Passpack
Passpack is a US-based B2B SaaS password management provider serving SMBs, MSPs, and regulated verticals through a zero-knowledge encrypted platform with team credential sharing, SSO, MFA, and tiered subscription pricing.
- Company typePrivate
- Founded2013
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Passpack does
Passpack is a US-based B2B SaaS provider of team-oriented password and credential management, founded in 2013 and headquartered in Salt Lake City. The platform is delivered as a cloud-based service accessed via web and browser extensions, organized into three subscription tiers — Teams ($1.50/user/month, up to 20 users), Business ($4.50/user/month), and Enterprise (custom quote) — with all tiers built on a zero-knowledge architecture where the user's Packing Key (4096-bit RSA-OAEP SHA-512, PBKDF2 1M iterations) never leaves the device and each credential is protected by its own AES-256-GCM key. Features include encrypted team sharing, role-based permissions, SSO integration with Google and Microsoft Azure, Active Directory synchronization, MFA including YubiKey support, password generation, audit logs, and API access on the Business tier. The company holds SOC 2 Type II, GDPR, CCPA, and HIPAA-compliant certifications and is aligned with ISO 27001.
Passpack's go-to-market combines a product-led self-serve motion anchored by a 28-day no-credit-card free trial with a multi-tier partner program (Channel, Affiliate, Referral) targeted at managed service providers (MSPs) and resellers, supplemented by direct sales engagement for Enterprise deals. Distribution is global with multilingual support and regional data residency through PhoenixNAP-operated data centers in the US (Phoenix) and EU (Amsterdam). A strategic business alliance with HENNGE K.K. announced in November 2025 resulted in the launch of HENNGE Password Manager in June 2026, marking Passpack's entry into the Japanese market via a white-label distribution model. The company reports 300K+ active users and 8M+ credentials protected under a 99.9% uptime SLA, with disclosed cumulative funding of approximately $2.45M across a 2013 round and a 2018 round led by INGENIUM Emilia Romagna. The company appears to be privately held and bootstrapped or self-funded, with 11–50 employees and no disclosed recent institutional investment.
Passpack firmographics
Firmographics- Name
- Passpack
- Legal name
- Passpack, Inc.
- Website
- https://passpack.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Passpack is a US-based B2B SaaS password management provider serving SMBs, MSPs, and regulated verticals through a zero-knowledge encrypted platform with team credential sharing, SSO, MFA, and tiered subscription pricing.
- Ownership category
- akta.pro rank
Passpack industry classification
Industry- Product category
- Password Management
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Encryption (Data-at-Rest / In-Transit / In-Use) (HDADAFAB)
Keywords
Where Passpack is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Passpack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Per User/Per Seat): Passpack operates as a B2B SaaS password management provider. Revenue is generated through subscription plans billed per user per month, with annual and monthly billing options. Three tiers: Teams ($1.50/user/month annual), Business ($4.50/user/month), and Enterprise (custom quote). Upgrades from Teams to Business unlock additional features such as SSO, multi-admin, API integration, and advanced reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Teams: Core password management for small teams up to 20 people at $1.50/user/month (billed annually) |
| Subscription | Monthly | Business: Advanced features for growing businesses at $4.50/user/month |
| Subscription | Multi-year contract | Enterprise: Custom-quoted large enterprise tier with dedicated support |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
Passpack product offering
Product offeringCore offering
Passpack is a cloud-based B2B SaaS password management platform that enables organizations to securely store, share, and manage credentials, secrets, and keys through an encrypted vault. The service is delivered as per-user subscription plans (Teams, Business, Enterprise) built on a zero-knowledge architecture with AES-256-GCM client-side encryption and a 4096-bit RSA Packing Key. Target buyers are SMBs, mid-market firms, managed service providers, and regulated industries that require enterprise-grade credential security without enterprise complexity or cost.
Product overview
Passpack is a unified cloud-based B2B SaaS password management platform built for teams and businesses. The platform is offered in three subscription tiers — Teams (entry-level, up to 20 users), Business (mid-tier with SSO, API, and advanced admin), and Enterprise (full-featured with dedicated support and custom integrations). All tiers share a common zero-knowledge encrypted vault architecture, browser extensions, and team collaboration features. Add-on components include a Documentation Portal (docs.passpack.com) and direct customer support services. Passpack's core differentiation is its zero-knowledge security model where the Packing Key never leaves the user's device, combined with enterprise-grade features at SMB-friendly pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Passpack Password Manager Cloud-based B2B SaaS password management platform that enables organizations to securely store, share, and manage credentials, secrets, and keys through an encrypted vault built on a zero-knowledge architecture with AES-256-GCM client-side encryption. Delivered as per-user subscription plans (Teams, Business, Enterprise) for SMBs, mid-market firms, MSPs, and regulated industries including financial services, legal, education, and healthcare.
- HENNGE Password Manager Passpack-powered password manager distributed through HENNGE K.K.'s platform in Japan, launched as the first major product milestone of the Passpack-HENNGE strategic business alliance. Enables HENNGE's Japanese customers to access enterprise-grade team password management with zero-knowledge encryption.
