Finn Partners

What Finn Partners does

Finn Partners is an independent, privately held global marketing and communications firm founded in 2011 and headquartered in New York. It operates a horizontal platform spanning 18+ sector practices (Health, Technology, Travel & Tourism, Consumer & Lifestyle, Arts, Education, Financial Services, Manufacturing, Supply Chain, Luxury, and more) and 14+ service disciplines spanning public relations, digital marketing, content, crisis communications, investor relations, public affairs, advertising, influencer, and employee engagement. Through more than twenty completed acquisitions since 2019 — including Hawkins International PR, Maverick Creative, Barokas Communications, Agency Ten22, AHA, RKPR, Outré Creative, Claudine Colin Communication, Rice Communications, and S.P.A.G — the firm has built a federated portfolio of specialized brands serving as wholly owned subsidiaries alongside core FINN practices.

The firm's product surface combines traditional professional services with proprietary assets: AI-powered crisis training platform CANARY FOR CRISIS (simulating deepfakes, misinformation, and coordinated narrative attacks), GEO/content optimization tool AIristotle, annual travel trends research TrendHawk, luxury-focused FINN Luxe built with Mintel, sustainability practice SustainImpact, and the From Cost to Catalyst initiative with WifOR Institute for health economics. Named clients include Delta Air Lines, Epic Games, Jack Daniel's, P&G, BOSCH, Westin, Mandarin Oriental, Amylyx, LifePoint Health, and Fiserv, among 400+ brands served globally, with a multinational footprint across the United States, EMEA (UK, France, Germany, Ireland, Israel), and APAC (Hong Kong, Singapore, plus regional reach to India, Thailand, Myanmar, Malaysia, and the Philippines).

Revenue is generated through professional services — agency-of-record retainers, project fees, and consulting engagements — priced on a quote basis and structured around multi-year contracts. Distribution is direct enterprise sales led by senior partners, supplemented by competitive pitch processes; the firm does not sell productized software but increasingly uses proprietary AI tools as delivery differentiators.

Name

Finn Partners

Legal name

FINN Partners

Website

https://finnpartners.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Independent global marketing and communications firm founded in 2011, serving 400+ enterprise brands across Health, Technology, Travel, Consumer, Arts, and more sectors via agency-of-record retainers, with proprietary AI tools for crisis training and content optimization.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Communications Services: FINN Partners generates revenue through retainer-based agency relationships, project fees, and consulting engagements across its multiple practice areas including Health, Technology, Travel, Consumer, Arts, and more. Revenue is derived from professional services rendered to enterprise clients on an ongoing or project basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

FINN Partners is a global independent marketing and communications firm that delivers integrated services including public relations, brand strategy, digital marketing, content marketing, advertising, corporate communications, crisis communications, employee engagement, influencer marketing, investor relations, public affairs, and research and insights. The firm serves enterprise and government clients across 18+ sector practices with dedicated teams and proprietary AI-powered tools. Its portfolio includes standalone platforms such as CANARY FOR CRISIS for crisis training and AIristotle for AI-search content optimization.

Product overview

FINN Partners is a global independent marketing and communications firm operating as a platform of specialized services rather than a single unified software product. The core offering spans 16+ sector practices (Arts, Health, Technology, Travel, Wellness, Education, Financial Services, etc.) and 14+ service disciplines (Advertising, AI, Brand Strategy, Content, Corporate Communications, Crisis Communication, Digital Marketing, Employee Engagement, Public Relations, etc.). Key proprietary offerings include: CANARY FOR CRISIS (AI-powered crisis training platform), AIristotle (generative engine optimization tool), TrendHawk (annual travel trend research), and FINN Luxe (luxury sector service). The portfolio includes specialized practices like the Global Health Impact Group, Health Information Technology Group, Travel Practice, and Global Wellness Summit event platform. The company also operates acquired brands including SPAG (Asia-Pacific health communications), RICE (Singapore strategic communications), Hawkins International (luxury travel PR), and 20+ other specialized agencies.

