Pledge It

What Pledge It does

Pledge It (legally PledgePlatform, Inc.), founded in 2015 and headquartered in Harrisburg, Pennsylvania, operates a web-based SaaS fundraising platform purpose-built for 501(c)(3) nonprofits. The platform enables organizations to run peer-to-peer fundraising campaigns, events and ticketing, donation forms, crowdfunding, recurring giving, and endurance/charity bib programs, supplemented by optional Power-Up modules for sponsorships, raffles, silent auctions, and merchandise sales. An August 2025 release expanded event-day functionality with Live Auction, Fund a Need, Team Size Leaderboard, Flexible Minimum Fundraising Commitments, and Limited Raffle Entries. The company is legally incorporated in Delaware, with Stripe as its PCI-compliant payment processor, and discloses no public-facing API.

The platform serves more than 2,000 nonprofits that have collectively raised over $100 million since inception. Documented customer logos span health and family support (Ronald McDonald House Charities), cancer research and support (American Cancer Society, Cookies for Kids Cancer, Kidney Cancer Association), youth development (Big Brothers Big Sisters), intellectual disabilities (Special Olympics Kansas), and endurance/charity bib programs (Hope Story). Customer outcomes cited include RMHC of Oregon exceeding its 2025 goal by 6% with participants averaging $538 each versus a $391 industry standard, and Hope Story raising $1.3M+ across approximately 18 months with 1,600+ runners per season.

Pledge It employs approximately 20 people and uses a hybrid go-to-market combining self-serve signup, demo-driven sales for enterprise accounts, and dedicated customer success support. Pricing is structured across three tiers: a Monthly plan at $150+ in transaction fees, an Annual plan at $1,200+ transaction fees (a 33% savings) with a dedicated Customer Success Manager, and custom Enterprise contracts for national campaigns and high-volume programs. The platform is sold exclusively in the United States per its Terms of Service. Revenue is generated primarily through subscription fees and transaction fees on donations processed via Stripe, with optional donor-covered fees available.

Name

Pledge It

Legal name

PledgePlatform, Inc.

Website

https://pledgeit.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Pledge It is a US-based SaaS fundraising platform serving 2,000+ nonprofits with peer-to-peer campaigns, events and ticketing, charity bib programs, auctions, and donation processing. It generates revenue through subscription tiers plus transaction fees on donations.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industry

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Nonprofit fundraising software
• Peer-to-peer fundraising
• Event ticketing platform
• Charity bib management
• Online donation platform

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription + Transaction Fees: Pledge It charges transaction fees on donations processed through the platform. Monthly plan starts at $150+ in transaction fees, yearly plan at $1,200+ with 33% savings. Enterprise pricing is custom-built. Additionally, donor-covered fees can be enabled to put more money toward mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pledge It is a web-based SaaS fundraising platform purpose-built for nonprofit organizations. It enables peer-to-peer fundraising, event registration and ticketing, donation forms, crowdfunding, recurring giving, and charity bib / endurance event programs, with optional Power-Up modules for sponsorships, raffles, silent auctions, and merchandise sales. Customers pay a subscription priced by transaction volume plus processing fees on donations routed through Stripe.

Product overview

Pledge It is a full-suite SaaS fundraising platform for nonprofits, built around a core platform with integrated campaign tools and a set of optional Power-Up add-ons. The core platform provides six campaign types: Peer-to-Peer Fundraising, Events & Ticketing, Donation Forms, Crowdfunding, Recurring Giving, and Endurance (specialized charity bib management). The four Power-Ups — Sponsorships, Raffles, Silent Auction, and Shop — are supplemental modules that integrate into existing campaigns to unlock additional revenue streams. The August 2025 update added five event-focused features: Live Auction, Fund a Need, Team Size Leaderboard, Flexible Minimum Fundraising Commitments, and Limited Raffle Entries. Pricing tiers include Monthly (transaction-fee-based), Yearly (with dedicated customer success), and Enterprise (custom).

