BindiMaps
BindiMaps is an Australian software company that sells infrastructure-free, AI-powered indoor navigation (30cm accuracy) to enterprises in healthcare, government, airports, education, commercial real estate, and events, serving over 100 locations worldwide.
- Company typePrivate
- Founded2017
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BindiMaps does
BindiMaps (legally MapitX Pty Ltd) is an Australian technology company founded in 2017 that provides infrastructure-free indoor and precinct wayfinding software. The company's core offering is an AI- and computer-vision-based navigation platform that achieves 30cm positioning accuracy without requiring Bluetooth beacons, dedicated hardware, or building wiring — a 3D digital model is generated from a video walkthrough of a space and used to localize users in real time. The product suite comprises BindiMaps App (mobile blue-dot navigation), BindiMaps Kiosk (tablet/touchscreen deployment), BindiWeb (browser-based interactive maps supporting 200+ languages), BindiView (visual journey previews), and BindiLytics (visitor flow analytics), with a proprietary Navigation Language Framework (NLF) for spoken directions optimized for users with vision impairment.
The company sells primarily to enterprise and institutional customers across six verticals: government buildings, hospitals and healthcare facilities, education campuses, office and commercial real estate, airports and transport hubs, and events. Named customers include Mirvac, Brookfield Properties, Vicinity Centres, Stockland, KPMG Australia, St Vincent's Hospital Sydney, Sunshine Coast Hospital, Sunshine Coast Airport, Budapest International Airport, Australia Post, NSW Parliament House, and the National Library of Australia, with over 100 locations mapped worldwide. Revenue is generated through tiered SaaS subscriptions (Silver, Gold, Platinum packages) on multi-year contracts, supplemented by one-time implementation/professional services for floor plan conversion, video capture, and installation, and ongoing managed services for map maintenance. Go-to-market combines enterprise direct sales with event-driven demand generation (Australian Open for four consecutive years, SXSW Sydney, Ability Fest) and accessibility-led content marketing, with a self-serve consumer layer via app stores and the BindiWeb browser product.
In November 2025, BindiMaps emerged from administration under new ownership, introducing technology upgrades and a more flexible pricing model intended to lower upfront barriers. The company is led by co-founder and CEO Anna Wright with co-founder Mladen Jovanovic as COO, supported by an advisory board chaired by Richard Alcock AO and a Principal Health Advisor (Graeme Loy PSM). Headcount is reported in the 11–50 range and the company maintains offices in Sydney and Melbourne.
BindiMaps firmographics
Firmographics- Name
- BindiMaps
- Legal name
- MapitX Pty Ltd
- Website
- https://bindimaps.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BindiMaps is an Australian software company that sells infrastructure-free, AI-powered indoor navigation (30cm accuracy) to enterprises in healthcare, government, airports, education, commercial real estate, and events, serving over 100 locations worldwide.
- Ownership category
- akta.pro rank
BindiMaps industry classification
Industry- Product category
- Indoor Wayfinding and Accessible Navigation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Indoor Mapping & Wayfinding Platforms (BPAMANAG)
Keywords
Where BindiMaps is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
BindiMaps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software as a Service (SaaS) Subscriptions: BindiMaps operates on a subscription basis with tiered packages (Silver, Gold, Platinum) that vary based on the size of the space being mapped and the features included. The company has introduced a more flexible pricing model to remove upfront barriers for organisations.
- Implementation and Professional Services: One-time implementation fees for mapping services including floor plan conversion to 3D digital maps, video capture for 3D data model creation, installation and configuration, and quality assurance testing.
- Managed Services: Ongoing managed service covering map design, route guidance, location testing, and maintenance through a dedicated customer success team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Silver Package - Essential accessible wayfinding with BindiWeb |
| Subscription | Multi-year contract | Gold Package - Advanced accessible wayfinding with BindiWeb, BindiView and BindiLytics |
| Subscription | Multi-year contract | Platinum Package - Gold Standard with BindiMaps App and Hyperlocal blue-dot navigation |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
BindiMaps product offering
Product offeringCore offering
BindiMaps sells infrastructure-free indoor wayfinding as a subscription platform for venues, delivered through a mobile app, touchscreen kiosks, and embeddable web maps. Its "Hyperlocal" technology converts existing floor plans into AI-generated 3D maps so organisations such as hospitals, universities, airports, retailers, and government precincts can publish step-by-step accessible navigation without installing beacons or Wi-Fi hardware.
