reteach

What reteach does

reteach (legally Susell GmbH) is a Berlin-based, privately held EdTech company founded in 2020 that builds a cloud-based Learning Management System (LMS) targeted at the German Mittelstand — companies typically sized between 10 and 3,000 employees. The platform is offered as a modular SaaS suite comprising reteach LMS (the core learning management platform), reteach Kurse (a catalog of more than 500 pre-built courses in compliance and adjacent subject areas, available as add-on content or SCORM export), reteach Phishing Awareness (24 awareness trainings plus simulated phishing with audit-grade documentation), a Multi-Tenancy module for corporate groups and white-label deployments, and an E-Commerce module for selling courses via Stripe.

Underlying the product is a cloud-native SaaS architecture hosted on AWS in Germany with 100% DSGVO compliance, REST API and webhook integration capabilities, native SSO (Apple, Google, Microsoft, OneLogin), and a broad HRIS integration footprint spanning Personio, SAP SuccessFactors, Sage, Kenjo, HRworks, Factorial, and Hansalog, alongside collaboration integrations with Microsoft Teams, Zoom, and Microsoft 365. AI features include generative course and quiz creation from text, documents (PDF, PPT, DOCX), images, and video, plus document-to-video course production with professional voiceover. The platform supports 19 languages, automates mandatory training scheduling and certificate lifecycle, and provides a drag-and-drop course editor that is operational within 24 hours.

Commercially, reteach runs a hybrid product-led growth and inside-sales motion: a self-serve 14-day free trial with monthly or annual subscription billing, supplemented by personalized demos and a partner program for agencies. Pricing is tiered and modular, scaling with participant count and selected modules, with auto-renewal clauses on annual contracts. The stated customer base exceeds 1,500 companies across manufacturing, automotive, software, airport operations, and public administration. A February 2024 capital raise led by SCALEHOUSE Capital (with SFO participating) of approximately €1.5M funded the company's current expansion phase, and the leadership team consists of Dr. Andreas Bersch (CEO and founder) and Florine von Caprivi (CRO and managing director).

Name

reteach

Legal name

Susell GmbH

Website

https://reteach.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

reteach is a Berlin-based cloud LMS provider serving German Mittelstand companies with compliance training, employee onboarding, customer education, and phishing awareness. Its modular SaaS platform combines AI-powered course generation with 500+ pre-built courses, multi-tenancy, and 19-language support.

Ownership category

akta.pro rank

Product category

Cloud-based Learning Management System (LMS) Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

akta.pro secondary industries

LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC), Vertical/Industry-Specific LMS (e.g., Healthcare, Safety, Aviation, Government) (EDAFAAAM), Learning Management (LMS) & Talent Development (BPACAPAG)

Keywords

• Learning management system
• E-learning platform
• Compliance training software
• Employee onboarding software
• Phishing awareness training

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Subscription - reteach LMS: Monthly or annual subscription model for the Learning Management System platform. Contracts auto-renew monthly or annually. Monthly cancellation with 14 days notice; annual with 30 days notice.
2. Pre-built Courses Catalog: Over 500 ready-made courses in topics like data protection, occupational safety, and information security. Add-on to LMS or available as SCORM file for existing LMS.
3. Phishing Awareness Module: Phishing simulation with instant training, available as add-on or standalone solution.
4. E-Commerce for Course Sales: Optional e-commerce module for selling courses directly, integrated with Stripe payment processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

reteach is a modular, cloud-based Learning Management System (LMS) for the German Mittelstand that creates, automates, and documents employee training, onboarding, compliance instruction, customer and partner education, and phishing awareness. The offering combines a drag-and-drop course editor, AI-powered course and quiz generation, 500+ pre-built compliance courses, automated compliance workflows with audit-ready certificates, phishing simulations, and multi-tenant deployment on DSGVO-compliant German servers, available via monthly or annual SaaS subscription with a 14-day free trial.

Product overview

reteach is a modular cloud-based Learning Management System (LMS) for the German Mittelstand (DACH region). The platform consists of three combinable core products: reteach LMS (the core e-learning platform for creating, automating, and documenting trainings), reteach Kurse (over 500 pre-built courses available as add-on or SCORM export), and reteach Phishing Awareness (phishing simulation with awareness training as add-on or standalone). Additional modules include Multi-Tenancy for multi-tenant deployments and an E-Commerce module for selling courses. The platform features AI-powered course generation, automated compliance workflows, and supports 19 languages with full DSGVO compliance and German hosting.

