1SEC
1SEC inc. is a Tokyo-based technology company (founded 2019) that builds AI-powered digital humans (ONE AI), an AI-driven influencer matching platform (HYPE CAST AI), and digital fan-economy tools (PEEEPS, METADRIP, SECONDACT) for enterprise brands, entertainment IP holders, and creators across Japan and the US.
- Company typePrivate
- Founded2019
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 1SEC does
1SEC inc. is a Tokyo-based technology company founded in January 2019 that operates across two divisions: AI (Artificial Intelligence) and DX (Digital Transformation). The AI division centers on ONE AI, a digital human technology platform that fuses physics-based real-time graphics with voice recognition AI, image recognition AI, and specialized conversational AI to enable face-to-face dialogue with virtual humans for customer service and CX applications — evidenced by the 'Adela' virtual human deployment for Ameri VINTAGE at Shinjuku Lumine 2. The DX division comprises four product lines: HYPE CAST AI, an AI-powered influencer matching service using zero-party data to analyze creator 'likes' and match brands with optimal creators (registered creators collectively exceed 100M followers); PEEEPS, a managed subscription fan platform reporting an average 80% high return rate; METADRIP, an AR smartphone application that lets users virtually wear and experience NFTs and 3DCG digital assets; and SECONDACT, a second-career support platform for former talent and creators launched in 2025 with partner EGG. The company also provides AI strategy and technical consulting through its AI LAB service.
The company monetizes through a diversified mix of revenue streams including influencer marketing services, recurring fan-platform subscriptions, one-time digital-human technology licensing, AI professional services/consulting, and transaction-based NFT/AR revenue. Go-to-market combines enterprise field sales targeting major brands and IP holders (adidas, CONVERSE, COACH, Calvin Klein, Levi's, KODANSHA, Shochiku, SONY, SUNTORY, SHISEIDO, Marui Group, plus anime IPs such as Ghost in the Shell and Lupin the 3rd) with self-serve and platform-led growth via HYPE CAST AI and channel partnerships (TikTok Shop via UNIVERSE PULSE, STORES, magmag, Smart Share). Operationally, 1SEC is headquartered in Shibuya, Tokyo with a US regional office at Oppenheimer Tower in Los Angeles, is led by CEO Nakamura Narihisa (中村 成寿) and Founder Miyaji Hiroshi (宮地 洋州), has 11-50 employees, and as of February 2024 had raised approximately ¥500M in cumulative funding (with prior capital in 2021) from a syndicate including Decima Fund, Kulture Fund (Amuse), Ceres, CiP Council, and Mizuho Bank debt financing.
1SEC firmographics
Firmographics- Name
- 1SEC
- Legal name
- 1SEC inc.
- Website
- https://1sec.world
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 1SEC inc. is a Tokyo-based technology company (founded 2019) that builds AI-powered digital humans (ONE AI), an AI-driven influencer matching platform (HYPE CAST AI), and digital fan-economy tools (PEEEPS, METADRIP, SECONDACT) for enterprise brands, entertainment IP holders, and creators across Japan and the US.
- Ownership category
- akta.pro rank
1SEC industry classification
Industry- Product category
- Influencer Marketing & Digital Human AI Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)
Keywords
Where 1SEC is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
1SEC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Influencer Marketing Services: HYPE CAST AI platform charges brands for AI-powered influencer matching and campaign execution services.
- Fan Platform Subscription: PEEEPS fan platform operates on subscription model with dedicated management support.
- Digital Human Technology Licensing: ONE AI digital human technology licensed to brands for customer service and CX applications.
- AI Consulting Services: AI LAB provides strategy and technology consulting services for enterprise AI implementation.
- NFT/AR Experience Platform: METADRIP enables NFT sales and AR experiences with transaction-based revenue.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
1SEC product offering
Product offeringCore offering
1SEC operates two technology divisions. The AI division centers on ONE AI, a digital human platform combining physics-based real-time graphics with voice recognition, image recognition, and specialized conversational AI for face-to-face virtual customer interactions. The DX (Digital Transformation) division includes HYPE CAST AI (AI-powered influencer matching with 100M+ combined creator followers), PEEEPS (subscription fan platform with average 80% return rate), and METADRIP (AR smartphone app for NFT/digital asset experiences). The company also provides AI strategy and technology consulting through AI LAB for enterprise clients.
Product overview
1SEC operates across two main divisions: AI (Artificial Intelligence) and DX (Digital Transformation). The AI division centers on ONE AI, a digital human technology platform combining real-time graphics, voice recognition, image recognition, and conversational AI. The DX division encompasses HYPE CAST AI (AI-powered influencer matching with 100M+ creator followers), PEEEPS (subscription platform with 80% return rate), METADRIP (AR NFT experience app), and SECONDACT (career support platform for talent/creators). The company also provides AI consulting services through AI LAB. The portfolio spans virtual human technology, influencer marketing automation, digital asset experiences, fan economy services, and professional technology consulting.
Differentiator
Problem solved
Functional benefit
Brands
- ONE AI: AI-powered digital human technology combining real-time graphics, voice recognition AI, image recognition AI, and specialized conversational AI for customer experience solutions.
- HYPE CAST AI
- PEEEPS
- METADRIP
- SECONDACT
Products and services
- ONE AI
Quantifiable outcome
- HYPE CAST AI registered creators have accumulated over 100 million total followers
- +2 more outcomes
Companies that use 1SEC
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles4 records
1SEC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
1SEC partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and flagship.
