Touch Stay

What Touch Stay does

Touch Stay (legally JAM Start Ltd) is a UK-incorporated SaaS company founded in 2014 by Andy McNulty and Joe Jones that provides a Progressive Web App (PWA)-based digital guidebook platform for the vacation rental and hospitality industry. Its core product enables property managers, individual hosts, hotels, B&Bs, glamping operators, and event organizers to replace printed welcome books, PDFs, and lengthy emails with shareable web-based guidebooks accessible on any device without app downloads, including offline functionality. The platform is built around a unified guidebook core and enhanced by a suite of modules: an AI Chatbot for 24/7 guest support using guidebook content, an AI Guidebook Generator and AI Content Assistant for automated content creation, an Upsell Widget for monetizing extras, a 5-Star Review Popup, a CRM, Memo two-way messaging and scheduled SMS/email communications, Contact Collection, and a Data Dashboard for analytics. The technical architecture relies on direct integrations with 30+ property management systems (Airbnb, Vrbo, Avantio, Hostaway, Guesty, SuperControl, Lodgify, OwnerRez, Cloudbeds, Beds24, and others) that automate booking sync and guidebook delivery, supplemented by experience integrations such as Matterport, Spotify, Google Places, and AllTrails.

The company operates a hybrid revenue model combining tiered SaaS subscriptions (priced per property with multi-guide discounts and annual billing options), transaction commissions from the Upsell Widget, and optional paid setup services where Touch Stay builds guidebook content on the customer's behalf. Go-to-market is primarily product-led, with a 14-day free trial, self-serve onboarding, and inside-sales demos for larger property managers; this is augmented by a partner referral program offering 20% commission for two years, co-hosted industry workshops in markets such as Barcelona and Boise, a podcast (The Guest Cast), and active community engagement through the Rock Stars Facebook group. Touch Stay serves two primary customer segments: short-term rental hosts and owners managing properties individually, and professional property managers operating portfolios across multiple owners and properties; secondary segments include hotels, B&Bs, glamping, events, weddings, and destination marketing organizations. The company is privately held, founder-owned, remote-first across at least six countries (UK, Spain, Ukraine, Turkey, Czech Republic, Philippines), and has raised a single disclosed funding round of approximately $657k in March 2022, with no subsequent institutional rounds reported.

Name

Touch Stay

Legal name

JAM Start Ltd

Website

https://touchstay.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Touch Stay is a UK-based SaaS platform that provides Progressive Web App digital guidebooks for vacation rental managers and hospitality operators, replacing printed welcome books with AI-enhanced, PMS-integrated, shareable web guides accessible on any device without app downloads.

Ownership category

akta.pro rank

Product category

Vacation Rental Guest Experience Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Lodging & Vacation Rental Booking Platforms (BPAMAIAC)

Keywords

• Digital guidebook software
• Vacation rental software
• Guest experience platform
• Hospitality messaging automation
• Short-term rental technology

Headquarters

HQ city

Burgess Hill

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: SaaS subscription model with tiered pricing based on number of properties and features. First 14 days free trial. Multi-guide discounts available. Annual billing options with potential savings.
2. Upsell Commissions: Platform enables hosts to sell products/extras (meals, services) via guidebook with Touch Stay taking commission on transactions
3. Setup Service: Optional paid setup service where Touch Stay creates guidebook content under user direction, charged per property

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Touch Stay provides a SaaS digital guidebook platform that enables vacation rental hosts, property managers, and hospitality operators to create shareable, mobile-friendly welcome books via a Progressive Web App (PWA), eliminating the need for printed materials or app downloads. The platform includes AI-powered features (chatbot, guidebook generator, content assistant), built-in CRM, two-way guest messaging (Memo), upsell widgets, 5-star review collection, analytics, and 30+ PMS integrations for automated booking-sync-driven delivery to guests.

Product overview

Touch Stay is a SaaS platform providing digital guidebook solutions for the hospitality industry. The core product is the Digital Guidebook platform, a web-based system that replaces printed welcome books with shareable digital content accessible on any device without requiring app downloads. The platform consists of a unified core product enhanced by multiple integrated modules: AI Chatbot for automated 24/7 guest support, AI Guidebook Generator and AI Content Assistant for AI-powered content creation, Upsell Widget for revenue generation, 5-Star Review Popup for review management, CRM for guest relationship management, Memo (Message Hub) for two-way messaging and scheduled communications, Contact Collection for guest data gathering, and Data Dashboard for analytics. The platform offers specialized guidebook templates for diverse segments including short-term rentals, glamping, camping, RVs, bed & breakfasts, boutique hotels, hotels & resorts, destination marketing, events, weddings, SOPs, employee onboarding, non-profits, pet sitting, and home swapping. Touch Stay also provides free standalone tools including an Airbnb Title Generator, AI Review Response Generator, and Airbnb Pricing Calculator. The platform integrates with property management systems (SuperControl, Hostaway, Guesty, Avantio, Lodgify, OwnerRez, and others) for automated booking sync and guest data synchronization, as well as with content platforms like Google Places, Matterport, Spotify, and various calendar and booking tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Touch Stay Digital Guidebook Platform SaaS digital guidebook platform delivered as a Progressive Web App that enables vacation rental hosts, property managers, and hospitality operators to create shareable, mobile-friendly welcome books via a simple link. Replaces printed/PDF welcome materials with interactive guides containing property information, check-in instructions, house rules, WiFi, local recommendations, and multimedia, accessible on any device without an app download and with offline functionality. Targets SMB and mid-market short-term rental hosts, professional property managers, hotels, resorts, B&Bs, glamping operators, and event/wedding planners.
• Touch Stay Setup / Concierge Service Optional paid professional service where the Touch Stay team creates guidebook content under user direction, charged per property. Designed for hosts and property managers who want a turnkey implementation without producing all content themselves.
• The Guest Cast Podcast Original podcast series from Touch Stay exploring real guest experiences and hospitality insights for property managers and hosts. Currently in Season 4 with 31+ episodes, distributed via Apple Podcasts, Spotify, Amazon Music, Pandora, Stitcher, and Google Podcasts. Operates as a standalone content brand with its own email address ([email protected]).
• Airbnb Title Generator (Free Tool) Free online tool for generating optimized Airbnb listing titles following current best practices, with two modes: Listing Title for search optimization and Brand Name for property branding. Standalone utility accessible without subscription.
• AI Review Response Generator (Free Tool) Free AI-powered tool for generating personalized and professional responses to guest reviews with customizable tone, length, and brand voice options. Standalone utility accessible without subscription.
• Airbnb Pricing Calculator (Free Tool) Free data-driven tool for calculating optimal nightly Airbnb pricing based on comparable listings, market data, amenities, and location. Standalone utility accessible without subscription.

