GiveSmart
GiveSmart is a cloud-based SaaS fundraising platform serving nonprofits, K-12 schools, faith-based organizations, and associations with event management, online donations, donor CRM, and mobile bidding tools.
- Company typePrivate
- Founded2014
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What GiveSmart does
GiveSmart, founded in 2014 and headquartered in Atlanta, is a cloud-based SaaS fundraising platform serving nonprofits, K-12 schools, faith-based organizations, and associations. The platform operates as a subsidiary of Momentive Software Holdco, LLC, a diversified software group serving the broader nonprofit and association ecosystem. As of the most recent disclosure, GiveSmart has helped organizations raise more than $5.3 billion cumulatively across 8,000+ customers and is trusted by 5,000+ brands including UNCF, Make-A-Wish, Big Brothers Big Sisters, the American Lung Association, and Children's Hospital Colorado.
The product suite is organized around three core modules — GiveSmart Events (auction, ticketing, seating, and live event displays), GiveSmart Fundraise (text-to-donate, peer-to-peer, and online donation forms, originally built from the MobileCause acquisition), and GiveSmart Donor CRM (donor tracking, retention, and wealth capacity analysis) — augmented by MIP Fund Accounting integration, SimplyFundraisingCRM functionality, and partner-built onsite staffing. The platform supports mobile bidding via SMS and web, contactless check-in, contactless payments across Apple Pay, Google Pay, PayPal, Venmo, and integrated card readers (Clover Go, MagTek), with Salesforce, Constant Contact, and Double the Donation as native integrations. The platform is PCI DSS and SOC 2 compliant.
GiveSmart monetizes through annual subscription tiers (Champion, Expert, Donor CRM), transaction fees on processed donations, hardware sales/rentals of card readers, and professional services delivered either in-house or via the Smart Partners channel program. Go-to-market combines enterprise field sales targeting large associations and national nonprofits, inside sales for mid-market accounts, event-driven demand generation (webinars, Fundraising Jam Sessions, AFP ICON sponsorship), and a partner channel for implementation and onsite staffing. The company has executed a roll-up strategy through acquisitions of MobileCause (2021) and SimplyFundraisingCRM (2021), and operates within the broader Momentive Software portfolio alongside MIP Fund Accounting.
GiveSmart firmographics
Firmographics- Name
- GiveSmart
- Legal name
- GiveSmart UK Limited
- Website
- https://givesmart.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GiveSmart is a cloud-based SaaS fundraising platform serving nonprofits, K-12 schools, faith-based organizations, and associations with event management, online donations, donor CRM, and mobile bidding tools.
- Ownership category
- akta.pro rank
GiveSmart industry classification
Industry- Product category
- Nonprofit Fundraising Software
- NAICS
- Civic and Social Organizations (8134)
- SIC
- Services-Prepackaged Software (7372), Services-Membership Organizations (8600)
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
- akta.pro secondary industry
- Fundraising & Annual Giving (EDALAOAB)
Keywords
Where GiveSmart is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GiveSmart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Subscription: Annual or multi-year subscription fees for access to the fundraising platform with tiered plan options (Champion, Expert, Donor CRM). Pricing varies by organization size and feature requirements.
- Payment Processing: Transaction fees on donations and purchases processed through the platform. Supports credit cards, Apple Pay, Google Pay, PayPal, and Venmo.
- Equipment Rental: Rental and purchase of card readers, swipers, and other event hardware for onsite payment capture.
- Professional Services: Onsite staffing, training, and implementation support through Smart Partners program and customer success team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Champion Plan - Core auction and event fundraising features |
| Subscription | Annual | Expert Plan - Enhanced features with advanced fundraising tools |
| Subscription | Annual | Donor CRM Bundle - Full donor management integration |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
GiveSmart product offering
Product offeringCore offering
GiveSmart provides cloud-based fundraising and donor management software for nonprofits, schools, faith-based organizations, and associations. Its platform combines event-based fundraising tools — mobile bidding, silent auctions, ticketing, and guest management — with online donation, peer-to-peer fundraising, text-to-donate, virtual/hybrid event hosting, and a Donor CRM, enabling mission-driven organizations to run campaigns, galas, and year-round giving programs on a single integrated system.
