Semactic
Semactic is a Belgian SaaS company that provides a unified SEO and GEO platform helping brands and agencies track, optimize, and measure their visibility across traditional search engines and AI-powered search experiences such as ChatGPT and Perplexity.
- Company typePrivate
- Founded2020
- HeadquartersLouvain-la-neuve, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Semactic does
Semactic is a Belgian SaaS company, founded in 2020 and headquartered in Nivelles (legal entity Semactic SRL, share capital €3,000), that operates a unified SEO and GEO (Generative Engine Optimization) platform for brands and agencies. The platform centers on two products: ActivSEO, a SEO Visibility Command Center for traditional search optimization workflows, and ActivGEO, an AI Visibility Command Center that tracks brand presence across AI-powered search experiences such as ChatGPT, Perplexity, and Google AI Mode. The technology is differentiated by a real user query simulation layer for GEO measurement (rather than sole reliance on AI engine APIs), an AI Search recommendation engine that converts tracking data into prioritized action roadmaps, and a Semactic v3 release (mid-2026) that adds a Content Studio AI generative writing module (Beta), a Log Analyzer for crawl diagnostics, and a one-click Model Context Protocol (MCP) integration that connects the platform to ChatGPT, Claude, or Copilot. The platform is delivered in English, French, and Dutch.
The company is bootstrapped and founder-led by co-founders Céline Naveau (CEO) and Kevin Coppens (CTO), with a disclosed team of approximately 13 employees across development, SEO Success Management, sales, marketing, and a dedicated Head of AI role. Total disclosed funding to date includes an imec.istart accelerator investment (February 2022, ~$170K) and a subsequent round (November 2024, ~$544K) of undisclosed investors. Revenue is generated through subscription SaaS access with a guided free trial and direct sales, complemented by a no-commission Certified Agency Partner Network that resells and refers clients. Named customers span retail (Decathlon), HVAC manufacturing (Daikin), media (Rossel), employee benefits (Monizze), non-profit (Croix-Rouge, Oxfam), education (Student), and services (Maniet, Baobab), indicating a cross-vertical European customer base.
Semactic positions itself in the emerging GEO category — optimization for AI-generated search answers — where it competes on proprietary measurement methodology and platform consolidation against point-tool incumbents. The combination of a small Belgian team, modest funding base, enterprise logos, and category-defining research partnerships with PingPrime.ai and IntoTheMinds (November 2025) defines its current operating profile: a capital-efficient, founder-led product company executing on a category thesis that depends on the continued rise of AI-mediated search as a distinct optimization surface from traditional SEO.
Semactic firmographics
Firmographics- Name
- Semactic
- Legal name
- Semactic SRL
- Website
- https://semactic.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Semactic is a Belgian SaaS company that provides a unified SEO and GEO platform helping brands and agencies track, optimize, and measure their visibility across traditional search engines and AI-powered search experiences such as ChatGPT and Perplexity.
- Ownership category
- akta.pro rank
Semactic industry classification
Industry- Product category
- Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) Software
- akta.pro primary industry
- SEO/SEM & Performance Marketing Tools (BPAMALAM)
- akta.pro secondary industries
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)
Keywords
Where Semactic is headquartered
LocationHeadquarters
- HQ city
- Louvain-la-neuve
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Semactic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Semactic operates as a subscription-based SaaS platform providing access to their SEO and GEO visibility tools. The platform offers tiered access with free trials available for initial onboarding.
- Expert Guidance Services: The platform includes expert guidance from the multilingual Semactic team, with personalized support to maximize ROI from the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Semactic product offering
Product offeringCore offering
Semactic provides a unified SaaS platform that combines SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) to help brands and agencies track, analyze, and optimize visibility across traditional search engines and AI-powered search experiences such as ChatGPT, Perplexity, and Google AI Mode. The platform turns visibility data into prioritized, executable roadmaps via an AI recommendation engine, measures impact with implementation markups, and is delivered with personalized multilingual expert guidance.
Product overview
Semantic is a unified SEO and GEO (Generative Engine Optimization) platform consisting of two core products — ActivGEO (AI Visibility Command Center) and ActivSEO (SEO Visibility Command Center) — that together help brands and agencies optimize their full AI search and traditional SEO journeys. The platform orchestrates end-to-end workflows: identifying brand strengths and weaknesses, turning insights into actionable roadmaps via an AI recommendation engine, monitoring real-time impact, and managing task execution across teams. Semantic v3 introduced modular additions including Content Studio AI (Beta) for AI-assisted content writing, Log Analyzer for crawl analysis, and MCP for connecting to ChatGPT, Claude, and Copilot. The platform is available in English, French, and Dutch, and targets both in-house brand teams and SEO/GEO agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- ActivGEO AI Visibility Command Center that helps brands and agencies track, analyze, and optimize their presence in AI-powered search experiences such as ChatGPT, Perplexity, and Google AI Mode. It uses real user query simulation to measure GEO visibility and an AI recommendation engine to prioritize actions.
