What Wright Research does

Wright Research is a Mumbai-based, SEBI-registered quantitative investment advisory and portfolio management firm founded in 2019 by Sonam Srivastava. The company's core offering is a multi-factor AI investing platform that screens Indian equities across more than 100 sub-factors spanning momentum, value, growth, quality, and low volatility, and constructs and rebalances portfolios with monthly tactical churn driven by regime-detection and predictive-risk models. Wright Research distributes four product lines to Indian retail and HNI clients: Portfolio Management Services (PMS) with a Rs 50 lakh minimum, equity smallcase / quant baskets distributed through Smallcase, Zerodha, IIFL, Angel One, Edelweiss, and Upstox, AI-curated mutual fund baskets from Rs 10,000, and algo strategies.

The business model mixes asset-based PMS fees, recurring robo-advisory subscriptions priced at Rs 3,600 for six months, marketplace / smallcase commissions through broker platforms, and algo strategy licensing. Go-to-market is hybrid: product-led growth via website and mobile app (10,000+ downloads) using a free risk-profile assessment as the top-of-funnel conversion tool, paired with a direct advisory sales motion for HNI PMS clients and channel partnerships with India's largest brokerages for smallcase distribution. The company reports 25,000+ clients and Rs 1,000+ crore (AuA) and was raised approximately $1M in seed funding.

The team size listed at 1-10 employees is notable given the scale of advised assets and the breadth of regulated activity, indicating heavy reliance on the founder, automated systems, and channel partners rather than a large internal employee base. Regulatory standing is the firm's strongest moat at present: SEBI Portfolio Manager (INP000007979) and SEBI Research Analyst (INH000017295) registrations, Google for Startups AI Accelerator selection (2024), Nasscom AI Gamechangers (2021), and Forbes India recognition underpin credibility for both retail and institutional counterparties.

Name

Wright Research

Legal name

Wryght Research & Capital Pvt Ltd

Website

https://wrightresearch.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Wright Research is a Mumbai-based, SEBI-registered quant investment platform that builds and manages AI-driven multi-factor equity, mutual fund, and algo portfolios for Indian retail and HNI investors, distributed via its app and major broker partners.

Ownership category

akta.pro rank

Product category

Robo-Advisory and Quantitative Investment Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Equity Research (FSACAGAA)

akta.pro secondary industries

Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO), Private Client/High-Net-Worth Advisory (FSAEAAAN), Strategy & Thematic Research (FSACAGAG)

Keywords

• Quantitative investing
• Robo-advisory services
• Portfolio management
• Algorithmic trading
• Multi-factor portfolios

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Portfolio Management Services (PMS) Fees: Wright Research generates revenue through management fees charged on assets under management (AUM) in its PMS portfolios. PMS is a personalized investment service with a minimum investment of Rs. 50 lakhs, providing bespoke stock portfolios managed by professional portfolio managers. Both fixed fee and outcome-based fee models are offered, providing transparency and catering to diverse investor preferences.
2. Robo-Advisory and Mutual Fund Basket Subscriptions: Revenue from AI-curated mutual fund baskets and direct mutual fund investment services. The platform offers curated mutual fund portfolios for different risk profiles starting from Rs. 10,000 minimum investment. The platform also charges subscription fees for its robo-advisory services at Rs. 3,600 for 6 months (approximately Rs. 20 per day).
3. Smallcase/Equity Basket Distribution: Wright Research distributes themed equity portfolios (smallcases) through partner platforms including Smallcase, Zerodha, IIFL, Angel One, and Edelweiss. Revenue is generated through platform fees charged by these partner platforms (typically a one-time fee on subscription plus brokerage costs), a portion of which flows to Wright Research as the portfolio manager.
4. Algo Strategy Licensing: Wright Research offers algorithmic trading strategies and alternative investment products, generating fees from clients who subscribe to these quantitative strategy offerings. The strategies are designed for different market conditions and investor risk profiles.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

Wright Research is a SEBI-registered quantitative investment platform that uses AI and multi-factor models (analyzing 100+ sub-factors across 10 factor groups) to construct and manage investment portfolios. The company sells four core products: Portfolio Management Services (PMS) for personalized portfolios (min Rs 50 lakhs), Equity Smallcases/quant baskets distributed through fintech partners (min Rs 10,000), AI-curated Mutual Fund Baskets, and Algo Strategies for systematic trading.

Product overview

Wright Research operates as a multi-product quantitative investment platform offering four core product lines: (1) Equity Smallcases/Quant Baskets providing thematic stock portfolios; (2) Portfolio Management Services (PMS) for personalized high-value investments; (3) Mutual Funds Baskets curated by AI for retail investors; and (4) Algo Strategies for algorithmic trading. These products are supported by a suite of analytical tools including Portfolio Review, Market Dashboard, Risk Profile Assessment, Financial Planner, Calculators, Fear & Greed Index, and Macro Indicators. The platform's differentiation lies in its multi-factor investing approach leveraging 100+ factors and AI-driven predictive analytics. The flagship Balanced MFT and Alpha Prime portfolios represent the core multi-factor and momentum strategies respectively, while the platform provides accessible entry points starting at Rs 10,000 for retail investors and Rs 50 Lakhs for PMS services.

