yayloh
yayloh is a Stockholm-based SaaS platform that automates returns management, exchanges, cross-border logistics, and sizing-driven returns prevention specifically for fashion and apparel e-commerce brands, integrating natively with Shopify, Centra, and WooCommerce.
- Company typePrivate
- Founded2020
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What yayloh does
yayloh (legal entity: Tectry Software AB) is a Stockholm-based SaaS company founded in 2020 that provides a returns management platform purpose-built for fashion and apparel e-commerce brands. The platform automates the end-to-end return workflow — return request handling, refund processing, exchanges, store credits, claim management, logistics, customs invoice generation for cross-border returns, and analytics — and integrates natively with Shopify (via the Shopify Returns API), Centra, WooCommerce, PrestaShop, Magento, and Salesforce, with additional connections to Klaviyo for email flows, Ongoing WMS for warehouse sync, and Budbee Box for drop-off returns. A separate data product called Nudge aggregates sizing and return-reason data across the customer base to surface automated sizing recommendations on product pages, positioning the platform from reactive returns handling toward proactive returns prevention. The company also operates an EU Withdrawal Button compliance engine aligned to EU Directive 2023/2673 ahead of the June 2026 regulatory deadline.
The business model is subscription SaaS with pricing starting at approximately $60 USD per month and tailored to features and integrations required; distribution combines three GTM motions — self-serve installation via the Shopify App Store, direct enterprise sales with demo-led procurement, and a partner programme targeting Shopify Plus agencies and e-commerce consultants. Revenue is augmented by implementation/onboarding services described as taking as little as one week. Marketing relies on the CEO-hosted yaylive podcast, an in-house content library (case studies, the Return Stats for Fashion 2022 report), and category thought leadership positioning around fashion-specific return rates.
The company has disclosed approximately $452K in total funding across three early rounds (Antler pre-seed in 2019, Propel Capital/Sting in 2020, and an unannounced-led round in April 2021), serves hundreds of brands across European markets (Sweden, Norway, France, UK) with named mid-market customers including Our Legacy, Luca Faloni, 032c, Ron Dorff, Ninepine, Ysé, Grandpa, Stand Studio, and Macade Golf, and is led by co-founders Sophie Aubard (CEO) and Nikhil Shikarkhane (CTO, ex-Spotify/PostNord data science and engineering).
yayloh firmographics
Firmographics- Name
- yayloh
- Legal name
- Tectry Software AB
- Website
- https://yayloh.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- yayloh is a Stockholm-based SaaS platform that automates returns management, exchanges, cross-border logistics, and sizing-driven returns prevention specifically for fashion and apparel e-commerce brands, integrating natively with Shopify, Centra, and WooCommerce.
- Ownership category
- akta.pro rank
yayloh industry classification
Industry- Product category
- Returns Management Software
- NAICS
- Business Support Services (5614)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
Keywords
Where yayloh is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
yayloh business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Monthly subscription model with pricing starting at $60 USD per month. Pricing is tailored based on features and integrations needed. Offers annual billing with discounts. Shopify merchants can start via Shopify App Store.
- Professional Services (implied): Implementation and onboarding services included as part of platform adoption. Onboarding process can take as little as one week according to partner programme materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starting tier at $60 USD per month |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
yayloh product offering
Product offeringCore offering
yayloh is a cloud-based SaaS returns management platform built specifically for fashion e-commerce brands. It automates the end-to-end return process — from return requests and refund processing to exchanges, store credits, cross-border customs invoice generation, return analytics, and proactive sizing recommendations — to reduce manual work, lower return rates, and retain revenue that would otherwise be lost to full refunds. The platform integrates natively with Shopify (via the Shopify Returns API), Centra, WooCommerce, PrestaShop, Magento, and Salesforce, and supports EU Withdrawal Button compliance for fashion merchants operating across European markets.
Product overview
yayloh is a SaaS e-commerce company offering a comprehensive Returns Management Platform specifically designed for fashion brands. The platform operates as a unified system comprising a core return management engine plus modular capabilities including Automated Workflows, Exchanges, Store Credits, Claim Management, VIP Segments, Logistics, Cross-border Returns, Analytics, Tracking, and In-store Returns. The platform also includes a data product called Nudge that provides sizing recommendations to reduce returns. The architecture integrates natively with major e-commerce platforms including Shopify (with Shopify Returns API), Centra, WooCommerce, PrestaShop, Magento, and Salesforce, as well as marketing tools like Klaviyo and warehouse systems like Ongoing WMS. The company also produces the yaylive podcast as a thought leadership content channel.
Differentiator
Problem solved
Functional benefit
Products and services
- yayloh Returns Management Platform Cloud-based SaaS platform purpose-built for fashion e-commerce brands to automate end-to-end returns, exchanges, store credits, cross-border customs, claim management, tracking, and analytics, with the goal of reducing return rates and retaining revenue.
- Nudge Data platform add-on that analyzes sizing data and customer return feedback to surface automated sizing recommendations on product pages, helping fashion brands proactively reduce size-related returns.