Differentiator

Problem solved

Functional benefit

Brands

• reteach LMS: The core Learning Management System platform for creating, automating, and documenting employee training.
• reteach Kurse
• reteach Phishing Awareness

Products and services

• reteach LMS Cloud-based Learning Management System for creating, automating, and documenting employee training, onboarding, and mandatory trainings for the German Mittelstand (SME) market. Ready to deploy in 24 hours without an IT project, includes drag-and-drop course editor, multi-language support (19 languages), compliance workflows, analytics dashboard, white-label customization, and SCORM/H5P import.
• reteach Kurse Library of over 500 pre-built courses covering data protection (Datenschutz), occupational safety (Arbeitsschutz), information security (Informationssicherheit), soft skills, municipal training, AI training, and webinars. Available as add-on to the reteach LMS or as SCORM files for installation in existing third-party LMS platforms; sold per topic area and number of participants.
• reteach Phishing Awareness Phishing simulation platform with 24 awareness trainings and simulated phishing tests that help employees recognize attacks. Every participation is legally documented for audits and compliance evidence; available as an add-on to reteach LMS or as a standalone solution.
• reteach Multi-Tenancy Multi-tenant architecture allowing one parent system to control multiple independent learning environments (tenants), each with its own branding and domain, with central content updates plus local additions. Designed for corporate groups, international subsidiaries, franchise systems, and providers offering their own branded platforms to customers.
• Video Course Production from Documents (PDF-zu-Video) Service that converts existing customer documents (PDF, PowerPoint, DOC) into professional video courses with quiz functions, including professional male or female voiceover, delivered directly into the customer's reteach academy and available in multiple languages on request.
• reteach E-Commerce Module Optional e-commerce module for selling courses directly, including product/order management and Stripe payment integration, enabling customers to monetize their training academies.

Quantifiable outcome

• 69% cost reduction compared to in-person training formats
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability8 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and major.

• ZoomcoreTechnology or IntegrationVideo conferencing integration for live webinars with automated appointment invitations and calendar sync
• Microsoft TeamscoreTechnology or IntegrationIntegration with Microsoft Teams for webinar delivery and corporate communication workflows
• PersoniomajorTechnology or IntegrationHR system integration for participant management and data synchronization with HR workflows
• SAP SuccessFactorsmajorTechnology or IntegrationEnterprise HR integration for large organizations using SAP ecosystem
• ZapiermajorTechnology or IntegrationIntegration platform connecting reteach with over 3,000 apps including HubSpot, Pipedrive, Mailchimp, and Klick-Tipp
• StripecoreTechnology or IntegrationPayment processing for e-commerce course sales functionality
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud hosting infrastructure for platform delivery with servers in Germany
• HubSpotmajorTechnology or IntegrationCRM, marketing automation, and customer communication platform integration
• GooglecoreTechnology or IntegrationGoogle Fonts for typography, Google Analytics for web analytics, Google Tag Manager for tag management, Google Workspace integration
• MicrosoftcoreTechnology or IntegrationMicrosoft Single Sign-On, Microsoft Teams webinars, Microsoft 365 PowerPoint integration

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Workday Learning: Enterprise LMS module inside Workday HCM; represents the bundled incumbent alternative reteach competes against for larger Mittelstand accounts.
• SAP SuccessFactors Learning: Enterprise HCM-bundled LMS from SAP; targeted integration partner but also a broader incumbent converging on the same mid-market compliance training use case.

Direct peers

• ILIAS: Open-source LMS with deep heritage in DACH universities and public administration, the open-source alternative reteach explicitly positions against.
• KnowBe4: Specialist security-awareness and phishing-simulation platform; directly competitive with reteach's Phishing Awareness module.
• Moodle: Global open-source LMS; the other core open-source incumbent in reteach's competitive set and frequently cited in reteach's comparative marketing.
• TalentLMS: Cloud LMS aimed at SMBs and mid-market with rapid setup and SCORM support — same SMB ease-of-use wedge reteach pursues.
• Easygenerator: Dutch-headquartered LMS/e-learning authoring and delivery platform with strong DACH penetration, competing head-on with reteach for mid-market and enterprise compliance/customer training.
• Easy LMS (instructorhq): Cloud LMS focused on SMB and mid-market training, premium content library, and exam/quiz workflows — same 'easy onboarding' positioning as reteach.
• Docebo: AI-native enterprise LMS with learning experience platform capabilities, similarly targeting corporate compliance, onboarding and customer education use cases.

Regional players

• Haufe Akademie (Haufe Group): Germany-based compliance and HR training provider; competes in DACH with content-driven training and adjacent LMS services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/reteach
• YouTubeyoutube.com/channel/reteach
• Facebookfacebook.com/reteach
• LinkedInlinkedin.com/company/reteach-io
• Instagraminstagram.com/reteach

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about reteach