Ambr
Ambr is a Tokyo-based virtual world studio that develops the xambr metaverse platform and the gogh avatar productivity app, serving entertainment IP holders, consumer brands, and individual users seeking immersive focus and event experiences.
- Company typePrivate
- Founded2018
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Ambr does
Ambr (株式会社ambr) is a Tokyo-based virtual world studio founded in August 2018 that builds metaverse experiences both independently and through co-creation with entertainment IP holders and consumer brands. Its technology foundation is xambr (クロスアンバー), a proprietary metaverse development platform supporting PC, VR, and smartphone devices, with multiplayer capacity up to 500 concurrent users, VRM avatar interoperability, a game quest system, an exhibitor booth submission system, and AI NPC functionality. The company also operates gogh, an avatar-focused productivity and focus app available on iOS, Android, Steam, and Apple Vision Pro, combining avatar customization, room-building, a virtual pet (Kuroda-42), lofi music and ambient sounds, and Pomodoro/to-do tools within social multiplayer Spaces.
The business model is hybrid. On the B2B side, ambr provides virtual event platform development and Roblox game development for enterprise clients, with flagship work including the Tokyo Game Show VR series (2021-2024), the Magic: The Gathering Virtual Art Exhibition with Wizards of the Coast, X-NEOKET for BOOTH, and IP-driven Roblox titles such as DreamWorks' Wild Robot Roz and Summer Wars Survivor for Studio Chizu. B2B revenue mixes professional services with branded DLC and licensing-style collaborations (Ayataka, Hatsune Miku, Super Kaguya-hime!). On the B2C side, the gogh mobile app is freemium while the Steam release 'gogh: Focus with Your Avatar' is sold as a one-time paid license with periodic free-weekend promotions.
Ambr is venture-backed and privately held, having raised ¥1.02 billion (~$7.5M) in Series A funding in July 2022 from ANRI, Dentsu Group, SBI Investment, Tokyu Land, Intage Holdings, and ModelingCafe. The company maintains a small team (11-50 employees) led by CEO Takuya Nishimura, CTO Yusuke Fujita, and CXO Banjo Kanna (a recognized virtual architect), with a Tokyo headquarters relocated in February 2023 to accommodate expansion. Operational geographies span Japan, China (Bilibili World 2026), the United States (healthtech pilot), and the UAE, with gogh distributed globally on major consumer platforms.
Ambr firmographics
Firmographics- Name
- Ambr
- Legal name
- 株式会社ambr
- Website
- https://ambr.co.jp
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ambr is a Tokyo-based virtual world studio that develops the xambr metaverse platform and the gogh avatar productivity app, serving entertainment IP holders, consumer brands, and individual users seeking immersive focus and event experiences.
- Ownership category
- akta.pro rank
Ambr industry classification
Industry- Product category
- Metaverse Development Platform
- akta.pro primary industry
- Metaverse & Social Virtual Worlds (BPAMAKAF)
- akta.pro secondary industries
- UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA), Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG)
Keywords
Where Ambr is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Ambr business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consumer App Downloads (Freemium): Free mobile apps (iOS/Android) with potential in-app purchases. Gogh reached 2.5M mobile downloads and 100M DL milestone.
- Steam Game Sales: Paid PC game 'gogh: Focus with Your Avatar' sold on Steam with 300,000+ purchases. Free weekend promotions drive user acquisition.
- IP/Brand Collaborations: Revenue from collaborations with brands like Ayataka (绫鷹), Hatsune Miku, Magic: The Gathering, and DreamWorks Animation for themed content, items, and experiences.
- B2B Virtual Event Services: Enterprise services for virtual event platform development and operation including TOKYO GAME SHOW VR/Digital World events.
- Roblox Game Development: Custom Roblox game development for IP holders like DreamWorks (Wild Robot) and Attack on Titan, and events like Yuru-Birth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free mobile app with core features |
| One time/ perpetual license | One time/ perpetual license | Steam PC game with premium features |
| Other | One time/ perpetual license | Brand/IP collaboration content |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Ambr product offering
Product offeringCore offering
Ambr is a virtual world studio that creates new virtual spaces both independently and through brand/IP co-creation. Its core offerings are the proprietary xambr metaverse development platform (supporting VR, PC, and smartphone with up to 500 concurrent users) and the consumer-facing Gogh avatar-focused productivity app available on iOS, Android, Steam, and Apple Vision Pro. The company delivers B2B virtual event venues (Tokyo Game Show VR series, Magic: The Gathering Virtual Art Exhibition), Roblox game development for IP holders, and themed DLC collaborations with brands like Ayataka and Hatsune Miku.
Product overview
Ambr operates as a virtual world studio that creates new virtual spaces both independently and through collaboration. The company offers a unified platform architecture centered on xambr, a metaverse development platform for building virtual experiences, combined with consumer-facing products like Gogh—a multi-platform avatar productivity app available on iOS, Android, and Steam. The portfolio includes immersive event experiences (TOKYO GAME SHOW VR series, Magic: The Gathering Virtual Art Exhibition, X-NEOKET), Roblox game development services, and legacy products (Virtual World ambr). The company also developed a proprietary R&D AI team for VR experiences.