- EGGcoreJoint service launch of 'SECONDACT' platform supporting second careers for former talents and creators.
- UNIVERSE PULSEcoreStrategic business partnership for TikTok Shop comprehensive support. UNIVERSE PULSE provides TikTok Shop support services combined with 1SEC's HYPE CAST AI capabilities.
- TOKYO PRIMEminorPartnership with Japan's largest taxi media network to enable delivery of talent YouTube tie-up content through taxi displays.
- 丸井グループ (Marui Group)flagshipWorld's first partnership to issue credit cards with NFT art on the card face. Combines Marui's financial services with 1SEC's NFT technology.
- Smart ShareminorJoint provision of influencer advertising packages focused on Instagram hashtag search ranking optimization.
- HYPE CorporationcorePartnership in fandom economy domain. HYPE operates 'TOKIO TOKYO' smart live house with approximately 1,000 cumulative appearing artists. 1SEC collaborates to expand fandom economy services.
- IforCcorePartnership in fandom economy for athlete second career support. IforC has supported over 100 athletes with career transitions. 1SEC collaborates to provide AI and fandom economy solutions for athletes.
- STOREScoreJoint provision of advertising packages enabling influencer-driven customer acquisition. Combines STORES platform with 1SEC's HYPE CAST AI influencer matching.
- まぐまぐ！(Magmag)corePartnership in fandom economy domain. Magmag is Japan's largest email magazine platform. Collaboration enables creator-fan connections through email marketing.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
1SEC competitors and assessment
Company assessmentDirect peers
- Aspire (formerly AspireIQ): Influencer marketing and creator commerce platform serving brands and agencies. Comparable to HYPE CAST AI in serving brand-side influencer campaign workflows, particularly for fashion and lifestyle clients.
- D-ID: AI-powered digital human and talking avatar platform used for customer experience, marketing, and training. Closely comparable to ONE AI in combining generative AI with virtual human visuals and conversational interfaces for enterprise CX.
- UneeQ: AI digital human platform for customer service, sales, and brand experience. Competes head-to-head with 1SEC in deploying AI-driven virtual humans in enterprise and retail contexts.
- CreatorIQ: Enterprise influencer marketing platform with creator discovery, campaign management, and analytics. Direct peer to 1SEC's HYPE CAST AI in the AI-powered creator/influencer matching category.
- Synthesia: AI video generation and digital avatar platform for enterprise content and communications. Direct competitor to 1SEC's ONE AI in the AI-driven digital human/virtual presenter category, though focused on video rather than real-time in-store customer service.
- Soul Machines: Provider of autonomously animated digital humans for customer service and brand engagement. Directly comparable to 1SEC's ONE AI digital human platform in technology stack and enterprise use cases.
Broad incumbents
- Preferred Networks: Japan-based deep learning and AI platform company working on generative AI, computer vision, and applied AI for industry. A broader incumbent competitor in the Japanese enterprise AI space that 1SEC's AI LAB and ONE AI compete against for sophisticated enterprise AI engagements.
Emerging players
- HypeAuditor: AI-powered influencer analytics and fraud detection platform. Comparable to HYPE CAST AI on the data-driven influencer matching and audience analytics side, though more analytics-focused.
- ObEN: AI avatar and digital identity platform for personalized AI experiences. Adjacent to ONE AI in the personal AI avatar/digital twin space with a similar multimodal AI architecture.
Regional players
- double jump.tokyo: Japan-based blockchain and NFT game developer with deep partnerships in Japanese IP and Web3. Comparable to 1SEC's METADRIP and Marui NFT credit card in Japanese NFT/Web3 commercialization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
1SEC social profiles
Digital presence1SEC financial estimates
Financial estimateRevenue estimate
Valuation estimate
1SEC leadership team
Management profileNumber of profiles
Profiles2 records
1SEC funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1SEC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1SEC
What does 1SEC do?
1SEC operates two technology divisions. The AI division centers on ONE AI, a digital human platform combining physics-based real-time graphics with voice recognition, image recognition, and specialized conversational AI for face-to-face virtual customer interactions. The DX (Digital Transformation) division includes HYPE CAST AI (AI-powered influencer matching with 100M+ combined creator followers), PEEEPS (subscription fan platform with average 80% return rate), and METADRIP (AR smartphone app for NFT/digital asset experiences). The company also provides AI strategy and technology consulting through AI LAB for enterprise clients.
Is 1SEC a public or private company?
1SEC is a private company. It is classified as venture growth investor backed and is currently operating.
When was 1SEC founded?
1SEC was founded in 2019. It employs 11 to 50 people.
Where is 1SEC based?
1SEC is headquartered in Tokyo, Japan, in the Asia region.
How does 1SEC make money?
Five revenue lines are on record. Influencer Marketing Services are the primary driver. The others are fan Platform Subscription, digital Human Technology Licensing, AI Consulting Services and NFT/AR Experience Platform.
Who are 1SEC's main competitors?
Direct peers on record are Aspire (formerly AspireIQ), D-ID, UneeQ, CreatorIQ, Synthesia and Soul Machines. Preferred Networks is listed as a broad incumbent. Emerging players are HypeAuditor and ObEN. double jump.tokyo is listed as a regional player.
Does 1SEC have an API?
No public API is recorded for 1SEC.
What industry is 1SEC in?
1SEC's product category is Influencer Marketing & Digital Human AI Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG). Its NAICS code is 541511 and its SIC code is 7371.