Convertr
Convertr provides an API-first lead management platform that validates, enriches, and governs marketing and revenue data at the point of entry. It serves enterprise B2B companies, marketing agencies, and publishers across 111 countries with AI-powered data integrity tools.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Convertr does
Convertr, founded in 2011 in London by CEO Emma Bowkett, operates an API-first lead management platform that positions itself as a data firewall between acquisition and activation systems. The platform validates, enriches, scores, and routes lead and marketing data in real time before it enters downstream systems such as CRMs, marketing automation platforms, and AI models. Core technical components include 80+ configurable processing rules, a Universal Connector built on RESTful APIs, Live Form Validation at the point of entry, automated PII masking for GDPR and CCPA compliance, and a proprietary LeadOS variant tailored to publishers. In December 2024 the company announced a £9.44 million ($12M) strategic investment to fund AI-powered capabilities, which now include industry-first AI Fraud Detection, AI Lead Verification, an AI Copilot for campaign creation, and a March 2026 AI Assistant.
The commercial model combines a three-tier annual subscription (Standard, Pro, Enterprise) with optional Fully Managed Services tiers (Lite, Premium, Unlimited). Pricing is quote-based and not publicly disclosed, and distribution is direct enterprise field sales supported by customer success and solution architects. Target buyers span marketing teams, revenue operations, and business leadership at enterprise companies, as well as marketing agencies and publishers managing lead flow at scale. The customer base includes Oracle, AWS, Microsoft, Salesforce, Stripe, HP, Dentsu Aegis, and TransUnion, with the company stating that 28% of Fortune 100 firms use the platform across 111 countries. The business holds ISO 27001 certification and is ISO 27001 and GDPR/CCPA compliant.
Operationally, Convertr is a privately held, founder-led company (legal entity Convertr Media Limited) with 11-50 employees and a planned 44% headcount expansion. Executive leadership includes a CFO hired from Eigen Technologies and a COO/CSO with prior experience at Spiceworks and Ziff Davis. In December 2025 the company was selected for the Microsoft Agentic Launchpad programme alongside NVIDIA and WeTransact, providing cloud resources and ecosystem access. Distribution remains concentrated in direct enterprise sales with no apparent channel partner or reseller strategy.
Convertr firmographics
Firmographics- Name
- Convertr
- Legal name
- Convertr Media Limited
- Website
- https://convertr.io
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Convertr provides an API-first lead management platform that validates, enriches, and governs marketing and revenue data at the point of entry. It serves enterprise B2B companies, marketing agencies, and publishers across 111 countries with AI-powered data integrity tools.
- Ownership category
- akta.pro rank
Convertr industry classification
Industry- Product category
- Marketing Data & Lead Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Privacy, Consent & Data Governance Compliance (GDPR/CCPA, data lineage) (FSAGAFAI)
- akta.pro secondary industries
- Regulatory Compliance Management (RegTech) (BPAEAPAB), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where Convertr is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Convertr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: Three-tier subscription model (Standard, Pro, Enterprise) providing lead management, data orchestration, campaign management, and compliance features. Pricing is quote-based and varies by tier and organization size.
- Fully Managed Services: Fully managed technical services with support tiers (Lite, Premium, Unlimited) providing expert guidance, end-to-end campaign builds, and advanced data flow configuration as an extension of the customer's team
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard - For scaling businesses starting to leverage multiple channels |
| Subscription | Annual | Pro - For companies orchestrating data across multiple systems |
| Subscription | Annual | Enterprise - For global teams routing and governing data at scale |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Convertr product offering
Product offeringCore offering
Convertr is an API-first enterprise data integrity platform that validates, cleans, enriches, and governs marketing and revenue lead data in real time before it reaches CRMs, marketing automation platforms, or AI models. The platform operates as a firewall between data acquisition and activation, offering live form validation, AI fraud detection, lead scoring, routing, and a publisher-focused sub-product called LeadOS. It is delivered as a tiered subscription (Standard, Pro, Enterprise) with optional fully managed services.
Differentiator
Problem solved
Functional benefit
Brands
- LeadOS: Convertr's publisher-focused lead management platform that serves as a global operating system for lead generation and data-driven marketing.
Products and services
- Convertr Platform (Lead Management Operating System) Enterprise SaaS platform that validates, cleans, enriches, and routes marketing and revenue lead data in real time before delivery to CRMs, marketing automation, and AI systems. Delivered as Standard, Pro, and Enterprise subscription tiers with quote-based pricing.
- LeadOS Sub-product of Convertr purpose-built for publishers and content syndication companies to match leads to advertiser requirements, automate data processing, reduce manual errors, and scale lead delivery without increasing operational headcount.
- AI Fraud Detection AI-powered fraud detection capability that identifies and blocks fraudulent lead data at the point of entry before it contaminates downstream systems.
- AI Lead Verification AI capability that automatically validates and verifies customer information at the first touchpoint, flagging errors from typos to fake submissions in real time.
- AI Copilot for Campaign Creation Generative AI capability that enables users to build and configure marketing campaigns using natural language commands.
- Convertr Fully Managed Services Professional services offering with Lite, Premium, and Unlimited support tiers that provides expert configuration, end-to-end campaign builds, and ongoing data flow management as an extension of customer teams.
