Mzuri
Mzuri Group is a Northern Ireland-headquartered holding company operating 15+ window covering brands that manufacture and distribute made-to-measure blinds, shutters, curtains, components, and motorisation solutions to B2B trade accounts and direct-to-consumer e-commerce customers across the UK, Europe, Australia, the USA, and the Middle East.
- Company typePrivate
- Founded1982
- HeadquartersLisburn, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mzuri does
Mzuri Group is a privately held Northern Ireland-headquartered holding company that operates a platform of 15+ complementary window covering brands, founded in 1982 and controlled by the Dickson family alongside BGF (Business Growth Fund) as minority investor. The group designs, manufactures, and distributes made-to-measure window blinds, shutters, curtains, window hardware, motorisation, and components through a hybrid B2B trade distribution model (Decora Blind Systems supplying 3,000+ trade accounts across UK and Europe) and direct-to-consumer e-commerce brands (Swift Direct Blinds, Make My Blinds, 123 Jaloezie in the Netherlands, iseekblinds in Australia, and The Shutter Store USA). Manufacturing scale is concentrated in the UK (Decora producing 25,000+ blinds weekly, Tropical Blinds producing 20,000+ monthly) with additional production in the Netherlands (Vako), Finland (Domicet, the number one global spring supplier), UAE and India (Illumin8), and Australia.
The group's technology stack spans conventional e-commerce configurators, an in-house digital transformation capability (Ascend), digital latex and sublimation textile printing and lamination (Illumin8), and a newly launched motorisation/home automation product line (Stelor). Revenue is generated through one-time hardware sales across both B2B trade accounts (quote-based pricing) and B2C e-commerce (per-product consumer pricing with customisation). Customer segments include residential end consumers (primary), trade installers and retailers (primary), DIY self-installers, and component OEM buyers.
Since 2020, Mzuri has pursued an acquisition-driven growth strategy, completing seven disclosed acquisitions (Tropical Blinds, Vako, Make My Blinds, iseekblinds, Ascend, Gardin Lis, and Illumin8) and growing reported revenue from £70 million to £195 million, with BGF providing £20 million of growth capital across two tranches. In January 2025 the group completed a planned leadership succession from founder-CEO Stuart Dickson to John Davison as Executive Chairman and Group CEO, with operational continuity maintained through family ownership retention and a strengthened executive team including a new Managing Director UK, Group Strategy Director, and Chairman of Europe.
Mzuri firmographics
Firmographics- Name
- Mzuri
- Legal name
- Mzuri Holdings Ltd
- Website
- https://mzurigroup.co.uk
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Mzuri Group is a Northern Ireland-headquartered holding company operating 15+ window covering brands that manufacture and distribute made-to-measure blinds, shutters, curtains, components, and motorisation solutions to B2B trade accounts and direct-to-consumer e-commerce customers across the UK, Europe, Australia, the USA, and the Middle East.
- Ownership category
- akta.pro rank
Mzuri industry classification
Industry- Product category
- Window Coverings
- NAICS
- Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792), Curtain and Linen Mills (31412)
- akta.pro primary industry
- Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)
Keywords
Where Mzuri is headquartered
LocationHeadquarters
- HQ city
- Lisburn
- HQ country
- United Kingdom
- HQ region
- Europe
Offices11 records
Markets served
Mzuri business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Window coverings manufacturing and sales: Mzuri Group generates revenue through manufacturing and selling window blinds, shutters, curtains, and window hardware across its portfolio of brands. The group operates B2B (supplying trade accounts) and B2C (direct to consumer e-commerce) channels.
- Trade distribution: Decora Blind Systems distributes to over 3,000 trade accounts across UK and Europe, generating revenue through B2B relationships with installers and retailers
- E-commerce retail sales: Multiple brands sell directly to consumers through e-commerce platforms including Swift Direct Blinds, Make My Blinds, 123 Jaloezie, iseekblinds, and The Shutter Store USA
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | B2B trade accounts and B2C consumer channels |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Mzuri product offering
Product offeringCore offering
Mzuri Group is a holding company that designs, manufactures and distributes made-to-measure window blinds, shutters, curtains, and window hardware through a portfolio of 13 subsidiary brands, serving both trade installers (B2B) and residential/DIY consumers (B2C) across the UK, Ireland, Netherlands, Denmark, Australia, the USA, UAE, India and Japan. The group combines component manufacturing (Vako, Domicet), high-volume production (Decora, Tropical Blinds, Illumin8), premium shutter brands (TCMM Shutter Group, The Shutter Store USA), direct-to-consumer e-commerce (Swift Direct Blinds, Make My Blinds, 123 Jaloezie, iseekblinds), and now motorisation solutions (Stelor) and digital transformation services (Ascend).