Product overview
BindiMaps is an accessible indoor navigation platform offering a suite of four integrated products: BindiMaps App (mobile navigation with blue-dot positioning), BindiMaps Kiosk (touchscreen tablet solution), BindiWeb (browser-based web maps), and BindiView (visual preview layer). The platform is infrastructure-free, requiring no Bluetooth beacons, hardware, or wiring to operate. Navigation accuracy reaches 30cm using proprietary AI algorithms that generate 3D digital models from video footage. The products are offered through tiered packages (Silver, Gold, Platinum) with escalating features including analytics capabilities through BindiLytics.
Differentiator
Problem solved
Functional benefit
Brands
- BindiWeb: Web-based interactive 3D map navigation tool accessible from any browser for pre-arrival journey planning.
- BindiMaps Kiosk
- BindiMaps App
- BindiView
- BindiLytics
- Silver Package
- Gold Package
- Platinum Package
- Hyperlocal
Products and services
- BindiMaps App Mobile application that gives visitors turn-by-turn indoor navigation inside mapped venues, with accessibility-focused routing for wheelchair users and visitors with sensory or cognitive impairments. Available to consumers via iOS and Android and used by venue operators as a self-serve wayfinding tool.
- BindiKiosk Touchscreen kiosk software for venues that publishes BindiMaps wayfinding on lobby and concourse kiosks at hospitals, airports, shopping centres, and event venues. Lets visitors select destinations and receive accessible routes without needing a personal device.
- BindiWeb Browser-based, embeddable 3D map for venue websites that lets prospective visitors preview and navigate a venue before they arrive. Accessible via standard web browsers without installing the mobile app.
- BindiView Visual navigation layer that overlays BindiMaps wayfinding onto venue digital signage, third-party apps, and partner surfaces to extend the reach of the same accessibility-first routing data.
- BindiLytics Analytics platform that provides venue operators with usage statistics, heat-maps, and path analytics on how visitors move through their buildings, helping optimise staffing, signage, and tenant mix.
Quantifiable outcome
- 30cm positioning accuracy for hyperlocal navigation
- +5 more outcomes
Companies that use BindiMaps
Customer profileNamed customers20 records
Segments8 records
Ideal customer profiles2 records
BindiMaps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
BindiMaps partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship, core and minor.
- NSW Parliament HouseflagshipAustralia's oldest public building implemented Gold Standard Wayfinding in January 2025 to enhance accessibility for all visitors.
- Australia PostflagshipMultiple locations with Australia Post including Williamstown Community Hub launch with world-first accessible indoor navigating tech. Features Hyperlocal localisation technology.
- Five FacescorePartnership integrating BindiMaps wayfinding into Five Faces' digital directories and healthcare appointment scheduling solutions. Five Faces is a leader in digital and healthcare customer experiences.
- Budapest International AirportflagshipFirst airport in the world to enable blind and vision impaired travellers to navigate independently using BindiMaps technology. Major European accessibility project.
- Ability FestflagshipLong-term partnership with Australia's completely inclusive music festival providing digital mapping and wayfinding. Expanded to Melbourne and Brisbane events in 2024.
- Vision AustraliacorePartnership with Vision Australia for accessible navigation. Vision Australia's Melbourne Head Office was BindiMapped, and the organisations collaborate on accessibility standards for people with vision impairment.
- Guide Dogs VictoriacorePartnership for creating the world's first fully accessible sensory campus at Guide Dogs Victoria's Kew Campus site. BindiMaps is part of Guide Dogs 'Gold Standard' for Accessible Buildings initiative.
- SXSW SydneyflagshipMulti-level partnership with SXSW Sydney 2024 providing accessible wayfinding navigation for festival attendees across multiple venues.
- Dylan AlcottminorPartnership with Paralympian Dylan Alcott for Ability Fest podcast appearance and accessibility advocacy support.
- AusDNminorPartnership with AusDN to ensure IMPACT 2025 conference was accessible to everyone of all abilities.
- YMCA VictoriacoreThree Melbourne sports centres launched using new Hyperlocal technology for accessible navigation to members and visitors.
- Sydney Eye Hospital FoundationminorBindiMaps supported Sydney Eye Hospital Foundation's Seeing into the Future Gala as Video Sponsor, helping raise $380,000 for Tele-Vision.
- Sunshine Coast AirportflagshipAustralia's first airport to install BindiMaps, helping its 1.62 million annual passengers navigate facilities. Partnership established October 2023.
- MirvaccoreMajor Australian property developer and investor with office buildings mapped using BindiMaps for accessible navigation.
- Brookfield PropertiescoreGlobal alternative assets manager with Australian properties using BindiMaps for accessible navigation.
