BigProfiles
BigProfiles (Elai Agent) sells a no-code, GenAI-powered predictive analytics platform that autonomously generates 100+ models for sales propensity, churn, and cross-sell from raw enterprise data. It serves banks, insurers, telecoms, BPOs, and nonprofits, primarily in Italy and across 15 countries.
- Company typePrivate
- Founded2018
- HeadquartersRome, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BigProfiles does
BigProfiles, operating commercially as Elai Agent (legal entity: Datafalls S.r.l.), is a Rome-based B2B software company founded in 2018 that sells a no-code predictive analytics platform to enterprise customers. The company's Elai platform applies proprietary GenAI reasoning technology to autonomously generate, integrate, and continuously retrain more than 100 predictive AI models from raw, unstructured customer data, eliminating the need for in-house data science teams. Core use cases include real-time propensity-to-buy scoring, 30-day churn probability prediction, and next-best-product recommendations for cross-sell and upsell.
The platform's distinguishing technical feature is its ability to ingest dirty, scattered, heterogeneous data sources and automatically decide how to clean and prepare them for modeling, then deliver operational predictive models in hours rather than months. Elai integrates in real time with customers' existing business systems and exposes results through a no-code interface designed for business users without Data Science expertise or dedicated IT capacity.
BigProfiles sells through an enterprise field-sales motion centered on personalized demos and custom-quote annual SaaS subscriptions, with pricing not publicly disclosed. The company reports a customer base of more than 100 organizations across 15 countries spanning banking (Intesa Sanpaolo, Monte dei Paschi di Siena, Hoist Finance), insurance (MetLife), telecommunications (Soleo), BPO (Teleperformance, Armatis), nonprofit/NGO (WWF, UNICEF, Save the Children), healthcare (Prenatal), media (Italian Online), and other verticals. Total disclosed funding through 2020 is approximately $3.3 million from Invitalia Ventures, LVenture Group, LUISS ENLABS, Growth Engine, and business angels, with no subsequent capital raise evidenced in the source data.
BigProfiles firmographics
Firmographics- Name
- BigProfiles
- Legal name
- Datafalls S.r.l.
- Website
- https://bigprofiles.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BigProfiles (Elai Agent) sells a no-code, GenAI-powered predictive analytics platform that autonomously generates 100+ models for sales propensity, churn, and cross-sell from raw enterprise data. It serves banks, insurers, telecoms, BPOs, and nonprofits, primarily in Italy and across 15 countries.
- Ownership category
- akta.pro rank
BigProfiles industry classification
Industry- Product category
- Predictive Analytics Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- Customer Churn, CLV & Retention Intelligence (HDAAAHAC), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where BigProfiles is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
BigProfiles business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: The company operates as a SaaS platform providing predictive AI model generation capabilities on a subscription basis. The enterprise sales motion with 'Request a Demo' suggests tiered enterprise agreements with customized pricing based on usage and scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing - custom quote-based |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
BigProfiles product offering
Product offeringCore offering
BigProfiles (operating as Elai/Elai Agent) sells a no-code AI SaaS platform that autonomously generates and retrains 100+ predictive models from raw, unstructured customer data to score real-time purchase propensity, 30-day churn probability, and next-best-product recommendations. The platform targets enterprise sales, marketing, and retention functions in banking, insurance, telecom, BPO, healthcare, nonprofit, and media, enabling business users to deploy predictive analytics without a Data Science team.
Product overview
BigProfiles offers Elai, a unified AI platform that functions as a Data Science Agent. The platform provides a no-code solution for predictive analytics, enabling business users to generate 100+ AI predictive models from raw data in hours rather than months. Elai encompasses three core solution areas: Sales & Acquisition (propensity to buy), Anti-churn & Retention (churn probability), and Cross-sell & Up-sell (next best product), all powered by GenAI reasoning technology that autonomously handles data cleaning, model generation, and continuous retraining.
Differentiator
Problem solved
Functional benefit
Products and services
- Elai (Elai Agent) No-code AI predictive analytics SaaS platform that autonomously generates and retrains 100+ predictive models from raw, dirty customer data, producing real-time propensity-to-buy scores, 30-day churn probability, and next-best-product recommendations. Designed for enterprise sales, marketing, and retention functions in banking, insurance, telecom, BPO, healthcare, nonprofit, and media.