Product overview
Mzuri Group is a holding company that operates as a platform of complementary window covering brands. The portfolio includes 13 subsidiary companies spanning manufacturing, e-commerce retail, and digital services: Decora Blind Systems (B2B manufacturing with 25,000+ weekly output), TCMM Shutter Group (premium shutters), Vako and Domicet (window blind systems and components), Tropical Blinds (UK blinds and shutters), Swift Direct Blinds and Make My Blinds (UK e-commerce), 123 Jaloezie (Netherlands e-commerce), iseekblinds (Australia e-commerce), The Shutter Store USA (US e-commerce), illumin8 and Mzuri Textiles (soft furnishings), Ascend (digital transformation services), and Stelor (motorisation solutions). The group supports companies in the luxury window coverings market through shared resources, market expertise, manufacturing scale, and distribution networks across UK, Europe, Australia, and USA.
Differentiator
Problem solved
Functional benefit
Brands
- Decora Blind Systems: Family-owned B2B supplier of window coverings established in 1979, distributing to over 3,000 trade accounts across the UK and Europe, manufacturing more than 25,000 blinds weekly.
- Vako
- Tropical Blinds
- Swift Direct Blinds
- 123 Jaloezie
- Domicet
- TCMM Shutter Group
- The Shutter Store USA
- Illumin8
- Mzuri Textiles
- Make My Blinds
- iseekblinds
- Stelor
- Ascend
Products and services
- Decora Blind Systems B2B trade manufacturing and distribution of made-to-measure blinds and window coverings serving installers, retailers and trade professionals across the UK and Europe.
- Swift Direct Blinds Direct-to-consumer e-commerce brand selling made-to-measure window coverings online to UK residential customers.
- 123 Jaloezie E-commerce retailer offering made-to-measure wooden, bamboo, aluminium, pleated, roller and roman blinds to trade and retail customers in the Netherlands.
- Tropical Blinds UK supplier of made-to-measure roller, venetian, roman and vertical blinds plus wood shutter brands Austin and Dulwich, employing 115 staff in Kent.
- TCMM Shutter Group Group of premium internal window shutter brands offering custom-made premium shutters across UK and US channels.
- Vako International manufacturer of curtain and window blind systems (curtain tracks, honeycomb, roman, panel, vertical systems plus motorisation options) distributed globally.
- Make My Blinds UK and Ireland online retailer of made-to-measure window blinds including venetian, roller, vertical, duo roller, pleated, roman and Perfect Fit options.
- iseekblinds Australian manufacturer and online retailer of roller blinds, curtains and shutters distributed across Australia.
- Domicet Manufacturer and global distributor of sun protection components and window covering system parts, with a global-leading spring supply position.
- Ascend Digital transformation agency delivering bespoke online software, system integrations and brochure website builds for external clients.
- The Shutter Store USA US online retailer of supply-only shutters designed for DIY self-installation by US homeowners.
- Illumin8 Manufacturer and global supplier of made-to-measure window blinds and curtains to trade customers and online retailers, with in-house digital textile printing and design studio.
- Mzuri Textiles UK soft furnishing and window hardware supplier of made-to-measure blinds and tracks, curtain tracks, blind systems and related accessories.
- Stelor Trade-only provider of motorisation solutions for window coverings and home automation aimed at the window covering industry.
- Gardin Lis Danish national blinds retailer operating a branded window covering sales channel in Denmark.
Quantifiable outcome
- Revenue increased from £70 million in 2020 to £195 million through acquisitions and organic growth
- +2 more outcomes
Companies that use Mzuri
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Mzuri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mzuri partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Illumin8coreMzuri Group investment in and partnership with Illumin8, a specialist in the manufacture and global supply of made-to-measure window blinds and curtains. Illumin8 operates from facilities in UAE and India, employing over 230 people. Founded nearly 50 years ago by Harun Heangora as a family business in Leicester, now a second-generation business renowned in window decoration industry.
- Designer Brands (Licensed)minorIllumin8 works closely with carefully selected well-known designer brands bringing together specially curated collections of prints under license. In-house design studio creates thoughtfully curated soft fabric collections.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Mzuri competitors and assessment
Company assessmentDirect peers
- The Shade Store: US omni-channel retailer of custom window treatments including blinds, shades, drapes, and shutters with both showrooms and online channels. Comparable to Mzuri's premium consumer-facing brands like Swift Direct Blinds and TCMM's Shutterly Fabulous.
