VISITS Technologies
VISITS Technologies is a Tokyo-based AI/HR technology company that quantifies creativity and design thinking through patented CI (Consensus Intelligence) technology, selling subscription-based Design Thinking Test, DX Cloud, and VISITS forms products to large Japanese enterprises for talent assessment and AI-enabled decision-making.
- Company typePrivate
- Founded2014
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What VISITS Technologies does
VISITS Technologies株式会社, founded in June 2014 by Masaru Matsumoto (a former Goldman Sachs trader with an AI investment fund background), operates from Roppongi Hills Mori Tower in Tokyo with a workforce of 51-100 employees. The company has developed and patented the CI (Consensus Intelligence) technology, an unsupervised consensus-building algorithm that quantifies creativity, design thinking, and other intangible assets without requiring labeled training data; the underlying methodology holds patents in both Japan and the United States. Its product portfolio is anchored by the Design Thinking Test (launched July 2019), which produces a proprietary Design Thinking Score with six personality types and has been adopted by 300+ companies and 360,000+ examinees; supporting products include DX Cloud (a cloud platform for managing Design Thinking Test operations and tracking DX talent development) and VISITS forms (an AI-powered decision-making tool launched in July 2022 and integrated with Azure OpenAI Service, with a Multi-AI Agent function added in April 2025).
The company's revenue model combines subscription SaaS offerings (Design Thinking Test, DX Cloud, VISITS forms sold on annual quote-based contracts to enterprise customers) with professional services including the Dezatre training program and enterprise consulting for organizational transformation. Its go-to-market is enterprise field sales targeting large Japanese corporations across automotive (Toyota), electronics (Panasonic), real estate (Mitsubishi Estate), power (TEPCO), trading companies (Sumitomo), consulting firms, and educational institutions (Waseda, Keio, Tokyo University of Science, University of Tokyo), with government and public-sector deployments adding a secondary vertical. Distribution is augmented by a strategic Microsoft Japan partnership providing Azure OpenAI Service integration and co-marketing through the IDEACTIVE JAPAN PROJECT coalition alongside SoftBank and Meta, plus secretariat leadership of the Working People's Creativity Consortium with Ricoh, JTB, and others.
As of 2020, total funding including capital reserves reached approximately $35 million across disclosed rounds from 2016-2020, with strategic investors including Dai-ichi Life, Dentsu, Persol Holdings, Mizuho Capital, Mirai Creation Fund, and Google for Startups. The company has accumulated multiple recognitions including Digital HR Competition 2021 Grand Prix, HR Award 2021, J-Startup Selection (METI 2018), and Toyo Keizai Sugoi Bencha 100, and its CI technology is academically validated through peer-reviewed research with Keio University presented at PICMET 2023.
VISITS Technologies firmographics
Firmographics- Name
- VISITS Technologies
- Legal name
- VISITS Technologies株式会社
- Website
- https://visits.world
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- VISITS Technologies is a Tokyo-based AI/HR technology company that quantifies creativity and design thinking through patented CI (Consensus Intelligence) technology, selling subscription-based Design Thinking Test, DX Cloud, and VISITS forms products to large Japanese enterprises for talent assessment and AI-enabled decision-making.
- Ownership category
- akta.pro rank
VISITS Technologies industry classification
Industry- Product category
- Creativity Assessment and Talent Analytics Software
- NAICS
- Custom Computer Programming Services (541511), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where VISITS Technologies is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
VISITS Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Design Thinking Test subscription: SaaS-based online assessment tool for measuring design thinking capabilities. Provided as subscription service to enterprises for recruitment and talent development purposes.
- VISITS forms subscription: Enterprise transformation tool for collecting employee opinions and visualizing strategy. Sold as SaaS subscription with Azure OpenAI Service integration.
- DX Cloud subscription: Cloud-based platform for managing Design Thinking Test operations and tracking DX talent development over time with benchmark comparisons.
- Training and consulting services: Design thinking training programs like 'Dezatre' and enterprise consulting for organizational transformation and DX promotion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription for DX Cloud with full feature access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
VISITS Technologies product offering
Product offeringCore offering
VISITS Technologies develops and sells SaaS products built on its proprietary CI (Consensus Intelligence) technology that quantifies creativity, design thinking, and intangible assets. Its flagship offerings are the Design Thinking Test (online creativity assessment with 6 personality types), VISITS forms (AI-powered enterprise decision-support and survey platform with Multi-AI Agent functionality), and DX Cloud (cloud service for managing Design Thinking Test operations and tracking DX talent development over time).
