Red61
Edinburgh-based Red61 provides cloud-based ticketing-as-a-service on AWS for festivals, theatres, and government clients across the UK, Canada, Australia, New Zealand, and the US. Its platform enables collaborative cross-selling across venue networks, anchored by a 20-year Edinburgh Festival Fringe partnership.
- Company typePrivate
- Founded2002
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Red61 does
Red61 is an Edinburgh-based ticketing-as-a-service (TaaS) provider founded in 2002 that builds cloud-based ticketing software for arts, culture, and live-event organisations. Its platform is hosted on Amazon Web Services and serves a client base anchored by the Edinburgh Festival Fringe, with which Red61 has held a 20-year relationship since 2005, alongside other major festivals (Adelaide Fringe, Edmonton International Fringe, Melbourne International Comedy Festival, Edinburgh's Hogmanay), theatres, attractions, and government ticketing clients across the UK, Canada, Australia, New Zealand, and the United States. The platform's defining feature is a collaborative cross-selling architecture that links independent venues into shared ticketing networks, with up to 17 separate instances communicating simultaneously during Edinburgh Fringe 2024, enabling participating organisations to sell tickets for each other through a single integrated experience.
The product is modular: core ticketing is complemented by a Front of House mobile access-control app for iOS and Android with Stripe Tap-to-Pay, reserved seating plan builder, white-label WordPress microsites, an industry-leading API for custom integrations, integrated CRM and marketing tools, an accreditation portal for festival delegates, and digital wallet delivery through Apple Wallet and Google Wallet. Payments are processed via Stripe, with regional partners Moneris (Canada) and Linkly (Australia), supporting Apple Pay, Google Pay, Klarna, and Afterpay/Clearpay under a PCI-compliant architecture. Integrations extend to Salesforce, Power BI, Excel, Google Sheets, Airtable, and four video providers (YouTube, Zoom, Vimeo, Brightcove) for digital events, with full data export and BI connectivity.
Red61 monetises through a combination of transaction-based fees and SaaS subscription/licensing charges, with pricing set via a quote-based enterprise sales motion and multi-year contracts; specific tiers are not publicly disclosed. The company operates with 11-50 employees across the UK, Canada, and Australia, runs an enterprise field-sales GTM with regional phone numbers for the UK, ANZ, and North America, and has raised multiple funding rounds since 2008, most recently a £1.4 million seed in May 2021 led by Par Equity and the Scottish Investment Bank. The business is privately held with plans for a future Series A round and continued product and geographic expansion.
Red61 firmographics
Firmographics- Name
- Red61
- Legal name
- Red Sixty One Limited
- Website
- https://red61.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Edinburgh-based Red61 provides cloud-based ticketing-as-a-service on AWS for festivals, theatres, and government clients across the UK, Canada, Australia, New Zealand, and the US. Its platform enables collaborative cross-selling across venue networks, anchored by a 20-year Edinburgh Festival Fringe partnership.
- Ownership category
- akta.pro rank
Red61 industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing, Box Office & Access Control (MPAGAAAD), Ticketing Platforms & Primary Ticketing (MPAIAFAD), Event Marketing, Ticketing & Registration Management (HSACAAAM)
Keywords
Where Red61 is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Red61 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Ticketing Platform Fees: Red61 operates as a Ticketing-as-a-Service provider, generating revenue through platform fees charged to venues, festivals, and arts organizations for using their ticketing system. The platform supports transaction-based fees, subscription arrangements, and flexible pricing models tailored to client needs.
- SaaS Platform Subscription: Provides scalable ticketing infrastructure with cloud hosting through AWS, CRM tools, and reporting analytics as part of the platform offering, suggesting subscription or licensing revenue components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contact sales for pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Red61 product offering
Product offeringCore offering
Red61 provides a cloud-based Ticketing-as-a-Service platform for festivals, theatres, performing arts venues, exhibitions, attractions, cinemas, and government/council organizations. The offering includes the core ticketing engine with collaborative cross-selling, a mobile Front of House access-control app, white-label WordPress ticketing microsites, a comprehensive REST API for custom integrations, integrated CRM and marketing tools, reserved seating plans, memberships and passes, merchandise/gift voucher sales, fundraising tools, accreditation portals, and AWS-hosted scalable infrastructure.
Product overview
Red61 is a Ticketing-as-a-Service provider offering a modular platform built around its core Red61 Ticketing Platform. The ecosystem includes the Front of House access-control app, WordPress white-label microsites, Artist/Promoter Ticket Management Portal, Accreditation Portal, and comprehensive Reporting & Analytics tools. Payment integrations (Stripe, Moneris, Linkly, Klarna), digital wallet delivery (Apple/Google), video streaming capabilities, and CRM/Marketing modules extend the platform. The product architecture supports single venues to complex multi-site festival networks with collaborative cross-selling.
Differentiator
Problem solved
Functional benefit
Products and services
- Red61 Ticketing Platform Core ticketing system for venues, festivals, theatres, and arts organizations, providing event management, ticket sales, access control, CRM, analytics, and collaborative cross-selling across multi-venue networks. Built to handle high-volume, multi-venue festival environments such as the Edinburgh Festival Fringe.
- Mobile Ticket Sales and Access Control
Quantifiable outcome
- Edinburgh Fringe processes 2.8 million tickets per month at peak, with the system handling 'a stadium's worth of tickets every single day'
- +3 more outcomes
Companies that use Red61
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Red61 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature8 records
Red61 partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and strategic.
