What Headversity does

Headversity, operating under the legal entity MacroMind Media Inc., is a Calgary-based SaaS company that delivers a mental health and psychological safety training platform across three distinct environments: Work, Sport, and School. The Work product targets enterprise and mid-market employers with always-on AI coaching, role-specific microlearning (45+ practical skills), a standards-aligned culture assessment, and real-time organizational risk dashboards benchmarked against ISO 45003, the Mental Health Commission of Canada National Standard, and the U.S. Surgeon General's Framework. The Sport product extends the platform into sport organizations via the acquired Respect in Sport certification franchise (bullying/abuse/harassment/discrimination prevention, anonymous athlete check-ins, Team Charter workshops), while a School product addresses student and educator wellbeing. The platform is cloud-delivered as SOC 2 Type II certified software with SCORM compliance, SAML/OIDC SSO, native Microsoft Teams integration, and an API for HRIS/LMS embedding; an AI coaching layer delivers text-based, context-aware support without referral or appointment.

The company monetizes through per-employee/per-seat SaaS subscriptions for Work, season-based subscriptions for Sport (often rolled into registration fees or split with sponsors), and annual subscriptions for School aligned to district procurement cycles. Pricing is quote-based and not publicly disclosed, with a 30+ minute enterprise demo motion suggesting mid-market to enterprise ACVs. Distribution combines direct enterprise field sales with an extensive channel layer—benefits brokers, HCM platforms, PEOs, EAPs, virtual care providers, insurance, and payroll firms—that resell, co-brand, or white-label the product. The sport vertical is a community-led GTM engine, leveraging Respect in Sport's network of 300+ governing bodies and 50,000 clubs as a distribution backbone. Geographic focus is North America with stated operations in 18+ countries and 26+ industries, and the platform reportedly impacts over 3 million lives.

The company was founded in 2017 by psychiatrist Dr. Ryan Todd and has raised approximately $18.5M in disclosed funding, headlined by a $10M Series A in January 2022 led by Level Equity with Westcap and Birchcliff Partners, plus a $6M round from Prairies Economic Development Canada in January 2023. Two acquisitions—Health Improvement Solutions in September 2022 (US market entry and health risk assessment capability) and Respect Group in April 2023 (BAHD certification franchise and sport community)—materially expanded the platform. Recent leadership changes include CEO Kelly Schmitt's appointment in September 2025 (succeeding founder Dr. Ryan Todd in the CEO seat) and Olympic athlete Allison Forsyth joining as Chief Sport Officer in February 2026, signaling a transition from founder-led to scaled operator-led leadership with continued investment in the sport vertical.

Name

Headversity

Legal name

MacroMind Media Inc.

Website

https://headversity.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Headversity (MacroMind Media Inc.) is a Calgary-based SaaS company that delivers AI-powered mental health, psychological safety, and resilience training across workplace, sport, and school environments to employers, sport governing bodies, and educational institutions across 18+ countries.

Ownership category

akta.pro rank

Product category

Workplace Mental Health Training Software

NAICS

Educational Support Services (61171), Professional and Management Development Training (61143), Sports and Recreation Instruction (61162)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)

akta.pro secondary industries

General Health Coaching (HSADAGAA), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

Keywords

• Workplace mental health training
• Psychological safety platform
• Employee wellbeing software
• Safe sport certification
• AI mental health coaching

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Work): Annual or multi-year subscription licenses for the Headversity Work platform, sold on a per-employee/per-seat basis to enterprises and mid-market organizations. Pricing is quote-based and tailored to organization size and feature tier. ROI claimed at up to $2.83 per dollar spent.
2. SaaS Subscription (Sport): Season-based or annual subscription for Headversity Sport, with training integrated into sport registration fees or billed to clubs/leagues/organizations. Role-based pricing for athletes, coaches, parents, officials, and administrators. Predictable per-season pricing model.
3. SaaS Subscription (School): Annual subscription for school communities covering administrators, educators, support staff, and students. Aligned to district or provincial/territorial procurement cycles.
4. Partner/Reseller Revenue: Channel partners (brokers, HCM platforms, PEOs, EAPs, insurers) embed, co-brand, or resell Headversity. Partners generate recurring revenue through client contracts while Headversity earns through the partner distribution layer. White-label and co-brand flexibility available.

