What Proof does

Proof Technologies, Inc. operates a social proof marketing platform designed to increase website conversion rates. Founded in February 2017 in Annapolis, Maryland by Dave Rogenmoser (CEO), John Phillip Morgan (CTO), and Chris Hull (Head of People & Culture), the company is now headquartered at 200 E. 6th Street, Suite 310 in Austin, Texas, and is a Y Combinator Winter 2018 graduate.

The company's core product, Proof Pulse, is a JavaScript pixel-based platform that captures real-time visitor activity on customer websites and displays it as social proof notifications. Notification types include Recent Activity (individual sign-ups and purchases), Live Visitor Count, Hot Streaks (aggregate visitor/conversion counts over 24 hours, 7 days, or 30 days), and Conversion Cards (clickable CTAs triggered by click, scroll, timer, or exit intent). An adjacent product, Proof Experiences, provides no-code website personalization (dynamic text, images, and CTAs). Data capture is handled via pixel installation, webhook integrations, or a deep Zapier connection that links Proof to more than 1,000 external applications. The platform supports native integrations with 27+ website builders, e-commerce, and marketing automation systems including Shopify, WordPress, Webflow, Kajabi, Thrivecart, HubSpot, ClickFunnels, and Squarespace.

Proof sells primarily through a fully self-serve, product-led growth motion: customers sign up at go.useproof.com, install the pixel, and start a 14-day free trial with no sales intervention required. Pricing is subscription-based and tiered (Basic, Pro, Business) according to monthly unique visitor thresholds, with automatic plan upgrades triggered when usage exceeds 110% of a tier's limit and annual billing available at a discount. The company reports more than 25,000 online businesses as customers and references customers including ShipBob, ProfitWell, Foundr, Drift, Airtable, Appcues, Bench, and Klientboost. Total disclosed funding is $2.2 million in seed capital raised in March 2018 from Y Combinator and a syndicate of investors including Hack VC, Liquid 2 Ventures, MAGIC Fund, STV, and Z Nation Lab; no subsequent funding rounds have been disclosed.

Name

Proof

Legal name

Proof Technologies, Inc.

Website

https://useproof.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Proof operates a self-serve social proof notification platform (Proof Pulse) that helps online businesses, SaaS companies, and digital marketers increase website conversion rates by displaying real-time visitor activity via a JavaScript pixel and integrations with 27+ platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - SaaS Platform: Tiered subscription model based on monthly unique visitor traffic limits. Plans automatically upgrade when traffic exceeds threshold. Annual billing available at discounted rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Proof sells Proof Pulse, a SaaS social proof notification platform installed via a JavaScript pixel that captures visitor activity and displays real-time notifications (Recent Activity sign-ups, Hot Streaks, Live Visitor Count, Conversion Cards) on customer websites to increase conversion rates. The platform is sold on tiered subscription plans (Basic, Pro, Business) keyed to monthly unique visitor traffic, with a separate Proof Experiences product for personalized website content.

Product overview

Proof is a customer-centric social proof marketing platform designed to boost website conversions. The core offering is Proof Pulse, a notification system that displays real-time social proof (recent sign-ups, live visitor counts, hot streaks, conversion cards) on websites. The platform operates on a tiered pricing model (Basic, Pro, Business plans) with increasing notification types and traffic limits. A JavaScript pixel is installed on customer websites to capture visitor data. Additional offerings include personalization tools (Experiences), educational content (Personalization Academy), and a podcast (Scale or Die). The platform integrates with 27+ website builders, e-commerce platforms, and marketing automation tools via native pixel installation or Zapier/webhook connections. Trusted by 25,000+ online businesses including Y Combinator alumni.

Differentiator

Problem solved

Functional benefit

Brands

• Pulse: Proof's social proof product - a pop-up notification system installed on websites that shows real-time customer activity notifications to increase conversions. Features include Recent Activity, Hot Streaks, Live Visitor Count, and Conversion Cards notification types.

Products and services

• Proof Pulse
• Proof Experiences

Quantifiable outcome

• 15% average conversion lift
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• PartnerStackminorChannel Partner/ Reseller/ DistributorProof has a PartnerStack integration for affiliate and referral partnerships, allowing partners to resell or refer Proof services.
• ZapiercoreTechnology or IntegrationZapier integration allows Proof to connect with 1000+ web services for capturing data (sign ups, purchases) and displaying them as notifications. Major integration for Shopify and other platforms where native pixel installation is restricted.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fomo: Fomo is a direct competitor offering social proof notification technology that displays real-time customer activity on websites. Both companies target the same SMB and e-commerce segments with similar PLG motions and notification-based products.
• TrustPulse: TrustPulse is a social proof notification platform that shows recent customer activity to increase website conversions. It competes directly with Proof's core Proof Pulse product in the same SMB and e-commerce customer segments.
• Provely: Provely offers social proof notifications and conversion optimization tools for websites. It serves the same target market as Proof with similar notification-based products and self-serve pricing.
• Nudgify: Nudgify is a social proof and FOMO notification platform that displays real-time customer activity to boost website conversions. It directly competes with Proof in the same product category and customer segments.
• WiserNotify: WiserNotify is a social proof notification tool that shows recent sign-ups, purchases, and reviews to increase website conversions. It competes with Proof in the same SMB market with similar notification-based products.
• Sales Pop: Sales Pop is a social proof notification app for Shopify and e-commerce stores that displays recent purchases and visitor activity. It competes directly with Proof in the e-commerce segment with a similar notification-based product.

Broad incumbents

• OptinMonster: OptinMonster is a leading conversion optimization platform offering pop-ups, exit-intent technology, and lead capture forms. While broader than Proof's social proof focus, it serves the same customer need of increasing website conversions and competes for the same marketing budget.
• Sumo: Sumo offers a suite of website tools for conversion optimization including pop-ups, welcome mats, and social sharing buttons. It competes with Proof for the same SMB customers seeking conversion rate improvement tools.
• Hotjar: Hotjar is a well-established website analytics and feedback platform with heatmaps, session recordings, and conversion funnel analysis. While focused on analytics rather than social proof, it competes for the same conversion optimization budget from mid-market and enterprise customers.

Emerging players

• OptiMonk: OptiMonk is a conversion optimization platform offering pop-ups, exit-intent, and personalization features. It has partial overlap with Proof's product suite and serves similar e-commerce and SaaS customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/useproof
• Facebookfacebook.com/useproof
• LinkedInlinkedin.com/company/useproof

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proof