Differentiator

Problem solved

Functional benefit

Products and services

• Peer-to-Peer Fundraising Enables individual supporters to create personal fundraising pages and solicit donations from their own networks, multiplying outreach beyond a single campaign page for nonprofit organizations.
• Events & Ticketing Event registration and ticketing platform allowing nonprofits to sell tickets, manage registrants, and run event-day logistics for galas, walks, rides, and golf tournaments.
• Donation Forms Seamless donation experience with customizable forms to capture one-time and recurring donations directly on nonprofit campaign pages.
• Crowdfunding Campaign-based fundraising with progress tracking, allowing organizations to raise awareness and money from donors anywhere.
• Recurring Giving Monthly giving program enabling donors to set up ongoing contributions, providing nonprofits with predictable recurring revenue.
• Endurance Specialized module for charity bib programs and endurance events such as marathons, races, and walks, including application management, bib inventory tracking, credit card on file with scheduled charges, and participant segmentation.
• Sponsorships Power-Up for selling, managing, and fulfilling corporate sponsorships with customizable tiers, sponsor logo display, and online/offline payment tracking.
• Raffles Power-Up enabling organizations to run raffles or 50/50 drawings with inventory caps, ticket quantity limits, and automatic payment processing.
• Silent Auction Power-Up for managing silent auction items, bid tracking, and winner assignment integrated into campaign checkout workflows.
• Shop Power-Up for selling fundraising merchandise with product variants, inventory limits, and integrated payment processing.
• Expanded Event Tools (Live Auction, Fund a Need, Team Size Leaderboard, Flexible Minimum Fundraising Commitments, Limited Raffle Entries) Event tools expansion delivering live auction bid capture, fund-a-need multi-donor pledge routing, team size leaderboards, flexible minimum fundraising commitments, and limited raffle entry caps integrated into the platform's event management suite.

Quantifiable outcome

• RMHC of Oregon exceeded 2025 fundraising goal by 6%
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature15 records

Partnerships

One partnership is on record.

• Stripe Inc.coreTechnology or IntegrationStripe is Pledge It's PCI compliant payment processor for handling all donations, registration fees, and other transactions on the platform. Stripe charges industry standard transaction fees per payment. Stripe's privacy policy governs their data collection and processing activities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CharityEngine: CharityEngine combines nonprofit CRM, fundraising, email marketing, and event tools in an all-in-one platform. It competes with Pledge It's consolidated offering across online giving, events, and recurring donor management.
• RallyUp: RallyUp is an online fundraising platform for nonprofits offering raffles, auctions, peer-to-peer campaigns, and ticketing. Its Power-Up-like add-on model and event-centric feature set closely mirror Pledge It's approach.
• DoJiggy: DoJiggy provides online event registration, peer-to-peer fundraising, and ticketing for nonprofits and small businesses. It overlaps with Pledge It's event registration, ticketing, and peer-to-peer modules.
• Snowball Fundraising: Snowball Fundraising offers online donation pages, text-to-give, peer-to-peer, and event fundraising tools for nonprofits. It directly overlaps with Pledge It's donation forms, peer-to-peer, and event registration capabilities.
• Classy: Classy is a leading peer-to-peer and online fundraising platform for nonprofits, directly named as a competitor by Pledge It and now owned by GoFundMe. Both target nonprofit fundraisers with peer-to-peer campaigns, donation forms, and event tools.
• Givebutter: Givebutter is a freemium online fundraising platform for nonprofits offering peer-to-peer campaigns, events, donation forms, and auctions. It is one of four direct competitors Pledge It explicitly benchmarks itself against on Capterra.
• OneCause: OneCause is a fundraising platform specializing in events, auctions, and peer-to-peer campaigns for nonprofits. Pledge It competes head-to-head with OneCause on Capterra ratings and overlapping event and auction feature sets.
• GiveSmart: GiveSmart focuses on event and auction fundraising for nonprofits, including mobile bidding and ticketing. It is named as one of Pledge It's direct competitors on the Capterra comparison.
• Funraise: Funraise is a nonprofit fundraising platform offering donor management, online giving, peer-to-peer, and event fundraising. It directly overlaps Pledge It's peer-to-peer, donation form, and recurring giving capabilities.

Broad incumbents

• Bonterra: Bonterra is a large nonprofit software incumbent that owns Network for Good, GivingDays, and other fundraising brands. It competes with Pledge It across donor management and online giving as part of a much broader nonprofit tech portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pledgeit
• YouTubeyoutube.com/user/pldgit
• Facebookfacebook.com/gopledgeit
• LinkedInlinkedin.com/company/pldgit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pledge It