Product overview
VISITS Technologies operates as a platform-plus-modules architecture centered on its proprietary CI (Consensus Intelligence) technology that quantifies creativity and intangible assets. The core product portfolio includes: (1) Design Thinking Test - the flagship assessment tool quantifying design thinking/creativity as a score with 6 types, managed via DX Cloud; (2) VISITS forms - AI-powered decision-making tool with multi-AI agent capability for autonomous idea generation and analysis; (3) ideagram - original product for quantifying business idea viability; and (4) VISITS Innovators - online platform for innovation ecosystem. All products leverage the patented CI technology to measure and visualize human creativity, enabling organizational transformation in enterprise, education, and government sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Thinking Test (デザイン思考テスト) Online assessment tool that quantifies creativity and design thinking skills using patented CI technology. Measures problem-discovery and solution-creation abilities as Design Thinking Score®, classifies examinees into 6 personality types, and is used by enterprises for recruitment and talent development. Cumulative examinees exceeded 360,000 by May 2024, adopted by 300+ companies.
- VISITS forms AI-powered decision DX tool that automates opinion collection and consolidation using CI technology. Automatically extracts important opinions and ideas for high-speed, high-precision corporate decision-making. Features include multi-AI agent capability for autonomous idea generation and analysis, and integration with Azure OpenAI Service for automatic summarization and classification. Used by enterprises including Microsoft Japan, Toyota, Mitsubishi Estate, and Keidanren.
- DX Cloud (DXクラウド) Cloud-based platform for managing Design Thinking Test operations, tracking DX talent development over time with benchmark comparisons against other companies. Quantifies and visualizes skills necessary for business persons including problem-finding, data utilization, and business conceptualization. Deployed enterprise-wide at Canon Marketing Japan Group to all approximately 16,000 employees.
- Dezatre (デザトレ) Design Thinking Training Program Corporate training program combining Design Thinking Test with workshops. Approximately 2-month program measuring ability improvement through pre/post testing. Supports DX promotion and next-generation leader development.
- ideagram (アイデアグラム) Tool using CI technology to quantify viability of business ideas. Early product for visualizing individual creativity and idea evaluation, served as precursor to Design Thinking Test. Recognized at Innovation Leaders Summit 2017 Top20.
- VISITS Innovators Membership-based online platform for innovation promotion. Connects members for collaboration, financing, investment, M&A, and business opportunities. Part of the Innovation Tech Consortium ecosystem.
Quantifiable outcome
- Decision-making speed improved 6x at major manufacturing company for strategy planning and business selection
- +4 more outcomes
Companies that use VISITS Technologies
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
VISITS Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature4 records
VISITS Technologies partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Fujitsu JapancoreJoint pilot project deploying VISITS forms in public elementary and junior high schools in Japan for cultivating questioning skills and autonomous learning. Collaboration on AI-era education innovation.
- RicohcoreOperates secretariat for 'Working People's Creativity Consortium' with 10 member companies conducting joint research on enhancing creativity in the workplace. Ricoh Economic Research Institute provides academic backing for consortium activities.
- ItokkiminorMember of 'Working People's Creativity Consortium' pursuing workplace creativity enhancement research and business creation.
- NTT Urban DevelopmentminorMember of 'Working People's Creativity Consortium' focused on future of work and team creativity enhancement.
- oViceminorMember of 'Working People's Creativity Consortium' contributing to hybrid work environment research and creative collaboration.
- Zaimax Real Estate Research InstituteminorMember of 'Working People's Creativity Consortium' providing real estate and workplace expertise for workplace creativity research.
- JTBminorMember of 'Working People's Creativity Consortium' contributing travel and tourism industry perspective to workplace creativity research.
- PasonaminorMember of 'Working People's Creativity Consortium' contributing HR and workforce expertise for diversity and creativity research.
- Waseda UniversitycoreJoint design thinking workshops and talent cultivation programs for students. Cooperation in career education and design thinking skill development.
- Tokyo University of SciencecoreThree-university joint design thinking workshop initiative with Waseda and Keio for student talent cultivation. Participation in practical design thinking education programs.
- Microsoft JapancoreAzure OpenAI Service integration in VISITS forms for enhanced AI analysis capabilities. Strategic co-marketing partnership in IDEACTIVE JAPAN PROJECT initiative. VISITS forms utilized internally at Microsoft Japan for vision penetration and strategy development.
- SoftbankcoreCo-founded IDEACTIVE JAPAN PROJECT together with Microsoft Japan, Meta Japan, and VISITS Technologies. Joint business idea and hackathon contest initiative with 6 thematic categories targeting Japan's innovation ecosystem.
- Meta Japan (Facebook Japan)coreCo-founded IDEACTIVE JAPAN PROJECT as major platform partner for Japan's largest business idea and hackathon contest. Supports startup ecosystem development through mentorship and resources.
