TouchCare

What TouchCare does

TouchCare is a U.S.-headquartered healthcare concierge service, incorporated in Delaware as TouchCare LLC (d/b/a TouchCare Assist) and operating from New York. The company provides a managed concierge service to employees and dependents covered under employer-sponsored health plans, addressing billing errors, provider and facility selection, benefits navigation, and price transparency across major medical, dental, vision, FSA, and telemedicine plans. Services are delivered through phone, email, a HIPAA-compliant web/mobile member portal (login.touchcare.com), and a dedicated sales/inside-sales support layer. The core platform is built around a proprietary Provider Assessment Criteria used by in-house Health Assistants to match members on location, cost, specialty, and gender preference, and a Price Transparency Engine that leverages documented price variance of up to 4,000% for the same procedure.

The product surface extends beyond the core concierge to a suite of clinical and administrative add-ons: Open Enrollment (plan selection support), MD Opinions (medical second opinions), VirtualCare (telemedicine), MindCare (teletherapy), TouchCare Blue, and RxCare (pharmacy/prescription support). Revenue is generated via recurring B2B Services Arrangements negotiated directly with employers and/or health plans, and indirectly through a dedicated benefits broker channel. Pricing is not publicly disclosed; brokers and HR buyers must request a demo. The company reports 1,000+ clients ranging from small businesses to Fortune 500 employers, with 51-100 employees, and is backed by Echo Health Ventures and Fortress Equity Partners across approximately $15.4M of disclosed funding (2014-2017).

Marketing and distribution center on role-based website tracks (For Brokers, For HR, For Members), an active thought-leadership blog publishing monthly since 2019, demo-request funnels, and post-sale email/SMS communications. The operating geography is the United States, with two disclosed New York addresses (111 W 19th Street headquarters and 135 Madison Avenue mailing address).

Name

TouchCare

Legal name

TouchCare LLC

Website

https://touchcare.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

TouchCare is a U.S. healthcare concierge service that helps employer-sponsored health plan members resolve billing errors, find providers, and navigate benefits via phone, email, and a HIPAA-compliant portal, serving 1,000+ clients from small businesses to Fortune 500 employers.

Ownership category

akta.pro rank

Product category

Healthcare Concierge Services

NAICS

Telephone Call Centers (56142)

SIC

Services-Health Services (8000)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industry

Omnichannel Patient Communications & Contact Center (Voice/SMS/Email/Chat) (HLACAEAC)

Keywords

• Healthcare concierge services
• Medical billing advocacy
• Provider search services
• Employee benefits navigation
• Healthcare price transparency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Employer-Sponsored Services Arrangements: TouchCare enters into 'Services Arrangements' with Employers and/or Plans to make its concierge services available to covered employees and their dependents. Revenue is derived from fees paid under these arrangements, contract-based B2B engagements tied to employer group health plans.
2. Recurring Subscription-style Service Fees: Ongoing service fees received by TouchCare under the Services Arrangement, with liability provisions referencing 'fees received by TouchCare in conjunction with an applicable Services Arrangement,' indicating a recurring revenue model tied to the employer relationship.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

TouchCare is a healthcare concierge service that helps employees of client companies navigate the U.S. healthcare system. Its core offering, TouchCare Assist, handles medical billing errors and negotiation, provider and facility search using proprietary matching criteria, price transparency guidance, and comprehensive benefits support across major medical, dental, vision, FSA, and telemedicine plans. Services are delivered by dedicated Health Assistants via phone, email, web platform, and mobile platform to employer-sponsored health plan members.

Product overview

TouchCare offers a unified healthcare concierge service ("TouchCare Assist") as its core offering, delivered through phone, email, web, and mobile channels to employer-sponsored health plan members. The platform is paired with a set of clinical add-on modules — Open Enrollment, MD Opinions, VirtualCare (telemedicine), MindCare (teletherapy), TouchCare Blue, and RxCare — which extend the core concierge navigation with enrollment support, medical second opinions, virtual care, mental wellness, and pharmacy services. Members access all TouchCare capabilities via a single login portal at login.touchcare.com.

