Neticle
Neticle is a Budapest-based software company that provides proprietary multi-language NLP text analytics across 31 languages and 29 countries, serving roughly 180 enterprise clients with social-listening, sentiment analysis, and text-analysis API products for brand reputation monitoring.
- Company typePrivate
- Founded2012
- HeadquartersBudapest, Hungary
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Neticle does
Neticle Plc. is a Budapest-based enterprise text-analytics software company founded in 2012 that builds and operates proprietary multi-language NLP technology for sentiment analysis, semantic analysis, topic recognition, entity recognition, and emotion classification across 31 languages and 29 countries. The company sells four products on a shared NLP engine: Neticle Media Intelligence (the core social-listening and media-monitoring SaaS for brand reputation, competitor tracking, and crisis alerts), Neticle Text Analysis API (a REST API returning structured sentiment/topic/entity output in approximately 100ms per text, available cloud or on-premise), Neticle Data API (real-time Web Opinion Index and mention data for embedding into client BI platforms), and Zurvey.io (a wholly-owned self-service survey and voice-of-customer text-analysis product). Customers include Tier-1 multinational enterprises such as Vodafone, Telekom, Allianz, UNIQA, Samsung, Auchan, Decathlon, Danone, Oracle, and Mindshare, alongside ~180 clients across 14+ countries.
The business runs a tiered subscription model with Starter, Advanced, and Corporate plans differentiated by keyword count (3, 6, 15) and newsletter cadence, with Corporate and API deployments above EUR 12,000/year executed via signed Order Form. Field-sales for enterprise is supplemented by inside-sales for mid-market, self-service/API onboarding for developers, and authorized partners and system integrators (e.g., Precognox) for integration-led deals. Add-on expert analyst services (weekly reports, monthly PPT presentations, custom research) layer professional-services revenue on top of subscriptions, and the platform commits to 99.5% monthly uptime with 10-30 minute news mention detection. Neticle is privately held, has approximately 25 employees across Budapest offices (Naphegy Street registered seat and Corvin Technology & Science Park operational hub), hosts on Microsoft Azure with EU data residency, and is GDPR-compliant; disclosed funding totals approximately $2.3M across a 2017 Hiventures round and a 2019 Lead Ventures/Hiventures round.
Neticle firmographics
Firmographics- Name
- Neticle
- Legal name
- Neticle Plc.
- Website
- https://neticle.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Neticle is a Budapest-based software company that provides proprietary multi-language NLP text analytics across 31 languages and 29 countries, serving roughly 180 enterprise clients with social-listening, sentiment analysis, and text-analysis API products for brand reputation monitoring.
- Ownership category
- akta.pro rank
Neticle industry classification
Industry- Product category
- Text Analytics Software
- NAICS
- Web Search Portals and All Other Information Services (51929), Information (51), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Search, Retrieval & Semantic Ranking (BM25/vector, hybrid) (HDAAADAB)
- akta.pro secondary industry
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
Keywords
Where Neticle is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices3 records
Markets served
Neticle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Neticle Media Intelligence Subscription: Subscription-based pricing with three tiers: Starter (up to 3 keywords), Advanced (up to 6 keywords), and Corporate (up to 15 keywords). Billing can be monthly, quarterly, or annual. Prices exclude VAT. For orders above EUR 1,000/month or EUR 12,000/year, a signed Order Form sent via post is required.
- Neticle Text Analysis API: Quota-based subscription where clients receive API calls per month as defined in their Package. Access tokens are provided; lost tokens require purchasing replacements.
- Zurvey.io Text Analysis: Pricing based on the number of text units (feedback, comments, survey answers, articles) to be analysed. A text unit is at most 1,000 characters. Longer texts are counted as multiple units. Clients can subscribe online.
- Expert Analysis Services: Neticle's team of data analyst experts provides custom reports, weekly reports, monthly PPT analysis presentations, and custom research projects as add-on services to the core subscription.
