Impulso

What Impulso does

Impulso is a Swedish B2B SaaS company that operates a platform connecting fashion brands, independent retailers, and agents through real-time sales data sharing and automated payment processing. Founded in 2022 and headquartered in Örebro, Sweden, the company targets a structural problem in the European fashion value chain: real-time data exchange between brands and independent retailers is described as close to non-existent, contributing to apparel retailers reaching only 24.3% sell-through within two months of receiving garments and to industry-wide overproduction of 80–150 billion garments annually. The company serves two primary user groups — fashion brands seeking visibility into retailer performance and independent retailers struggling with manual payment flows and cash flow management — with a secondary user group of Scandinavian sales agents and distributors.

The platform consists of two integrated core products: Product Tracker (a real-time inventory and sales performance dashboard providing brands and retailers with a shared view of sales, stock, and demand to support in-season merchandising decisions) and Auto Payment (an automated transaction system for invoicing, consignment, and other business agreements). Auto Payment is operated on Ping Payments infrastructure — a licensed European payment institution regulated by the Swedish Financial Supervisory Authority (Finansinspektionen) — with banking and card network connectivity through SEB, Handelsbanken, DNB, Visa, and Mastercard. The underlying architecture is described as a 'data rail' that creates a shared source of truth across the network. Two further modules — Retail Academy (retail staff training) and a Brand Marketing Tool (brand-to-store-staff communication) — are publicly described as planned additions, and the company publishes research including its DPP for Fashion Retail report, which surfaces that 86.4% of retailers report little or no knowledge of the upcoming EU Digital Product Passport requirements.

The business model combines recurring SaaS subscription revenue with transaction-based fees from payment processing. Pricing is not publicly disclosed and follows a quote-based enterprise sales motion with a self-service onboarding portal ('Join Impulso') for mid-market sign-ups. Go-to-market combines direct enterprise field sales — including a dedicated Sales Director and Sales Manager — with a strong event-driven presence, notably the flagship 'Retail Tech Talks' series co-hosted with Scandinavian MIND at the Copenhagen International Fashion Fair (CIFF), supported by an active content, social, and podcast marketing engine. Geographic footprint covers Sweden (Örebro HQ), Norway (Oslo), Denmark (Copenhagen), and Italy (Florence), with multilingual website support (EN, SE, DK, NO, DE, IT). The company is privately held, raised €6 million in seed funding in June 2025 led by 42Cap with participation from Spintop Ventures, and is led by founder/CEO Viktoria Lindkvist and founder/CCO Mathias Olsteg alongside a CTO, CMO, and commercial team.

Name

Impulso

Legal name

Impulso Retail Sweden AB

Website

https://impulso.se

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Impulso is a Swedish SaaS platform connecting fashion brands, retailers, and agents through real-time sales data sharing and automated payments. Founded in 2022, it helps the European fashion industry improve sell-through, reduce overproduction, and digitize cross-partner transactions.

Ownership category

akta.pro rank

Product category

Fashion Retail SaaS

NAICS

Advertising Agencies (54181)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industry

Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)

Keywords

• Retail data analytics
• Fashion inventory software
• Sell-through optimization
• Automated B2B payments
• Supply chain transparency

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. SaaS Platform Subscription: Software-as-a-service platform subscription model providing real-time sales data sharing and inventory management between fashion brands and retailers. Revenue derived from recurring platform fees.
2. Payment Processing: Automated payment system enabling secure transactions between brands and retailers. Revenue generated from transaction processing and financial service facilitation, verified by Swedish Financial Supervisory Authority.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Impulso is a cloud-based SaaS platform that connects fashion brands, retailers, and agents around a shared real-time dashboard for sales, inventory, and demand data. The platform combines a Product Tracker / Inventory module for live sell-through visibility with an Auto Payment module that automates and secures financial transactions between brands and retailers, verified by the Swedish Financial Supervisory Authority. The core purpose is to enable better in-season decisions, increase sell-through, and reduce overproduction in the fashion supply chain.