Quantifiable outcome
- Up to 80% reduction in lead delivery times
- +4 more outcomes
Companies that use Convertr
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
Convertr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability7 records
Feature8 records
Convertr partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MicrosoftcoreConvertr was selected for Microsoft's Agentic Launchpad programme, a collaboration with NVIDIA and WeTransact designed to support AI innovation in the UK and Ireland. The programme received over 500 applications and provides selected companies with technical guidance, cloud resources, go-to-market support, and access to Microsoft's ecosystem and marketplace channels.
- NVIDIAcorePart of the Agentic Launchpad programme collaboration alongside Microsoft and WeTransact to support AI innovation in the UK and Ireland
- WeTransactcorePart of the Agentic Launchpad programme collaboration alongside Microsoft and NVIDIA to support AI innovation in the UK and Ireland
- AnteriadcoreJoint research partnership conducting surveys of 630+ global marketers on data quality gaps and confidence gaps in B2B marketing, with co-hosted webinars on findings
Scale indicators19 records
Recent moves6 records
Expansion highlights6 records
Convertr competitors and assessment
Company assessmentBroad incumbents
- Demandbase: Demandbase is an ABM and account intelligence platform with data quality, account scoring, and routing capabilities overlapping with Convertr's RevOps positioning. Both compete for enterprise marketing operations budgets, particularly for B2B companies with complex account-based strategies.
- Salesforce (Marketing Cloud / Data Cloud): Salesforce is both a Convertr customer/integration partner and a competitive threat — Data Cloud and Marketing Cloud Intelligence are adding native data unification and quality features that overlap with Convertr's positioning. Salesforce's enterprise reach and bundled pricing represent a long-term platform risk.
- ZoomInfo: ZoomInfo is a B2B data and intelligence provider that overlaps with Convertr's enrichment function (ZoomInfo is integrated with Convertr). ZoomInfo's broader go-to-market database and intent data offerings compete for a portion of Convertr's RevOps buyer budget, particularly for data appending and enrichment.
- HubSpot: HubSpot's Operations Hub provides native data quality automation, deduplication, and routing features that compete with Convertr's value proposition. Convertr integrates with HubSpot today, but HubSpot's expanding native capabilities could commoditize standalone lead validation tools.
Direct peers
- Integrate: Integrate is a lead management platform providing data validation, enrichment, and routing for enterprise B2B marketers. Both companies compete for enterprise marketing operations budgets with similar value propositions around automating lead data quality and governance.
- Driftrock: Driftrock automates the transfer of lead data from paid social (Meta, LinkedIn) into CRMs with custom audience building — directly competing with Convertr in the paid social lead capture segment. Both are listed as integrations on each other's partner pages, indicating feature overlap in lead capture automation.
- ActiveProspect (LeadConduit): ActiveProspect's LeadConduit is a direct competitor in lead validation, compliance, and routing — Convertr even lists LeadConduit as a partner/integration, indicating overlapping functionality in lead management and TCPA/GDPR-compliant lead delivery. Both serve performance marketers and agencies managing lead flows at scale.
Emerging players
- Anteriad: Anteriad is a B2B marketing data and intent provider that has a documented strategic partnership with Convertr (joint research, webinars). Anteriad's focus on intent data and audience intelligence partially overlaps with Convertr's enrichment and lead scoring capabilities.
- Leadspace: Leadspace is a B2B customer data platform that unifies, cleanses, and routes lead and account data using AI — competing in the same enterprise data orchestration and lead routing space as Convertr, particularly for ABM-focused RevOps teams.
Others
- Bombora: Bombora is a B2B intent data provider that Convertr integrates with — adjacent rather than directly competitive, but overlapping at the data enrichment layer of Convertr's platform. Both serve RevOps and marketing operations buyers seeking better-quality lead and account data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Convertr social profiles
Digital presenceConvertr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Convertr leadership team
Management profileNumber of profiles
Profiles7 records
Convertr funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Convertr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Convertr
What does Convertr do?
Convertr is an API-first enterprise data integrity platform that validates, cleans, enriches, and governs marketing and revenue lead data in real time before it reaches CRMs, marketing automation platforms, or AI models. The platform operates as a firewall between data acquisition and activation, offering live form validation, AI fraud detection, lead scoring, routing, and a publisher-focused sub-product called LeadOS. It is delivered as a tiered subscription (Standard, Pro, Enterprise) with optional fully managed services.
Is Convertr a public or private company?
Convertr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Convertr founded?
Convertr was founded in 2011. It employs 11 to 50 people.
Where is Convertr based?
Convertr is headquartered in London, United Kingdom, in the Europe region.
How does Convertr make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are fully Managed Services.
Who are Convertr's main competitors?
Broad incumbents on record are Demandbase, Salesforce (Marketing Cloud / Data Cloud), ZoomInfo and HubSpot. Direct peers are Integrate, Driftrock and ActiveProspect (LeadConduit). Emerging players are Anteriad and Leadspace. Bombora is listed as an others.
Does Convertr have an API?
Yes. Convertr has an open API that enables integrations with third-party systems. The Universal Connector uses RESTful API to connect to external systems for real-time data enrichment, intent data appending, suppression list checks, and email validation. The API allows leads to be processed through external third-party systems where identifiers are passed, data is looked up and returned, and responses are stored against lead records for processing decisions.
What industry is Convertr in?
Convertr's product category is Marketing Data & Lead Management Software. Its primary akta.pro industry code is FSAGAFAI, Privacy, Consent & Data Governance Compliance (GDPR/CCPA, data lineage), with a secondary code of BPAEAPAB, Regulatory Compliance Management (RegTech). Its NAICS code is 518 and its SIC code is 7372.