Upshop

What Upshop does

Upshop is a privately-held SaaS company headquartered in Austin, Texas, that provides an AI-powered retail operations platform to grocery, convenience, and pet retailers across 35+ countries. Its core offering, Upshop 360, unifies five integrated solution suites — Fresh 360, Inventory 360, Commerce 360, Waste 360, and Compliance 360 — on a cloud-native architecture that connects forecasting, ordering, production planning, waste management, omnichannel fulfillment, and FSMA 204 traceability into a single system. The platform is built on machine learning forecasting models that analyze 40+ demand signals (sales history, weather, events, promotions, cannibalization/halo effects) and achieve a reported 97% average forecast accuracy, with downstream automation such as Computer-Generated Ordering handling 50% of replenishment orders autonomously. Supporting modules include Commissary 360, AI Forecasting, Task Management, DSD Ordering/Receiving, eCommerce Fulfillment, FSMA 204 Portal, Expiration Management, Markdown Optimization, and Donation Management.

The company serves 450+ retailers operating more than 55,000 stores, with named enterprise logos including Albertsons (2,200+ stores), The Fresh Market, Giant Eagle (400+ locations), SpartanNash, Wegmans, Kroger, Tesco/One Stop (900+ stores), ICA, Stora Coop Visby, SPAR Denmark, and Circle K. Revenue is generated primarily through annual enterprise SaaS subscriptions priced per store and module, supplemented by professional services for implementation and ongoing optimization. Go-to-market combines direct enterprise field sales (offices in Austin, Miami, Tampa, Mississauga, Toronto, and Europe) with a channel ecosystem of technology integrators (Toast, Zebra, ReposiTrak, Inmar Intelligence, VusionGroup, Pricer, SOLUM, RDS, Ravyx) and implementation partners (Truno).

Upshop was founded approximately 30 years ago (1989-1995), received a strategic investment from Level Equity in January 2024, merged with Invafresh in July 2024 to roughly double its scale, and appointed Mike Sanders as CEO in April 2025. Recent product launches include Upshop 360 for Convenience (February 2025), Total Store Ordering (July 2025), and the agentic AI products Cockpit and Commissary 360 announced at the Altitude 2026 conference in June 2026.

Name

Upshop

Legal name

Upshop Inc.

Website

https://upshop.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Upshop provides an AI-powered SaaS platform (Upshop 360) that unifies forecasting, inventory, fresh operations, waste, omnichannel commerce, and FSMA compliance for grocery, convenience, and pet retailers across 35+ countries.

Ownership category

akta.pro rank

Product category

Retail Operations Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industry

Convenience Retail with Parcel & Pickup Services (PUDO/Lockers) (CRAHABAL)

Keywords

• Grocery retail software
• Inventory management
• Demand forecasting
• Fresh operations
• Food waste reduction

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Cloud-based software platform subscription model. Upshop 360 platform provides unified retail operations software covering forecasting, ordering, production planning, waste management, eCommerce fulfillment, and compliance. Pricing based on store count and modules deployed.
2. Professional Services: Implementation and customer success services. Six-step process from pre-discovery through post-implementation including strategy, build, pilot, implementation, and ongoing optimization support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Upshop provides Upshop 360, a cloud-native SaaS platform that unifies fresh operations, inventory, waste, commerce, and compliance for grocery, convenience, and pet retailers. The platform delivers AI-powered demand forecasting, computer-generated ordering, omnichannel fulfillment, and food traceability for store-level operations across 55,000+ retail locations in 35+ countries.

Product overview

Upshop offers Upshop 360, a unified SaaS platform that digitizes fresh operations, optimizes inventory, and manages omnichannel orders in real time for grocery and convenience retailers. The platform is organized into five integrated solution suites: Fresh 360 (predict, prep, price, and label with precision), Inventory 360 (real-time inventory accuracy from back door to balance sheet), Commerce 360 (one cart, one experience from custom orders to fulfillment and delivery), Waste 360 (end-to-end control of shrink, markdowns, and donations), and Compliance 360 (connected food safety, traceability, and compliance in real time). Supporting modules include Commissary 360 (production planning for commissary operations), AI Forecasting (predictive analytics with 95%+ accuracy), Task Management (workforce management with gamified workflows), Computer Generated Ordering (automated replenishment), DSD Ordering/Receiving (Direct Store Delivery management), Fresh Ingredient Ordering, eCommerce Fulfillment, Expiration Management, Markdown Optimization, Donation Management, and FSMA 204 Portal. The platform integrates with partners including ReposiTrak, Zebra, Inmar Intelligence, VusionGroup, Toast, Pricer, RDS, ravyx, and third-party delivery platforms (Instacart, DoorDash, UberEats).