Differentiator

Problem solved

Functional benefit

Brands

• MD Opinions: Medical second opinions service add-on offering
• VirtualCare
• MindCare
• TouchCare Blue
• RxCare

Products and services

• TouchCare Assist (Healthcare Concierge Service) Core healthcare concierge service that helps members with billing issues, provider and facility search, price transparency navigation, and comprehensive benefit support across major medical, dental, vision, FSAs, and telemedicine plans. Delivered through phone, email, web, and mobile channels to employees and dependents covered by employer-sponsored health plans.
• Open Enrollment Open enrollment support service that helps employees select and evaluate health insurance plan options during their employer's open enrollment period.
• MD Opinions Medical second opinions service that connects members with specialists to review diagnoses and treatment recommendations, helping them make more informed healthcare decisions.
• VirtualCare Telemedicine add-on providing members with virtual access to board-certified, licensed medical providers for common illnesses and minor injuries from home or office.
• MindCare Teletherapy / mental wellness add-on offering access to counseling and mental health resources to support employee mental wellbeing.
• TouchCare Blue Branded add-on offering within TouchCare's clinical product suite. Specific feature details are not described on the homepage.
• RxCare Member-facing pharmacy/prescription support service that assists members with medication-related needs.

Quantifiable outcome

• Healthcare prices vary by as much as 4,000% for the same procedure
• +1 more outcomes

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Accolade: Accolade is a leading healthcare navigation and advocacy platform serving employer-sponsored health plans, combining personalized advocacy with virtual care. It directly competes with TouchCare in the same buyer segment (HR/benefits leaders at large employers) with an overlapping product set spanning navigation, second opinions, and mental health.
• Included Health: Included Health (formed from the merger of Doctor On Demand and Included Health) provides integrated navigation, virtual primary care, and behavioral health to employer-sponsored populations. It is a head-to-head competitor in healthcare concierge and advocacy, particularly in Fortune 500 accounts.
• Quantum Health: Quantum Health offers healthcare navigation and care coordination services to self-funded employer health plans, with proprietary 'Real-Time Intercept' identification of members in need. It competes directly with TouchCare's core concierge and provider-search capabilities.
• Health Advocate: Health Advocate is a long-standing healthcare advocacy and concierge service for employer-sponsored plans, offering bill negotiation, provider search, and clinical support. Its service-led model and employer customer base closely mirror TouchCare's positioning.
• 2nd.MD: 2nd.MD provides expert medical second opinions and healthcare navigation to employees through employer-sponsored benefits. It directly overlaps with TouchCare's MD Opinions add-on and the broader employer navigation value proposition.
• Lyra Health: Lyra Health is an employer-sponsored mental health benefit provider offering teletherapy, coaching, and self-serve resources. It is a direct competitor to TouchCare's MindCare add-on in the employer benefits buying process.
• WELLnecity: WELLnecity (formerly One Medical Workplace) delivers on-site and near-site primary care plus care navigation to employer-sponsored populations. It overlaps with TouchCare's provider-matching and benefits-navigation offerings for self-funded employers.

Broad incumbents

• Teladoc Health: Teladoc Health is a large incumbent virtual care provider serving employer-sponsored populations with telemedicine, mental health, and condition management. It competes most directly with TouchCare's VirtualCare and MindCare modules as part of a broader benefits portfolio.
• Premise Health: Premise Health operates employer-sponsored onsite and nearsite health centers plus virtual care. While its core delivery is clinic-based rather than concierge advocacy, it competes with TouchCare for employer benefits budgets aimed at improving employee health outcomes.

Regional players

• Wellbeats: Wellbeats is an employer wellness platform offering content, fitness, and navigation tools to employee populations. It is thematically adjacent to TouchCare's benefits navigation and wellness content marketing approach, though focused on wellness rather than concierge advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/touchcarehealth
• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/touchcare-health

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TouchCare