Giftsy
Giftsy is a peer-to-peer web marketplace, founded in 2017 and based in San Francisco, where individuals gift and exchange pre-loved fashion items through personal stories rather than buying or selling, monetizing solely via recipient-paid shipping fees.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Giftsy does
Giftsy operates a peer-to-peer web-based community marketplace founded in 2017 and headquartered in San Francisco, where users exchange and gift pre-loved fashion items rather than buying or selling them. The platform distinguishes itself from transactional resale marketplaces by removing monetary exchange: givers post items at no cost, and recipients request items by sharing a personal story explaining why they want the piece; the giver then selects a recipient. A separate Exchange Function allows users to propose trades of items from their own closets. The platform is organized across broad fashion verticals — Dresses, Tops, Skirts, Jackets, Pants, Active Wear, Costume, Shoes, Accessories, plus dedicated Men and Kids sections — with extensive subcategorization (e.g., Daytime, Cocktail, Gown within Dresses).
The business model is freemium with no transaction fees on item value. Membership and browsing are free, and the only disclosed revenue stream is shipping fees paid by recipients to receive items. Go-to-market is product-led growth via a self-serve website at getgiftsy.com, supplemented by organic community channels including a Reddit community (r/ReuseRewear), a Facebook group, and a companion blog at Sharegiftsy.com. The company has no mobile app, no public API, no disclosed enterprise contracts, no patents, and no AI/ML features in evidence. Founder and CEO Cindy Lee leads a team of 1-10.
Scale signals are early: 212 items listed, 53 community members, and an estimated 0.02 tonnes of CO2 avoided through clothing reuse. Total disclosed funding to date is a single $5,000 round in October 2019 from undisclosed investors. Customer testimonials are exclusively from individual SMB/consumer users in the Fashion/Retail persona of fashion-conscious consumers seeking sustainable alternatives to fast fashion. The company's operating status is active, with sign-ups and item listings ongoing.
Giftsy firmographics
Firmographics- Name
- Giftsy
- Website
- https://getgiftsy.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Giftsy is a peer-to-peer web marketplace, founded in 2017 and based in San Francisco, where individuals gift and exchange pre-loved fashion items through personal stories rather than buying or selling, monetizing solely via recipient-paid shipping fees.
- Ownership category
- akta.pro rank
Giftsy industry classification
Industry- Product category
- Peer-to-peer fashion exchange marketplace
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Gift Sourcing & Procurement (Local & Online) (HSACANAB)
Keywords
Where Giftsy is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Giftsy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Shipping fees: Recipients pay a small shipping fee to receive items, creating a transaction-based revenue stream without charging for the items themselves.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership with pay-as-you-go shipping |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Giftsy product offering
Product offeringCore offering
Giftsy operates a web-based peer-to-peer community marketplace where members share pre-loved fashion items through personal stories rather than buying or selling. Users list clothing items to gift or exchange, browse community listings, propose item swaps, or request items by sharing their story; recipients cover only a small shipping fee while items themselves are free.
Product overview
Giftsy is a community-based fashion gifting and exchange platform operating as a single unified web application. The core Giftsy Platform enables users to share and exchange pre-loved fashion items through storytelling rather than monetary transactions. The platform comprises two main features: the Gift Function (allowing users to share clothing as gifts or request items by sharing stories) and the Exchange Function (enabling users to propose trades of clothing items). The platform organizes fashion across multiple categories including Dresses (with subcategories: Daytime, Cocktail, Gown, Party, Work, Romper), Tops (Blouses, Knits & Tees, Fancy), Skirts (Maxi, Mid length, Mini, Pencil), Jackets (Leather & faux leather, Jackets, Blazers, Vests), Pants (Long, Shorts, Leggings, Leather & faux leather), Active Wear (Swimwear, Workout, Jackets & hoodies, Sports bras), Costume (Men, Women, Children), Shoes (Boots & booties, Flats, Pumps, Platforms, Sandals, Wedges, Sneakers), Accessories (Jewelry, Watches, Belts, Hand bag, Sunglasses, Hats, Scarves, Miscellaneous, Bags), and dedicated Men and Kids sections.
Differentiator
Problem solved
Functional benefit
Products and services
- Giftsy Platform A web-based community marketplace that allows individual fashion-conscious consumers to gift pre-loved clothing to others or propose item-for-item exchanges, all organized through personal stories across categories such as Dresses, Tops, Skirts, Jackets, Pants, Active Wear, Shoes, Accessories, Men's, and Kids' apparel.
Quantifiable outcome
- 212 items listed and shared within the community
- +1 more outcomes
Companies that use Giftsy
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Giftsy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Giftsy partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Giftsy competitors and assessment
Company assessmentDirect peers
- Poshmark: Social commerce marketplace for buying and selling new and pre-owned fashion. Direct peer operating in the same peer-to-peer secondhand clothing category, although Poshmark's model is fully transactional whereas Giftsy is gifting/exchange based.
- Depop: Gen Z-focused peer-to-peer marketplace for unique and pre-loved fashion. Closest peer in terms of community-driven, peer-to-peer DNA and demographic targeting, though Depop is fully transactional.
- Vinted: European peer-to-peer marketplace for secondhand clothing and accessories. Operates a similar community model for pre-loved fashion with a built-in shipping label flow — directly comparable to Giftsy's shipping-fee mechanics.
- thredUP: Online consignment and thrift marketplace for women's and kids' clothing. Direct peer in secondhand fashion with much broader catalog scale and a more developed resale supply chain.
- The RealReal: Online marketplace for authenticated luxury consignment. Direct peer operating in the secondhand fashion category, especially relevant given Giftsy's emphasis on gifting designer/brand-name pieces.
- Vestiaire Collective: Global peer-to-peer marketplace for pre-owned luxury fashion with authentication. Direct peer in secondhand fashion category, particularly for higher-end items Giftsy users sometimes list.
Broad incumbents
- Mercari: Broader peer-to-peer marketplace with a sizable fashion category alongside general merchandise. Comparable shipping-paid-by-buyer mechanic, though Mercari's category breadth means fashion is one of several verticals.
- OfferUp: Local and national peer-to-peer marketplace for general goods including apparel. Less specialized in fashion than Giftsy but operates a similar peer-driven resale model with shipping/local-pickup options.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Giftsy social profiles
Digital presenceGiftsy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giftsy leadership team
Management profileNumber of profiles
Profiles1 record
Giftsy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giftsy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giftsy
What does Giftsy do?
Giftsy operates a web-based peer-to-peer community marketplace where members share pre-loved fashion items through personal stories rather than buying or selling. Users list clothing items to gift or exchange, browse community listings, propose item swaps, or request items by sharing their story; recipients cover only a small shipping fee while items themselves are free.
When was Giftsy founded?
Giftsy was founded in 2017. It employs 1 to 10 people.
Where is Giftsy based?
Giftsy is headquartered in San Francisco, United States, in the North America region.
How does Giftsy make money?
One revenue line is on record: shipping fees.
Who are Giftsy's main competitors?
Direct peers on record are Poshmark, Depop, Vinted, thredUP, The RealReal and Vestiaire Collective. Broad incumbents are Mercari and OfferUp.
Does Giftsy have an API?
No public API is recorded for Giftsy.
What industry is Giftsy in?
Giftsy's product category is Peer-to-peer fashion exchange marketplace. Its primary akta.pro industry code is HSACANAB, Gift Sourcing & Procurement (Local & Online). Its NAICS code is 45811 and its SIC code is 5621.