Newsflare
Newsflare is a two-sided marketplace licensing user-generated video content from global filmmakers to digital publishers, consumer brands, TV production companies, and AI training teams. The platform offers 11,000+ hours of rights-cleared footage with tiered per-video pricing.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Newsflare does
Newsflare is a London-based two-sided marketplace founded in 2011 that licenses user-generated video content from a global network of filmmakers (referred to on the platform as "filmers") to four principal buyer segments: digital publishers and media companies (Mail Online, LADBible, CBS News, Bored Panda, MetDaan, Fabiosa), consumer brands and advertising agencies (Coca-Cola, Nike, Disney, Google, BBH), television production companies and networks (Endemol Shine Group, National Geographic, A+E Networks, October Studios, TERN, Tokyo Vision), and artificial intelligence teams requiring rights-cleared training data. The platform is operated by Newsflare Limited, a private limited company incorporated in England and Wales, with a UK headquarters at 3 Waterhouse Square, EC1N 2SW, and a US mailing address in West Hollywood, California. Headcount is reported in the 11–50 range, consistent with a privately held, mature SMB-scale marketplace operator.
The core platform combines a content management and licensing system with proprietary tooling. Content Brain AI (the "Virtual Editor") uses generative AI to analyze uploaded video and produce optimized titles and descriptions aimed at improving sell-through rates. An automated Copyright Protection service detects unauthorized usage across YouTube, Facebook, and Instagram and claims revenue from stolen copies on behalf of filmers. An extensive metadata taxonomy enables buyers to filter by category, location, sentiment, video quality, and date filmed, and a rights verification system confirms that uploaders are original creators or hold the necessary rights. The library includes 11,000+ hours of premium rights-cleared footage marketed for AI training and 204,223+ videos curated in the Newsflare Picks collection alone. Distribution occurs through a self-service website, native iOS and Android mobile applications, and a dedicated enterprise sales team supporting bespoke licensing.
Revenue is generated from three streams: unit-priced video licensing fees (Growing Publishers at $230 per video, Established Publishers at $355 per video, Production licensing at $695–$950 depending on term length, and Newsflare Pro bespoke enterprise contracts), advertising sold in relation to platform content, and AI training data licensing. Content creators receive 50% of net revenues under the revenue-share model. Marketing is conducted through a buyer blog, a filmer blog, email newsletters to buyers, app store presence, and SEO/organic search, with the company pursuing a combined direct-to-consumer marketplace motion on the supply side and a mix of inside sales and self-service on the demand side.
Newsflare firmographics
Firmographics- Name
- Newsflare
- Legal name
- Newsflare Limited
- Website
- https://newsflare.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Newsflare is a two-sided marketplace licensing user-generated video content from global filmmakers to digital publishers, consumer brands, TV production companies, and AI training teams. The platform offers 11,000+ hours of rights-cleared footage with tiered per-video pricing.
- Ownership category
- akta.pro rank
Newsflare industry classification
Industry- Product category
- Online Video Licensing Marketplace
- NAICS
- Motion Picture and Video Distribution (512120), Motion Picture and Video Distribution (51212), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)
- akta.pro secondary industries
- Footage & Stock Media Licensing (Archival/Newsreel/Stock) (MPADALAD), Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN), Clip/Short-Form & Archive Footage Syndication (Libraries/Stock) (MPABAMAL), News & Public Affairs Syndication (MPABAMAF)
Keywords
Where Newsflare is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Newsflare business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Video Licensing Fees: Newsflare charges buyers for licensing video content. Pricing tiers vary by use type: Growing Publishers ($230 single video), Established Publishers ($355 single video), Production licensing ($695-$950 depending on term length). Revenue is shared 50% with content creators.
- Advertising Revenue: Revenue generated from advertising sold in relation to the content. Advertisers pay Newsflare for ad placements alongside video content.
- AI Training Data Licensing: Licensing premium user-generated video content for AI model training purposes. The platform offers 11,000 hours of verified footage with extensive metadata for machine learning applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Growing Publishers - Editorial use on up to 3 digital platforms |
| Unit Pricing | Pay-as-you-go | Established Publishers - Editorial use on 4+ digital platforms |
| Unit Pricing | Multi-year contract | Production - TV and streaming editorial use with broadcaster rights |
| Other | Multi-year contract | Newsflare Pro - Bespoke enterprise licensing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Newsflare product offering
Product offeringCore offering
Newsflare is a two-sided online marketplace that licenses user-generated video footage to media buyers (publishers, brands, TV production companies, and AI training organizations), with verified content creators (filmers) uploading videos to monetize through revenue-share licensing agreements. The platform offers tiered pricing across editorial, commercial, and broadcast rights and provides automated copyright protection across YouTube, Facebook, and Instagram.
Product overview
Newsflare is a video licensing marketplace platform that connects user-generated video content creators with media buyers including publishers, brands, TV production companies, and AI training organizations. The platform operates on a licensing model with tiered pricing structures: Growing Publishers (editorial use on 3 digital platforms at $230/video or $2,200 for 10-video bundles), Established Publishers (3+ platforms at $355/video), Production tier (TV/streaming with broadcast rights at $695-$950), and Newsflare Pro (bespoke enterprise licensing). Additional services include mobile apps for iOS and Android, Video Briefs for filmmaker guidance, Copyright Protection across YouTube/Facebook/Instagram, and AI-powered tools including a Virtual Editor for optimizing video metadata.
Differentiator
Problem solved
Functional benefit
Products and services
- Newsflare Video Licensing Platform Core two-sided marketplace that connects user-generated video creators with media buyers (publishers, brands, TV production companies, and AI training teams) for editorial, commercial, and AI training licensing of verified footage.
- Newsflare Pro Premium enterprise licensing offering that provides tailor-made video clearance, bulk pricing for large-scale projects, and access to a dedicated customer success team.
- Newsflare iOS App Mobile application for iOS devices that enables video uploads from filmers and platform browsing for buyers.
- Newsflare Android App Mobile application for Android devices that enables video uploads from filmers and platform browsing for buyers.
Companies that use Newsflare
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
Newsflare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature4 records
Newsflare partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- Mail OnlinecoreMail Online is a key publishing customer licensing viral and trending video content from Newsflare for editorial use on their digital platforms.
- LADBiblecoreLADBible licenses entertaining and viral video content from Newsflare for distribution across their social media pages and digital channels.
- CBS NewscoreCBS News licenses breaking news and current events video footage from Newsflare for broadcast and digital use.
- Bored PandamajorBored Panda licenses viral and engaging video content from Newsflare for their entertainment content platform.
- MetDaanmajorMetDaan licenses lifestyle and trending content from Newsflare for their digital media platform.
- FabiosamajorFabiosa licenses engaging video content from Newsflare for their digital publishing platforms.
- Coca-ColacoreCoca-Cola licenses video content from Newsflare for brand campaigns and marketing materials with full commercial clearances.
- NikecoreNike licenses video content from Newsflare for sports marketing and brand content initiatives.
- DisneycoreDisney licenses video content from Newsflare for various entertainment productions and content needs.
- GooglecoreGoogle licenses video content from Newsflare for various platform uses and marketing initiatives.
- Endemol Shine GroupcoreEndemol Shine Group licenses footage from Newsflare for television productions, documentaries, and clip shows.
- National GeographiccoreNational Geographic licenses documentary and wildlife footage from Newsflare for their programming.
- A+E NetworkscoreA+E Networks licenses content from Newsflare for their television programming across multiple channels.
- BBHmajorBBH creative agency licenses video content from Newsflare for brand campaigns and advertising clients.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Newsflare competitors and assessment
Company assessmentEmerging players
- CriticalPast: CriticalPast is a stock and archival footage licensing platform serving broadcast, documentary, and corporate buyers with historical and contemporary video. It is narrower than Newsflare but competes in the rights-managed footage space for TV and documentary production.
