Odins.ai
- Company typePrivate
- Founded2023
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Odins.ai firmographics
Firmographics- Name
- Odins.ai
- Legal name
- Odins.ai AS
- Website
- https://odins.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Odins.ai industry classification
Industry- Product category
- Marketing Measurement & Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where Odins.ai is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Odins.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS platform providing marketing measurement and optimization. Fully managed service includes data integrations, model building and maintenance, monthly recommendations, and human review. Customers typically onboard in 4-6 weeks with ongoing monthly engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full-service managed marketing measurement platform |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Odins.ai product offering
Product offeringCore offering
Odins.ai is a fully managed Marketing Investment Platform that integrates data from 600+ marketing platforms, builds Bayesian Marketing Mix Models (MMM) to quantify the relationship between marketing spend and business outcomes, and delivers human-reviewed monthly recommendations on budget sizing, channel allocation, and scenario planning. The platform is sold as a managed B2B SaaS subscription targeting senior marketing and finance leaders at companies spending NOK 50M+ annually on marketing.
Product overview
Odins is a Marketing Investment Platform — a unified system with four integrated modules plus an AI assistant integration. The core Odins Platform integrates all marketing data, builds Bayesian marketing mix models, and turns insights into decisions. Data Integration connects 600+ marketing platforms (digital via API, offline via templates) and delivers structured data to customer warehouses. Reporting & Insights provides cross-channel performance views with model-driven metrics. Scenario Planning optimizes total budget levels and channel allocation with scenario comparisons. Recommendations & Testing delivers monthly ranked actions (reallocate, adjust, test) reviewed by the Odins team. Odins MCP connects the model to AI assistants (Claude, ChatGPT, Copilot) for conversational queries. The platform is fully managed — Odins handles all integration setup, model building, and recommendation review.
Differentiator
Problem solved
Functional benefit
Brands
- Odins MCP: A product integration that brings the marketing mix model into AI assistants (Claude, ChatGPT, Copilot), allowing teams to ask budget and allocation questions directly in conversational interfaces.
Products and services
- Odins Platform A fully managed Marketing Investment Platform that integrates 600+ marketing data sources, builds and maintains Bayesian Marketing Mix Models, and provides cross-channel reporting, scenario planning, and human-reviewed monthly recommendations. Sold as an annual subscription to companies with NOK 50M+ annual marketing budgets.
- Odins MCP (Model Context Protocol) A standalone integration that connects the Odins marketing mix model to AI assistants (Claude, ChatGPT, Copilot), allowing users to ask budget, allocation, and scenario questions in natural language and receive model answers with projected outcomes and confidence ranges. Available to existing Odins platform subscribers.
Quantifiable outcome
- 37%+ increase in total loan applications with same marketing budget (Aprila Bank case study)
- +3 more outcomes
Companies that use Odins.ai
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Odins.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability4 records
Feature7 records
Odins.ai partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Odins.ai competitors and assessment
Company assessmentDirect peers
- Measured: Measured offers fractional MMM and incrementality testing as a managed service to brands and agencies, directly competing with Odins in cross-channel marketing measurement with similar managed-service positioning and CMO/Marketing Director buyers.
- Recast: Recast is an MMM-as-a-service platform for marketers using Bayesian-style marketing mix modeling and cross-channel measurement, directly competing for the same enterprise marketing-budget owner.
- Northbeam: Northbeam combines multi-touch attribution with MMM to help DTC and e-commerce brands measure and optimize cross-channel performance, overlapping directly with Odins' core measurement offering for similar buyer personas.
- Rockerbox: Rockerbox provides marketing measurement and attribution including MMM for mid-market and enterprise brands, addressing the same cross-channel budget-optimization use case that Odins' platform targets.
- Triple Whale: Triple Whale is a marketing analytics platform for e-commerce brands combining attribution, MMM, and creative analytics — directly competing with Odins in cross-channel measurement, particularly for DTC customers.
- Fospha: Fospha is a marketing measurement platform built for e-commerce using Bayesian MMM combined with attribution, offering comparable cross-channel insight and budget-optimization capabilities to Odins' scenario-planning and reporting modules.
Broad incumbents
- Analytic Partners: Analytic Partners is an established commercial MMM consultancy and SaaS provider serving Fortune 500 enterprises; broader in scope and longer-tenured than Odins but operates in the same marketing-mix-modeling category with managed-service principles.
- Marketing Evolution: Marketing Evolution is an established marketing measurement and MMM platform serving global brands with cross-channel optimization, an incumbent competitor offering overlapping capabilities for the enterprise customers Odins is pursuing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Odins.ai social profiles
Digital presenceOdins.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odins.ai leadership team
Management profileNumber of profiles
Profiles5 records
Odins.ai funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odins.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odins.ai
What does Odins.ai do?
Odins.ai is a fully managed Marketing Investment Platform that integrates data from 600+ marketing platforms, builds Bayesian Marketing Mix Models (MMM) to quantify the relationship between marketing spend and business outcomes, and delivers human-reviewed monthly recommendations on budget sizing, channel allocation, and scenario planning. The platform is sold as a managed B2B SaaS subscription targeting senior marketing and finance leaders at companies spending NOK 50M+ annually on marketing.
Is Odins.ai a public or private company?
Odins.ai is a private company. It is currently operating.
When was Odins.ai founded?
Odins.ai was founded in 2023. It employs 11 to 50 people.
Where is Odins.ai based?
Odins.ai is headquartered in Oslo, Norway, in the Europe region.
How does Odins.ai make money?
One revenue line is on record: saaS Platform Subscription.
Who are Odins.ai's main competitors?
Direct peers on record are Measured, Recast, Northbeam, Rockerbox, Triple Whale and Fospha. Broad incumbents are Analytic Partners and Marketing Evolution.
Does Odins.ai have an API?
No public API is recorded for Odins.ai.
What industry is Odins.ai in?
Odins.ai's product category is Marketing Measurement & Analytics Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 5182 and its SIC code is 8742.