What Ongoing Warehouse AB does

Ongoing Warehouse AB is a Sweden-based, privately held software company founded in 2008 in Gothenburg by Henrik Ekman and Gerhard Guron, operating under the trading name Ongoing WMS. The company provides a cloud-native, SaaS-delivered Warehouse Management System (WMS) targeting logistics-intensive businesses globally, with a primary focus on third-party logistics (3PL) providers and direct e-commerce, fashion/textile, food & beverage, cold storage, pharmaceutical, and wholesale B2B operators. The platform is built on a standardized API architecture (REST, SOAP, and Automation APIs) and is differentiated primarily by an integration ecosystem of 200+ pre-built connectors spanning ERPs (Fortnox, Visma, Microsoft Dynamics, SAP, NetSuite), e-commerce platforms (Shopify, WooCommerce, Centra), shipping platforms (nShift, Ingrid, Sendcloud), carriers (PostNord, DHL, DSV), and warehouse automation equipment (AutoStore, Kardex, SSI Schäfer, E.motions). At the time of the Cinven investment announcement in May 2026, the platform was reported to serve 14,000+ active users, 6,000+ connected brands, 700+ warehouses across 30+ countries, processing in excess of 100,000 orders daily.

The product line centers on Ongoing WMS as the core product, complemented by a Mobile App for handheld scanning, a Delivery Management module, a structured Customer Journey onboarding program, and a Compliance offering anchored by ISO/IEC 27001 (certified January 21, 2025 by A-LIGN), GDPR compliance, and NIS 2 compliance. Specialised capabilities include multi-client 3PL warehousing with per-goods-owner configuration, automated 3PL billing (pallet storage, picks, packs, shipments, returns), real-time customer portals, batch/expiry management for food and pharmaceutical verticals, and barcode-driven paperless warehouse workflows with an assigned personal software engineer for each customer.

The business model is a hybrid SaaS model combining per-user monthly subscriptions with transaction-based pricing for 3PL customers (enabling seasonal scalability around events such as Black Friday), plus hourly-billed professional services for onboarding and customer success support. Go-to-market is enterprise sales-led with a 'Request a Demo' CTA and supported by an integration partner network (Prime Penguin, Sharespine, Brightcom Solutions, Golden EDI), iPaaS/middleware resellers, a Microsoft AppSource listing, and developer-led self-serve adoption via the public API documentation. The company is led by CEO Fredrik Einarsson, with co-founders Henrik Ekman and Gerhard Guron retaining significant ownership. In May 2026, Cinven, an international private equity firm, agreed to make the company's first external institutional investment, expected to close by end of Q2 2026, with proceeds earmarked for international expansion and AI-driven product innovation.

Name

Ongoing Warehouse AB

Legal name

Ongoing Warehouse AB

Website

https://ongoingwarehouse.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Ongoing Warehouse AB is a Sweden-based SaaS vendor providing Ongoing WMS, a cloud-native warehouse management system serving logistics-intensive businesses — primarily 3PL providers, e-commerce, fashion, food, pharma, and wholesale operators across 30+ countries via a 200+ integration ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - User-Based Monthly Fee: Cloud-based warehouse management system delivered as Software-as-a-Service with a monthly subscription fee per user. Customers pay for active users who have access to the system. Quick setup and intuitive design reduce time-to-value. Updates are automatically applied without installation requirements.
2. Transaction-Based Usage: For 3PL customers, transaction-based payment models are available alongside user-based pricing. Customers can choose to pay according to their current seasonal needs, scaling up during peak periods (e.g., Black Friday) and down during quieter periods.
3. Professional Services: Billed per hour for Ongoing's personnel support services. Includes onboarding configuration and ongoing customer success support. Support times are 08:00-17:00 CET weekdays with extended hours until 21:00 Monday-Thursday.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ongoing Warehouse AB sells a cloud-native SaaS Warehouse Management System (WMS) that gives logistics-intensive businesses real-time control over inventory, inbound and outbound flows, picking, packing, shipping, and multi-warehouse operations. The platform is purpose-built for 3PL providers (with multi-client architecture), e-commerce, fashion, food & beverage, cold storage, pharmaceutical, and wholesale B2B operators, and is delivered with a broad integration ecosystem (200+ connectors), mobile apps, and an onboarding service called Customer Journey.

Product overview

Ongoing Warehouse AB offers Ongoing WMS, a unified cloud-native warehouse management system delivered as SaaS. The core product is Ongoing WMS, complemented by modules including the Mobile App for handheld scanning operations, Delivery Management for shipping integration, Customer Journey for onboarding support, and an extensive integration ecosystem with 200+ native connections to ERPs (e.g., Fortnox, Microsoft Dynamics, SAP), e-commerce platforms (Shopify, WooCommerce, Centra), shipping carriers (PostNord, DHL, nShift), and warehouse automation equipment (AutoStore, Kardex, SSI Schaefer). The platform serves 700+ warehouses across 30+ countries with over 14,000 active users managing hundreds of thousands of orders daily.

Differentiator

Problem solved

Functional benefit

Products and services

• Ongoing WMS Cloud-native SaaS Warehouse Management System that gives logistics-intensive businesses real-time control over inventory, inbound and outbound flows, picking, packing, shipping, and multi-warehouse operations. Includes multi-client architecture for 3PL providers and is delivered with a broad integration ecosystem.
• Ongoing WMS Mobile App Mobile companion application for Ongoing WMS that lets warehouse staff perform receiving, picking, packing, stock counts, and barcode-driven operations from handheld devices. Distributed via the App Store and Google Play.
• Customer Journey (onboarding service) Structured onboarding and implementation service for new Ongoing WMS customers, covering configuration, training, integration setup, and go-live support to shorten time-to-value.

