Zenlist

What Zenlist does

Zenlist is a mobile-first residential real estate technology platform that enables collaborative home search between real estate agents and their buyer clients. The platform provides MLS-level search with market-specific filters, in-app chat, tour scheduling, client activity insights, and access to private/coming soon listings across web, native iOS, and Android applications. Zenlist serves individual agents, brokerages (including @properties, Baird & Warner, Houwzer, eXp Realty, Compass, and Douglas Elliman), and Multiple Listing Services (MLSs such as SFAR, MRED, Bright MLS, BAREIS, and Bay East/Paragon) across approximately 20 US markets, with 250,000+ agents and clients using the platform at the time of its acquisition.

The company operates on a tiered subscription model: a free Starter plan (offered at no cost to agents of partnered MLSs), Zenlist Pro at $39/month, Zenlist Top Agent at $99/month, and custom-priced enterprise plans for brokerages and teams of 10+ agents. Distribution occurs through three primary channels — self-serve app store sign-ups, MLS-bundled partnerships, and direct enterprise sales. Zenlist's technical differentiators include a 2-minute listing notification cycle (versus Redfin's 5 minutes), direct integrations with Cloze, Follow Up Boss, Wise Agent, ShowingTime, and Zillow BridgeAPI, and cross-MLS Bay Area search. The platform was founded in 2016 in San Francisco on $1.25M in seed funding and grew to approximately 25 employees.

In July 2025, Move Inc. (parent of Realtor.com) acquired Zenlist for undisclosed terms to enhance Realtor.com's professional tools. Post-acquisition, Zenlist announced a March 2026 partnership with eXp Realty to syndicate "coming soon" listings to Realtor.com, Homes.com, and ComeHome.com, signaling continued product expansion and integration with the Move Inc. ecosystem.

Name

Zenlist

Legal name

Zenlist, Inc.

Website

https://zenlist.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Zenlist is a mobile-first real estate platform that enables collaborative home search between agents and clients via MLS-level data, in-app chat, and tour scheduling. Acquired by Move Inc. (Realtor.com) in July 2025, it serves 250,000+ agents across ~20 MLSs.

Ownership category

akta.pro rank

Product category

Real Estate Technology / PropTech Software

NAICS

Software Publishers (5132), Web Search Portals and All Other Information Services (519290)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Real estate technology
• Home search platform
• MLS integration
• Agent collaboration software
• Brokerage enterprise tools

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Agent SaaS Subscriptions: Zenlist generates revenue primarily through tiered SaaS subscription plans for individual real estate agents. The Starter plan is free for agents through MLS partnerships (MRED, SFAR). Paid tiers include Pro ($39/month) and Top Agent ($99/month) offering unlimited client app licenses and advanced features. Legacy plan exists for pre-existing paid subscribers.
2. Enterprise/Brokerage Plans: Zenlist sells enterprise plans to brokerages and teams of 10+ agents at discounted group pricing, with custom pricing negotiated through the sales team. Baird & Warner, Houwzer, and @properties are referenced as brokerage customers with company-wide deployments.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Zenlist is a mobile-first real estate home search and client collaboration platform that enables real estate agents and their clients to search MLS-level inventory together, communicate in-app, schedule tours, and access private/coming soon listings. The platform is available as native iOS/Android apps and a web application, with tiered SaaS subscriptions (Starter free, Pro $39/month, Top Agent $99/month) for individual agents and custom enterprise plans for brokerages and MLS organizations.

Product overview

Zenlist is a mobile-first real estate technology platform built around a core collaborative home search product. The platform centers on the Zenlist Core Platform, which provides MLS-level search, in-app chat, tour management, and client collaboration tools via web and native iOS/Android apps. This core product is supplemented by Zenlink, an agent-centric public profile and lead generation tool. Zenlist operates on a tiered subscription model: Zenlist Starter (free, limited clients), Zenlist Pro ($39/month, unlimited clients), and Zenlist Top Agent ($99/month, premium features). For larger organizations, Zenlist Enterprise provides brokerage and MLS-level tools including backup backend capabilities, listing management, and custom hot sheets. The platform was acquired by Move Inc. (Realtor.com parent) in July 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Zenlist Starter: Free tier plan for agents offering basic search and one client license.
• Zenlist Pro
• Zenlist Top Agent
• Zenlink

Products and services

• Zenlist (Core Platform) Mobile-first residential real estate home search platform enabling efficient agent-to-client collaboration. Provides MLS-level search with advanced filters, in-app chat, tour scheduling, client activity insights, and private/coming soon listing access. Available via web and native iOS/Android apps.
• Zenlink Mobile-friendly agent public profile for lead generation campaigns and social media. Includes customizable sections for personal info, bio, contact details, URL links, Google/Zillow reviews integration, listing map, all-time stats, and video.
• Zenlist Enterprise Enterprise platform for brokerages and MLSs. Includes brokerage/team tools, MLS backup backend capabilities, listing management input/edit, custom hot sheets, quick CMA, and API integration. Offered to teams of 10+ with custom pricing.
• SFARMLS Mobile App All-in-one MLS mobile app powered by Zenlist, launched with SFAR MLS for 4,500 member agents. Includes broker tour management, area/district filters, merged map layers, and listing input/edit on web and mobile.
• Coming Soon Syndication via Zenlist Listing syndication feature enabling real estate agents to distribute 'coming soon' listings non-exclusively to Realtor.com, Homes.com, and ComeHome.com directly from Zenlist.

Quantifiable outcome

• 250,000+ agents and clients use Zenlist daily, indicating broad market adoption.
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature13 records

Partnerships

Nine partnerships are on record, tiered core.

