ReviMedia
ReviMedia (PX) operates a marketplace connecting advertisers with 600+ verified lead sources across 30+ industries, using AI-driven programmatic pricing, automated bidding, and deduplication to centralize and optimize customer acquisition for enterprise and mid-market brands.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ReviMedia does
ReviMedia, operating under the brand name PX, is a customer acquisition technology platform founded in 2010 and headquartered in New York. The company runs a two-sided marketplace connecting lead buyers (advertisers) with 600+ verified lead sources (publishers) across 30+ industries, addressing fragmented and opaque lead management with centralized control, transparent ROI, and compliance-grade infrastructure. The platform holds SOC 2 Type II and HIPAA certifications, enabling it to serve regulated verticals such as healthcare.
The core platform is composed of three modules: PX Marketplace for partner discovery and onboarding, PX AI & Technology for programmatic pricing, automated bidding, deduplication, and compliance monitoring, and PX Local for geographic targeting. These are supplemented by managed services (expert-led campaign management and optimization) and Branded Campaigns (custom marketing initiatives). Named enterprise customers include ADT, LendingTree, LoanDepot, Power Home Remodeling, Dabella, Dorsey, Oak Street Home, and Spring, with ADT cited as achieving a 40% reduction in wasted spend in its first quarter on the platform.
ReviMedia monetizes through marketplace commissions on lead transactions and fees for managed services; pricing is quote-based rather than publicly tiered. The go-to-market blends enterprise field sales (demo-gated, supported by dedicated managed services) with product-led growth via a self-serve marketplace accessible to mid-market advertisers and SMB publishers. The company has raised $12.5M from NewSpring (August 2016) and acquired Click2Call Network (January 2017) as documented strategic actions, and currently employs between 11 and 50 people.
ReviMedia firmographics
Firmographics- Name
- ReviMedia
- Legal name
- PX
- Website
- https://px.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ReviMedia (PX) operates a marketplace connecting advertisers with 600+ verified lead sources across 30+ industries, using AI-driven programmatic pricing, automated bidding, and deduplication to centralize and optimize customer acquisition for enterprise and mid-market brands.
- Ownership category
- akta.pro rank
ReviMedia industry classification
Industry- Product category
- Lead Generation Platform
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where ReviMedia is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
ReviMedia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Commission: PX operates a marketplace connecting lead buyers (advertisers) with lead sellers (publishers). Revenue likely comes from fees or commissions on lead transactions facilitated through the platform.
- Managed Services: Expert team handles campaign management, partner onboarding, and ongoing optimization for customers who want hands-off management of their lead acquisition campaigns.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
ReviMedia product offering
Product offeringCore offering
ReviMedia (operating as PX) operates an AI-powered customer acquisition technology platform that connects lead buyers (advertisers) with 600+ verified lead sources (publishers) across 30+ industries through a marketplace. The platform combines programmatic pricing, automated bidding, deduplication, and compliance monitoring, and is supplemented by Managed Services for campaign handling and PX Local for geographic targeting.
Product overview
PX is a customer acquisition technology platform that replaces fragmented and black-box lead management with full control, transparency, and measurable ROI. The platform combines a 600+ lead sources marketplace with AI-driven technology, providing predictable outcomes on marketing spend. The core platform includes PX Marketplace for connecting to verified lead sources, PX AI & Technology for programmatic pricing and automated optimization, and PX Local for geographic targeting. Add-on services include Managed Services (expert-led campaign management and partner onboarding) and Branded Campaigns for custom marketing initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- PX Marketplace
Quantifiable outcome
- 40% reduction in wasted spend in first quarter for ADT customer
Companies that use ReviMedia
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
ReviMedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ReviMedia partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
ReviMedia competitors and assessment
Company assessmentDirect peers
- ActiveProspect: ActiveProspect is a lead compliance and verification platform (TrustedForm, LeadConduit) that helps advertisers source, verify, and route leads. Directly comparable to PX's verification, deduplication, and compliance monitoring capabilities for the same enterprise buyer personas.
- Jornaya: Jornaya (now part of Verisk) provides lead intelligence and verification solutions (LeadID, TCPA Guardian) used by performance marketers to validate lead quality and consent. Comparable as a lead verification infrastructure provider serving the same buyer base as PX.
- Digital Media Solutions (DMS): DMS is a performance marketing company that connects advertisers with consumers through digital media across verticals including insurance, financial services, and home services. Directly competes with PX in the lead acquisition and marketplace space.
- QuinStreet: QuinStreet operates vertical-focused performance marketing marketplaces for financial services, home services, and education. Comparable business model to PX — running marketplaces that connect advertisers with qualified leads in the same vertical categories.
- Ziff Davis Leads: Ziff Davis operates lead generation properties (e.g., LowerMyBills, Offers.com, BabyNames) and a B2B SaaS lead-gen business (SparkPost, Demandbase). Comparable as a diversified performance marketing and lead generation operator serving similar buyer personas.
- Angi (formerly HomeAdvisor): Angi operates a leading home services lead marketplace connecting homeowners with service professionals. Direct competitor in the home services vertical — one of PX's core verticals — with a similar marketplace commission model.
Emerging players
- Invoca: Invoca provides call tracking, attribution, and AI-driven conversation intelligence for marketers. Comparable in its focus on performance marketing measurement and optimization, though specialized in inbound phone leads versus PX's broader marketplace.
- CallRail: CallRail provides call tracking, analytics, and lead intelligence for SMBs and agencies. Comparable as an attribution and lead intelligence infrastructure provider overlapping with PX's measurement focus, though smaller in scale and more SMB-focused.
- Leadsquared: LeadSquared is a lead management and CRM platform focused on education, financial services, healthcare, and home services verticals — the same verticals PX serves. Comparable as a lead capture and conversion platform, though without PX's third-party marketplace component.
Broad incumbents
- HubSpot: HubSpot is a broad CRM and marketing platform with lead capture, management, and routing capabilities. Competes indirectly as a comprehensive marketing automation alternative, though it does not operate a third-party lead marketplace like PX.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ReviMedia social profiles
Digital presenceReviMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReviMedia leadership team
Management profileNumber of profiles
Profiles2 records
ReviMedia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReviMedia M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReviMedia
What does ReviMedia do?
ReviMedia (operating as PX) operates an AI-powered customer acquisition technology platform that connects lead buyers (advertisers) with 600+ verified lead sources (publishers) across 30+ industries through a marketplace. The platform combines programmatic pricing, automated bidding, deduplication, and compliance monitoring, and is supplemented by Managed Services for campaign handling and PX Local for geographic targeting.
Is ReviMedia a public or private company?
ReviMedia is a private company. It is classified as venture growth investor backed and is currently operating.
When was ReviMedia founded?
ReviMedia was founded in 2010. It employs 11 to 50 people.
Where is ReviMedia based?
ReviMedia is headquartered in New York, United States, in the North America region.
How does ReviMedia make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are managed Services.
Who are ReviMedia's main competitors?
Direct peers on record are ActiveProspect, Jornaya, Digital Media Solutions (DMS), QuinStreet, Ziff Davis Leads and Angi (formerly HomeAdvisor). Emerging players are Invoca, CallRail and Leadsquared. HubSpot is listed as a broad incumbent.
Does ReviMedia have an API?
No public API is recorded for ReviMedia.
What industry is ReviMedia in?
ReviMedia's product category is Lead Generation Platform. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 541830 and its SIC code is 7370.