What Looqbox does

Looqbox is a Brazilian AI-powered Business Intelligence (BI) company founded in 2013 by brothers Rodrigo Murta (CEO) and Daniel Murta (CTO), originally incubated from a frontline retail data-access problem at St Marché in Belém do Pará. The company provides a conversational BI platform that lets non-technical employees — primarily frontline retail staff, store managers, and regional managers — query corporate data using natural language rather than SQL or BI tooling. Its core product, Looqbox Operações, delivers real-time KPIs, role-tiered dashboards, gamification, and a Feed Looqbox add-on module that pushes generative-AI personalized notifications (text, image, audio) directly to mobile devices, including via WhatsApp. In September 2025, the company launched Looqbox Agentes (Data Agents), an autonomous AI agent product that interprets internal enterprise data and generates real-time recommendations, with Brazilian retailer Renner as the launch customer and over 50 companies reported on the waitlist.

The platform is sold as an enterprise SaaS subscription with quote-based annual pricing, distributed primarily through direct enterprise field sales targeting large Brazilian retailers, supplemented by inside-sales lead capture from the company website. Reported 2025 revenue is R$10.8 million (approximately US$2 million) with a R$18 million projection for 2026, and the company tracks R$68 billion in annual sales volume across more than 40,000 active users. Named enterprise customers include Grupo Casas Bahia (44,000+ sellers), Magalu (10,000+ sales force), Polishop (74 stores), St Marché (33 stores, 690 users), Grupo Fleury (464 healthcare units, 1,500 active users across 17 departments), C&A, Renner, Petz, Casa Construtor, and Entreposto; case-study ROI ranges from 117% to 316%.

Looqbox is headquartered in São Paulo, Brazil, and has raised R$15 million in a November 2022 funding round led by DGF Investimentos with participation from HiPartners Capital and Locaweb, following earlier Google for Startups support in 2018. The platform is positioned primarily for Brazilian retail — spanning sales force enablement, store management, and regional operations — with demonstrated expansion into healthcare (Grupo Fleury) and consumer goods, and stated intent to pursue international markets.

Name

Looqbox

Legal name

Looqbox

Website

https://looqbox.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Looqbox is a Brazilian AI-powered conversational Business Intelligence platform that enables frontline retail and enterprise employees to query corporate data in natural language, serving over 40,000 users tracking R$68 billion in annual sales across major Brazilian retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Looqbox operates as a SaaS (Software as a Service) platform, providing subscription-based access to its BI and AI-powered data intelligence solutions. Companies pay for access to the platform which includes natural language querying, dashboards, feed notifications, and data agents. The model follows enterprise SaaS pricing with potential per-user or value-based components.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Looqbox sells an AI-powered Conversational Business Intelligence SaaS platform that lets enterprise employees—especially frontline retail staff—query corporate data in natural language, view real-time dashboards, and receive AI-generated personalized insights and recommendations. The platform is delivered as Looqbox Operações (the core conversational BI suite), Looqbox Agentes (autonomous generative-AI data agents launched September 2025), and Feed Looqbox (a generative-AI notification layer for mobile devices), all sold as enterprise SaaS subscriptions to large Brazilian retailers and corporations.

Product overview

Looqbox is a Brazilian AI-powered Business Intelligence platform organized around two core products: Looqbox Operações, the primary conversational BI platform enabling natural language data queries and real-time dashboards for sales teams and store managers; and Looqbox Agentes (Data Agents), a newer AI agents product launched in September 2025 that autonomously accesses and interprets enterprise data using generative AI. The platform includes an add-on Feed Looqbox module that delivers personalized AI-generated notifications and insights via push notifications to mobile devices. The entire suite operates as a Conversational BI / Self-Service BI solution focused on the retail sector, transforming raw enterprise data into accessible, actionable insights delivered at the frontline.