- ActivSEO SEO Visibility Command Center that provides end-to-end SEO workflow management, from identifying brand strengths and weaknesses to actionable roadmaps and real-time impact measurement. Designed for in-house marketing teams and SEO/GEO agencies.
- Trends AI Brand Index A standalone tool offered by Semactic that allows brands to check whether they are showing up in AI-generated answers, providing insights into AI search visibility across generative engines.
Quantifiable outcome
- Strong growth in organic results after years of outsourcing
- +2 more outcomes
Companies that use Semactic
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Semactic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Semactic partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PingPrime.aicoreCollaboration on the 'Belgians in the Age of Generative AI' study conducted by IntoTheMinds. PingPrime.ai co-founded by Sabrina Bulteau and Olivier de Decker. This partnership positions Semactic as a thought leader in the Belgian AI search market.
- IntoTheMindscoreResearch firm that conducted the dual representative study on Belgian AI search behavior with 1,002 Belgian respondents and 312 professionals. The study provides market intelligence that informs Semactic's platform and positioning.
- Certified SEO/GEO Agencies NetworkminorNetwork of certified SEO/GEO agencies that Semactic connects customers to for additional support without commission. Agencies also use the platform for their own client work.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Semactic competitors and assessment
Company assessmentDirect peers
- SEMrush: Established SEO and digital marketing platform offering keyword research, rank tracking, and content optimization. Now expanding into AI search visibility features; directly competes with Semactic's ActivSEO and ActivGEO products for the same brand and agency buyers.
- Ahrefs: Major SEO toolset focused on backlink analysis, keyword research, and content exploration, increasingly positioned as an all-in-one marketing intelligence platform. Overlaps directly with Semactic's organic search workflow for SEO teams and content managers.
- BrightEdge: Enterprise SEO and content performance platform serving large brands. Directly comparable to Semactic's enterprise positioning for in-house marketing teams, with overlap in SEO workflow automation and ROI measurement.
- Conductor: Enterprise SEO and organic marketing platform with strong agency and brand customer overlap. Comparable to Semactic on enterprise SEO orchestration, recommendation engines, and multi-stakeholder workflow features.
- seoClarity: Enterprise SEO platform offering rank tracking, content optimization, and workflow management. Competes with Semactic's ActivSEO in the mid-market and enterprise SEO tooling layer for brands and agencies.
- Mangools: SMB-focused SEO toolset (KWFinder, SERPChecker, LinkMiner). Comparable to Semactic on the lighter end of SEO tooling, though Semactic differentiates with enterprise GEO and agency workflow features.
Emerging players
- Profound: Newer GEO/AI-search analytics platform purpose-built for Generative Engine Optimization. Most direct emerging peer to Semactic's ActivGEO, focused on brand visibility measurement across ChatGPT, Perplexity, and similar AI surfaces.
- Scrunch AI: AI-search visibility and brand-monitoring platform for the GEO category. Overlaps with Semactic's ActivGEO on brand citation tracking and AI-answer presence measurement.
- Otterly.ai: AI search and GEO monitoring tool tracking brand presence across AI search engines. Closely comparable to Semactic's ActivGEO for SMB and mid-market brand buyers.
- Peec AI: European-based GEO analytics platform targeting brand visibility in AI search. Direct emerging competitor to Semactic, particularly within the European GEO market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Semactic social profiles
Digital presenceSemactic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Semactic leadership team
Management profileNumber of profiles
Profiles13 records
Semactic funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Semactic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Semactic
What does Semactic do?
Semactic provides a unified SaaS platform that combines SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) to help brands and agencies track, analyze, and optimize visibility across traditional search engines and AI-powered search experiences such as ChatGPT, Perplexity, and Google AI Mode. The platform turns visibility data into prioritized, executable roadmaps via an AI recommendation engine, measures impact with implementation markups, and is delivered with personalized multilingual expert guidance.
Is Semactic a public or private company?
Semactic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Semactic founded?
Semactic was founded in 2020. It employs 11 to 50 people.
Where is Semactic based?
Semactic is headquartered in Louvain-la-neuve, Belgium, in the Europe region.
How does Semactic make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are expert Guidance Services.
Who are Semactic's main competitors?
Direct peers on record are SEMrush, Ahrefs, BrightEdge, Conductor, seoClarity and Mangools. Emerging players are Profound, Scrunch AI, Otterly.ai and Peec AI.
Does Semactic have an API?
No public API is recorded for Semactic.
What industry is Semactic in?
Semactic's product category is Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) Software. Its primary akta.pro industry code is BPAMALAM, SEO/SEM & Performance Marketing Tools, with a secondary code of BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC).