Grin
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Grin firmographics
Firmographics- Name
- Grin
- Legal name
- Get-Grin Inc.
- Website
- https://get-grin.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Grin industry classification
Industry- Product category
- Dental Practice Software
- NAICS
- Offices of Dentists (62121), Dental Equipment and Supplies Manufacturing (339114), Diagnostic Imaging Centers (621512)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Dental Equipment & Supplies (3843), Services-Health Services (8000)
- akta.pro primary industry
- Comprehensive Orthodontic Clinics (HLABABAA)
- akta.pro secondary industries
- Orthodontic Imaging & Treatment Planning Centers (HLABAIAI), Intraoral Optical Scanning & Digital Impression Centers (HLABAIAE), Orthodontic Group Practices (HLABAKAC)
Keywords
Where Grin is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Grin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Software Platform Subscription: Practices pay for access to the Grin ecosystem including the platform, AI tools, and Care Specialist support. Flexible, cost-effective model for practices of all sizes with innovative growth tools.
- Grin Scope Device: FDA-registered intraoral scanning device sold to practices and patients. Can be shipped directly to patients or obtained through providers.
- Enterprise Solutions: Custom enterprise offerings for large dental practices and DSOs with standardized care, centralized oversight, and dedicated support across multiple locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Transparent, affordable pricing for practices of all sizes |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Grin product offering
Product offeringCore offering
Grin provides a remote orthodontic monitoring platform that combines an FDA-registered intraoral imaging device (Grin Scope) with a smartphone-based patient app and a provider-facing web portal. The system uses AI-powered 3D treatment tracking with patented computer vision to compare patient scans against the doctor's treatment plan, enabling orthodontists to monitor treatment progress between visits and reduce in-person appointments by up to 69%. The offering includes dedicated Grin Care Specialists for patient engagement and clinical support, with enterprise solutions tailored for dental service organizations.
Product overview
Grin is a digital oral health care platform operating as a unified ecosystem combining an FDA-registered hardware device (Grin Scope), patient mobile app, and provider web portal. The platform architecture consists of three integrated pillars: GrinCare (personalized patient care management with dedicated specialists), GrinGrowth (revenue and practice expansion tools), and GrinThrive (AI-powered optimization and workflow automation). Core capabilities center on remote orthodontic monitoring through the Grin Scope smartphone attachment and AI-powered 3D Treatment Tracker for tooth-level progress visualization. The system serves dental professionals and patients across the U.S., Australia, New Zealand, Canada, France, and Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Grin Scope FDA-registered intraoral scanning device that attaches to smartphones to capture high-quality 360-degree images and video scans of the oral cavity for remote clinical assessments.
- Grin App Patient-facing mobile application for iOS and Android that pairs with the Grin Scope for scanning, remote consultations, and ongoing care management with orthodontic providers.
- Grin Portal Provider-facing web platform for reviewing patient scans, monitoring treatment progress, and managing virtual care delivery with AI-powered insights.
- AI 3D Treatment Tracker 3D Progression Comparison tool using patented computer vision to track tooth-level accuracy by matching 2D patient scans to the doctor's 3D treatment plan, with color-coded progress indicators. Appliance-agnostic across major aligner and digital braces systems.
- Grin Care Specialists Virtual care specialists providing personalized patient support, practice onboarding assistance, workflow optimization, and ongoing care coordination working alongside AI tools.
- Grin Enterprise Multi-location practice solution with custom workflows, centralized oversight, and dedicated support for scaling remote orthodontic monitoring across large dental organizations.
- GrinCare Patient care and management platform module combining integrated virtual and in-clinic care models, case management with specialists, dedicated Grin Care Specialists, and AI-powered treatment documentation and progress tracking.
- GrinGrowth Revenue-boosting platform module including virtual consultations, digital patient referrals (RapidReferral), social media and practice marketing, patient engagement and retention tools, and practice intelligence analytics.
- Grin Thrive AI-powered practice optimization platform module with automated workflows, integration with practice management systems, AI-powered patient charting, documentation, treatment and compliance tracking, and team productivity tools.
Quantifiable outcome
- Up to 69% fewer in-person visits per year
- +4 more outcomes
Companies that use Grin
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Grin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
Grin partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered strategic, major and core.
- Oral-BstrategicGrin partnered with Oral-B to expand its teledentistry smartphone platform, combining Grin's remote monitoring technology with Oral-B's oral care products and brand reach.
- Henry Schein OrthodonticsmajorGrin partnered with Henry Schein Orthodontics to launch remote orthodontic consultations, leveraging Henry Schein's extensive distribution network in dental practices.
- DolphincoreGrin and Dolphin launched a direct integration, connecting Grin's remote monitoring platform with Dolphin's practice management software for seamless orthodontic workflows.