Differentiator

Problem solved

Functional benefit

Brands

• Looqbox Operações: Platform product for operations teams providing real-time insights, sales force dashboards, store management rankings, and strategic vision in natural language.
• Looqbox Agentes
• Feed Looqbox

Products and services

• Looqbox Operações Conversational BI platform that enables sales teams, store managers, and regional managers to query enterprise data in natural language and access real-time KPIs, dashboards, rankings, gamification, and performance notifications without technical knowledge. Targeted at large Brazilian retailers and consumer-facing enterprises as the primary data access and visualization layer for retail operations.
• Looqbox Agentes (Data Agents) Generative-AI-powered autonomous Data Agents product that accesses and interprets internal enterprise data, delivers real-time answers, performs pattern recognition, and generates actionable recommendations without requiring analyst intervention. Targeted at enterprise customers such as Renner and C&A that need to convert weeks of manual analysis into minutes of AI-driven insight.
• Feed Looqbox Generative-AI-powered notification and communication solution that delivers personalized push notifications, alerts, motivational messages (text, image, and audio), and actionable insights directly to sales team mobile devices in real time. Sold as part of the Looqbox platform to drive frontline engagement and data-driven execution for retail sales forces.

Quantifiable outcome

• Stores using Looqbox with high engagement sell 55% more than low-engagement stores (Polishop case study)
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• RennercoreTechnology or IntegrationRenner is the first customer for Looqbox's new Data Agent product. The retailer is using Looqbox's AI agents to access and interpret internal company data for rapid insights and recommendations.
• Opinion BoxminorStrategic or Co-development PartnerPartnership for annual 'Data Trends' research survey about data usage in Brazilian companies. The collaboration produces market research published by Looqbox.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ThoughtSpot: ThoughtSpot is an AI-powered analytics platform built around natural-language search and AI agents for business users. Like Looqbox, it positions a conversational/agentic layer on top of enterprise data for non-technical users, making it the closest direct comparable in product philosophy.
• Sisense: Sisense is an embedded analytics and BI platform that targets product teams and business users with customizable dashboards and AI capabilities. Its focus on making analytics accessible to non-technical users and on embedded/operational use cases closely parallels Looqbox's frontline-user positioning.
• Domo: Domo is a cloud BI platform offering dashboards, data apps, and increasingly AI/agent capabilities aimed at business users. Its emphasis on operationalizing data for frontline decision-making and its SaaS delivery model make it a relevant comparable to Looqbox.

Broad incumbents

• Tableau (Salesforce): Tableau is one of the largest BI/analytics platforms globally, now augmented with Einstein AI and Tableau Pulse for natural-language insights. It is a broad incumbent that competes for the same enterprise BI budget as Looqbox, though it serves a much wider set of verticals.
• Microsoft Power BI: Microsoft Power BI is the dominant enterprise BI suite, bundled into the Microsoft cloud stack and now embedded with Copilot for natural-language Q&A and AI-generated insights. It is the primary incumbent Looqbox competes against for conversational BI mindshare, especially in large enterprises.
• Looker (Google Cloud): Looker is Google Cloud's enterprise BI and data platform, with growing Gemini-powered natural-language and AI-agent features. It is a broad incumbent in the same conversational/AI analytics category Looqbox competes in, especially for enterprise customers.
• Qlik: Qlik is a long-standing analytics and BI vendor offering dashboards, associative data exploration, and increasingly AI-assisted insights. It is a broad incumbent competing for enterprise BI budgets that could alternatively go to Looqbox.

Emerging players

• Mode Analytics: Mode is a modern analytics workspace combining SQL/notebook-based analysis with dashboards and AI-assisted insights for business users. It targets a similar conversational/AI analytics use case as Looqbox but is more analyst-oriented and US-focused.
• Akkio: Akkio is an AI analytics platform aimed at business users with natural-language data querying and AI-driven insights. It overlaps with Looqbox on the conversational BI and AI-agents thesis, though it focuses more on marketing/sales analytics use cases.

Regional players

• Indicium (Brazil): Indicium is a Brazilian data and AI consultancy that builds data platforms, analytics, and ML solutions for enterprises. It is a regional peer competing for the same Brazilian enterprise data/AI budget as Looqbox, though with a services-led rather than product-led model.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/looqbox
• Facebookfacebook.com/looqbox

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Looqbox