• Move Inc. (Realtor.com)coreStrategic or Co-development PartnerMove Inc., the parent company of Realtor.com, acquired Zenlist in July 2025 for an undisclosed sum. The acquisition enables Realtor.com to enhance its professional tools with Zenlist's mobile-first platform and broaden its market reach. Zenlist was acquired by Realtor.com to improve its professional tools and services offerings.
• San Francisco Association of REALTORS MLS (SFAR)coreTechnology or IntegrationSFAR MLS launched its first all-in-one MLS mobile app with Zenlist in March 2023 for all 4,500 members. Zenlist serves as both a front-end-of-choice and a supplementary MLS back-end system. Features developed specifically for SFAR include broker tours, area/district filters, merged layers, and listing input. 15% agent adoption within first 45 days. SFAR MLS President Damon Knox stated the partnership responds directly to member demand for modern mobile tools.
• Midwest Real Estate Data (MRED)coreTechnology or IntegrationIn Q1 2024, MRED formed a partnership allowing all MRED agents to access Zenlist Starter at no additional cost as part of their MLS subscription. Zenlist operates as an alternative front-end MLS system for MRED, providing access to all private listings. MRED agents have been using Zenlist since 2019 at individual subscription cost; the partnership made it free for all members.
• Bright MLScoreTechnology or IntegrationZenlist is the first fully mobile Bright MLS login alternative for agents. Provides access to all Bright MLS data including agent/showing remarks, agent-only details, and showing capabilities in a modern mobile app.
• BAREIS MLScoreTechnology or IntegrationZenlist provides mobile access to BAREIS MLS listings as part of its Bay Area cross-MLS search. Agents can access BAREIS alongside SFAR, MLS Listings, and East Bay/Contra Costa/Bridge in a single mobile app.
• Bay East MLS / Paragon MLS East BaycoreTechnology or IntegrationZenlist provides mobile access to Bay East MLS (Paragon platform) data, enabling agents to search across the East Bay real estate market on mobile alongside other Bay Area MLSs.
• Baird & WarnercoreStrategic or Co-development PartnerBaird & Warner adopted Zenlist as a company-wide agent benefit after nearly 250 agents signed up individually. Zenlist built specific functionality for B&W's ISA team (co-agent and client transfer features). Adopted by ~60% of 2,500 agents within a year. Featured as a case study on Zenlist's enterprise site.
• HouwzercoreStrategic or Co-development PartnerHouwzer switched from RealScout to Zenlist as a company-wide deployment for their 48 agents across 7 markets. Zenlist transferred all clients and saved searches from RealScout on Houwzer's behalf. 75% of agents were actively using Zenlist within a month of training completion. Featured as a case study on Zenlist's enterprise site.
• eXp RealtycoreGTM or Marketing PartnereXp Realty announced in March 2026 that its agents will distribute 'coming soon' listings to Realtor.com, Homes.com, and ComeHome.com via Zenlist starting April 15, 2026. This non-exclusive syndication expands seller visibility. CEO Leo Pareja emphasized the compliance and visibility benefits. This positions Zenlist as a key distribution infrastructure for eXp agents.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass: Compass is a large national brokerage with its own agent platform (Compass Collections / Compass One) for client home search, CRM, and marketing. Competes with Zenlist for agent mindshare inside the brokerage stack, especially after acquiring @properties' tech culture.
• Redfin: Redfin operates a consumer-facing search portal with its own agent network and 5-minute listing update cycle that Zenlist benchmarks against. Overlaps in agent-client search experience and competes for the same agent productivity narrative.
• Zillow: Zillow operates the largest US residential portal plus Premier Agent, ShowingTime, and BridgeAPI for agent tools and listing syndication. Competes indirectly by controlling consumer traffic and now showing-scheduling infrastructure that Zenlist integrates with rather than replaces.
• Realtor.com (Move, Inc.): Zenlist's parent company since July 2025. Operates a major residential portal and is now building professional agent tools (Listing Hub, etc.). Both sister brand and competitive benchmark for agent-facing workflows.
• Homes.com (CoStar): CoStar's Homes.com is an emerging residential portal that has aggressively recruited agents and added listing syndication partnerships (eXp via Zenlist itself). Functions as a portal-level competitor with growing agent-tools ambitions.

Emerging players

• Spacematch: Spacematch is an agent personal-branding and lead-generation platform shown alongside Zenlist on its brokerage customer logos. Adjacent in scope — focused on agent marketing rather than MLS search — but competes for the same agent attention.
• Cloud CMA: Cloud CMA provides comparative market analysis, reports, and home search tools for agents. Overlaps with Zenlist's Quick CMA feature and agent productivity positioning, though lighter on client-collaboration capabilities.
• Inside Real Estate (BoldTrail): Inside Real Estate's BoldTrail platform bundles CRM, lead generation, and home search for agents and teams. Competes for the same brokerage software budget with overlapping agent-client collaboration features.

Direct peers

• RealScout: RealScout offers agent-client collaborative home search with MLS-level filters and activity insights. Houwzer explicitly switched from RealScout to Zenlist, making RealScout the closest head-to-head competitor in the agent-client collaboration search category.

Others

• ShowingTime: Showing-time scheduling service now owned by Zillow Group and integrated into Zenlist for tour management. Adjacent rather than directly competitive, but its Zillow ownership makes it a strategic dependency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zenlist
• YouTubeyoutube.com/channel/UCWyLqrO4DHbk_8r5hyIEiKA
• Facebookfacebook.com/zenlist
• LinkedInlinkedin.com/company/zenlist
• Instagraminstagram.com/zenlistdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zenlist