Grounded Packaging
Grounded Packaging is a Sydney-headquartered sustainable packaging supplier founded in 2019 that designs and produces custom eco-friendly packaging across formats like coffee bags, mailers, pouches, and thermoforming for consumer brands globally, paired with proprietary Blueprint, Scope, and Flow software tools.
- Company typePrivate
- Founded2019
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Grounded Packaging does
Grounded Packaging is an Australia-headquartered (Sydney) sustainable packaging supplier founded in 2019, serving direct-to-consumer and consumer-brand customers across coffee, e-commerce retail, food manufacture, pet food, cannabis, apparel, home care, personal care, supplements, fresh produce, and tea verticals. Its core offering is custom sustainable packaging across 14+ formats (coffee bags, corrugated boxes, cups and lids, mailer bags, poly bags, pouches, rollstock, spout pouches, thermoforming, vacuum pouches, zipper bags) built from four material categories: compostable (home and industrial), recyclable (PCR), bio-based (plant-derived including sugarcane bagasse), and FSC-certified paper. The company operates three proprietary software tools — Blueprint (3D prototyping), Scope (sustainability reporting and carbon/circularity data), and Flow (procurement) — alongside ancillary tools (dieline generator, packaging footprint calculator) that sit on top of the materials supply business.
The business model combines one-time custom packaging sales with managed logistics/warehousing services and sustainability reporting. Pricing is quote-based with minimum order quantities of 6,000 units (digital print) or 10,000 units (rotogravure/film mailers), tooling/setup fees for print plates and moulds, and lead times of 6–10 weeks. Go-to-market is hybrid: enterprise field sales via 'Request a Demo' and 'Request Quote' CTAs paired with self-serve design tooling on platform.groundedpackaging.co, supplemented by a dedicated distributor platform. The company has accumulated 13+ sustainability and quality certifications — including B Corp, FSC, ABA, APR, GRS, FDA food contact, EN 13432, OK Compost Home and Industrial, How2Recycle, Cradle to Cradle, BRCGS, and Carbon Trust — qualifying it for regulated verticals and global brand accounts.
Grounded raised a $5 million Series A in June 2021 led by Kilara Capital (with Impact Enterprise Fund participating), following an earlier 2019 round with Impact Enterprise Fund and Soul Capital. It operates globally with customers in every continent and supports multi-region fulfillment into the UK, EU, US, and Australia. Named enterprise customers include Vuori, Princess Polly, Bombas, RM Williams, Lyka, Pact Coffee, Blueland, Caravan Coffee Roasters, Incu, St Ali, REV Clinics, Inkbox, Bostock Brothers, Firebelly Tea, and Seed. Headcount is reported in the 11–50 band, with co-founders Benjamin Grant and Josh Kempton leading alongside CTO Jackson Trieu, COO Kerry Pronk, and CFO Stacey Sainsbury.
Grounded Packaging firmographics
Firmographics- Name
- Grounded Packaging
- Legal name
- Grounded Packaging
- Website
- https://groundedpackaging.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grounded Packaging is a Sydney-headquartered sustainable packaging supplier founded in 2019 that designs and produces custom eco-friendly packaging across formats like coffee bags, mailers, pouches, and thermoforming for consumer brands globally, paired with proprietary Blueprint, Scope, and Flow software tools.
- Ownership category
- akta.pro rank
Grounded Packaging industry classification
Industry- Product category
- Sustainable Packaging
- NAICS
- Plastics Bag and Pouch Manufacturing (326111), Packaging and Labeling Services (56191), Paper Bag and Coated and Treated Paper Manufacturing (322220), Other Paperboard Container Manufacturing (322219)
- SIC
- Paperboard Containers & Boxes (2650), Plastics, Foil & Coated Paper Bags (2673), Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Recycled-Content Plastic Packaging (rPET, rHDPE, rPP) (IMALAMAC)
- akta.pro secondary industries
- Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store) (IMALAMAE), Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL), Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable) (IMALAJAM)
Keywords
Where Grounded Packaging is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Grounded Packaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Sustainable Packaging Sales: Custom packaging orders for formats including coffee bags, corrugated boxes, cups & lids, mailer bags, poly bags, pouches, retail bags, rollstock, spout pouches, supply chain film, thermoforming, trays & lidding film, vacuum pouches, and zipper bags. Minimum order quantities from 6,000 units (digital) or 10,000 units (rotogravure). Lead times typically 6-10 weeks from artwork approval.
