Avify
Avify is an omnichannel commerce platform that provides a WhatsApp-centric CRM, real-time inventory synchronization, POS, and online store for Latin American small and medium businesses selling physical products across 7 countries.
- Company typePrivate
- Founded2021
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Avify firmographics
Firmographics- Name
- Avify
- Legal name
- Avify LLC
- Website
- https://avify.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avify is an omnichannel commerce platform that provides a WhatsApp-centric CRM, real-time inventory synchronization, POS, and online store for Latin American small and medium businesses selling physical products across 7 countries.
- Ownership category
- akta.pro rank
Avify industry classification
Industry- Product category
- Conversational Commerce / WhatsApp CRM
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- iPaaS (Cloud Integration Platforms) (HDAEAIAB)
- akta.pro secondary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Avify is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Avify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Annual): Core recurring revenue stream from annual software subscriptions. Base plan includes 5 users, 2 WhatsApp connections, 1 Instagram connection, and 1 Messenger connection. Additional users and connections sold as add-ons. Billing is primarily annual with monthly option available.
- Setup and Onboarding Fees: One-time fees charged for initial platform setup and guided onboarding, providing upfront revenue at customer acquisition.
- User and Connection Add-ons: Incremental revenue from selling additional user seats and messaging connections (WhatsApp, Instagram, Messenger) on top of the base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CRM Plan — $124/month or $1,490/year (billed annually) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels13 records
Avify product offering
Product offeringCore offering
Avify provides a WhatsApp-first omnichannel CRM and commerce platform that centralizes WhatsApp, Instagram, and Messenger conversations into a single team inbox while synchronizing inventory across physical stores, online stores, and marketplaces in real time. The platform bundles an integrated online catalog (Avify Shop), POS for physical retail, conversational marketing campaigns, and an AI sales agent (AVI), enabling Latin American small and medium businesses to convert WhatsApp messaging into a measurable, scalable commercial channel.
Product overview
Avify is an omnichannel commerce platform designed for Latin American SMEs selling physical products. The platform operates as a unified system with WhatsApp CRM at its core, complemented by real-time inventory management, online store/catalog (Avify Shop), point-of-sale (POS) for physical stores, and conversational marketing automation. AI-powered features include AVI for automated sales assistance, conversation summaries, lead scoring, and personalized product recommendations. The platform integrates with major e-commerce platforms (Shopify, WooCommerce, Squarespace), payment providers (Stripe, PayPal, SINPE Móvil), logistics services (DHL, Correos de Costa Rica, Red Logistic, Moovin), and ERP systems (SAP, Odoo). The platform serves over 300 businesses across 7 Latin American countries with a mission to reach 1,000,000+ businesses by 2030.
Differentiator
Problem solved
Functional benefit
Products and services
- CRM para WhatsApp Omnichannel CRM platform that centralizes WhatsApp, Instagram, and Facebook Messenger conversations into a single unified inbox with team collaboration, automated responses, sales pipeline stages, and AI-powered sales assistance for Latin American SMEs.
- Sistema de Inventario Real-time inventory management system that synchronizes stock levels across physical stores, online stores, and marketplaces, with variant management by size/color/presentation and automated low-stock alerts to prevent overselling.
- Tienda en Línea / Catálogo Digital (Avify Shop) Digital catalog and online store builder that creates a mobile-optimized storefront synchronized with inventory, WhatsApp, Instagram, Facebook, and physical stores, supporting order management, integrated payments, and shipping automation.
- POS para Tiendas Físicas Point-of-sale system for physical retail locations integrated with central inventory, managing cash drawer, multiple branches, installment payments, barcode scanning, and real-time stock synchronization across all sales channels.
- Marketing Conversacional WhatsApp marketing automation module for creating and launching promotional campaigns, automated reminders, abandoned cart recovery, and exclusive offers, with customer segmentation and real-time campaign analytics.
- AVI (Agente de IA) AI sales agent add-on ($190/year) that provides 24/7 automated customer service, qualifies leads, responds to inquiries, generates orders, recommends products, and closes simple sales directly within WhatsApp conversations.
- POS para Tiendas Físicas Point-of-sale system for physical retail locations integrated with central inventory, managing cash drawer, multiple branches, installment payments, barcode scanning, and real-time stock synchronization across all sales channels.
Quantifiable outcome
- Up to 99.6% of orders can be processed via WhatsApp
- +2 more outcomes
Companies that use Avify
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Avify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability9 records
Feature5 records
Avify partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- Meta (WhatsApp Business API)flagshipMeta provides the WhatsApp Business API that Avify's platform is built upon. This is a foundational technology partnership enabling Avify to offer official WhatsApp Business account management, API-level integrations, and enterprise-grade messaging capabilities to its SMB customers.
- ShopifycoreShopify integration enables Avify customers to synchronize their Shopify online stores with WhatsApp sales workflows, including product listings, orders, and inventory management.
- WooCommercecoreWooCommerce integration allows Avify customers using WordPress/WooCommerce stores to connect their e-commerce operations to WhatsApp sales management.
- StripecoreStripe integration enables Avify customers to process payments within the WhatsApp sales workflow, facilitating seamless transaction completion directly through the messaging platform.