- Vicinity CentrescoreAustralian shopping centre operator with multiple portfolio locations using BindiMaps for accessible navigation.
- KPMG AustraliacoreNational offices across Australia mapped with BindiMaps for employee and visitor navigation.
- St Vincent's Hospital SydneycoreMajor Sydney hospital with BindiMaps installed for patient, staff and visitor navigation.
- StocklandcoreShopping centre operator with multiple locations including Traralgon and Rockhampton using BindiMaps.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
BindiMaps competitors and assessment
Company assessmentDirect peers
- Mappedin: Mappedin is a leading indoor mapping and wayfinding platform deployed across malls, airports, and healthcare facilities, offering SDK- and web-based navigation tools — directly comparable to BindiMaps' BindiWeb, Kiosk, and App suite.
- Pointr: Pointr provides indoor positioning and wayfinding using Bluetooth beacons combined with computer vision, serving airports, retail, and healthcare — overlapping with BindiMaps on indoor navigation technology and verticals, with a contrasting beacon-based architecture.
- Situm: Situm specialises in indoor wayfinding and navigation for healthcare and large facilities, offering SDKs and apps similar to BindiMaps and competing in the same hospital and campus verticals.
- MapsPeople: MapsPeople provides indoor MapsIndoors wayfinding-as-a-service to offices, hospitals, and airports and is a Google Maps Indoor partner — a directly comparable SaaS indoor navigation peer to BindiMaps.
- Wayfinding.com: Wayfinding.com builds interactive indoor maps and wayfinding for healthcare, airports, malls, and events, sharing BindiMaps' vertical mix and end-customer profile.
- IntelliTerra: IntelliTerra delivers indoor mapping, GIS, and wayfinding solutions for campuses and large venues — an enterprise-focused peer to BindiMaps in university and corporate deployments.
Broad incumbents
- Aruba Networks (HPE): Aruba (an HPE company) offers indoor location services with Bluetooth-based wayfinding as part of its enterprise networking portfolio, addressing the same verticals as BindiMaps but bundled within broader IT infrastructure sales.
- Cisco Spaces (formerly DNA Spaces): Cisco Spaces delivers indoor location, wayfinding, and analytics built on Cisco networking hardware — a broad incumbent offering overlapping with BindiMaps but as part of a wider enterprise networking stack.
- Zebra Technologies: Zebra's MotionWorks and indoor location offerings serve retail, healthcare, and logistics with indoor positioning leveraging BLE and UWB — competing with BindiMaps within enterprise verticals but as part of a much larger hardware-led portfolio.
Emerging players
- what3words: what3words provides precise addressing and location-based wayfinding, including outdoor-to-indoor handoffs in partnership with mapping providers — thematically aligned with BindiMaps' precinct and accessibility positioning but focused on the address/location layer rather than full indoor navigation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BindiMaps social profiles
Digital presenceBindiMaps financial estimates
Financial estimateRevenue estimate
Valuation estimate
BindiMaps leadership team
Management profileNumber of profiles
Profiles12 records
BindiMaps funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BindiMaps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BindiMaps
What does BindiMaps do?
BindiMaps sells infrastructure-free indoor wayfinding as a subscription platform for venues, delivered through a mobile app, touchscreen kiosks, and embeddable web maps. Its "Hyperlocal" technology converts existing floor plans into AI-generated 3D maps so organisations such as hospitals, universities, airports, retailers, and government precincts can publish step-by-step accessible navigation without installing beacons or Wi-Fi hardware.
Is BindiMaps a public or private company?
BindiMaps is a private company. It is classified as venture growth investor backed and is currently operating.
When was BindiMaps founded?
BindiMaps was founded in 2017. It employs 11 to 50 people.
Where is BindiMaps based?
BindiMaps is headquartered in Sydney, Australia, in the Oceania region.
How does BindiMaps make money?
Three revenue lines are on record. Software as a Service (SaaS) Subscriptions are the primary driver. The others are implementation and Professional Services and managed Services.
Who are BindiMaps's main competitors?
Direct peers on record are Mappedin, Pointr, Situm, MapsPeople, Wayfinding.com and IntelliTerra. Broad incumbents are Aruba Networks (HPE), Cisco Spaces (formerly DNA Spaces) and Zebra Technologies. what3words is listed as an emerging player.
Does BindiMaps have an API?
No public API is recorded for BindiMaps.
What industry is BindiMaps in?
BindiMaps's product category is Indoor Wayfinding and Accessible Navigation Software. Its primary akta.pro industry code is BPAMANAG, Indoor Mapping & Wayfinding Platforms. Its NAICS code is 5182 and its SIC code is 7372.