What Magic Moment does

Magic Moment is a Tokyo-based B2B SaaS company founded in 2017 that builds AI-powered sales engagement software for Japanese enterprises. The company's flagship platform, Magic Moment Playbook, automatically captures sales conversations (calls, web meetings, emails, in-person visits, and mobile carrier calls) and structures them into Salesforce and HubSpot CRM fields without manual data entry, addressing the widespread problem of CRM underutilization due to input friction in Japanese sales organizations. Its CAPTURE-STRUCTURE-ACTIVATE workflow is delivered through modular components including Playbook Capture (auto-recording at ¥5,000/user/month), Data Fabric (CRM sync), Playbook Core (sales scenario management), Playbook BI (analytics), and Playbook Copilot (AI assistant).

The company operates a three-tier engagement model: Level 1 sells the Playbook tool to sales teams; Level 2 (Revenue Platform/Revenue BPaaS) delivers results-based inside sales services on a pay-per-qualified-appointment basis; and Level 3 (Magic Moment X) provides managed AI services where Magic Moment functions as the client's dedicated AI department. Magic Moment also maintains partnership programs with Salesforce and HubSpot reseller ecosystems and holds ISO/IEC 27001 and ISMS-AC certifications. Its customer base spans 25+ Japanese enterprises including NEC, DNP, NTT Data group, Fuji Film, HENNGE, Pasona, Mitsui & Co., and Tosho Printing, with 1,000+ sales representatives reportedly using the platform.

Magic Moment has raised approximately $7.5M across two disclosed funding rounds (Series A in December 2019 led by DCM Ventures; Series B in April 2021 with participation from DCM Ventures, DNX Ventures, Japan Finance Corporation, and Sumitomo Mitsui Banking Corporation). The company is led by Representative Director Yuya Murao and remains privately held with no disclosed parent or public listing.

Name

Magic Moment

Legal name

株式会社 Magic Moment

Website

https://magicmoment.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Moment is a Tokyo-based B2B SaaS company that provides AI-powered sales engagement software, automatically capturing and structuring sales conversations into Salesforce and HubSpot CRM. It serves Japanese enterprises including NEC, NTT Data, DNP, Fuji Film, and Mitsui & Co., with 1,000+ sales reps on the platform.

Ownership category

akta.pro rank

Product category

Sales Engagement Platform

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Sales engagement platform
• AI sales automation
• CRM data capture
• Conversation intelligence
• Revenue operations software

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Magic Moment Playbook ライセンス料: 自動記録機能（Playbook Capture）を中心としたSaaSプラットフォームの月額ライセンス。ユーザー単位の月額料金制。
2. Playbook Capture（自動記録）: ¥5,000〜/ユーザー・月の自動記録機能。本体は要問い合わせ。
3. Revenue Platform（成果報酬）: 条件に合致した商談だけが日時確定で届く成果報酬型。届かなければ払わない。
4. Magic Moment X（まるっとAI）: AI部門丸ごと托管サービス。マネージャーサービス型で要相談。
5. Revenue BPaaS: インサイドセールスの成果創出まで伴走支援するBPOサービス。実践的研修と伴走支援を提供。

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Magic Moment builds Magic Moment Playbook, an AI sales engagement platform that automatically captures sales conversations, meetings, emails and field calls, then structures the data into CRM fields (Salesforce/HubSpot) to power sales forecasting, deal scoring, and next-best-action guidance. The company sells this as a SaaS tool (¥5,000/user/month entry), a results-based inside sales service (Revenue Platform/Revenue BPaaS), and a fully managed AI department (Magic Moment X).

Product overview

Magic Moment offers a platform-plus-modules product architecture anchored by Magic Moment Playbook — an AI-powered sales engagement platform — with three escalating engagement tiers (LEVEL 1: Playbook tool, LEVEL 2: Revenue Platform/BPaaS, LEVEL 3: Magic Moment X managed AI). The core Playbook platform is built around a CAPTURE-STRUCTURE-ACTIVATE workflow, with sub-modules including Playbook Capture (auto-recording), Data Fabric (CRM sync), Playbook Copilot (AI assistant), Playbook Core (scenario management), Playbook BI (analytics add-on), and Revenue BPaaS (managed inside sales BPO). Playbook starts at ¥5,000/user/month for the auto-recording component.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Moment Playbook: AI sales engagement platform for automating sales activity recording, CRM integration, and sales process optimization.
• Revenue BPaaS
• Playbook Capture
• Magic Moment X (まるっとAI)
• Playbook BI

