Beautytap

What Beautytap does

Beautytap is a B2B marketing services platform founded in 2017 and headquartered in Los Angeles that sells user-generated content (UGC), reviews, perception research, and paid-media enablement to beauty brands. The platform is powered by a vetted beauty community of 15,000+ professionals, creators, and enthusiasts, drawn from a 300,000+ applicant pool, who produce authentic reviews and visual content across the United States. The company structures its offering as six modular service lines — Ratings & Reviews, UGC Videos, Perception Studies, Before & After Images, Sampling & Email Marketing, and Growth & Paid Media — that can be adopted individually or deployed together as a full-funnel growth engine. Among the 200+ beauty brand customers disclosed are Beauty Blender, Conair, Credo Beauty, L'Oréal Professionnel, Olaplex, Patrick Ta Beauty, Sephora Collection, Solawave, Sulwhasoo, Tata Harper, Vacation, and VIOLETTE_FR. Operational scale cited includes 1,300+ products showcased, 150,000+ reviews and visuals published, and 2,000+ custom videos produced.

Beautytap monetizes through quote-based professional services engagements with enterprise beauty brands, sold via a sales-led go-to-market with brands initiating contact through a website contact form. Pricing is not publicly disclosed and is tailored per engagement. The community platform (community.beautytap.com) operates as a private member-facing layer with dashboards, points & rewards, educational content, and editorial coverage; Beautytap also runs editorial awards programs (Top Brands, Top Products, Editor's Picks) that reinforce brand-side marketing outcomes. There is no disclosed API, SDK, or integration footprint, no mobile app, no patents, no disclosed funding beyond approximately $750K in 2017–2018 seed rounds (including a VentureOut participation), and no public revenue figures. The company is privately held with no parent organization and operates as an SMB-scale marketing services firm with a vertically specialized community moat in the beauty category.

Underlying technology is described as an "AI-powered platform combining content creation with authentic storytelling," but the source materials disclose no proprietary models, no AI hires, and no specific AI capabilities. Geographic operation is currently limited to the United States despite the company's positioning around cross-border beauty.

Name

Beautytap

Legal name

Beautytap

Website

https://beautytap.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Beautytap is a B2B marketing services platform providing user-generated content, reviews, perception studies, and paid-media enablement to 200+ beauty brands through a vetted community of 15,000+ beauty professionals, creators, and enthusiasts, with a modular six-service suite sold via enterprise sales.

Ownership category

akta.pro rank

Product category

Beauty Marketing Software

NAICS

Commercial Photography (541922), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

UGC Sourcing & Community Creator Programs (BPAFAHAK)

akta.pro secondary industries

UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF), User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)

Keywords

• Beauty marketing software
• User-generated content platform
• Ratings and reviews platform
• Consumer insights platform
• Brand advocacy tools

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. B2B Beauty Brand Services: Beautytap generates revenue by providing marketing services to beauty brands including ratings & reviews programs, UGC video production, perception studies, sampling programs, and paid media campaigns. Services are modular, allowing brands to adopt individual services or full-funnel solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Beautytap provides a user-generated content (UGC), ratings & reviews, and growth platform purpose-built for beauty brands. The platform offers ratings and reviews collection, UGC video curation, consumer perception studies, before-and-after image capture, sampling programs with email marketing, and paid media services, supported by a community of 15,000+ beauty professionals and used by 200+ beauty brands.

Product overview

Beautytap is a modular UGC, Reviews & Growth Platform for Beauty Brands offering six integrated service modules: Ratings & Reviews, UGC Videos, Perception Studies, Before & After Images, Sampling & Email Marketing, and Growth & Paid Media. The platform operates through a vetted community of 15,000+ beauty professionals, creators, and enthusiasts who generate authentic content and reviews. Brands can engage individual services or deploy them together as a full-funnel growth engine. The company also maintains a private community platform with dashboard access, points & rewards, and educational content for community members.

Differentiator

Problem solved

Functional benefit

Products and services

• Ratings & Reviews
• UGC Videos
• Perception Studies
• Before & After Images
• Sampling & Email Marketing
• Growth & Paid Media

Quantifiable outcome

• 200+ beauty brands trust Beautytap as a partner in performance
• +1 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Yotpo: Yotpo is a leading B2B reviews, UGC, and visual marketing platform for ecommerce brands, including beauty. It offers ratings & reviews, UGC galleries, and SMS/loyalty modules — directly overlapping with Beautytap's Ratings & Reviews and UGC Videos services.
• Bazaarvoice: Bazaarvoice operates a consumer ratings, reviews, and UGC network serving retail and CPG brands, including beauty. Its syndicated review and content services overlap directly with Beautytap's Ratings & Reviews and UGC offerings for beauty brand customers.
• Tribe Dynamics: Tribe Dynamics is a beauty-specialized influencer marketing and Earned Media Value analytics platform. It serves the same beauty brand buyer as Beautytap and overlaps on influencer/creator performance measurement and UGC campaign analytics.
• Grin: Grin is an influencer marketing platform focused on creator relationship management and UGC content sourcing for direct-to-consumer and beauty brands. It competes for the same brand-side budget as Beautytap's UGC Videos and paid media modules.
• Aspire (formerly AspireIQ): Aspire is a creator and UGC marketing platform serving beauty and lifestyle brands with influencer sourcing, content production, and paid amplification. It overlaps with Beautytap's creator-community-driven UGC video and paid media services.
• LTK (formerly rewardStyle): LTK is a global creator-driven shopping and influencer marketing platform with strong beauty category penetration. It competes for brand budgets on creator content and paid amplification, comparable to Beautytap's UGC video and growth/paid media modules.
• Social Native: Social Native is an AI-driven UGC content creation platform that connects brands with vetted creators to produce paid and organic content. It is directly comparable to Beautytap's UGC Videos and creator community model.
• Pixlee TurnTo: Pixlee TurnTo offers UGC, ratings & reviews, and community content tools for brands and retailers, including beauty. It overlaps with Beautytap's reviews and visual UGC offerings and competes for similar mid-market and enterprise beauty brand customers.

Emerging players

• Statusphere: Statusphere is an influencer marketing platform with a vetted creator network that produces UGC for CPG and beauty brands. It overlaps with Beautytap's vetted community and UGC production model but operates with a smaller creator base.
• Mavely: Mavely is a creator commerce and affiliate platform that connects brands with creators for content-driven sales. It is comparable to Beautytap as a creator-community-to-brand funnel but emphasizes affiliate conversion over reviews and perception studies.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/beautytap

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beautytap