Differentiator

Problem solved

Functional benefit

Brands

• RICE: Strategic communications and public relations agency
• CCC (Claudine Colin Communication)
• CB&A (C. Blohm & Associates)
• Outré Creative
• FINN Luxe
• FINN Global Health Impact Group
• CANARY FOR CRISIS
• TrendHawk
• AIristotle
• SustainImpact

Products and services

• FINN Partners Core Marketing and Communications Services Full-service global marketing and communications offering spanning advertising, brand strategy, content marketing, corporate communications, crisis communication, digital marketing, employee engagement, influencer marketing, investor relations, public affairs, public relations, publishing, and research & insights for enterprise and government clients.
• CANARY FOR CRISIS AI-powered crisis training platform that prepares communications teams for modern reputational threats through real-time simulations including AI-driven content, live pressure inquiries, social media response training, and narrative manipulation challenges such as deepfakes and coordinated attacks. Developed in-house by veteran crisis expert David Krejci.
• AIristotle AI-powered tool enabling communications teams to work with information algorithms for content optimization and generative engine optimization (GEO), helping brand content become cite-worthy answers in AI search environments.
• FINN Luxe Specialized luxury hospitality and lifestyle communications service developed in partnership with Mintel market intelligence, serving premium hotel groups, luxury brands, and high-end travel sector.
• SustainImpact Sustainability communications and ESG reporting service focused on helping clients communicate environmental and social impact initiatives.
• From Cost to Catalyst Integrated service launching health spending as an economic investment framework, combining WifOR Institute's health economics analytics with FINN Partners' communications capabilities for governments and life sciences leaders.
• Health Practice Health communications practice serving pharmaceutical, vaccine, medical device, and diagnostic companies with policy communications, global health initiatives, and health equity programs. Includes the Global Health Impact Group and Health Information Technology Group.
• Travel Practice Global travel and tourism communications practice serving destinations, hotel groups, airlines, cruise lines, and travel brands, with expertise in luxury travel, adventure tourism, and wellness travel. Travel practice revenue exceeds $20 million.

Quantifiable outcome

• Over 400 world-class brands and organizations served globally
• +3 more outcomes

Named customers21 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature9 records

Partnerships

17 partnerships are on record, tiered core and minor.

