solution supporting Apple Wallet and Google Wallet for room access, with secure key sharing capabilities and integration with SALTO, ASSA ABLOY, and dormakaba lock systems used by hotels.
- Payments Payment processing solution with PCI-compliant tokenization supporting Adyen, Stripe, FreedomPay and other gateways, enabling secure in-app payments and folio settlement for hotels.
- Guest App Branded mobile application for hotel guests enabling reservations, itinerary viewing, messaging, digital keys, in-room dining orders, and concierge interactions.
- Automations & Flows Workflow automation module enabling hotels to create automated sequences for guest communications, service requests, and operational processes triggered by guest actions or behaviors.
- Insights Reporting and analytics dashboard providing guest satisfaction scores, operational metrics, revenue data, and real-time performance indicators across the guest journey for hotel operators.
- Kiosks Self-service kiosk solution enabling guest check-in, ID verification, and service requests through on-property digital terminals for hotels.
- Incisively Machine learning optimization platform used by Alliants (originally founded as an independent SaaS) to optimize exclusive guest offers based on incremental revenue per visitor, delivering 15% increases in conversion and revenue per visitor at properties such as Four Seasons.
- Hestia Service improvement module described as the 'Hearth and Home' of service improvement on the Alliants guest experience platform, providing operational workflow and service delivery optimization for hotels.
- LiVNG Residential real estate technology solution developed through strategic partnership with Hospiria, extending Alliants' guest experience platform capabilities from hotels to residential properties.
- Member Pass Digital membership credential offering extending Alliants' Digital Key functionality to enable digital membership credentials beyond hotel room keys, applicable to loyalty and club programs.
- Alliants Experience Platform on Oracle Cloud Marketplace The Alliants Experience Platform made available on Oracle Cloud Marketplace, enabling Oracle customers to discover, procure, and deploy the guest experience platform within the Oracle ecosystem.
Quantifiable outcome
- 94% improvement in ancillary revenue for hotel clients
- +3 more outcomes
Companies that use Alliants
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Alliants technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature8 records
Alliants partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- dormakabacoredormakaba partnered with Alliants for digital key implementations, enabling mobile-based room keys that integrate with dormakaba's lock systems. This partnership has produced award-winning implementations at properties like Resorts World Las Vegas.
- SALTOcoreSALTO is a lock provider partner integrated with Alliants' digital key platform, enabling seamless mobile key functionality with SALTO lock systems in hotels.
- ASSA ABLOYcoreASSA ABLOY is a lock provider partner integrated with Alliants' digital key platform, enabling mobile-based digital room keys to work with ASSA ABLOY lock systems in hotel properties.
- Oracle Cloud MarketplacecoreThe Alliants Experience Platform is available on Oracle Cloud Marketplace, enabling Oracle customers to discover and procure the platform through Oracle's ecosystem. This marketplace listing serves as a distribution and discovery channel.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Alliants competitors and assessment
Company assessmentDirect peers
- Shiji Group: Global hospitality technology platform offering PMS, guest experience, POS, and digital key solutions to luxury and chain hotels. Most direct head-to-head competitor to Alliants in the unified guest experience / digital key space, with similar enterprise hotel customer base.
- Mews: Cloud-native hotel property management system expanding into guest experience, mobile check-in, and digital keys for boutique and lifestyle hotels. Comparable SaaS-led GTM and overlapping product surface area (digital keys, guest messaging, mobile app).
- Cloudbeds: Cloud-based hospitality management platform serving independent and boutique hotels with PMS, channel manager, and guest experience tools. Comparable target segment (boutique/independent hotels) and SaaS subscription model.
- Duve: Guest experience platform for hotels and short-term rentals offering mobile check-in, digital keys, upsells, messaging, and personalized guest journeys. Closest niche competitor focused on boutique and aparthotel segment similar to Alliants.
- Criton: White-label mobile app and digital concierge platform specifically built for hotels, serviced apartments, and aparthotels. Direct competitor in branded guest apps and digital guest experience tooling for the boutique segment.
Broad incumbents
- Oracle Hospitality (OPERA): Largest incumbent hospitality technology vendor offering PMS, POS, and a growing guest experience / digital key layer. Alliants' partner via Oracle Cloud Marketplace but also a broader-suite competitor that can bundle functionality.
- Zingle (by Salesforce): Multi-channel guest messaging and engagement platform used by hotels and resorts, now part of Salesforce's Marketing Cloud. Competes with Alliants Messaging and AI-driven guest communication modules.
- Medallia: Enterprise customer experience and sentiment analytics platform with a strong hospitality vertical presence. Competes with Alliants' Allin AI Sentiment Analytics and guest satisfaction/NPS capabilities at a larger scale.
Emerging players
- Actabl: Hotel operations and guest experience platform combining staff scheduling, housekeeping, and guest engagement tools. Partial overlap with Alliants in guest-facing workflows and automation/flows for hotel operations.
- Akia: Guest messaging, check-in, and upsell platform for hotels and short-term rentals. Competes in the same white-label mobile messaging and digital guest journey layer as Alliants Messaging and Contactless modules.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Alliants social profiles
Digital presenceAlliants compliance and trust
Trust signalCompliance1 record
Alliants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alliants leadership team
Management profileNumber of profiles
Profiles7 records
Alliants funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alliants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alliants
What does Alliants do?
Alliants sells the Alliants Experience Platform (AXP), a cloud-based B2B SaaS for luxury and boutique hotels that aggregates guest data from PMS, CRM, spa, restaurant and other siloed systems into a single guest profile. The platform is sold as a subscription with add-on modules covering messaging, AI personalization, digital concierge, contactless check-in, mobile digital keys, payments, a branded guest app, workflow automation, analytics, and self-service kiosks. It is sold primarily through direct enterprise sales to hotel operators on an occupancy-based annual pricing model.
Is Alliants a public or private company?
Alliants is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alliants founded?
Alliants was founded in 2009. It employs 51 to 100 people.
Where is Alliants based?
Alliants is headquartered in Southampton, United Kingdom, in the Europe region.
How does Alliants make money?
One revenue line is on record: platform Subscription.
Who are Alliants's main competitors?
Direct peers on record are Shiji Group, Mews, Cloudbeds, Duve and Criton. Broad incumbents are Oracle Hospitality (OPERA), Zingle (by Salesforce) and Medallia. Emerging players are Actabl and Akia.
Does Alliants have an API?
No public API is recorded for Alliants.
What industry is Alliants in?
Alliants's product category is Hospitality Guest Experience Software. Its primary akta.pro industry code is THALADAN, White-Label Booking Engine Platforms (SaaS/Widget), with a secondary code of THALADAA, Hotel CRS & Booking Engines. Its NAICS code is 541511 and its SIC code is 7370.