- Tokyo Electron DeviceminorSpecial sponsor of IDEACTIVE JAPAN PROJECT providing technology and business support for contest participants.
- Accenture JapanminorSpecial sponsor of IDEACTIVE JAPAN PROJECT providing hackathon methodology and nationwide event support.
- Keio UniversitycoreCo-authored research with Professor Takashi Iwamoto on Design Thinking Score validity published in PICMET 2023 and other international peer-reviewed conferences. Joint design thinking workshops and talent development programs.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
VISITS Technologies competitors and assessment
Company assessmentDirect peers
- Eightfold AI: AI talent intelligence platform for skills assessment, talent development, and HR transformation. Comparable to VISITS's DX Cloud as a comprehensive enterprise platform for quantifying and developing human capital using AI.
- Plum: AI-driven talent assessment and matching platform quantifying cognitive and behavioral traits. Comparable to VISITS in applying AI to measure previously subjective human attributes for enterprise hiring and development.
- Pymetrics: AI-based assessment platform measuring candidate cognitive and emotional traits (now part of Harver). Comparable to VISITS in using proprietary algorithms to measure intangible human attributes for hiring and development, though focused on neuroscience-based traits rather than design thinking.
- Cangrade: AI-powered hiring and talent management platform using predictive analytics for candidate matching. Comparable to VISITS in applying AI/ML to enterprise HR decisions with quantified scoring frameworks.
- HireVue: AI-powered video interview and assessment platform used for hiring and talent evaluation. Directly comparable to VISITS's Design Thinking Test as both use AI to quantify traditionally subjective human capabilities for enterprise recruitment and talent decisions.
- Harver: Pre-hire assessment and talent decision platform that acquired Pymetrics. Comparable to VISITS in providing AI-driven assessment solutions for enterprise recruitment and talent selection workflows.
Regional players
- Wantedly: Japan-based recruiting and company-information platform serving the Japanese HR market. Regional player in the same geography as VISITS, addressing enterprise talent acquisition with a different (marketplace-driven) model.
- Recruit Holdings: Japan-headquartered global HR services and technology company operating Indeed, Glassdoor, and other talent platforms. Regional incumbent in Japan HR/recruiting that competes for the same enterprise HR budget VISITS targets with DX Cloud and Design Thinking Test.
Broad incumbents
- Workday: Enterprise cloud platform for HR, finance, and planning with built-in skills cloud and talent intelligence. Broad incumbent whose expanding AI capabilities could overlap with VISITS's HR/talent assessment and DX transformation offerings.
- Mercer Mettl: Online assessment and talent measurement platform owned by Mercer, covering psychometric tests, skill assessments, and AI-driven evaluations. Broader incumbent portfolio overlapping with VISITS's Design Thinking Test and assessment offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
VISITS Technologies social profiles
Digital presenceVISITS Technologies compliance and trust
Trust signalCompliance2 records
VISITS Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
VISITS Technologies leadership team
Management profileNumber of profiles
Profiles3 records
VISITS Technologies funding detail
Funding detailFunding overview
Funding rounds6 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VISITS Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VISITS Technologies
What does VISITS Technologies do?
VISITS Technologies develops and sells SaaS products built on its proprietary CI (Consensus Intelligence) technology that quantifies creativity, design thinking, and intangible assets. Its flagship offerings are the Design Thinking Test (online creativity assessment with 6 personality types), VISITS forms (AI-powered enterprise decision-support and survey platform with Multi-AI Agent functionality), and DX Cloud (cloud service for managing Design Thinking Test operations and tracking DX talent development over time).
Is VISITS Technologies a public or private company?
VISITS Technologies is a private company. It is classified as venture growth investor backed and is currently operating.
When was VISITS Technologies founded?
VISITS Technologies was founded in 2014. It employs 51 to 100 people.
Where is VISITS Technologies based?
VISITS Technologies is headquartered in Tokyo, Japan, in the Asia region.
How does VISITS Technologies make money?
Four revenue lines are on record. Design Thinking Test subscription is the primary driver. The others are VISITS forms subscription, DX Cloud subscription and training and consulting services.
Who are VISITS Technologies's main competitors?
Direct peers on record are Eightfold AI, Plum, Pymetrics, Cangrade, HireVue and Harver. Regional players are Wantedly and Recruit Holdings. Broad incumbents are Workday and Mercer Mettl.
Does VISITS Technologies have an API?
No public API is recorded for VISITS Technologies.
What industry is VISITS Technologies in?
VISITS Technologies's product category is Creativity Assessment and Talent Analytics Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 541511 and its SIC code is 7372.