Differentiator
Problem solved
Functional benefit
Brands
- xambr: Metaverse development platform for creating virtual spaces and experiences
- gogh
- ambr games
- XR STUDIO
Products and services
- Gogh (ゴッホ) Gogh (ゴッホ) is Ambr's avatar-focused productivity and focus app available on iOS, Android, Steam, and Apple Vision Pro. Users customize 3D avatars and rooms to study or work alongside, featuring Lofi music, environmental sounds, ASMR, Pomodoro timers, ToDo list, a virtual pet (Kuroda-42) that evolves based on real work sessions, and multiplayer 'Spaces' for co-working. It is free on mobile with in-app purchases and paid on Steam, and supports themed DLC collaborations with brands.
- xambr (クロスアンバー) xambr (クロスアンバー) is Ambr's proprietary metaverse development platform for creating virtual spaces and events. It supports PC, VR devices (including Apple Vision Pro), and smartphones. Features include avatar systems, game quest systems, multi-player connectivity supporting up to 500 concurrent users per space, VRM avatar interoperability, AI NPCs, 3D spatial audio, and a no-code exhibitor booth submission system. Adopted by enterprise clients for virtual event venues and exhibitions.
- gogh: Focus with Your Avatar (Steam) Steam PC and Mac version of the Gogh productivity 'work game' combining avatar maker, room builder, pet cultivation (Kuroda-42), Lofi music, environmental sounds, Pomodoro/count-up timers, and ToDo list with avatar reactions. Sold as a paid game with periodic free weekend events and seasonal discounts. Reached 300,000+ purchases and 200,000+ sales by November 2025.
- Magic: The Gathering Virtual Art Exhibition A virtual art exhibition built on the xambr platform in collaboration with Wizards of the Coast, based on the Kamigawa: Neon Dynasty set. Featured 83 artists' card artwork, 200+ exhibition pieces, interactive card display, and 3D creature summoning experiences using 'Grab & Play' VR interaction. Distributed as a custom VR app.
- TOKYO GAME SHOW VR Series Virtual reality venue experiences for Tokyo Game Show developed using the xambr platform for CESA, featuring game-like elements, interactive exhibits, and multi-player experiences. Annual series from TGSVR 2021 through TGS Digital World 2024, recognized with CEDEC AWARDS 2022 Game Design Excellence Award and VR Awards 2023 VR Marketing of the Year.
- X-NEOKET 3D-focused online convention and virtual market built on the xambr platform in partnership with BOOTH. Supports 500 simultaneous users with VRM avatar support and exhibitor booth customization. Evolved from the NEOKET convention starting in 2024.
- Yuru-Verse (ゆるバース) A Roblox virtual space developed for the 'Yuru-Birth' regional mascot (yuru-chara) event, including a character exhibition space and 'Clone Cute Mascots' mini-game. Reached 200,000 cumulative plays within 1.5 months of release.
- Wild Robot Roz: Animal Find Adventure (野生の島のロズ) A Roblox game developed in collaboration with DreamWorks Animation themed around 'The Wild Robot' film. Features animal discovery gameplay where characters learn from discovered animals, an art gallery with 30+ concept art pieces, and limited avatar items. Reached 1.5 million plays within 2 months of release.
Quantifiable outcome
- 2.5 million+ mobile downloads for Gogh app
- +5 more outcomes
Companies that use Ambr
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Ambr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature14 records
Ambr partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and flagship.
- Super Kaguya-hime! (超かぐや姫！)minorBrand collaboration with Japanese IP 'Super Kaguya-hime!' for Gogh app.
- Hatsune Miku / STUDY WITH MIKUcoreFirst collaboration with Hatsune Miku featuring 'STUDY WITH MIKU' themed DLC released December 2025. Collaborative content for Gogh app.
- Summer Wars Survivor (サマーウォーズ)minorRoblox collaboration with Studio Ghibli's 'Summer Wars' 15th anniversary, creating OZ-themed Roblox experience.
- Ayataka (綾鷹)coreBrand collaboration for Gogh app featuring 'Ayataka Wetland' themed space, meditation timer mode, and branded avatar items. Two collaborations held (May 2025 and October 2025). Ayataka is a Japanese tea brand by The Coca-Cola Company.
- DreamWorks AnimationflagshipRoblox game development for 'Wild Robot Roz' 30th anniversary. Game 'Wild Robot Roz: Animal Find Adventure' reached 1.5M plays in 2 months. Art gallery with 30+ concept art pieces and limited avatar items distributed.
- Computer Entertainment Supplier's Association (CESA)flagshipAnnual partnership for TOKYO GAME SHOW VR/Digital World virtual venue development. ambr has developed virtual venues for TGSVR 2021, 2022, 2023, and TGS Digital World 2024 - world's largest game show.