Quantifiable outcome
- 25% Sales improvement for enterprise customers
- +3 more outcomes
Companies that use BigProfiles
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
BigProfiles technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
BigProfiles partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
BigProfiles competitors and assessment
Company assessmentBroad incumbents
- H2O.ai: Enterprise AI platform offering automated machine learning and predictive modeling, including the H2O Driverless AI product. Comparable as an end-to-end predictive AI platform, with stronger brand and larger funding than BigProfiles.
- DataRobot: Enterprise AutoML and MLOps platform enabling organizations to build, deploy, and manage predictive models at scale. A broader incumbent in the same predictive-AI platform category, though oriented to data teams rather than no-code business users.
- Salesforce Einstein: Native AI layer within Salesforce CRM providing predictive lead scoring, churn, and opportunity insights. Largest incumbent in CRM-embedded predictive analytics and a key threat to standalone predictive vendors like BigProfiles.
Direct peers
- Obviously AI: No-code AI platform that turns tabular business data into predictive models (churn, sales, lead scoring) without coding. Direct overlap in horizontal predictive-analytics SaaS aimed at non-technical business users.
- Pecan AI: No-code predictive analytics platform that lets business users build ML models for churn, conversion, and LTV without data science resources. Closest direct competitor in target customer, use case (churn/conversion prediction), and no-code positioning.
- 6sense: AI-driven predictive sales and marketing platform focused on buyer intent, lead prioritization, and conversion prediction. Overlaps with BigProfiles' Sales & Acquisition use case and enterprise GTM motion.
- MadKudu: Predictive lead scoring and customer analytics SaaS for B2B SaaS companies. Directly comparable in applying ML to customer data for sales prioritization and conversion lift, with similar customer-outcome narratives.
- Zilliant: AI-driven pricing and sales analytics platform for B2B companies, focused on cross-sell, up-sell, and customer retention. Closely comparable in cross-sell/up-sell use cases and enterprise customer base (industrials, distribution, financial services).
Emerging players
- DotData: No-code data science automation platform that builds predictive models from raw enterprise data. Comparable in automating feature engineering and model generation without data science expertise, though with a more enterprise/data-team orientation.
- Crushbank: AI platform for customer-facing teams that ingests unstructured data to surface predictive insights for sales and service. Smaller and more niche, but conceptually adjacent in applying AI reasoning to enterprise customer data for sales outcomes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BigProfiles social profiles
Digital presenceBigProfiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
BigProfiles leadership team
Management profileNumber of profiles
Profiles3 records
BigProfiles funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BigProfiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BigProfiles
What does BigProfiles do?
BigProfiles (operating as Elai/Elai Agent) sells a no-code AI SaaS platform that autonomously generates and retrains 100+ predictive models from raw, unstructured customer data to score real-time purchase propensity, 30-day churn probability, and next-best-product recommendations. The platform targets enterprise sales, marketing, and retention functions in banking, insurance, telecom, BPO, healthcare, nonprofit, and media, enabling business users to deploy predictive analytics without a Data Science team.
Is BigProfiles a public or private company?
BigProfiles is a private company. It is classified as venture growth investor backed and is currently operating.
When was BigProfiles founded?
BigProfiles was founded in 2018. It employs 11 to 50 people.
Where is BigProfiles based?
BigProfiles is headquartered in Rome, Italy, in the Europe region.
How does BigProfiles make money?
One revenue line is on record: saaS Platform Subscription.
Who are BigProfiles's main competitors?
Broad incumbents on record are H2O.ai, DataRobot and Salesforce Einstein. Direct peers are Obviously AI, Pecan AI, 6sense, MadKudu and Zilliant. Emerging players are DotData and Crushbank.
Does BigProfiles have an API?
No public API is recorded for BigProfiles.
What industry is BigProfiles in?
BigProfiles's product category is Predictive Analytics Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAAAHAC, Customer Churn, CLV & Retention Intelligence. Its NAICS code is 5132 and its SIC code is 7372.