Quantifiable outcome
- 37% return rate reduction on average for customers
- +6 more outcomes
Companies that use yayloh
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
yayloh technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
yayloh partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and secondary.
- ShopifycorePrimary integration partner. yayloh is available on Shopify App Store and integrates via Shopify Returns API. Deep integration with Shopify ecosystem enabling seamless return management for Shopify merchants.
- CentracoreIntegration partner providing return management capabilities for Centra-powered e-commerce brands.
- WooCommercesecondaryIntegration partner for WooCommerce merchants requiring return management capabilities.
- Ongoing WMSsecondaryAdvanced two-way integration with Ongoing WMS to supercharge return process for merchants and 3PLs using both software systems.
- KlaviyosecondaryIntegration partner allowing brands to build branded return email flows using Klaviyo's email marketing platform (e.g., Swedish Stockings case study).
- W3LeadsecondaryShopify Plus agency partner that refers fashion brands to yayloh. CEO Gary Trojanowski states 'When clients ask for help with returns I always recommend yayloh.'
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
yayloh competitors and assessment
Company assessmentEmerging players
- ShipBob: ShipBob provides fulfillment and reverse logistics capabilities for DTC brands. While broader in scope, its returns flows intersect with yayloh's Logistics module and compete for the same fashion-merchant budget.
Direct peers
- Narvar: Narvar provides post-purchase solutions including returns, tracking, and notifications for retailers and brands. It overlaps with yayloh's returns automation, analytics, and cross-border capabilities, particularly for larger merchants.
- ReturnGO: ReturnGO is an AI-powered returns management platform built for Shopify and other commerce platforms, offering exchanges, automation, and analytics. It is closely comparable to yayloh's feature set and target merchant profile.
- Outvio: Outvio is a post-purchase and returns management platform for e-commerce brands, with a particular presence in Europe. It is a direct competitor to yayloh in cross-border returns and European fashion merchants.
- Returnless: Returnless is a European returns management solution targeting Shopify and other e-commerce merchants. It competes with yayloh in the same geography and similar fashion/apparel verticals.
- Loop Returns: Loop Returns is the most directly comparable returns management platform for fashion and apparel DTC brands, offering exchanges, store credit, and analytics. It competes head-to-head with yayloh in the same Shopify-centric fashion merchant segment.
- Happy Returns: Happy Returns (acquired by PayPal and now part of Shopify) offers box-free returns and exchanges with an emphasis on in-person drop-off and reverse logistics. It is a direct competitor to yayloh in the returns/exchange space, especially for Shopify merchants.
- AfterShip Returns: AfterShip Returns (which absorbed Returnly) is a post-purchase experience platform covering returns, tracking, and exchanges across many verticals. It is a direct competitor to yayloh on Shopify and broader commerce stacks.
Others
- Gorgias: Gorgias is a customer experience helpdesk for e-commerce brands that competes for some of the post-purchase workflow budget. It is adjacent rather than a returns platform, but frequently co-exists (and partners) with yayloh in fashion merchant stacks.
Broad incumbents
- Shopify (Shopify Returns API / Happy Returns): Shopify is yayloh's primary platform partner and a broad incumbent that could bundle or expand native returns functionality (including via Happy Returns). It shapes yayloh's GTM and competitive context rather than selling a direct substitute SaaS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
yayloh social profiles
Digital presenceyayloh financial estimates
Financial estimateRevenue estimate
Valuation estimate
yayloh leadership team
Management profileNumber of profiles
Profiles3 records
yayloh funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
yayloh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about yayloh
What does yayloh do?
yayloh is a cloud-based SaaS returns management platform built specifically for fashion e-commerce brands. It automates the end-to-end return process — from return requests and refund processing to exchanges, store credits, cross-border customs invoice generation, return analytics, and proactive sizing recommendations — to reduce manual work, lower return rates, and retain revenue that would otherwise be lost to full refunds. The platform integrates natively with Shopify (via the Shopify Returns API), Centra, WooCommerce, PrestaShop, Magento, and Salesforce, and supports EU Withdrawal Button compliance for fashion merchants operating across European markets.
Is yayloh a public or private company?
yayloh is a private company. It is classified as venture growth investor backed and is currently operating.
When was yayloh founded?
yayloh was founded in 2020. It employs 11 to 50 people.
Where is yayloh based?
yayloh is headquartered in Stockholm, Sweden, in the Europe region.
How does yayloh make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services (implied).
Who are yayloh's main competitors?
ShipBob is listed as an emerging player. Direct peers are Narvar, ReturnGO, Outvio, Returnless, Loop Returns, Happy Returns and AfterShip Returns. Gorgias is listed as an others. Shopify (Shopify Returns API / Happy Returns) is listed as a broad incumbent.
Does yayloh have an API?
No public API is recorded for yayloh.
What industry is yayloh in?
yayloh's product category is Returns Management Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office). Its NAICS code is 5614.