- Standard Packaging Products: Pre-made sustainable packaging products available through online store for smaller order quantities and faster fulfillment.
- Logistics and Warehousing Services: Comprehensive logistics solutions including global freight, warehousing, delivery, and inventory management.
- Sustainability Consulting and Reporting: Sustainability reporting and data services through Scope platform to help brands understand packaging impact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Digital Printing MOQ - 6,000 units |
| Unit Pricing | Pay-as-you-go | Rotogravure Printing MOQ - 10,000 units |
| Unit Pricing | Pay-as-you-go | Thermoforming MOQ - 50,000 print repeats |
| Unit Pricing | Pay-as-you-go | Film Mailer MOQ - 10,000 units |
| Unit Pricing | Pay-as-you-go | Paper Mailer MOQ - 6,000 units |
| Unit Pricing | Pay-as-you-go | Tooling/Setup Costs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Grounded Packaging product offering
Product offeringCore offering
Grounded Packaging designs, supplies, and distributes custom sustainable packaging across 14+ formats (coffee bags, corrugated boxes, mailers, pouches, thermoforming, trays, vacuum pouches, etc.) using compostable, recyclable, bio-based, and FSC-certified paper materials. The offering is complemented by proprietary software tools (Blueprint for 3D prototyping, Scope for sustainability reporting, Flow for procurement) and supported by global logistics, warehousing, and fulfillment services for consumer brands operating across multiple regions.
Product overview
Grounded Packaging operates as a sustainable packaging platform offering custom eco-friendly packaging solutions and supporting software tools. The core offering includes custom sustainable packaging across 14+ formats (coffee bags, boxes, pouches, mailers, thermoforming, etc.) complemented by three proprietary software tools: Blueprint (3D prototyping), Scope (sustainability reporting), and Flow (procurement). The company provides materials across four categories: compostable (home/industrial), recyclable (PCR), bio-based (plant-derived), and paper-based (FSC certified). Additional services include logistics/warehousing and sustainability reporting. The platform integrates data and materials science to drive the circular economy.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Sustainable Packaging Custom-designed sustainable packaging produced across 14+ formats using compostable, recyclable, bio-based, and FSC-certified paper materials. Available with digital printing (MOQ 6,000 units) or rotogravure printing (MOQ 10,000 units) and thermoforming (50,000 print repeats). Lead times typically 6-10 weeks from artwork approval. Targeted at consumer brands across coffee, apparel, food, pet food, cannabis, and personal care verticals.
- Blueprint (3D Prototyping Tool) Online 3D sustainable packaging design and prototyping tool. Allows users to customize product specs, generate realistic 3D models of designs and artwork, and compare materials with sustainability and pricing data before going into production. Available at platform.groundedpackaging.co.
- Scope (Sustainability Reporting Platform) All-in-one sustainability impact reporting solution providing verified carbon footprint, material circularity, and end-of-life data to help brands find optimal packaging solutions based on requirements and business goals. Doubles as the packaging footprint calculator.
- Flow (Procurement Platform) Packaging procurement platform that streamlines purchasing, enhances transparency, and enables informed sustainable packaging choices by combining efficiency with sustainability data.
- Logistics and Warehousing Comprehensive logistics solutions including global freight, warehousing, delivery, and inventory management to support multi-region fulfillment. Orders can be split across different locations serving UK, EU, US, and Australia.
- Sustainability Reporting Service Professional sustainability data and reporting service providing verified carbon footprint, material circularity, and end-of-life data for packaging compliance and impact measurement.