Differentiator

Problem solved

Functional benefit

Products and services

• Portfolio Management Services (PMS) Tailored investment solutions where a professional manager constructs and manages a personalized portfolio of stocks to meet the specific needs of high-net-worth clients. Offers discretionary and non-discretionary mandates with a minimum investment of Rs 50 Lakhs and both fixed-fee and outcome-based fee models. SEBI Registered Portfolio Manager (Reg No: INP000007979).
• Equity Smallcases (Quant Baskets) Themed portfolios of stocks packaged around investment strategies such as momentum, multi-factor, and sector-specific themes. Available on Smallcase and partner platforms with accessible minimum investments starting from Rs 10,000. Includes flagship Balanced MFT (multi-factor) and Alpha Prime (momentum) portfolios.
• Mutual Funds Baskets AI-curated mutual fund portfolios tailored for different risk profiles, enabling retail investors to access diversified mutual fund investments with algorithmic selection and rebalancing. Minimum investment starts from Rs 10,000.
• Algo Strategies Algorithmic trading strategies designed using quantitative models that exploit factor-based investing, momentum, and risk management to generate returns. Offered to sophisticated traders and investors seeking systematic execution.
• Wright Momentum A momentum investing strategy that follows the strongest factor in India, focusing on stocks with rising prices and strong relative strength.
• Wright Aggressive Portfolio High-risk, high-reward portfolio targeting aggressive growth through allocations toward high-momentum and high-performance stocks.
• Robo-Advisory Subscription Service Subscription-based robo-advisory plan priced at Rs 3,600 for 6 months (approximately Rs 20/day), providing access to AI-curated investment recommendations, portfolio tools, and basic market dashboard. Includes risk profile assessment and personalized portfolio suggestions.

Quantifiable outcome

• Balanced portfolio has outperformed benchmarks since inception
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• SmallcasecoreChannel Partner/ Reseller/ DistributorSmallcase is Wright Research's primary distribution partner for equity quant basket products. Wright Research's portfolios (including the Alpha Prime portfolio) are listed on the Smallcase platform, enabling discovery, subscription, and portfolio management through Smallcase's interface. Smallcase lists Wright Research as its most subscribed manager.
• ZerodhacoreChannel Partner/ Reseller/ DistributorWright Research portfolios are accessible through Zerodha's smallcase manager platform. Zerodha, as one of India's largest retail brokerage platforms, provides broad distribution access for Wright Research's investment products to its large base of active retail traders and investors.
• IIFL SecuritiesmajorChannel Partner/ Reseller/ DistributorWright Research smallcases are listed on IIFL's platform, enabling distribution of quant portfolios to IIFL's customer base of retail and affluent investors.
• Angel OnemajorChannel Partner/ Reseller/ DistributorWright Research products are accessible via Angel One's smallcase manager, targeting Angel One's retail investor clients and providing another channel for customer acquisition and product distribution.
• EdelweissmajorChannel Partner/ Reseller/ DistributorEdelweiss platform distributes Wright Research smallcases to its customer base of retail and affluent investors. This partnership expands Wright Research's reach within the wealth management client segment.
• UpstoxminorChannel Partner/ Reseller/ DistributorWright Research portfolios are accessible through Upstox's smallcase integration, providing additional distribution reach to Upstox's user base of active retail traders.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Groww: India's largest mass-market retail investment platform spanning mutual funds, stocks, and digital gold with a rapidly growing in-house research and portfolio offering. A much larger incumbent competing for the same retail investor wallet with broader product coverage and materially larger marketing budget.
• Zerodha: India's largest retail broker and a key distribution partner of Wright Research through Smallcase and its own smallcase manager platform. As an incumbent it offers competing in-house research, analytics, and portfolio products that could displace third-party managers over time.

Direct peers

• INDmoney: Indian financial planning super-app offering mutual funds, stocks, and advisory with AI-driven portfolio tools. Targets the same retail, self-directed investor segment with a comparable blend of curated portfolios, planning tools, and educational content.
• Goalwise: Indian goal-based robo-advisor offering automated, scientifically-constructed mutual fund portfolios for retail investors. Comparable business model on subscription-driven, automated, risk-profiled portfolio construction.
• Qplum: AI-driven Indian wealth management and robo-advisory platform where Wright Research founder Sonam Srivastava previously worked. Both firms apply quantitative, factor-based, multi-strategy portfolio management to Indian retail and HNI clients, making Qplum the closest comparable on business model and philosophy.
• WealthDesk: India-focused platform that enables portfolio managers to build, distribute, and manage model portfolios to retail investors. Comparable in serving PMs seeking distribution infrastructure and offering tech-enabled investment products to retail clients.
• Smallcase: India's leading thematic and model-portfolio marketplace. While Wright Research is its most-subscribed manager, Smallcase itself curates and sometimes builds portfolios, directly competing for retail investors seeking ready-made stock baskets.
• Kuvera: India's largest direct mutual fund investment platform with goal-based planning and curated portfolios. Comparable in democratizing financial planning and mutual fund selection for Indian retail investors, competing on adjacent robo-advisory territory.
• Tickertape: Zerodha-owned Indian equities research and analytics platform providing stock fundamentals, screeners, and model portfolios. Overlaps with Wright Research on the research, analytics, and portfolio-discovery layer that feeds retail investment decisions.
• Windmill Capital: Indian quant-driven portfolio manager publishing factor-based equity smallcases and model portfolios on Smallcase and other broker platforms. Directly comparable on product type (themed/factor smallcases), distribution channel, and target retail segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ResearchWright
• YouTubeyoutube.com/channel/UC94wsPdnAUjR1XUqitt1IRw
• LinkedInlinkedin.com/company/wrightresearch
• Instagraminstagram.com/wrightresearch
• Facebookfacebook.com/wrightresearch

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wright Research