Netcore Cloud

What Netcore Cloud does

Netcore Cloud is an AI-powered customer engagement and marketing automation platform that serves B2C brands across ecommerce and retail, BFSI, media and entertainment, travel and hospitality, edtech, fantasy gaming, and D2C categories. Founded in 2003 in Mumbai by Rajesh Jain, the company has operated for over two decades and now serves 6,500+ brands across 40 countries with offices in Mumbai (global HQ and R&D), New York (North America regional HQ), Jakarta (Indonesia since 2015), and Chennai (new engineering hub). The platform processes more than 50 billion notifications per month across nine channels — email, SMS, WhatsApp, RCS, voice, app push, web push, in-app, and web messages — alongside 30 billion emails and 30 billion commerce searches per month, and is reported to power roughly two billion personalized customer interactions daily for client brands.

The company's core technology is a multi-agent AI system orchestrated through the Co-Marketer platform and built on its proprietary Raman AI engine, which has been in continuous development since 2018. The agent suite includes Insight Agent (data-to-decision), Decisioning Agent (next-best-action), Content Agent (generative content), Audience Agent (conversational segmentation), Co-Marketer (orchestration), and Shopping Agent (discovery-to-conversion). In 2026, Netcore launched Agentic Multimodal Search via Unbxd — a commerce search capability that fuses image, text, and voice inputs through computer vision and NLP — and an Enrichment for Agentic Commerce product that optimizes product catalogs for AI shopping agents such as ChatGPT, Gemini, and Alexa. The platform also holds a unique position in AMP-based in-email shopping carts (cited by Forrester as the only vendor with this approach). In 2023, Netcore acquired a majority stake in California-based Unbxd Inc. for approximately $100M, extending capability from customer engagement into on-site product discovery and providing a US market foothold.

Netcore monetizes through a hybrid model: enterprise SaaS subscriptions on the customer engagement and agentic marketing platforms, usage-based pricing for the Email API (formerly Pepipost), and a recently introduced pay-for-performance pricing model on the Agentic Marketing Platform that links fees to attributed revenue lift. Go-to-market combines direct enterprise field sales, self-serve and developer-led adoption through the Email API and startup program, channel partners (Tall Bob for ANZ), and strategic alliances with Google Cloud (Premier-level Build Engagement Partner), Deloitte India (implementation), and Shopify (app/plugin). The company is bootstrapped on retained profits — no outside capital has been raised — reached $136.5M ARR by 2025, and has been recognized as a Leader in the Gartner Magic Quadrant for Search and Product Discovery and a Strong Performer in the Forrester Wave for Email Marketing Service Providers.

Name

Netcore Cloud

Legal name

Netcore Pvt. Ltd.

Website

https://netcorecloud.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Netcore Cloud is an AI-powered customer engagement and marketing automation platform serving 6,500+ B2C brands across ecommerce, BFSI, and other verticals in 40 countries. Its multi-agent Raman AI system powers autonomous marketing, email, personalization, and product discovery via Unbxd.

Ownership category

akta.pro rank

Product category

Marketing Automation & Customer Engagement Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Customer engagement platform
• Marketing automation software
• Agentic AI marketing
• Transactional email API
• Product discovery search

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Platform: Core customer engagement and marketing automation platform sold as SaaS subscription with tiered pricing based on customer volume, features, and usage levels. Platform includes Customer Engagement, Agentic Marketing, CDP, Personalization, and Product Experience modules.
2. Email API (Transactional Email): High-volume transactional and marketing email API (formerly Pepipost) with usage-based pricing per email volume. Fast delivery with emphasis on API stability and scalability for peak traffic.
3. Pay-for-Performance Pricing: Outcome-based pricing model linking costs directly to marketing impact. Early beta access for customers who directly attribute revenue lift to Netcore's recommendations. Represents shift from consumption to outcome-based arrangements.
4. Professional Services & Consultancy: Email Consultancy, Gamechangers program, and implementation services providing strategic marketing consultation. Deloitte alliance for enterprise implementation services indicates services revenue stream.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels9 records

Core offering

Netcore Cloud sells an AI-powered customer engagement and marketing automation software platform sold primarily as a SaaS subscription to enterprise and mid-market brands. Its core stack includes the Customer Engagement Platform (journey orchestration, behavioral analytics, multi-channel marketing across 9 channels), the Agentic Marketing Platform (a multi-agent AI system orchestrated by the proprietary Raman AI Engine), Netcore Unbxd for AI-powered search and product discovery, a Customer Data Platform with identity resolution, Email Marketing and Email API infrastructure, Personalization, and Product Experience tooling.

Product overview

Netcore Cloud is an AI-powered customer engagement and experience platform built on a multi-product, modular architecture. The core offering spans Customer Engagement Platform (journey orchestration, behavioral analytics, multi-channel marketing), Agentic Marketing Platform (multi-agent AI system with Insight, Decisioning, Content, Audience, Co-marketer, and Shopping agents orchestrated through the Raman AI Engine), Product Experience (walkthroughs, nudges, A/B testing, feature flags, onboarding), Search & Product Discovery via Netcore Unbxd (AI-powered search, merchandising, recommendations), Email (Email API formerly Pepipost, Email Marketing, AMP Email), Customer Data Platform (unified customer view, identity resolution), and Personalization (product recommendations, content personalization, dynamic segmentation). The platform supports 9 messaging channels (push notifications, WhatsApp, SMS, voice, RCS, email, web messages). The company holds a majority stake in Unbxd (acquired 2023) for e-commerce product discovery.