- Clarity by SolventumcoreGrin announced integration with Clarity by Solventum (formerly 3M Health Information Systems) at AAO 2025, expanding interoperability for enterprise dental practices.
- KLOwenstrategicGrin and KLOwen co-hosted an exclusive 'Custom + Connected' event showcasing the future of orthodontics combining custom bracket systems with teledentistry technology.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
Grin competitors and assessment
Company assessmentBroad incumbents
- 3Shape: 3Shape manufactures the Trios intraoral scanner and orthodontic software (3Shape Ortho System), serving many of the same orthodontic and dental practices as Grin. It is an incumbent hardware/software platform whose scanner-plus-software stack competes with Grin's Grin Scope + Portal bundle.
- Align Technology (Invisalign / iTero): Align is the dominant clear-aligner company and sells the iTero intraoral scanner that many orthodontic offices already own. Its My Invisalign app and scanner-integrated remote monitoring features make Align a broad incumbent competing for the same remote-monitoring budget Grin targets.
- Medit: Medit is a global intraoral scanner maker (Medit i-series) with companion apps for patient communication and case review. While not orthodontic-specific, its low-cost scanner-plus-app model competes with Grin's smartphone-based scanning approach for chairside and remote imaging workflows.
Emerging players
- VideaHealth: VideaHealth provides AI-driven dental imaging analysis for caries and other pathologies, integrating with practice management and imaging systems. Like Pearl, it competes with Grin's AI analytics layer for clinical-decision-support budget inside dental practices.
- Pearl (Pearl AI): Pearl applies AI to dental radiograph analysis, offering Second Opinion and Practice Intelligence for dental practices. It is comparable to Grin's Thrive/Practice Intelligence layer and competes for the AI-powered practice-software budget inside dental and orthodontic offices.
Direct peers
- SmileSnap: SmileSnap provides virtual consultation and remote patient monitoring tools for orthodontic and dental practices. It targets the same SMB orthodontist customer as Grin's provider portal and competes for the virtual-consultation and patient-engagement budget line.
- Dental Monitoring: Dental Monitoring is the most direct competitor to Grin, offering AI-powered remote orthodontic monitoring via a smartphone-based scan workflow (SmileMate/DM App). Acquired by Straumann Group, it competes head-to-head with Grin for orthodontic and DSO customers globally.
- OrthoFX: OrthoFX is a clear-aligner company that pairs its aligners with a patient-facing app for remote progress tracking. It directly overlaps with Grin's appliance-agnostic monitoring model for orthodontists and competes for aligner-driven monitoring workflows.
- Candid (Candid Health / CandidPro): CandidPro provides clear aligners with a remote monitoring workflow that pairs in-office orthodontists with AI-based progress tracking. It is comparable to Grin because it sells an aligner-plus-remote-monitoring bundle to orthodontic practices, though its monitoring is aligner-specific rather than appliance-agnostic.
Others
- Henry Schein One: Henry Schein One provides practice management and patient engagement software (Dentrix, Sesame) widely used by dental and orthodontic practices. It is comparable to Grin as an adjacent channel and ecosystem participant — Grin integrates with related Henry Schein assets — and competes loosely for the same practice-software wallet.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Grin social profiles
Digital presenceGrin compliance and trust
Trust signalCompliance2 records
Grin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grin leadership team
Management profileNumber of profiles
Profiles3 records
Grin funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grin
What does Grin do?
Grin provides a remote orthodontic monitoring platform that combines an FDA-registered intraoral imaging device (Grin Scope) with a smartphone-based patient app and a provider-facing web portal. The system uses AI-powered 3D treatment tracking with patented computer vision to compare patient scans against the doctor's treatment plan, enabling orthodontists to monitor treatment progress between visits and reduce in-person appointments by up to 69%. The offering includes dedicated Grin Care Specialists for patient engagement and clinical support, with enterprise solutions tailored for dental service organizations.
Is Grin a public or private company?
Grin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Grin founded?
Grin was founded in 2019. It employs 51 to 100 people.
Where is Grin based?
Grin is headquartered in New York, United States, in the North America region.
How does Grin make money?
Three revenue lines are on record. Software Platform Subscription is the primary driver. The others are grin Scope Device and enterprise Solutions.
Who are Grin's main competitors?
Broad incumbents on record are 3Shape, Align Technology (Invisalign / iTero) and Medit. Emerging players are VideaHealth and Pearl (Pearl AI). Direct peers are SmileSnap, Dental Monitoring, OrthoFX and Candid (Candid Health / CandidPro). Henry Schein One is listed as an others.
Does Grin have an API?
No public API is recorded for Grin.
What industry is Grin in?
Grin's product category is Dental Practice Software. Its primary akta.pro industry code is HLABABAA, Comprehensive Orthodontic Clinics, with a secondary code of HLABAIAI, Orthodontic Imaging & Treatment Planning Centers. Its NAICS code is 62121 and its SIC code is 3841.