Differentiator

Problem solved

Functional benefit

Products and services

• Upshop 360 Unified SaaS platform for grocery and convenience retailers that connects fresh operations, inventory, waste, commerce, and compliance in real time across the entire store, with AI orchestration prescribing next best actions by role and shift.
• Fresh 360

Quantifiable outcome

• 97% average forecast accuracy across customer base
• +9 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• SOLUMcoreTechnology or Integration · 13 January 2026SOLUM announced expanded 'Open Ecosystem' with global partners including Simbe, Competera, and Upshop at NRF 2026. Integration showcased as part of SOLUM's 'Retail in Sync' vision of synchronized retail environment. Partnership marks SOLUM's transition from hardware manufacturer to comprehensive retail tech platform.
• ToastcoreTechnology or Integration · 8 January 2026Strategic integration combining Upshop's hardware-agnostic label and scale management technology with Toast's point-of-sale and back-office platform for grocery and fresh food retailers. Joint solution enables grocers to connect to hundreds of scale or label printer models without hardware lock-ins. Implementation and ongoing service provided by Truno. Targets independent and regional grocery chains.
• TrunocoreImplementation/ SI/ Consulting Partner · 8 January 2026Technology partner for both Upshop and Toast organizations providing implementation and ongoing service for joint solution targeting independent and regional grocery chains for hardware-agnostic labeling and scale integration.
• Inmar IntelligencecoreTechnology or Integration · 22 July 2025Strategic partnership integrating Inmar and Upshop solutions to connect marketing and onsite product management for retailers. Integration aims to enhance promotion optimization, shopper engagement, and decision-making efficiency. Combined platform seeks to improve grocery retail operations and campaign coordination.
• ReposiTrakcoreTechnology or Integration · 14 January 2025Partnership to deliver unprecedented FSMA 204 solutions. ReposiTrak provides the largest supplier network for complete FSMA 204 compliance and traceability. Upshop integrates for in-store and commissary transformation processes, capturing Key Data Elements (KDEs) and Critical Tracking Elements (CTEs) within FDA approval requirements.
• Zebra TechnologiescoreTechnology or IntegrationReal-time inventory solutions, POS technology, and fulfillment solutions for click-and-collect operations. Zebra provides hardware (handhelds, scanners, printers) integrated with Upshop platform.
• VusionGroupmajorTechnology or IntegrationGlobal leader in smart digital labels and retail IoT solutions for physical commerce. Integration enhances in-store pricing and label synchronization with Upshop inventory and markdown optimization.
• PricermajorTechnology or IntegrationProvider of world's most reliable electronic shelf labeling system. Integration supports real-time price updates and inventory synchronization across store operations.
• RDS (Retail Data Systems)majorChannel Partner/ Reseller/ DistributorLargest provider of POS system hardware and software in North America. Channel partnership extending Upshop reach to RDS customer base of grocery retailers.
• RavyxmajorTechnology or IntegrationProven and powerful point-of-sale software solution for grocery retailers. Integration at Altitude 2026 as sponsor and partner showcasing joint solutions.
• Swish Brand ExperiencesminorGTM or Marketing PartnerChanging the way product sampling is planned, executed and valued. Partnership enhances eCommerce shopper engagement and in-store sampling programs.
• ShiptminorGTM or Marketing PartnerSponsor at Altitude 2026. Shipt provides same-day delivery and fulfillment services for grocery retailers.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Manhattan Active: Manhattan Associates offers Manhattan Active WM and inventory/fulfillment suites for retail and grocery. As a broader supply chain platform incumbent, it overlaps with Upshop's Inventory and Commerce 360 modules while offering a much wider portfolio beyond grocery fresh operations.
• E2open: E2open provides a connected supply chain platform spanning demand, supply, logistics and trade promotion for CPG and retail. It competes with Upshop's broader forecasting and replenishment capabilities as part of its enterprise supply chain suite, often at large multi-national grocers and CPG suppliers.
• SAP: SAP offers retail and supply chain solutions (including CAR and S/4HANA retail) that compete with Upshop's ERP-adjacent store operations platform. SAP is frequently the incumbent at large grocers and increasingly embeds AI forecasting that overlaps with Upshop's differentiator.
• Oracle Retail: Oracle Retail provides merchandising, planning and supply chain solutions as part of its broader cloud applications suite. It competes with Upshop at the high end of the grocery market where Oracle's installed base creates integrated deal opportunities that can squeeze standalone SaaS vendors.

Emerging players

• Crisp: Crisp is a retail data and supply chain platform focused on connecting grocers with supplier data for inventory, ordering and demand planning. It represents an emerging player with partial overlap to Upshop's inventory and ordering modules, particularly for the vendor data and replenishment use case.
• SymphonyAI Retail: SymphonyAI Retail (formerly Symphony RetailAI) provides AI-driven demand forecasting, replenishment and category management for grocery and CPG. It is an emerging player with overlapping AI forecasting and replenishment capabilities, increasingly competing with Upshop at mid-market grocers.

Direct peers

• ToolsGroup: ToolsGroup provides AI-driven demand sensing, inventory optimization and supply chain planning software used by grocery and consumer goods companies. It competes directly with Upshop's forecasting and replenishment modules and often appears in the same vendor selection processes for inventory planning.
• Afresh Technologies: Afresh is an AI-native platform purpose-built for fresh food ordering, forecasting, and waste reduction in grocery. It directly competes with Upshop's Fresh 360 and AI Forecasting capabilities, particularly for fresh perimeter departments, and represents a fast-moving emerging challenger in the same buyer conversations.
• RELEX Solutions: RELEX Solutions provides unified retail planning including demand forecasting, replenishment, and inventory optimization for grocery and convenience retailers. It is a direct competitor to Upshop's AI Forecasting, CGO and Inventory 360 modules, with strong European grocery penetration overlapping Upshop's ICA and SPAR accounts.
• Blue Yonder: Blue Yonder (formerly JDA Software) is a direct peer providing AI-driven supply chain, demand forecasting, and replenishment solutions to grocery and broader retail. It competes head-to-head with Upshop 360's Inventory and Fresh modules at enterprise grocers, often as part of a broader ERP-adjacent suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/upshop
• Xx.com/upshopretail

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upshop