CrewLAB
CrewLAB builds a unified team management SaaS platform for competitive endurance sports programs in rowing, swimming, and running, combining SafeSport-compliant communication, athlete wellness tracking, video, payments, and hardware integrations. The freemium product serves 2,000+ programs and national federations including USRowing, USA Swimming, and Rowing New Zealand.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CrewLAB does
CrewLAB, Inc. is a Los Angeles-based SaaS company founded in 2020 by Simon Hoadley, a former UCLA rowing coach, that builds a unified team management platform for competitive endurance sports programs. The product consolidates SafeSport/MAAPP-compliant team chat, attendance, calendar, video annotation, athlete wellness monitoring (including RPE and daily check-ins), performance analytics, roster and squad management, digital lineups, and Stripe-powered payments and registration into a single mobile and web application. Native integrations with Garmin, Apple Watch, Concept2 ergometers, and QuickBooks extend the platform into athlete hardware and club back-office workflows, while an Erg Calculator Hub provides split-to-watts and training-zone computations based on Concept2 formulas.
The company operates a freemium go-to-market: a free tier with a single team and 30-day history sits below a Pro plan at approximately $2,000 per year and an Ultra enterprise tier with a dedicated Success Coach and multi-team capabilities. Distribution combines product-led self-serve sign-up (web, iOS, Android) with national federation channel partnerships (USRowing, USA Swimming, Rowing New Zealand, Rowing Canada Aviron, and USATF local associations, the latter offering heavily discounted member-benefit pricing). White-Glove Onboarding, included with CrewLAB Payments, supports club-level implementation.
CrewLAB raised over $1.6 million in seed funding led by New Enterprise Associates in February 2024, with participation from Manning Ventures and angel investors, and claims 20,000+ elite athletes across more than 2,000 competitive programs worldwide spanning rowing, swimming, and running. Recognized customers include Harvard, Princeton, UCLA, USC, Michigan, MIT, Navy, Dartmouth, and Rowing New Zealand, with notable outcomes cited at clubs such as Newport Aquatic Center and Adams State University cross country.
CrewLAB firmographics
Firmographics- Name
- CrewLAB
- Legal name
- CrewLAB, Inc.
- Website
- https://crewlab.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CrewLAB builds a unified team management SaaS platform for competitive endurance sports programs in rowing, swimming, and running, combining SafeSport-compliant communication, athlete wellness tracking, video, payments, and hardware integrations. The freemium product serves 2,000+ programs and national federations including USRowing, USA Swimming, and Rowing New Zealand.
- Ownership category
- akta.pro rank
CrewLAB industry classification
Industry- Product category
- Sports Team Management Software
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)
- akta.pro secondary industry
- Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)
Keywords
Where CrewLAB is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CrewLAB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Pro Plan: Annual or monthly subscription with full platform access including unlimited history, unlimited storage, and priority email, phone and video support. Standard pricing $2,000/year.
- Subscription - Ultra Plan: Enterprise tier with dedicated Success Coach, multiple teams, and custom integration capabilities.
- Free Tier: Completely free plan for teams with basic features including 30-day history, email support, and 1 team. No credit card required.
- Transaction Fees: Transaction fees charged when collecting payments through the Stripe integration. Applied to payment processing for club management features.
- USATF Member Benefit Pricing: Tiered pricing through USATF association partnerships: Teams 1-5 at $200/year (90% off), Teams 6-15 at $300/year, Teams 16-30 at $400/year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Basic team management for single teams |
| Subscription | Annual | Pro Plan - Full platform access for competitive programs |
| Subscription | Annual | Ultra Plan - Enterprise tier for organizations with multiple teams |
| Subscription | Annual | USATF Member Benefit - Tiered association pricing (Teams 1-5) |
| Subscription | Annual | USATF Member Benefit - Tiered association pricing (Teams 6-15) |
| Subscription | Annual | USATF Member Benefit - Tiered association pricing (Teams 16-30) |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels12 records
CrewLAB product offering
Product offeringCore offering
CrewLAB is a sports team management SaaS platform built for competitive endurance sports programs in rowing, swimming, and running. It consolidates team communication, athlete wellness monitoring, workout logging, video annotation, roster management, and payment/registration processing into a single platform with SafeSport-compliant messaging architecture by design. The platform is offered on a freemium model with paid Pro and Ultra subscription tiers and serves coaches, clubs, collegiate programs, and national sports federations.