Go-to-market motion4 records

Distribution channels8 records

Marketing channels11 records

Core offering

Headversity is a cloud-based SaaS mental health training and psychological safety platform sold to employers, sport organizations, and schools. It delivers proactive, standards-aligned skill development, always-on AI coaching, role-specific microlearning, culture assessments, and aggregate risk dashboards designed to prevent burnout before it escalates. The platform is offered across three environments (Work, Sport, School) plus the acquired Respect in Sport certification program for the youth and amateur sport sector.

Product overview

Headversity is a mental health platform operating across three distinct environments: Work, Sport, and School. The platform consists of three core products—Headversity Work (workplace mental health with AI coaching and organizational risk insights), Headversity Sport (safe sport compliance and psychological safety for sport organizations), and Headversity School (school community mental health training). Additional offerings include acquired brand Respect in Sport (BAHD prevention certification), Generation Safe curriculum, Team Charter Workshop, anonymous Athlete Check-Ins, role-specific training modules, Culture Assessment tools, and Risk Insights Dashboard. The platform is built on global standards (ISO 45003, MHCC National Standard, US Surgeon General Framework) and offers API/integration capabilities with HRIS, LMS, and SSO systems.

Differentiator

Problem solved

Functional benefit

Brands

• Headversity Sport: Mental health and safe sport training platform for sports organizations, leagues, clubs, coaches, athletes, parents, and officials. Includes Respect in Sport certification program.
• Headversity Work
• Headversity School

Products and services

• Headversity Work Workplace mental health and psychological safety SaaS platform for employers, providing always-on AI coaching, evidence-based microlearning across 45+ skills, standards-aligned culture assessments (ISO 45003, MHCC, U.S. Surgeon General), real-time aggregate risk dashboards, and live expert sessions. Sold to HR leaders, CHROs, and People & Culture teams on an annual or multi-year per-employee subscription.
• Headversity Sport Safe sport and psychological safety platform for sport organizations, leagues, clubs, and governing bodies, with role-based training for athletes, coaches, parents, and officials. Includes the Respect in Sport certification, anonymous athlete check-ins every 4-6 weeks, Team Charter Workshop, and the Generation Safe curriculum. Sold on a season-based or annual subscription, with pricing that can be rolled into registration fees or split with sponsors, and integration with sport registration systems for auto-enrollment.
• Headversity School Mental health training and wellbeing platform for school communities covering administrators, educators, support staff, and students. Provides tools to build mental health skills early before challenges become crises, with content and assessments aligned to global mental health standards. Sold on an annual subscription aligned to school district or provincial/territorial procurement cycles.
• Respect in Sport Safe sport certification program acquired through the April 2023 Respect Group acquisition. Provides interactive training courses to prevent bullying, abuse, harassment, and discrimination (BAHD) across sport environments, with over 2.8 million trained participants across 50,000 clubs and 300+ governing bodies in North America. Sold to sport organizations, leagues, clubs, and individuals on a per-certification or program subscription basis.

Quantifiable outcome

• 96% of employees feel more confident managing stress after training
• +14 more outcomes