- Amazon Web Services (AWS)coreAWS provides cloud-based hosting infrastructure for Red61's ticketing platform, offering scalable, reliable, and secure database hosting with world-leading technology.
- StripecorePrimary payment processing partner. Enables Apple Pay, Google Pay, Stripe Link for saved cards, Klarna buy-now-pay-later, and Stripe Tap-to-Pay for mobile sales. Part of Red61's PCI compliance.
- MoneriscorePayment processing partner for Canadian clients. Works alongside Stripe as part of Red61's PCI compliance ecosystem.
- LinklycorePayment processing partner for in-person sales in Australia, complementing Stripe for online transactions.
- Apple (Apple Wallet)strategicIntegration with Apple Wallet for digital ticket delivery and mobile membership passes. Red61 leverages Apple's wallet technology for secure, convenient ticket access.
- Google (Google Wallet)strategicIntegration with Google Wallet for digital ticket delivery and mobile membership passes. Enables Google Pay for online payments through Stripe.
- KlarnastrategicBuy-now-pay-later payment option enabled through Stripe integration, providing flexible payment options for customers at checkout.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Red61 competitors and assessment
Company assessmentDirect peers
- Spektrix: UK-based ticketing and CRM platform purpose-built for arts and cultural organizations. Directly comparable to Red61 in serving theatres, venues, and festivals with a subscription SaaS model, particularly in the UK and Irish arts market.
- Tessitura Network: US-based unified ticketing, CRM, and fundraising platform serving performing arts organizations, museums, and cultural institutions. Comparable to Red61 in targeting the arts and culture vertical with deep CRM and patron management capabilities.
- AudienceView: Toronto-based ticketing and commerce platform serving arts, sports, and live events with end-to-end box office and online sales. Comparable to Red61 in supporting performing arts organizations and Canadian/international venues, with overlap in festivals and attractions.
- Ticketsolve: Ireland-based cloud ticketing platform focused on arts, festivals, and cultural organizations across the UK and Europe. Directly comparable to Red61 in serving small-to-mid venues and festival organizers with subscription-based SaaS pricing.
- PatronBase (by TRG Arts): Cloud-based ticketing and CRM system for arts and entertainment organizations in the UK, US, Canada, and Australia. Directly comparable to Red61 in serving performing arts centers and cultural venues with subscription pricing.
Broad incumbents
- Eventbrite: Large US-based public ticketing platform serving events of all sizes globally. Comparable to Red61 in providing ticketing SaaS but broader and self-serve rather than specializing in arts festivals and large multi-venue operators.
- Ticketmaster: Global primary ticketing incumbent serving concerts, sports, and large live events. Comparable to Red61 in primary ticketing but operates at vastly greater scale and serves a different mix of customers, with global brand and distribution advantages.
- See Tickets: UK and Europe-focused ticketing platform owned by Vivendi, serving festivals, concerts, and live events. Comparable to Red61 in UK festival ticketing but at much larger scale and broader event verticals.
Regional players
- TryBooking: Australia and New Zealand-based ticketing platform serving community events, festivals, and venues. Comparable to Red61 in addressing the ANZ festival market that Red61 also serves with Adelaide and Melbourne clients.
Emerging players
- TixTrack: US-based enterprise ticketing platform serving performing arts, museums, and attractions. Comparable to Red61 in providing modern cloud ticketing for cultural venues, with overlap in reserved seating and CRM features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Red61 social profiles
Digital presenceRed61 compliance and trust
Trust signalCompliance3 records
Red61 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red61 leadership team
Management profileNumber of profiles
Profiles6 records
Red61 funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red61 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red61
What does Red61 do?
Red61 provides a cloud-based Ticketing-as-a-Service platform for festivals, theatres, performing arts venues, exhibitions, attractions, cinemas, and government/council organizations. The offering includes the core ticketing engine with collaborative cross-selling, a mobile Front of House access-control app, white-label WordPress ticketing microsites, a comprehensive REST API for custom integrations, integrated CRM and marketing tools, reserved seating plans, memberships and passes, merchandise/gift voucher sales, fundraising tools, accreditation portals, and AWS-hosted scalable infrastructure.
Is Red61 a public or private company?
Red61 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Red61 founded?
Red61 was founded in 2002. It employs 11 to 50 people.
Where is Red61 based?
Red61 is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Red61 make money?
Two revenue lines are on record. Ticketing Platform Fees are the primary driver. The others are saaS Platform Subscription.
Who are Red61's main competitors?
Direct peers on record are Spektrix, Tessitura Network, AudienceView, Ticketsolve and PatronBase (by TRG Arts). Broad incumbents are Eventbrite, Ticketmaster and See Tickets. TryBooking is listed as a regional player. TixTrack is listed as an emerging player.
Does Red61 have an API?
Yes. Red61's industry-leading API empowers developers to create highly custom ticketing experiences that fit seamlessly into their brand and operations. The API enables end-to-end customization including custom mobile apps, branded customer portals, next-level analytics integrations, CRM connections, payment gateways, and dynamic user journeys with real-time seat availability. Dedicated developer assistance is provided for smooth integration, with comprehensive documentation and examples. The API is built for scalability and stability to handle high traffic. Developer documentation is at support.red61.com/hc/en-gb.
What industry is Red61 in?
Red61's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAGAAAD, Ticketing, Box Office & Access Control. Its NAICS code is 711310 and its SIC code is 7900.