Direct peers
- Storyful: Storyful is a social media news agency (acquired by News Corp in 2014) that licenses UGC video and verification services to publishers and broadcasters. It directly competes with Newsflare in the news-UGC licensing vertical for digital publishers and TV networks.
- ViralHog: ViralHog is a user-generated video licensing marketplace with an overlapping creator-and-buyer model, serving news outlets, shows, and brands. Its two-sided marketplace structure, creator revenue share, and buyer base make it one of the closest direct competitors to Newsflare in viral UGC licensing.
- Jukin Media: Jukin Media (acquired by Rumble) is a UGC video licensing marketplace monetizing viral footage through publishers, brands, and TV production. It competes head-on with Newsflare across the same creator-buyer workflow and editorial use cases.
- Pond5: Pond5 operates the world's largest stock video marketplace, connecting filmmakers with buyers across editorial, production, and advertising use cases. While broader in scope (also music and broader stock footage), the licensing tiering and platform structure mirror Newsflare's offerings.
Broad incumbents
- Shutterstock Editorial: Shutterstock is a large stock media incumbent with editorial, creative, and video licensing offerings serving brands, agencies, and publishers. It overlaps with Newsflare in commercial footage licensing but operates at much greater scale across images and video.
- Getty Images: Getty Images is the dominant premium stock imagery and footage provider, serving editorial and commercial buyers worldwide. Its editorial footage, iStock Video, and Getty Images Video offerings overlap with Newsflare in TV production and brand licensing use cases.
- Adobe Stock Video: Adobe Stock is the stock media offering inside the Creative Cloud ecosystem, providing video, image, and template licensing to enterprise brands and creative teams. While broader in scope, it competes with Newsflare for brand and agency video budgets.
- AP Archive: AP Archive is the historical news and broadcast footage library of the Associated Press, licensing archival and current news video to TV networks, production companies, and digital publishers. It overlaps with Newsflare's news and TV production verticals on the traditional/broadcast side.
- Bridgeman Images: Bridgeman Images is a major rights-cleared art, photography, and footage licensing library serving editorial, broadcasting, and commercial buyers. Its rights-managed approach to UGC-adjacent media is comparable to Newsflare's clearance-led model, especially for documentary and TV production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Newsflare social profiles
Digital presenceNewsflare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newsflare leadership team
Management profileNumber of profiles
Profiles4 records
Newsflare funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newsflare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newsflare
What does Newsflare do?
Newsflare is a two-sided online marketplace that licenses user-generated video footage to media buyers (publishers, brands, TV production companies, and AI training organizations), with verified content creators (filmers) uploading videos to monetize through revenue-share licensing agreements. The platform offers tiered pricing across editorial, commercial, and broadcast rights and provides automated copyright protection across YouTube, Facebook, and Instagram.
Is Newsflare a public or private company?
Newsflare is a private company. It is classified as venture growth investor backed and is currently operating.
When was Newsflare founded?
Newsflare was founded in 2011. It employs 11 to 50 people.
Where is Newsflare based?
Newsflare is headquartered in London, United Kingdom, in the Europe region.
How does Newsflare make money?
Three revenue lines are on record. Video Licensing Fees are the primary driver. The others are advertising Revenue and AI Training Data Licensing.
Who are Newsflare's main competitors?
CriticalPast is listed as an emerging player. Direct peers are Storyful, ViralHog, Jukin Media and Pond5. Broad incumbents are Shutterstock Editorial, Getty Images, Adobe Stock Video, AP Archive and Bridgeman Images.
Does Newsflare have an API?
No public API is recorded for Newsflare.
What industry is Newsflare in?
Newsflare's product category is Online Video Licensing Marketplace. Its primary akta.pro industry code is MPAJADAI, Syndication, Licensing & Content Partnerships (Columns, Features, Photos), with a secondary code of MPADALAD, Footage & Stock Media Licensing (Archival/Newsreel/Stock). Its NAICS code is 512120 and its SIC code is 7822.