Products and services

• Magic Moment Playbook AI-powered sales engagement platform that automatically captures sales conversations, structures them into CRM fields, and enables AI-driven sales forecasting, deal scoring, and next-action recommendations. Combines automatic call/meeting recording, conversation intelligence, CRM sync, and sequence automation for B2B sales teams using Salesforce or HubSpot.
• Playbook Capture Auto-recording data foundation that captures sales calls (via Zoom Phone), web meetings, emails, business cards, and field sales visits, eliminating manual input at the point of capture. Sells as a standalone SKU at ¥5,000/user/month entry pricing.
• Playbook BI BI analytics add-on for Magic Moment Playbook that enables real-time pipeline management, KPI tracking, revenue forecasting, and budget-vs-actual reporting using Playbook's structured sales engagement data.
• Revenue Platform Results-based inside sales service offering qualified, time-confirmed appointments on a pay-per-delivery model (paid only when a qualifying appointment is delivered). Magic Moment staff execute outbound and deliver sales appointments using Playbook.
• Revenue BPaaS (Revenue Business Process as a Service) Managed BPO service where Magic Moment staff serve as inside sales team members, executing outbound activities using Playbook and delivering qualified appointments. Includes practical training and ongoing support alongside tool deployment.
• Magic Moment X (まるっとAI / Marutto AI) Managed AI services tier where Magic Moment acts as the client's dedicated AI department. Bundles Playbook (core), data infrastructure, and executive-level AI management under a custom-priced managed service.

Quantifiable outcome

• 商談獲得数前年比121%向上（パソナ）
• +8 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationMagic Moment Playbook は Salesforce と開発不要の双方向同期を実現。カスタムオブジェクトやフィールドレベルでのCRM連携を提供。Salesforceユーザー企業への導入においてシームレスな統合を提供する戦略的パートナー。
• HubSpotcoreTechnology or IntegrationMagic Moment Playbook は HubSpot との標準的な双方向同期を実現。HubSpot UIのまま標準機能の隙間を自動化。下位プランのままでも高度な自動記録・連携が機能するとして位置づけている。

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gong: Gong is the global category leader in conversation intelligence and revenue intelligence. It competes with Magic Moment's Playbook Capture and Playbook BI capabilities (auto-recording, transcription, deal scoring, forecasting) and is the primary global competitor Magic Moment must defend against in Japanese enterprise deals.
• Outreach: Outreach is a global sales execution platform offering sequencing, engagement, and conversation analytics directly comparable to Magic Moment's Playbook sequence and activation layers. It targets enterprise sales organizations similar to Magic Moment's customer profile.
• Salesloft: Salesloft is a leading sales engagement platform with conversation intelligence (Drift acquisition) capabilities overlapping Magic Moment Playbook. It is a global direct competitor for sales workflow automation, sequences, and engagement analytics in enterprise sales motions.
• Sansan (Senses): Sansan's Senses product is a Japanese sales enablement and customer success platform directly competing with Magic Moment Playbook in the Japanese enterprise market. Both target inside-sales and field-sales productivity, integrate with Salesforce/HubSpot, and pursue Japanese enterprise customers, making Sansan/Senses the closest domestic head-to-head competitor.
• Chorus.ai (ZoomInfo): Chorus, now part of ZoomInfo, is a direct conversation intelligence and sales engagement competitor. Its capabilities overlap directly with Magic Moment's call recording, transcription, and conversation analytics, and ZoomInfo's scale represents a competitive threat if it invests in Japanese localization.
• Clari: Clari is a revenue platform focused on sales forecasting, pipeline management, and revenue intelligence — directly comparable to Magic Moment's Playbook BI and forecasting roadmap. Both compete for enterprise CRO-mindset dollars on data-driven forecasting.

Broad incumbents

• HubSpot Sales Hub: HubSpot is a strategic integration partner but also a broad incumbent that is progressively embedding conversation intelligence and AI features into Sales Hub. It competes with Magic Moment for the same enterprise CRM budget and represents a platform risk if native capabilities reach feature parity.
• Salesforce Sales Cloud / Einstein: Salesforce is both Magic Moment's core integration partner and a broad incumbent offering Einstein Sales Cloud features (forecasting, conversation insights, sales engagement). It represents the largest installed-base competitor and partner, and any native expansion directly affects Magic Moment's complementary positioning.

Regional players

• PLAID / KARTE: PLAID's KARTE platform is a Japan-focused customer experience and sales/marketing data platform serving enterprise customers with similar profile to Magic Moment's. It is a regional peer providing comparable customer-data infrastructure and is sometimes co-considered by Japanese buyers evaluating sales/marketing stacks.

Emerging players

• ROLO: ROLO is a Japan-based sales intelligence and engagement platform targeting enterprise inside-sales motions, with overlapping use cases to Magic Moment Playbook. It is a smaller emerging player in the same Japanese sales-tech niche and represents a potential local competitor or acquisition target.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/magicmoment
• Xtwitter.com/magicmoment_jp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Moment