Product overview
CrewLAB is a unified sports team management platform designed for endurance sports programs (rowing, swimming, running). The platform operates on a freemium model with three pricing tiers: Free Plan (basic features), Pro Plan (unlimited history and storage with priority support), and Ultra Plan (enterprise with dedicated Success Coach and custom integrations). The core platform integrates multiple modules including Team Chat, Attendance, Calendar, Athlete Analytics, Athlete Wellness, Roster Management, Video, Lineups, Payments and Registration, Workouts, Daily Check-Ins, and Squads. Key differentiators include SafeSport/MAAPP-compliant communication by design, hardware integrations with Garmin, Concept2, and Apple Watch, and payment processing via Stripe. The White-Glove Onboarding service is offered as an add-on for customers using Payments. The platform is endorsed by USRowing, USA Swimming, Rowing New Zealand, and Rowing Canada.
Differentiator
Problem solved
Functional benefit
Brands
- CrewLAB Pro: Paid tier of the CrewLAB platform offering unlimited history, unlimited storage, full chat history, and priority email, phone and video support.
- CrewLAB Ultra
- CrewLAB Accelerator Program
- USATF Accelerator
- Payments Innovator Program
- CrewLAB Ultra
Products and services
- CrewLAB Platform Unified sports team management SaaS platform that consolidates team communication, athlete wellness monitoring, workout logging, video annotation, roster management, calendar/attendance, and payment/registration into a single platform built for rowing, swimming, and running programs. Targets coaches, club administrators, collegiate athletic departments, and national sports federations.
- White-Glove Onboarding
Quantifiable outcome
- Record number of kids going to Nationals for Port Rowing
- +5 more outcomes
Companies that use CrewLAB
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
CrewLAB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability1 record
Feature10 records
CrewLAB partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- USA SwimmingcoreOfficial partnership announced November 2025 where USA Swimming offers CrewLAB to all member clubs. The platform provides MAAPP-compliant communication, athlete wellness monitoring, and training analytics to improve team culture and operational efficiency across the organization's network of swim clubs.
- Rowing Canada Aviron (RCA)corePartnership to enhance athlete performance tracking and development in Canada. Leverages CrewLAB's data-driven analytics to improve athlete engagement and performance optimization, with plans to launch in the fall.
- Rowing New ZealandcoreExtended partnership through LA 2028 Olympic cycle to enhance athlete data management and AI insights. Collaboration aims to improve real-time athlete monitoring, automate reporting, and identify future champions using unified data and AI technology.
- USRowingcoreOfficial partner of USRowing. All active USRowing member teams get 3 months of CrewLAB Pro free plus 15% off ongoing. Partnership provides exclusive pricing and co-marketing to the USRowing membership.
- StripecorePayment processing integration powering CrewLAB Payments. Stripe enables collection of membership dues, gear sales, and registration fees directly within the platform.
- 776BCminorEvent sponsor and partner for the 776BC Summer Smasher Sprint rowing event. 776BC is a rowing equipment brand collaborating on team challenges.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
CrewLAB competitors and assessment
Company assessmentDirect peers
- TeamSnap: TeamSnap is a widely used sports team management platform serving youth, recreational, and amateur clubs with rosters, scheduling, communication, and payments. CrewLAB competes for similar SMB sports programs but differentiates with SafeSport-compliant messaging and endurance-sports-specific tooling.