Quantifiable outcome
- Refill pouches use approximately 80% less plastic than equivalent rigid bottles
- +3 more outcomes
Companies that use Grounded Packaging
Customer profileNamed customers17 records
Segments12 records
Ideal customer profiles5 records
Grounded Packaging technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Grounded Packaging partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Grounded Packaging competitors and assessment
Company assessmentDirect peers
- EcoEnclose: Sustainable e-commerce packaging supplier (recycled mailers, poly bags, boxes) with strong sustainability reporting tooling — competes head-to-head in DTC and apparel accounts.
- Noissue: Custom sustainable packaging platform for consumer brands (coffee, apparel, beauty), offering compostable and recycled mailers, tissue, and boxes. Closest direct competitor to Grounded on the custom-sustainable-DTC overlap.
- Better Packaging Co. Compostable mailing and e-commerce packaging provider; similar mission-driven positioning and material portfolio (home-compostable mailers, poly alternatives).
- BioPak: Australasia-based sustainable food service and packaging company serving cafes and QSR — directly comparable geography and food/coffee vertical strength.
- Arka: Custom packaging and branded boxes/unboxing supplier for e-commerce brands with global fulfillment — overlaps Grounded's apparel and DTC order book.
- Packhelp: Online custom packaging marketplace offering branded boxes and mailers to SMEs — comparable self-serve + custom positioning, though less sustainability-specialized.
Emerging players
- LimeLoop: Reusable shipping mailer service for apparel and DTC brands; narrower product line but adjacent sustainability-and-software narrative to Grounded's refill/e-commerce play.
Broad incumbents
- Amcor: Global flexible and rigid packaging giant; competes in PCR, compostable, and recycled-content formats and is rapidly adding digital/sustainability services that overlap Scope and Flow.
- Sealed Air: Major protective and food packaging manufacturer with a sustainability portfolio (PCR, recyclable structures) — broad incumbent in the same category Grounded targets.
- Smurfit Kappa: Global paper-based packaging leader with established sustainable portfolio (FSC, recyclable corrugated) and growing digital tools — competes on corrugated boxes and mailers in Grounded's paper formats.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Grounded Packaging social profiles
Digital presenceGrounded Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grounded Packaging leadership team
Management profileNumber of profiles
Profiles5 records
Grounded Packaging funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grounded Packaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grounded Packaging
What does Grounded Packaging do?
Grounded Packaging designs, supplies, and distributes custom sustainable packaging across 14+ formats (coffee bags, corrugated boxes, mailers, pouches, thermoforming, trays, vacuum pouches, etc.) using compostable, recyclable, bio-based, and FSC-certified paper materials. The offering is complemented by proprietary software tools (Blueprint for 3D prototyping, Scope for sustainability reporting, Flow for procurement) and supported by global logistics, warehousing, and fulfillment services for consumer brands operating across multiple regions.
Is Grounded Packaging a public or private company?
Grounded Packaging is a private company. It is classified as venture growth investor backed and is currently operating.
When was Grounded Packaging founded?
Grounded Packaging was founded in 2019. It employs 11 to 50 people.
Where is Grounded Packaging based?
Grounded Packaging is headquartered in Sydney, Australia, in the Oceania region.
How does Grounded Packaging make money?
Four revenue lines are on record. Custom Sustainable Packaging Sales are the primary driver. The others are standard Packaging Products, logistics and Warehousing Services and sustainability Consulting and Reporting.
Who are Grounded Packaging's main competitors?
Direct peers on record are EcoEnclose, Noissue, Better Packaging Co., BioPak, Arka and Packhelp. LimeLoop is listed as an emerging player. Broad incumbents are Amcor, Sealed Air and Smurfit Kappa.
Does Grounded Packaging have an API?
No public API is recorded for Grounded Packaging.
What industry is Grounded Packaging in?
Grounded Packaging's product category is Sustainable Packaging. Its primary akta.pro industry code is IMALAMAC, Recycled-Content Plastic Packaging (rPET, rHDPE, rPP), with a secondary code of IMALAMAE, Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store). Its NAICS code is 326111 and its SIC code is 2650.