Differentiator

Problem solved

Functional benefit

Brands

• Netcore Unbxd: AI-powered product discovery platform offering search, easy-to-use merchandising, real-time recommendations, and intelligent product information management.
• Raman AI
• Co-Marketer AI
• Audience Agent
• Content Agent
• Insight Agent
• Decisioning Agent
• Shopping Agent

Products and services

• Customer Engagement Platform
• Agentic Marketing Platform
• Netcore Unbxd (Search & Product Discovery)
• Email API (formerly Pepipost)
• Email Marketing
• Customer Data Platform
• Personalization
• Product Experience
• AMP Email

Quantifiable outcome

• Up to 25x faster campaign deployment through AI-driven automation
• +10 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability12 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered strategic, core and regional.

• NICSI (National Informatics Centre Services Incorporated)strategicStrategic or Co-development Partner · 18 January 2026Empanelled with NICSI (under Ministry of Electronics and Information Technology) to support SMS and RCS-based citizen communication for central ministries and government departments across India. Handles approximately 5-6 billion messages monthly representing 10% of India's messaging traffic.
• Deloitte IndiacoreImplementation/ SI/ Consulting Partner · 21 December 2025Strategic alliance announced December 2025 for powering enterprise marketing with agentic AI. Deloitte serves as implementation and consulting partner for enterprise deployments, providing system integration and strategic advisory services.
• Flair AirlinesstrategicStrategic or Co-development Partner · 27 October 2025Strategic partnership with Canada's ultra-low-cost carrier to enhance customer engagement through AI-powered digital solutions. Collaboration aims to improve personalization, omnichannel automation, and analytics for improved customer journey across all digital touchpoints.
• ShopifycoreTechnology or Integration · 21 August 2025Strengthened partnership with Shopify launch of plugin to automate customer engagement for Shopify merchants. Enables ecommerce brands to leverage Netcore's AI-powered engagement platform directly within Shopify ecosystem.
• Google CloudcoreTechnology or Integration · 20 November 2024Expanded partnership announced November 2024 to turbocharge generative AI capabilities. Netcore is a Premier Level Partner for Google Cloud in the Build Engagement Model. Leverages Google Cloud infrastructure for AI-powered MarTech solutions including Unbxd platform and Co-Marketer AI assistant. Joint go-to-market with summit sponsorship (Agentic Marketing 2025 with ETBrandEquity).
• Tall BobregionalChannel Partner/ Reseller/ Distributor · 8 October 2024Strategic partnership for Australia and New Zealand market expansion. Tall Bob serves as channel partner enhancing customer engagement capabilities for customers in ANZ region.
• Unbxd Inc. (Acquisition)coreStrategic or Co-development Partner · 1 January 2023Acquired majority stake in California-based Unbxd Inc. for approximately $100 million. Unbxd operates as independent entity under existing management while its AI-powered product discovery capabilities are integrated into Netcore Cloud platform. Extends capabilities from customer engagement into on-site product discovery.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• MoEngage: India-headquartered cross-channel marketing automation and customer engagement platform serving B2C brands with AI-driven personalization. Direct competitor to Netcore in India, Southeast Asia, and global mid-market, with overlapping product modules (journeys, segmentation, push, email,WhatsApp) and similar customer profiles (Swiggy, Flipkart ecosystem).
• CleverTap: Mumbai-headquartered customer engagement and retention platform with comparable omnichannel messaging, segmentation, and analytics capabilities. Closest geographic and product overlap with Netcore, serving many of the same India BFSI, ecommerce, and OTT verticals; public-company peer that benchmarks Netcore's growth and pricing.
• Braze: Public customer engagement platform specializing in cross-channel messaging, journey orchestration, and AI-driven personalization for B2C brands. Directly comparable to Netcore's Customer Engagement and Agentic Marketing platforms, particularly for global enterprise brands such as McDonald's and Walmart that both vendors serve.
• Iterable: Cross-channel marketing platform providing email, push, SMS, and in-app messaging with AI-powered segmentation and journey building. Direct competitor in the B2C SaaS engagement category with overlapping personas and AI/agent roadmaps (AI Assistant, predictive goals) that compete head-to-head with Netcore's Co-Marketer.
• Klaviyo: Ecommerce-focused customer data and marketing automation platform integrating email, SMS, reviews, and AI agents for online retailers. Direct competitor to Netcore in the Shopify-ecosystem engagement category, with overlapping product discovery and personalization ambitions.

Broad incumbents

• HubSpot: Large-scale CRM and marketing platform with marketing hub, content hub, and AI assistant (Breeze) that addresses overlapping but broader use cases than Netcore. Competes for enterprise marketing budget as a broad incumbent rather than as a focused B2C engagement niche specialist.
• Salesforce Marketing Cloud: Enterprise marketing, personalization, and engagement suite (Marketing Cloud, Interaction Studio, Einstein) widely used by Fortune 500 marketers. Competes with Netcore for large enterprise accounts via a much broader platform portfolio, though typically at higher price points and longer deployment cycles.
• Adobe Marketo Engage: Adobe-owned B2B and account-based marketing automation platform with adjacent email and engagement capabilities. Broad incumbent that competes in enterprise marketing stacks, though focused more on B2B lead management than Netcore's B2C engagement sweet spot.

Emerging players

• Insider: AI-native cross-channel personalization and journey orchestration platform with strong footprint in EMEA and emerging markets. Competes with Netcore's Personalization and Agentic Marketing modules, particularly for retail and ecommerce use cases, with comparable AI-led segmentation narrative.

Regional players

• WebEngage: India- and SEA-focused marketing automation and customer engagement platform with comparable push, email, and onsite personalization modules. Regional competitor that overlaps with Netcore in Indian BFSI and ecommerce, with weaker global enterprise footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/netcore_cloud
• YouTubeyoutube.com/user/netCORESolutions
• Facebookfacebook.com/NetcoreCloud
• LinkedInlinkedin.com/company/netcore-cloud

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netcore Cloud