Product overview

Impulso is a SaaS platform composed of two core integrated products: Product Tracker (real-time inventory and sales performance tracking) and Auto Payment (automated financial and payment processing). These two modules share a unified dashboard that serves as a shared source of truth between brands and retailers. Product Tracker provides live visibility into sales, inventory, and demand across retailers, enabling in-season decisions and sell-through maximization. Auto Payment, built on Ping Payments infrastructure and verified by the Swedish Financial Supervisory Authority, automates transactions and invoicing between brands and retailers, reducing risk and improving cash flow. The platform also publishes industry insights and research, including its DPP for Fashion Retail Report addressing EU Digital Product Passport compliance. Two additional modules — Retail Academy and Brand Marketing Tool — are planned for future release.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Tracker / Inventory

Quantifiable outcome

• Apparel retailers reach only 24.3% sell-through rate two months after receiving garments; Impulso platform helps identify opportunities to improve this metric
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship, minor and core.

• Scandinavian MINDflagshipGTM or Marketing Partner · 1 February 2023Fashion-tech platform and magazine. Co-hosts 'Retail Tech Talks' series at CIFF (Copenhagen International Fashion Fair). Event brings together fashion, retail, and technology leaders for live discussions. Impulso CEO Viktoria Lindqvist featured as inaugural speaker.
• SupermarcominorOthers · 1 February 2023Italian deli in Copenhagen's Vesterbro neighborhood. Partner providing coffee service at Impulso's CIFF exhibition stand. Also hosted networking event (Aperol Spritz gathering) for industry colleagues and friends during CIFF.
• Ping PaymentscoreTechnology or IntegrationLicensed financial institution regulated by Swedish Financial Supervisory Authority (FSA). Partnership provides payment service platform uniquely adapted to retail industry needs, developed in collaboration with the industry. Handles payments, manages client funds, and processes payouts for Impulso's automated payment system.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Joor: Joor is a B2B wholesale marketplace and data platform connecting fashion brands and retailers globally. Directly comparable to Impulso's Product Tracker module as both serve the brand-to-retailer data-sharing and order-management workflow in fashion/apparel.
• NuOrder: NuOrder is a B2B wholesale platform for fashion brands and retailers providing digital ordering, selling, and assortment tools. Comparable to Impulso as it digitizes the brand-retailer relationship with shared data and order visibility in apparel/lifestyle categories.
• EDITED: EDITED provides real-time retail analytics and competitive intelligence for fashion brands and retailers. Comparable to Impulso's Product Tracker given its focus on sell-through optimization, in-season pricing, and demand forecasting in fashion retail.
• Le New Black: Le New Black is a B2B platform for fashion brands and retailers offering digital showrooms, ordering, and collection management. Comparable to Impulso's brand-retailer collaboration workflow with emphasis on European fashion brands.
• OneStock: OneStock is an order management system (OMS) and inventory unification platform for retail, including fashion and apparel brands. Comparable to Impulso's inventory and sell-through visibility offering, with overlap in cross-channel stock visibility for retailers.

Emerging players

• Stylum: Stylum is a B2B platform digitizing fashion brand-to-retailer wholesale processes, including showrooms, ordering, and data sharing. Comparable to Impulso as a European-based emerging peer in the fashion wholesale SaaS category.
• Launchmetrics: Launchmetrics provides brand performance, marketing analytics, and influencer tools for fashion and luxury brands. Comparable to Impulso at the category level as a European SaaS platform serving fashion brands with data-driven decision-making, though focused on marketing rather than sell-through.

Broad incumbents

• Centric Software: Centric Software provides PLM, PIM, and retail planning solutions for fashion, retail, and consumer goods. Comparable to Impulso as a much larger incumbent offering overlapping merchandising and product-data workflows across the fashion value chain.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud offers enterprise e-commerce and retail platform capabilities including order management and customer data. Comparable to Impulso at the broad-platform level, particularly the inventory/order-management layer serving fashion retailers, though Salesforce is a much broader suite.

Regional players

• Klarna: Klarna is a Stockholm-based payments and fintech company with deep Nordic fashion-retail relationships. Comparable to Impulso's Auto Payment module in addressing fashion-retail payment flows; though Klarna is primarily consumer-facing BNPL rather than B2B brand-retailer settlement, it shares the Swedish fintech-regulatory pedigree.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ImpulsoRetail
• Facebookfacebook.com/getimpulso
• LinkedInlinkedin.com/company/impulsoretail
• Instagraminstagram.com/getimpulso

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impulso