Quantifiable outcome

• Rains: 50% increase in picking performance; 25% reduction in staff costs
• +6 more outcomes

Named customers34 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration190 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• nShiftcoreTechnology or IntegrationStrategic Channels & Ecosystems partnership for delivery management. nShift is a leading delivery management platform. Fredrik Alfort, Strategic Channels & Ecosystems Manager at nShift, provides testimonial praising partnership in delivering comprehensive solutions for mutual customers.
• CentracoreTechnology or IntegrationE-commerce platform partnership for fashion and lifestyle brands. Rikard Candell, VP Client & Partner Success at Centra, provides testimonial highlighting ability to run global e-commerce operations with minimal staffing through integration with Ongoing WMS.
• IngridcoreTechnology or IntegrationDelivery experience platform partnership. André Sikborn Erixon, VP of Growth at Ingrid, provides testimonial emphasizing Ongoing's competence, integrations, and onboarding capabilities beyond competition.
• e-motionscoreTechnology or IntegrationWarehouse automation integration partner. Jeff Ström, Key Account Manager at e-motions, provides testimonial praising Ongoing WMS comprehensive and consistent API enabling standardized, deep, scalable, and future-proof integrations suitable for e-commerce customers.
• AutoStorecoreTechnology or IntegrationWarehouse automation equipment partner. AutoStore's cube-based storage system integrates with Ongoing WMS for automated picking operations. Royal Design case study demonstrates seamless integration.
• KardexcoreTechnology or IntegrationWarehouse automation equipment partner providing vertical lift modules and other storage solutions integrated with Ongoing WMS.
• E.motionscoreTechnology or IntegrationWarehouse automation partner. Haypp Group uses e-motions for automation equipment handling incoming deliveries, inventory status, picking and packing.
• StorexminorChannel Partner/ Reseller/ DistributorSwedish 3PL provider using Ongoing WMS. Woodland Mills Europe AB outsources logistics to Storex which uses Ongoing WMS.
• Plugo (by Barona)minorChannel Partner/ Reseller/ DistributorFinnish 3PL with Finland's largest AutoStore installation. Uses Ongoing WMS for 3PL customer onboarding in minutes rather than weeks.
• 2Secure ABminorOthersExternal whistleblowing solution vendor contracted by Ongoing. Receives and handles all whistleblowing reports. Anonymity guaranteed for reporting individuals. Phone: +46771-77 99 77, web: wb.2secure.se.

Scale indicators8 records

Recent moves5 records

Expansion highlights7 records

Direct peers

• Extensiv (formerly 3PL Central): Extensiv is a cloud-native WMS purpose-built for third-party logistics providers, with multi-tenant architecture and automated billing for goods owners. It is the most direct head-to-head competitor to Ongoing WMS, serving the same 3PL customer profile with a comparable SaaS delivery model and integration-centric approach.
• Logiwa: Logiwa is a cloud-based WMS and fulfillment platform targeting 3PLs, e-commerce brands and DTC operators with multi-client warehouse workflows. Its feature set (multi-tenant billing, integration marketplace, scan-based picking) closely mirrors Ongoing's positioning, making it a direct comparable in the 3PL WMS category.
• Made4net: Made4net delivers a cloud WMS tailored to 3PLs, distribution and manufacturing with deep multi-client configurability and integration flexibility. Its 3PL-focused billing engine and tenant partitioning are functionally similar to Ongoing's, making it a direct competitor in the mid-market 3PL segment.
• ShipHero: ShipHero provides a cloud WMS aimed at e-commerce brands and 3PL fulfillment providers with API-first architecture and broad carrier/ecommerce integrations. It targets the same SMB and mid-market 3PL/fashion/e-commerce niches as Ongoing, with comparable pricing models and integration depth.
• Cin7: Cin7 is a cloud-based inventory and WMS platform for product sellers and 3PLs with hundreds of pre-built integrations and multi-channel order management. Its integration breadth and 3PL-friendly feature set overlap substantially with Ongoing WMS, particularly for SMB and mid-market customers.
• Da Vinci WMS: Da Vinci WMS is a cloud-based warehouse management system serving 3PLs, distributors and brands with multi-tenant capabilities and broad integration support. It targets a similar customer profile to Ongoing — multi-client 3PLs and e-commerce operators — and competes for the same mid-market deals.

Broad incumbents

• Körber (formerly HighJump): Körber offers a broad supply chain execution suite (WMS, TMS, WCS, voice) acquired via HighJump and further acquisitions. While not exclusively 3PL-focused, it serves many large 3PLs and brands globally, making it a broader incumbent competitor with overlapping WMS capabilities but a wider portfolio than Ongoing's specialized offering.
• Manhattan Associates: Manhattan Active WM is an enterprise cloud-native WMS from Manhattan Associates, targeting large retailers, 3PLs and distributors with a full supply chain suite. It competes with Ongoing at the enterprise/upper-mid-market tier and represents the kind of large-scale incumbent that Ongoing must differentiate against.
• Blue Yonder: Blue Yonder (formerly JDA) provides an enterprise WMS as part of its broader supply chain planning and execution platform, serving large retailers, manufacturers and 3PLs. While it operates at much larger scale, its WMS offering competes with Ongoing for enterprise and upper-mid-market 3PL and brand customers.

Regional players

• Consafe Logistics (Astro WMS): Consafe Logistics offers the Astro WMS, a 3PL-focused warehouse management system with strong presence in Northern Europe. Like Ongoing, it targets multi-client warehouse operations with configurable workflows, but its footprint is more regional (Nordics and parts of Europe) and its delivery model is more on-premise/managed than pure cloud SaaS.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ongoing Warehouse AB