- Mercado LibrecoreMercado Libre integration enables Latin American Avify customers to connect their Mercado Libre marketplace operations with WhatsApp sales management, synchronizing orders and inventory.
- Mercado PagocoreMercado Pago integration enables payment processing within Avify's WhatsApp sales workflow, particularly important for Latin American markets where Mercado Pago is a dominant payment method.
- PayPalcorePayPal integration provides Avify customers with an additional payment processing option within the WhatsApp commerce workflow.
- ZapiercoreZapier integration enables Avify customers to automate workflows by connecting WhatsApp sales data with thousands of other applications without custom development.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Avify competitors and assessment
Company assessmentBroad incumbents
- Twilio: Cloud communications platform providing the underlying WhatsApp Business API infrastructure and Flex-based contact center solutions. Comparable as the enabling layer for conversational commerce and as a broad incumbent that could move downstream into Avify's SMB tier.
- HubSpot: Global CRM and marketing platform that has added WhatsApp messaging integrations. Represents the broad incumbent competitive threat: well-capitalized, multi-product, and increasingly encroaching on WhatsApp-native SMB workflows.
Direct peers
- Take Blip: Brazilian conversational commerce and chatbot platform with deep WhatsApp Business API integration. Comparable to Avify in WhatsApp-native commerce, multi-country LATAM presence, and SMB-to-enterprise tier coverage.
- Yalo: Mexico-based conversational AI platform that helps large enterprises and SMBs sell and serve customers over WhatsApp in Latin America. Closest direct competitor to Avify given overlapping LATAM focus, WhatsApp-first GTM, and SMB/mid-market customer profile.
- Wati: WhatsApp business platform for SMBs offering shared inbox, broadcasts, and API access. Comparable in targeting WhatsApp-first SMB customers with a similar SaaS pricing model, though with broader global rather than LATAM-specific focus.
- Bird (formerly MessageBird): Omnichannel communication platform with native WhatsApp Business API, CRM-like inbox, and marketing automation. Overlaps with Avify across messaging channels, commerce workflows, and SMB-to-enterprise customer base.
- 360dialog: Official WhatsApp Business API partner providing messaging infrastructure and partner solutions to SMBs and enterprises. Comparable as a fellow Meta WhatsApp partner serving SMB commerce use cases globally.
- Zoko: WhatsApp marketing, sales, and customer support platform built primarily for Shopify merchants. Directly comparable in WhatsApp-first commerce workflows and SMB e-commerce target customer.
- Respond.io: Omnichannel customer messaging and CRM platform with strong WhatsApp Business API support. Competes directly with Avify's centralized inbox and team-collaboration capabilities across multiple messaging channels.
- Interakt: WhatsApp commerce and marketing platform tightly integrated with Shopify, offering catalog sharing, automated campaigns, and shared inbox. Closely overlaps with Avify's WhatsApp commerce + Shopify integration stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Avify social profiles
Digital presenceAvify compliance and trust
Trust signalCompliance1 record
Avify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avify leadership team
Management profileNumber of profiles
Profiles4 records
Avify funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avify
What does Avify do?
Avify provides a WhatsApp-first omnichannel CRM and commerce platform that centralizes WhatsApp, Instagram, and Messenger conversations into a single team inbox while synchronizing inventory across physical stores, online stores, and marketplaces in real time. The platform bundles an integrated online catalog (Avify Shop), POS for physical retail, conversational marketing campaigns, and an AI sales agent (AVI), enabling Latin American small and medium businesses to convert WhatsApp messaging into a measurable, scalable commercial channel.
Is Avify a public or private company?
Avify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Avify founded?
Avify was founded in 2021. It employs 11 to 50 people.
Where is Avify based?
Avify is headquartered in Mexico City, Mexico, in the Latin America region.
How does Avify make money?
Three revenue lines are on record. SaaS Subscription (Annual) is the primary driver. The others are setup and Onboarding Fees and user and Connection Add-ons.
Who are Avify's main competitors?
Broad incumbents on record are Twilio and HubSpot. Direct peers are Take Blip, Yalo, Wati, Bird (formerly MessageBird), 360dialog, Zoko, Respond.io and Interakt.
Does Avify have an API?
Yes. Avify offers a REST API (api.avify.com/api/v1) with API key authentication for developers to programmatically interact with the platform. The API enables creating and managing orders, retrieving order data, and integrating with external systems. Supports webhooks for real-time events (create_order, update_order) with delivery that can take up to 1 minute. Order API V1 provides comprehensive order management including status tracking (complete, pending, processing, canceled, closed), sales channel attribution (avify, wordpress, facebook, instagram, whatsapp), customer data, shipping details with logistics method codes, billing information with government document integration, payment tracking, and metadata support. Authentication documentation includes examples in JavaScript (fetch), Node.js, Axios, and PHP. Developer documentation is at avify.com/docs.
What industry is Avify in?
Avify's product category is Conversational Commerce / WhatsApp CRM. Its primary akta.pro industry code is HDAEAIAB, iPaaS (Cloud Integration Platforms), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 513210 and its SIC code is 7372.