• WifOR InstitutecoreStrategic or Co-development Partner · 22 May 2026FINN Partners and WifOR Institute launched 'From Cost to Catalyst' initiative at the 79th World Health Assembly in Geneva, combining WifOR's health economics expertise with FINN's communications capabilities to reframe health spending as economic investment for governments and life sciences leaders.
• HITLABcoreStrategic or Co-development Partner · 23 April 2025FINN Partners collaborates with HITLAB on the People & Planet United - Global Health & Purpose Summit, hosting 30+ health and sustainability leaders from life sciences, technology, education, travel, and policy sectors to discuss climate-health connections and AI applications in healthcare.
• The Galien FoundationcoreStrategic or Co-development Partner · 23 April 2025Co-host of People & Planet United Summit bringing together healthcare innovators, researchers, and policy makers for discussions on global health equity and innovation.
• 1BusinessWorldminorStrategic or Co-development Partner · 23 April 2025Co-host of People & Planet United Summit as part of New York City Health Innovation Week, connecting cross-sector leaders.
• Claudine Colin CommunicationcoreOthers · 9 July 2024Paris-based arts and culture PR agency acquired to strengthen FINN's presence in the arts sector in Europe and internationally. The acquired agency represents prestigious cultural institutions in France and internationally, operating as part of FINN's art practice.
• MintelcoreStrategic or Co-development Partner · 1 January 2024Partnership with Mintel for FINN Luxe offering, combining Mintel's luxury consumer research with FINN's communications expertise for luxury hospitality and travel brands.
• Outré CreativecoreOthers · 3 February 2023Award-winning digital and creative design agency acquired to expand creative capabilities, operating as outré creative brand within FINN.
• Rachel Kay Public Relations (RKPR)coreOthers · 6 September 2022San Diego-based firm specializing in food and beverage PR acquired to add notable clients to FINN's consumer products group, expected to boost annual fees to $25 million.
• AHAcoreOthers · 1 February 2022Women-owned communication agency based in Vancouver, WA acquired to mark FINN's entry into internal communications and employee engagement sectors. AHA works with clients including Microsoft, Nike, Johnson & Johnson, HP, and Comcast.
• 360coreOthers · 7 December 2021Dublin-based communications consultancy acquired to expand FINN's presence in the EMEA region, enhancing service capabilities and deepening European market reach.
• Hawkins International PRcoreOthers · 8 November 2021New York-based luxury travel PR firm acquired to expand FINN's global travel practice and bolster position as a leading luxury travel communications agency, with acquisitions expected to increase travel practice revenue to over $20 million.
• Maverick CreativecoreOthers · 8 November 2021Travel PR firm acquired alongside Hawkins International to expand FINN's global travel practice, responding to rising demand in the luxury travel market amid the pandemic.
• Barokas CommunicationscoreOthers · 12 July 2021Technology PR agency with offices in Seattle and Denver acquired to enhance FINN's expertise in early-stage and high-growth tech companies, adding to its global technology practice.
• Agency Ten22coreOthers · 7 July 2021Atlanta-based health tech communications company acquired as part of FINN's strategy to expand healthcare communications offerings, operating under its brand for six months before full integration.
• McKinsey & Co.minorStrategic or Co-development PartnerMcKinsey referenced alongside FINN Partners as identifying longevity-focused services, digital detox stays, and cultural wellness rituals as emerging growth areas in wellness industry analysis.
• Global Wellness SummitcoreStrategic or Co-development PartnerFINN Partners involved in Global Wellness Summit 20th anniversary event, with FINN's Cathy Feliciano-Chon moderating panel on Asia's independent hospitality brands and wellness travel.
• World Sustainable Hospitality AlliancecoreStrategic or Co-development PartnerFINN Partners joined the World Sustainable Hospitality Alliance, aligning with leading hospitality organizations committed to sustainable environmental practices.

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Ketchum: Omnicom-owned global PR firm with strength in consumer marketing, corporate communications, and health. Comparable to FINN's enterprise client base and full-service offering.
• Golin: IPG-owned global PR firm with expertise in consumer, technology, healthcare, and corporate communications. Comparable to FINN's mid-to-large agency positioning and sector-specialized approach.
• Hill & Knowlton: WPP-owned global communications consultancy with strong public affairs and crisis communications practices. Comparable to FINN's public affairs work and global enterprise client roster.
• Weber Shandwick: Global PR network owned by IPG, offering integrated communications across consumer, healthcare, technology, and corporate sectors with broader holding-company resources. Comparable to FINN's enterprise client roster and global footprint.
• FleishmanHillard: Global PR and communications agency within Omnicom, serving health, technology, consumer, and public affairs clients worldwide. Comparable to FINN's sector-specialized practice model and international presence.
• Havas PR: Global communications network within Havas Group, offering PR, advertising, and content across consumer and health verticals. Comparable in integrated service model and mid-sized agency positioning to FINN Partners.
• Burson: Global communications firm formed from the WPP-BCW merger, offering PR, public affairs, and consulting across sectors. Comparable to FINN's enterprise model and crisis/public affairs capabilities.
• MSL (Publicis): Global PR and integrated communications network within Publicis Groupe, serving consumer, health, technology, and corporate clients. Comparable in global reach and sector breadth to FINN Partners.
• Ogilvy PR: WPP-owned global creative and PR network with full-service brand communications. Comparable to FINN's integrated advertising, branding, and communications service offering.

Direct peers

• Edelman: World's largest independent PR firm, serving global enterprise clients across health, technology, consumer, and financial services with comparable AOR retainer model. Most directly comparable independent competitor to FINN Partners in scale and sector coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/finnpartners
• Facebookfacebook.com/finnpartners
• LinkedInlinkedin.com/company/finn-partners
• Instagraminstagram.com/finnpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries37 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A28 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finn Partners