- Teamworks: Teamworks is a dominant athlete operations platform serving collegiate and professional sports organizations. CrewLAB targets the same elite and collegiate endurance programs but is more verticalized for rowing/swimming/running and lighter in scope.
- Heja: Heja is a mobile-first team communication and management app for amateur sports clubs. CrewLAB competes directly with Heja in messaging/attendance/calendar but offers deeper SafeSport compliance, hardware integrations, and federation-grade features.
- PlayMetrics: PlayMetrics is a club management platform focused on youth soccer and select sports with registration, payments, and communication tools. CrewLAB competes for similar club-admin workflows, particularly in the youth swimming space where both serve multi-team club operators.
- TrainingPeaks: TrainingPeaks is a leading endurance training platform serving coaches and athletes in cycling, running, and triathlon. It overlaps with CrewLAB's workout tracking and analytics but lacks the team communication, SafeSport compliance, and payment modules that define CrewLAB.
Broad incumbents
- SportsEngine: SportsEngine (an NBC Sports Next company) is a broad sports management platform covering registration, websites, and tournament operations. It overlaps with CrewLAB's club management and registration features but is far less specialized for endurance coaching workflows.
- Stack Sports: Stack Sports is a large sports technology platform offering registration, websites, and team management across multiple sports. It overlaps with CrewLAB at the club-admin layer but serves a much broader set of sports without CrewLAB's endurance-specific focus.
Emerging players
- Veo Technologies: Veo provides AI-powered video capture and analysis for team sports. It overlaps with CrewLAB's video annotation feature module and is increasingly relevant in collegiate rowing and soccer, but focuses narrowly on video versus CrewLAB's broader management scope.
- Race Roster: Race Roster is a race registration and event management platform serving running events. It is complementary to CrewLAB's track/cross-country use cases and could be a partnership or partial competitor in the USATF ecosystem.
- Jersey Watch: Jersey Watch is a sports league management platform focused on youth leagues with registration, scheduling, and website tools. It targets a similar SMB amateur sports segment to CrewLAB but is more US-centric and less specialized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CrewLAB social profiles
Digital presenceCrewLAB compliance and trust
Trust signalCompliance2 records
CrewLAB financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrewLAB leadership team
Management profileNumber of profiles
Profiles2 records
CrewLAB funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrewLAB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrewLAB
What does CrewLAB do?
CrewLAB is a sports team management SaaS platform built for competitive endurance sports programs in rowing, swimming, and running. It consolidates team communication, athlete wellness monitoring, workout logging, video annotation, roster management, and payment/registration processing into a single platform with SafeSport-compliant messaging architecture by design. The platform is offered on a freemium model with paid Pro and Ultra subscription tiers and serves coaches, clubs, collegiate programs, and national sports federations.
Is CrewLAB a public or private company?
CrewLAB is a private company. It is classified as venture growth investor backed and is currently operating.
When was CrewLAB founded?
CrewLAB was founded in 2020. It employs 11 to 50 people.
Where is CrewLAB based?
CrewLAB is headquartered in Los Angeles, United States, in the North America region.
How does CrewLAB make money?
Five revenue lines are on record. Subscription - Pro Plan is the primary driver. The others are subscription - Ultra Plan, free Tier, transaction Fees and USATF Member Benefit Pricing.
Who are CrewLAB's main competitors?
Direct peers on record are TeamSnap, Teamworks, Heja, PlayMetrics and TrainingPeaks. Broad incumbents are SportsEngine and Stack Sports. Emerging players are Veo Technologies, Race Roster and Jersey Watch.
Does CrewLAB have an API?
No public API is recorded for CrewLAB.
What industry is CrewLAB in?
CrewLAB's product category is Sports Team Management Software. Its primary akta.pro industry code is MPAKABAD, Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.), with a secondary code of MPAKAJAH, Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming). Its NAICS code is 711211 and its SIC code is 7997.