Quantifiable outcome

• 86% of users halve time spent managing guest questions
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability7 records

Feature12 records

Partnerships

16 partnerships are on record, tiered core and minor.

• AvantiocoreTechnology or Integration · 1 April 2025Deep PMS integration enabling automatic property import, booking sync, and guide sharing through Avantio's unified inbox. Syncs reservation data including guest names, dates, contact info, and custom fields for personalized guidebook content.
• HospitablecoreTechnology or Integration · 1 January 2025Integration combining Touch Stay's detailed guidebooks with Hospitable's AI-powered guest messaging. Touch Stay content feeds into Hospitable's AI systems as context for automated, personalized guest interactions reducing manual communication workload.
• SuperControlcoreTechnology or Integration · 1 January 2025PMS integration for automated guidebook delivery and property management sync
• HostawaycoreTechnology or Integration · 1 January 2025PMS integration partner enabling automated guest communication and guidebook distribution
• GuestycoreTechnology or Integration · 1 January 2025PMS integration partner for reservation sync and automated guidebook delivery
• AirbnbcoreTechnology or IntegrationDirect Airbnb connector for one-click property import and automated guest communication via Airbnb platform
• iGMSminorGTM or Marketing PartneriGMS helps hosts handle short-term rental management via single interface. Touch Stay receives 10% discount promotion code for mutual customers (TouchStay10).
• StayFiminorGTM or Marketing PartnerStayFi provides cloud-managed WiFi technology for guest information collection. Co-hosted Barcelona workshop together.
• rentABLEminorGTM or Marketing PartnerHelps guests find accessible short-term rental properties. Joint webinar on making vacation rentals more accessible.
• SuperhogminorGTM or Marketing PartnerSuperhog offers intelligent guest screening and damage protection. Joint marketing to property managers seeking operational efficiency and property protection.
• The Host Co.minorGTM or Marketing PartnerDigital store for vacation rentals selling extras. Integration allows hosting Host Co. store in Touch Stay guidebook. $30 rebate after first Host Co. sale with promo code TOUCHSTAY.
• BoostlyminorGTM or Marketing PartnerHelps short-term rental owners get more direct bookings via their own websites. Joint webinar on Airbnb strategy.
• ACT StudiosminorGTM or Marketing PartnerHospitality marketing agency helping with photography and direct bookings. Joint AMA webinar on photography and direct booking strategies.
• Clockwork MarketingminorGTM or Marketing PartnerHospitality and hotel marketing specialists helping operators with branding and marketing direction
• Homes & Villas by Marriott BonvoyminorStrategic or Co-development PartnerCo-hosted ABC workshop in Boise, Idaho for guest experience best practices
• Industry AssociationsminorOthersMember of VRMA, ASTRA, PASC UK, Association of Scotland's Self-Caterers, Victorian Tourism Industry Council, and 10+ other regional hospitality associations

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hostfully: Hostfully is a digital guidebook and guest experience platform for vacation rental managers, offering branded guidebooks and PMS integrations that overlap directly with Touch Stay's core product offering.
• Hospitable: Hospitable provides AI-powered guest communication and messaging automation for short-term rental hosts, overlapping directly with Touch Stay's Memo and AI Chatbot features on the guest communication layer.

Broad incumbents

• Guesty: Guesty is an end-to-end property management platform for short-term rentals with native guest communication and upsell features that compete with Touch Stay as part of a broader PMS suite.
• Hostaway: Hostaway is a vacation rental PMS and channel manager offering guest communication tools that increasingly overlap with Touch Stay's guidebook and messaging functionality.
• OwnerRez: OwnerRez is a property management platform for vacation rentals with guest-facing features and direct booking tools serving the same host and property manager base as Touch Stay.
• iGMS: iGMS is a vacation rental management software with multi-channel operations and guest communication features; it partners with Touch Stay for guidebooks while competing on adjacent workflow functionality.
• Lodgify: Lodgify is an all-in-one vacation rental platform combining website building, PMS, and guest experience features for hosts, overlapping with Touch Stay on direct bookings and guest communication.

Emerging players

• Breezeway: Breezeway is a property care and operations platform for short-term rentals focused on cleaning and task management, an adjacent operational category that intersects with Touch Stay's guidebook-driven guest communications.
• Turno: Turno is a short-term rental operations platform specializing in cleaning, turnover, and field service coordination, complementing Touch Stay's pre-arrival guidebook with post-stay operational workflow.
• StayFi: StayFi provides cloud-managed WiFi and guest data capture for vacation rentals, addressing a related guest data and marketing problem and partnering with Touch Stay on co-marketing events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TouchStay
• Facebookfacebook.com/touchstay
• LinkedInlinkedin.com/company/touch-stay

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touch Stay