Smartfluence
Smartfluence is a SaaS influencer marketing platform founded in 2018 that algorithmically connects brands with social media influencers using machine learning. It serves marketers with bundled influencer automation and relationship management tools on a subscription basis.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Smartfluence does
Smartfluence is a New York-based SaaS influencer marketing platform founded in 2018 by David Ko and Siddharth Kumar. The company operates a single-product platform that algorithmically connects brands and advertisers with social media influencers, using machine learning to support the matching process. The platform is positioned to serve the "Marketers" persona segment on a horizontal basis, addressing use cases around influencer marketing campaign management and workflow automation.
The platform's core technical offering is bundled into two proprietary feature areas: influencer automation tools that manage and scale campaign execution, and relationship management tools that support influencer partnerships across their lifecycle. The technical differentiators cited are ease-of-use implementation and integration/interoperability, suggesting the product is built to be approachable for non-technical marketing operators and to interoperate with adjacent martech stacks. No public API, SDK, or integrations are disclosed, indicating a self-contained SaaS architecture rather than a platform extensibility play.
The business model is a subscription-based SaaS with recurring revenue, though specific pricing tiers, contract terms, customer counts, and revenue figures are not publicly disclosed. The company is venture-backed at the seed stage, having raised $2.15M in August 2022 led by PACA Ventures, with stated use of funds directed at customer base expansion and platform enhancement. The current headcount is reported at 1–10 employees, consistent with an early-stage, capital-constrained operating profile. No M&A activity, leadership changes, regulatory actions, or subsequent financing rounds are evidenced in the available data.
Smartfluence firmographics
Firmographics- Name
- Smartfluence
- Website
- https://smartfluence.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smartfluence is a SaaS influencer marketing platform founded in 2018 that algorithmically connects brands with social media influencers using machine learning. It serves marketers with bundled influencer automation and relationship management tools on a subscription basis.
- Ownership category
- akta.pro rank
Smartfluence industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Paid Social Advertising (BPAFACAB)
- akta.pro secondary industry
- Influencer Measurement, Attribution & Analytics (BPAFAHAI)
Keywords
Where Smartfluence is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Smartfluence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS platform providing influencer marketing automation and relationship management tools to marketers
Smartfluence product offering
Product offeringCore offering
Smartfluence is a SaaS influencer marketing platform that uses machine learning to algorithmically connect brands and advertisers with social media influencers. The platform provides automation tools for campaign management and influencer relationship management across the partnership lifecycle. It is targeted at marketers running influencer-driven brand campaigns.
Product overview
Smartfluence is a single-product SaaS influencer marketing platform founded in 2018. The platform focuses on influencer automation and relationship management tools, enabling brands to expand their customer base and manage influencer partnerships through automated workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Smartfluence Platform SaaS platform that uses machine learning to algorithmically connect brands and advertisers with social media influencers, providing automation tools for campaign management and influencer relationship management throughout the partnership lifecycle. Targeted at marketers and brands running influencer campaigns.
Companies that use Smartfluence
Customer profileSegments1 record
Ideal customer profiles1 record
Smartfluence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Smartfluence partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Smartfluence competitors and assessment
Company assessmentDirect peers
- HypeAuditor: HypeAuditor provides influencer analytics, fraud detection, and discovery tools used by marketers and agencies. It is highly comparable on the measurement/attribution layer of Smartfluence's platform.
- GRIN: GRIN is a direct SaaS competitor offering influencer marketing automation and relationship management for brands, mirroring Smartfluence's bundled automation + CRM positioning. It is the most apples-to-apples comparable in the category.
- Aspire (formerly AspireIQ): Aspire is an influencer marketing platform serving brands and agencies with creator discovery, relationship management, and campaign analytics. It directly overlaps Smartfluence's product surface and target buyer (in-house marketers).
- CreatorIQ: CreatorIQ is an enterprise-grade creator marketing platform providing discovery, workflow, relationship management, and analytics. It targets the same marketer persona but skews upmarket into large global brands.
- Upfluence: Upfluence offers an influencer marketing platform with creator discovery, campaign management, and affiliate/payments tooling. It competes for the same SMB-to-mid-market marketer customer that Smartfluence addresses.
- Traackr: Traackr is an influencer marketing platform focused on creator discovery, relationship management, and performance analytics for brands. It overlaps with Smartfluence's automation + relationship management thesis.
- IZEA: IZEA operates a creator marketing platform plus a managed marketplace connecting brands and influencers. It is comparable to Smartfluence on the creator-discovery and campaign-management axis, though it adds a marketplace/services layer.
Broad incumbents
- Klear (Meltwater): Klear, now part of Meltwater, is an influencer discovery and analytics platform serving brands and agencies. It is comparable on the analytics and discovery axes of Smartfluence's product, with the backing of a larger incumbent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Smartfluence social profiles
Digital presenceSmartfluence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartfluence leadership team
Management profileNumber of profiles
Profiles2 records
Smartfluence funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartfluence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartfluence
What does Smartfluence do?
Smartfluence is a SaaS influencer marketing platform that uses machine learning to algorithmically connect brands and advertisers with social media influencers. The platform provides automation tools for campaign management and influencer relationship management across the partnership lifecycle. It is targeted at marketers running influencer-driven brand campaigns.
Is Smartfluence a public or private company?
Smartfluence is a private company. It is classified as venture growth investor backed and is currently operating.
When was Smartfluence founded?
Smartfluence was founded in 2018. It employs 1 to 10 people.
Where is Smartfluence based?
Smartfluence is headquartered in New York, United States, in the North America region.
How does Smartfluence make money?
One revenue line is on record: saaS Platform Subscription.
Who are Smartfluence's main competitors?
Direct peers on record are HypeAuditor, GRIN, Aspire (formerly AspireIQ), CreatorIQ, Upfluence, Traackr and IZEA. Klear (Meltwater) is listed as a broad incumbent.
Does Smartfluence have an API?
No public API is recorded for Smartfluence.
What industry is Smartfluence in?
Smartfluence's product category is Influencer Marketing Software. Its primary akta.pro industry code is BPAFACAB, Paid Social Advertising, with a secondary code of BPAFAHAI, Influencer Measurement, Attribution & Analytics. Its NAICS code is 541810 and its SIC code is 7310.