Product overview
GiveSmart by Momentive Software is an all-in-one cloud-based fundraising platform for nonprofits, schools, faith-based organizations, and associations. The platform consists of three core products: GiveSmart Events (event management and auction software), GiveSmart Fundraise (online/mobile fundraising including text-to-donate and peer-to-peer capabilities, formerly MobileCause), and GiveSmart Donor CRM (donor relationship management). These are complemented by add-on modules including MIP Fund Accounting for nonprofit financial management, and acquired brands SimplyFundraisingCRM and MobileCause whose functionality has been integrated into the platform. Key feature modules include Mobile Bidding & Silent Auction, Virtual & Hybrid Fundraising, Peer-to-Peer Fundraising, Ticketing & Guest Management, and Text-to-Donate. The platform serves over 8,000 organizations and has facilitated over $5.3 billion in fundraising.
Differentiator
Problem solved
Functional benefit
Brands
- GiveSmart Events: Event management and auction platform for running fundraising campaigns, silent auctions, and live events
- GiveSmart Fundraise
- GiveSmart Donor CRM
Products and services
- GiveSmart Events Cloud-based event fundraising platform that enables organizations to run silent and live auctions, mobile bidding, ticketing, and guest management for galas, annual fundraisers, and other fundraising events.
- GiveSmart Fundraise Online fundraising platform that supports donation forms, peer-to-peer fundraising campaigns, and text-to-donate (SMS giving) for nonprofits, schools, faith-based organizations, and associations.
- GiveSmart Donor CRM Donor and constituent relationship management system that centralizes donor profiles, giving history, and engagement data for fundraising organizations.
- MIP Fund Accounting Fund accounting software for nonprofits and government entities that handles fund-based financial reporting, budgets, and grants accounting, offered as part of the broader GiveSmart/Momentive product portfolio.
Quantifiable outcome
- $5.3+ billion raised on platform
- +4 more outcomes
Companies that use GiveSmart
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles1 record
GiveSmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature10 records
GiveSmart partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- Momentive SoftwareflagshipMomentive Software is the parent company of GiveSmart. GiveSmart is part of the Momentive Software portfolio of cloud-based solutions for associations, nonprofits, faith-based groups, and K-12 schools. The parent company provides resources for memberships, career centers, learning, accounting, fundraising, donations, admissions, enrollment, and events.
- SalesforcecoreSalesforce Connector enables 'on demand' API sync that can sync settled transactions to Salesforce as Opportunities. Integration allows nonprofit CRM data to flow between GiveSmart Events and Salesforce.
- MIP Fund AccountingcoreIntegration between GiveSmart fundraising platform and MIP Fund Accounting for seamless transfer of fundraising data to financial/accounting systems. Winner of Buyer's Choice Award.
- Fiserv (CardConnect)corePayment processing partner providing merchant account services for credit card transactions. PCI compliant payment processing infrastructure.
- Smart PartnerscoreThird-party service partners providing onsite staffing, implementation support, and help operating events. Partners are vetted experts in delivering friendly guest services and event logistics.
- AFP (Association of Fundraising Professionals)coreStrategic partnership with AFP for industry events, educational content, and professional development. GiveSmart sponsors AFP ICON conference.
- MobileCausecoreMobileCause was acquired and integrated into GiveSmart Fundraise, expanding mobile fundraising capabilities. Now operates as unified platform under GiveSmart brand.
- 501 Auctionscore501 Auctions was acquired and rebranded as part of GiveSmart platform, expanding auction management capabilities.
- SimplyFundraisingCRMcoreSimplyFundraisingCRM was acquired and integrated into the GiveSmart fundraising platform, expanding donor management capabilities.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
GiveSmart competitors and assessment
Company assessmentEmerging players
- Funraise: Funraise is a modern nonprofit fundraising platform with donation forms, peer-to-peer, events, and donor CRM, positioning as a focused, UX-forward alternative to legacy players like GiveSmart.