- Hillarys: Leading UK made-to-measure blinds, curtains, and shutters retailer with a national field sales force and strong DIY/consumer brand. The closest UK-headquartered direct peer to Mzuri's consumer brands like Swift Direct Blinds and Make My Blinds.
- Blinds.com: One of the largest US online retailers of custom window coverings, owned by Home Depot. Closely comparable to Mzuri's US and UK e-commerce brands in product mix, customisation, and online-only go-to-market.
- Norman Window Fashions: Global manufacturer and distributor of custom window coverings including wood and faux wood blinds, shades, and shutters. Comparable to Mzuri's portfolio in offering a premium custom product range through both trade and consumer channels across multiple geographies.
- Hunter Douglas: Global market leader in custom window coverings including blinds, shades, shutters, and curtains. Hunter Douglas is the most direct competitor to Mzuri's portfolio, with similar multi-brand, multi-geography strategy and comparable trade and consumer channels.
- Thomas Sanderson: UK premium made-to-measure blinds, shutters, and curtains retailer with a national salesforce model. Comparable to Mzuri's TCMM Shutter Group and Swift Direct Blinds on the UK premium consumer side of the window covering market.
- SelectBlinds: US online retailer of custom blinds, shades, shutters, and curtains with a strong direct-to-consumer model. Directly comparable to Mzuri's The Shutter Store USA and Swift Direct Blinds e-commerce brands.
Broad incumbents
- Springs Window Fashions: US-based manufacturer of blinds, shades, and specialty window treatments operating through multiple brands including Bali, Graber, and Horizons. Comparable to Mzuri in offering a multi-brand window coverings portfolio with both B2B trade distribution and DTC channels.
Regional players
- Maxxmar Window Fashions: Canadian manufacturer and distributor of custom blinds, shades, and shutters serving North American trade and retail customers. Comparable in scale and product breadth to Mzuri's Decora and TCMM businesses, with a regional focus on Canada and the US.
Emerging players
- Somfy: Global leader in motors and automation solutions for window coverings, awnings, and smart home applications. Direct overlap with Mzuri's Stelor motorisation business and potential enabling technology partner for the wider group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Mzuri social profiles
Digital presenceMzuri compliance and trust
Trust signalCompliance1 record
Mzuri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mzuri leadership team
Management profileNumber of profiles
Profiles30 records
Mzuri subsidiaries and ownership
Company hierarchySubsidiaries15 records
Mzuri funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mzuri M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mzuri
What does Mzuri do?
Mzuri Group is a holding company that designs, manufactures and distributes made-to-measure window blinds, shutters, curtains, and window hardware through a portfolio of 13 subsidiary brands, serving both trade installers (B2B) and residential/DIY consumers (B2C) across the UK, Ireland, Netherlands, Denmark, Australia, the USA, UAE, India and Japan. The group combines component manufacturing (Vako, Domicet), high-volume production (Decora, Tropical Blinds, Illumin8), premium shutter brands (TCMM Shutter Group, The Shutter Store USA), direct-to-consumer e-commerce (Swift Direct Blinds, Make My Blinds, 123 Jaloezie, iseekblinds), and now motorisation solutions (Stelor) and digital transformation services (Ascend).
Is Mzuri a public or private company?
Mzuri is a private company. It is classified as family owned and is currently operating.
When was Mzuri founded?
Mzuri was founded in 1982. It employs 1,001 to 5,000 people.
Where is Mzuri based?
Mzuri is headquartered in Lisburn, United Kingdom, in the Europe region.
How does Mzuri make money?
Three revenue lines are on record. Window coverings manufacturing and sales are the primary driver. The others are trade distribution and E-commerce retail sales.
Who are Mzuri's main competitors?
Direct peers on record are The Shade Store, Hillarys, Blinds.com, Norman Window Fashions, Hunter Douglas, Thomas Sanderson and SelectBlinds. Springs Window Fashions is listed as a broad incumbent. Maxxmar Window Fashions is listed as a regional player. Somfy is listed as an emerging player.
Does Mzuri have an API?
No public API is recorded for Mzuri.
What industry is Mzuri in?
Mzuri's product category is Window Coverings. Its primary akta.pro industry code is IMAOAKAC, Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances). Its NAICS code is 337920.