Quantifiable outcome
- 89% of schools experienced a cyber incident in the past year; 86% of education breaches involved compromised credentials; Average breach recovery cost $3–5 million
- +4 more outcomes
Companies that use Passpack
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Passpack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature10 records
Passpack partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HENNGE K.K.corePasspack entered a strategic business alliance with HENNGE K.K., a Japan-based SaaS company, on November 12, 2025. The partnership aims to enhance customer convenience and create new value through collaboration. The first major milestone of the alliance was the launch of HENNGE Password Manager, a Passpack-powered product distributed through HENNGE's platform in the Japanese market.
- PhoenixNAPcorePasspack operates its cloud infrastructure through PhoenixNAP data centers in both the United States (Phoenix) and Europe (Amsterdam). PhoenixNAP provides the secure cloud infrastructure that hosts and operates Passpack accounts, enabling EU data residency and compliance requirements.
- MSP and Channel Partner EcosystemcorePasspack has a multi-tier partner program (Channel, Affiliate, Referral) specifically designed for MSPs and channel partners. Partners add enterprise-grade password management to their portfolio, differentiate their services, and generate added revenue. The upgraded MSP program includes EU data residency through the Amsterdam data center.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Passpack competitors and assessment
Company assessmentDirect peers
- Bitwarden: Bitwarden is a direct competitor offering open-source password management for individuals, teams, and enterprises. Its free tier and self-hosting option pressure Passpack's SMB pricing, while its enterprise plan competes for the same regulated buyer.
- LastPass: LastPass is a legacy direct competitor in business password management with broad enterprise adoption. Competes on similar feature set (vault, SSO, MFA) and serves the same SMB-to-enterprise customer base, though post-2022 breach history has driven security-conscious buyers toward alternatives.
- RoboForm: RoboForm is a direct competitor in password management for businesses and individuals, with a long-standing presence in the market. Targets similar SMB customers with per-seat pricing and core vault/sharing features.
- Dashlane: Dashlane is a direct competitor offering business password management with a focus on SSO integration and user experience. Targets similar SMB and mid-market customers with per-seat subscription pricing.
- NordPass: NordPass is a direct competitor from Nord Security, offering business password management with zero-knowledge encryption. Targets SMBs and enterprises with similar feature set and pricing, backed by Nord Security's broader consumer brand and capital base.
- 1Password: 1Password is the leading direct competitor in business password management, offering team and enterprise vaults with similar zero-knowledge architecture. Both target SMB-to-enterprise segments with per-seat subscription pricing and emphasize SSO, MFA, and audit capabilities.
- Keeper Security: Keeper is a direct competitor in business password and secrets management with strong MSP/channel partner motion, similar to Passpack's go-to-market. Competes in regulated verticals including finance, healthcare, and government with comparable compliance certifications.
- Zoho Vault: Zoho Vault is part of Zoho's business application suite, offering password management for SMB and mid-market customers. Competes on price and integration with broader productivity stack, targeting similar customer segments as Passpack's Teams and Business tiers.
Broad incumbents
- Microsoft Entra ID: Microsoft Entra ID (formerly Azure AD) is a broad incumbent in identity and access management that includes password management capabilities within a much larger IAM platform. Represents a competitive threat as enterprises consolidate credential management into broader identity stacks.
- CyberArk: CyberArk is a broad incumbent in privileged access management (PAM), offering enterprise credential vaults as part of a wider identity security portfolio. Represents the upper bound of the market that Passpack's Enterprise tier targets with custom pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Passpack social profiles
Digital presencePasspack compliance and trust
Trust signalCompliance5 records
Passpack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passpack leadership team
Management profileNumber of profiles
Profiles1 record
Passpack funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passpack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passpack
What does Passpack do?
Passpack is a cloud-based B2B SaaS password management platform that enables organizations to securely store, share, and manage credentials, secrets, and keys through an encrypted vault. The service is delivered as per-user subscription plans (Teams, Business, Enterprise) built on a zero-knowledge architecture with AES-256-GCM client-side encryption and a 4096-bit RSA Packing Key. Target buyers are SMBs, mid-market firms, managed service providers, and regulated industries that require enterprise-grade credential security without enterprise complexity or cost.
Is Passpack a public or private company?
Passpack is a private company. It is classified as venture growth investor backed and is currently operating.
When was Passpack founded?
Passpack was founded in 2013. It employs 11 to 50 people.
Where is Passpack based?
Passpack is headquartered in Salt Lake City, United States, in the North America region.
How does Passpack make money?
One revenue line is on record: saaS Subscription (Per User/Per Seat).
Who are Passpack's main competitors?
Direct peers on record are Bitwarden, LastPass, RoboForm, Dashlane, NordPass, 1Password, Keeper Security and Zoho Vault. Broad incumbents are Microsoft Entra ID and CyberArk.
Does Passpack have an API?
No public API is recorded for Passpack.
What industry is Passpack in?
Passpack's product category is Password Management. Its primary akta.pro industry code is HDADAFAB, Encryption (Data-at-Rest / In-Transit / In-Use). Its NAICS code is 5182 and its SIC code is 7372.