Direct peers
- NeonCRM: NeonCRM (Neon One) provides nonprofit CRM, fundraising, event management, and marketing tools for small to mid-sized nonprofits — directly comparable to GiveSmart's CRM and event modules.
- OneCause: OneCause is a direct competitor offering mobile bidding, silent auction, and event fundraising software for nonprofits, schools, and faith-based organizations — overlapping most closely with GiveSmart Events.
- Classy (GoFundMe Pro): Classy, now part of GoFundMe Pro, is a leading online fundraising platform for nonprofits with peer-to-peer, recurring giving, and event capabilities — directly competing with GiveSmart Fundraise and broader platform offering.
- Bonterra: Bonterra consolidates Network for Good, EveryAction, and other nonprofit fundraising and CRM products into a unified fundraising/engagement suite, competing with GiveSmart's all-in-one nonprofit platform positioning.
- Bloomerang: Bloomerang offers donor management CRM with built-in fundraising, engagement scoring, and event tools for small and mid-sized nonprofits — overlapping most closely with GiveSmart Donor CRM and event modules.
- Qgiv: Qgiv provides online donation forms, event registration, and auction software for nonprofits, directly competing with GiveSmart Events and online giving functionality.
- Greater Giving: Greater Giving specializes in event-based and auction fundraising software for nonprofits, schools, and churches — directly competing with GiveSmart's auction and event ticketing features.
- DonorPerfect: DonorPerfect is a long-standing nonprofit donor CRM and fundraising platform with event, auction, and online giving capabilities — competing across GiveSmart's CRM and online fundraising modules.
Broad incumbents
- Blackbaud: Blackbaud is the largest established nonprofit software vendor with Raiser's Edge NXT, Luminate, and event/auction tools — a broad incumbent with overlapping capabilities across CRM, fundraising, events, and payments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GiveSmart social profiles
Digital presenceGiveSmart compliance and trust
Trust signalCompliance2 records
GiveSmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
GiveSmart leadership team
Management profileNumber of profiles
Profiles2 records
GiveSmart subsidiaries and ownership
Company hierarchySubsidiaries2 records
GiveSmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GiveSmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GiveSmart
What does GiveSmart do?
GiveSmart provides cloud-based fundraising and donor management software for nonprofits, schools, faith-based organizations, and associations. Its platform combines event-based fundraising tools — mobile bidding, silent auctions, ticketing, and guest management — with online donation, peer-to-peer fundraising, text-to-donate, virtual/hybrid event hosting, and a Donor CRM, enabling mission-driven organizations to run campaigns, galas, and year-round giving programs on a single integrated system.
Is GiveSmart a public or private company?
GiveSmart is a private company. It is classified as corporate owned and is currently operating.
When was GiveSmart founded?
GiveSmart was founded in 2014. It employs 101 to 250 people.
Where is GiveSmart based?
GiveSmart is headquartered in Atlanta, United States, in the North America region.
How does GiveSmart make money?
Four revenue lines are on record. Platform Subscription is the primary driver. The others are payment Processing, equipment Rental and professional Services.
Who are GiveSmart's main competitors?
Funraise is listed as an emerging player. Direct peers are NeonCRM, OneCause, Classy (GoFundMe Pro), Bonterra, Bloomerang, Qgiv, Greater Giving and DonorPerfect. Blackbaud is listed as a broad incumbent.
Does GiveSmart have an API?
Yes. GiveSmart provides API documentation and keys for developers. The GiveSmart Events Salesforce Connector is described as an 'on demand' API sync that can sync settled transactions to Salesforce instances as Opportunities. The API enables integration capabilities for developers and partners to connect with GiveSmart's platform. Developer documentation is at support.givesmart.com/help/api-information.
What industry is GiveSmart in?
GiveSmart's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging), with a secondary code of EDALAOAB, Fundraising & Annual Giving. Its NAICS code is 8134 and its SIC code is 7372.