Named customers7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Respect Group Inc.flagshipOthers · 11 April 2023Acquired by Headversity in April 2023. Respect Group is a provider of interactive training courses for preventing bullying, abuse, harassment, and discrimination, with Respect in Sport having trained over 2.8 million participants across 50,000 clubs and 300+ governing bodies. The acquisition expanded Headversity's reach into certification training focused on respect and belonging in workplaces and sports environments.
• Health Improvement Solutions (HIS)coreOthers · 1 September 2022Headversity acquired the assets of Health Improvement Solutions (HIS), based in Omaha, Nebraska, in September 2022. HIS offered health and wellness program evaluation and behavior change services. The acquisition introduced a health risk assessment methodology into Headversity's platform and supported US market expansion, particularly targeting mid-market industrial clients. Deal closed early September 2022 with a six-to-nine month integration period.
• Telus HealthcoreChannel Partner/ Reseller/ DistributorTelus Health appears as a trusted partner/provider in Headversity's partner ecosystem. Listed in the partner logo section alongside other top providers. Telus Health offers health and wellness technology solutions, positioning this as a complementary integration or co-marketing relationship.
• PrismHRcoreChannel Partner/ Reseller/ DistributorAppears in Headversity's partner ecosystem logos. PrismHR provides HR technology for PEOs. Partnership enables Headversity to reach PEO clients seeking mental health training integration.
• Sterling CapitalminorChannel Partner/ Reseller/ DistributorListed in Headversity partner logo section. Insurance/payroll provider partner type. Partnership helps extend Headversity's reach to employers seeking to reduce disability claims and absenteeism.
• PerigonminorChannel Partner/ Reseller/ DistributorAppears in Headversity's partner ecosystem. Perigon is a benefits and HR solutions provider. Partnership enables co-marketing and distribution of Headversity's mental health platform.
• StradaminorChannel Partner/ Reseller/ DistributorAppears in Headversity's partner ecosystem. Strada is an HR and benefits solutions provider. Partnership enables distribution of Headversity's preventative mental health training.
• AllianceminorChannel Partner/ Reseller/ DistributorAppears in Headversity's partner ecosystem logos alongside Telus Health, Perigon, Strada, and Sterling. Nature of partnership consistent with channel/reseller distribution.
• Microsoft TeamscoreTechnology or IntegrationDirect integration with Microsoft Teams enables seamless, in-the-flow-of-work delivery of Headversity's mental health training and coaching. This is a flagship integration for enterprise GTM motion.

Scale indicators19 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Lyra Health: Lyra Health provides mental health benefits for employers across therapy, coaching, and self-care, with deep clinical networks. It targets the same enterprise HR buyer as Headversity and competes on EAP replacement and outcome measurement.
• Spring Health: Spring Health is an employer mental health benefits platform pairing precision matching with therapy and coaching. It is a direct competitor in workplace behavioral health, especially for mid-market and enterprise accounts.
• Modern Health: Modern Health is a global mental health platform combining licensed therapists, coaches, and self-guided content for employers. Headversity competes head-to-head on workforce mental health outcomes, AI/coaching access, and standards-aligned reporting.
• BetterUp: BetterUp provides enterprise coaching and mental fitness via an AI-augmented platform. Like Headversity, BetterUp sells to HR/People leaders, emphasizes proactive skill building over reactive therapy, and uses integrations (e.g., Microsoft Teams) for in-flow delivery.

Emerging players

• Thrive Global: Thrive Global delivers enterprise wellbeing, microlearning, and behavior change programs. It overlaps with Headversity Work on culture transformation and burnout prevention in employer settings.
• Wysa: Wysa provides an AI-driven mental health chatbot and employer wellbeing programs. It overlaps with Headversity's always-on AI coaching thesis but lacks the sport/school breadth and standards alignment.
• Whil: Whil offers digital mindfulness, resilience, and wellbeing training sold primarily to employers. It is comparable to Headversity's microlearning and role-specific content but with a narrower coaching and assessment footprint.

Broad incumbents

• Virgin Pulse: Virgin Pulse is an enterprise wellbeing and health engagement platform with broad corporate footprint. It overlaps with Headversity in workplace mental health and risk assessment, especially via the HIS-acquisition legacy, but covers physical wellbeing more deeply.
• Calm Business: Calm Business is the B2B arm of the consumer Calm app, distributing meditation, sleep, and wellbeing content to employers. It competes in the same mindfulness-adjacent portion of the mental health benefits stack as Headversity.
• Headspace for Work: Headspace offers a well-known consumer and employer mental health platform (Headspace for Work) and acquired Ginger to add clinical care. It overlaps with Headversity on mindfulness and employer mindfulness benefits, but operates a much broader portfolio including consumer subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/headversity
• YouTubeyoutube.com/@headversity
• Facebookfacebook.com/headversity
• LinkedInlinkedin.com/company/headversity
• Instagraminstagram.com/headversity

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headversity