- mozecorePartnership for Roblox enterprise experience production services. Co-development of Attack on Titan Roblox game announced December 2024. Both companies contribute to Roblox game development services for enterprise clients.
- BOOTHcorePartnership for X-NEOKET virtual convention - 3D-only online convention. BOOTH is a 3D content marketplace. X-NEOKET 2024 had ~300 circles participating in 11-day event. ambr provided xambr platform and event development.
- Wizards of the Coast LLCflagshipCo-development of 'Magic: The Gathering Virtual Art Exhibition' - ambr's first global project targeting Asia Pacific. Wizards US headquarters team collaborated with amr on planning and development. Exhibition featured 83 artists' card art, 200+ exhibition pieces, and unique VR art viewing experiences.
- Dentsu Group (電通グループ)coreCapital and business alliance partnership. Dentsu Group invested in ambr and co-created TOKYO GAME SHOW VR events. Dentsu provided not just platform funding but participated in concept design, experience design, spatial design, and infrastructure development for TGSVR projects.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Ambr competitors and assessment
Company assessmentBroad incumbents
- Roblox Corporation: Roblox operates the dominant UGC gaming/metaverse platform on which ambr builds enterprise game experiences (Wild Robot, Yuru-Verse, Attack on Titan). Comparable as a virtual world platform serving both creators and end-users, though at vastly greater scale.
- Meta (Horizon Worlds): Meta's Horizon Worlds is a broad incumbent in social VR/metaverse, comparable in category but at vastly greater scale and capital base—setting the competitive ceiling ambr is operating beneath.
Direct peers
- VRChat: VRChat is a leading social VR platform with user-generated virtual worlds and VRM avatar support, directly comparable to ambr's original 'Virtual World ambr' VRSNS product and the social spaces within gogh.
- Cluster (MetaMe): Cluster is a Japanese metaverse platform for virtual events and social VR, directly competing with ambr's xambr in the Japanese enterprise event and avatar-driven social space market.
- HIKKY: HIKKY is a Tokyo-based XR company that develops the Virtual Market (largest VR event in the world) and custom metaverse solutions—directly comparable to ambr's xambr platform and TGSVR/X-NEOKET event services.
- Rec Room: Rec Room is a cross-platform social virtual world with avatar customization and user-generated experiences, comparable to gogh's social multiplayer spaces and VRM avatar interoperability.
- Spatial: Spatial is a metaverse platform for 3D virtual events, galleries, and collaboration, directly comparable to ambr's xambr-powered virtual exhibitions like the Magic: The Gathering Virtual Art Exhibition.
- Zepeto: Zepeto is an avatar-centric social platform with virtual world creation and IP collaborations (including with Japanese brands), comparable to ambr's gogh avatar ecosystem and IP partnership model (Ayataka, Hatsune Miku).
Regional players
- NTT QonoQ: NTT QonoQ is NTT's XR/metaverse subsidiary operating XRWorld and related Japanese enterprise metaverse services, comparable as a Japan-based enterprise metaverse platform competing for similar IP holder and event organizer budgets.
- dwango (VR/NicoNico): Dwango (operating NicoNico and various VR initiatives) is a Japanese media/tech company with overlapping metaverse and virtual event experience relevant to ambr's Japanese enterprise pipeline.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ambr social profiles
Digital presenceAmbr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ambr leadership team
Management profileNumber of profiles
Profiles3 records
Ambr funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ambr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ambr
What does Ambr do?
Ambr is a virtual world studio that creates new virtual spaces both independently and through brand/IP co-creation. Its core offerings are the proprietary xambr metaverse development platform (supporting VR, PC, and smartphone with up to 500 concurrent users) and the consumer-facing Gogh avatar-focused productivity app available on iOS, Android, Steam, and Apple Vision Pro. The company delivers B2B virtual event venues (Tokyo Game Show VR series, Magic: The Gathering Virtual Art Exhibition), Roblox game development for IP holders, and themed DLC collaborations with brands like Ayataka and Hatsune Miku.
Is Ambr a public or private company?
Ambr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ambr founded?
Ambr was founded in 2018. It employs 11 to 50 people.
Where is Ambr based?
Ambr is headquartered in Tokyo, Japan, in the Asia region.
How does Ambr make money?
Five revenue lines are on record. Consumer App Downloads (Freemium) is the primary driver. The others are steam Game Sales, IP/Brand Collaborations, B2B Virtual Event Services and roblox Game Development.
Who are Ambr's main competitors?
Broad incumbents on record are Roblox Corporation and Meta (Horizon Worlds). Direct peers are VRChat, Cluster (MetaMe), HIKKY, Rec Room, Spatial and Zepeto. Regional players are NTT QonoQ and dwango (VR/NicoNico).
Does Ambr have an API?
No public API is recorded for Ambr.
What industry is Ambr in?
Ambr's product category is Metaverse Development Platform. Its primary akta.pro industry code is BPAMAKAF, Metaverse & Social Virtual Worlds, with a secondary code of MPAFAIAA, UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core).