- Free Access Tier: Neticle may grant new clients limited free access to Services at its discretion. A free version may be available after subscription cancellation. Consumer clients in EU member states may cancel within 14 calendar days and receive a refund.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - For EPUs, startups, and small businesses: up to 3 keywords (1 brand, up to 2 products/services), weekly newsletter, unlimited users, online reputation management, competitor analysis, automatic PDF reports, monthly analysis by Neticle experts, industry reports, and social media alerts for negative brand mentions, shitstorms, critical topics, and sudden reputation loss. |
| Subscription | Monthly | Advanced - For SMEs and larger local brands: up to 6 keywords (1 brand, up to 3 products/services, up to 2 competitors), daily newsletter, all Starter features plus expanded keyword coverage and alerts for product/service-related negative mentions and opinion leader appearances. |
| Subscription | Multi-year contract | Corporate - For large local and global companies: up to 15 keywords covering all important brands, products/services, competitors, and industry topics, daily and weekly newsletters, immediate alerts for negative brand mentions and product/service mentions, crisis alerts, and opinion leader tracking. |
| Usage-based | Monthly | Neticle Text Analysis API - Pay-per-use (API calls per month) with cloud or on-premise deployment. Real-time analysis (~100ms/text). Supported in 20 languages. |
| Unit Pricing | Monthly | Zurvey.io - Pricing based on number of text units (each up to 1,000 characters). Online self-service subscription available. |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Neticle product offering
Product offeringCore offering
Neticle develops and sells a proprietary enterprise text analytics platform that automates media monitoring, social listening, sentiment analysis, and semantic analysis across 29 countries and 31 languages. Its portfolio includes Neticle Media Intelligence (a media monitoring and social listening platform), Zurvey.io (a self-service survey analyzer), Neticle Text Analysis API (sentiment and semantic analysis API for developers), and Neticle Data API (real-time media KPI integration API). The platform is powered by a proprietary multi-language NLP engine with human-level precision (85-93% accuracy), unique Web Opinion Index scoring, real-time mention detection within 10-30 minutes, and automated emotion and entity recognition.
Product overview
Neticle is an enterprise text analytics company offering a portfolio of four interconnected products: (1) Neticle Media Intelligence - the core social listening and media monitoring platform; (2) Zurvey.io - survey creator and analyzer for Voice of Customer; (3) Neticle Text Analysis API - sentiment and semantic analysis API for developers; and (4) Neticle Data API - real-time media KPIs integration API. All products share Neticle's proprietary NLP engine providing human-level precision across 31 languages in 29 countries, enabling automated text analysis, sentiment detection, entity recognition, and topic extraction from unstructured text data.
Differentiator
Problem solved
Functional benefit
Brands
- Neticle Media Intelligence: Intelligent media monitoring platform with text analysis, sentiment detection, and social listening capabilities.
- Neticle Text Analysis API
- Neticle Data API
- Zurvey.io
Products and services
- Neticle Media Intelligence Intelligent media monitoring and social listening platform with automated text analysis. Monitors online media, social platforms, news portals, blogs, and forums across 29 countries and 31 languages with human-level NLP precision. Provides real-time dashboards with 102 pre-built charts, 24 report templates, automated alerts, expert analyst services, and a unique Web Opinion Index (WOI) scoring system. Sold in three subscription tiers (Starter, Advanced, Corporate) targeting startups, SMEs, and large enterprises.
- Zurvey.io
- Neticle Text Analysis API Market-leading sentiment and semantic analysis toolkit for in-house corporate use. Converts unstructured text data to structured format via REST API (JSON) with approximately 100ms response time. Available as cloud or on-premise installation. Supports 20+ languages including niche European languages. Use cases include email categorization, chatbot support, CRM/ERP integration, and automated review analysis.
- Neticle Data API Integrates real-time and sentiment-based social and online media KPIs into internal data platforms. Provides access to Web Opinion Index, mention numbers, interaction data, reach metrics, sentiment scores, and labels via API endpoints for creating custom BI dashboards and feeding Neticle data into in-house systems.
Quantifiable outcome
- 85-93% accuracy in text analysis vs. 82% human accuracy benchmark
- +5 more outcomes
Companies that use Neticle
Customer profileNamed customers14 records
Segments11 records
Ideal customer profiles4 records
Neticle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature12 records
Neticle partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Microsoft Azure CloudcoreNeticle uses Microsoft Azure Cloud as its primary cloud infrastructure provider for hosting all platforms (NMI, NTA, Zurvey.io). Azure provides cloud processing and storage, with data physically located in the European Union (mainly in the Netherlands). Neticle also relies on Microsoft services for some platform operations.
- HubSpotcoreHubSpot is used as Neticle's CRM, marketing automation, and sales/service platform. HubSpot stores client contact data, tracks website visitors, manages demo requests, and powers email campaigns. HubSpot cookies track visitors across sessions for deduplication and campaign measurement.
- MailerLitecoreMailerLite is used for Neticle's newsletter email marketing. It stores subscriber names, email addresses, IP addresses, signup timestamps, and referral source URLs. MailerLite cookie 'mailerlite:webform:shown:1324576' tracks mailing list subscriptions.
- PrecognoxminorPrecognox is listed as a System Integrator Partner for Neticle Text Analysis API. They assist with implementing and integrating NTA into client systems.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Neticle competitors and assessment
Company assessmentEmerging players
- Mention: Mention is a self-service social listening and brand monitoring tool targeting SMBs and agencies. It overlaps with Neticle's Starter and Advanced tiers in social media monitoring and alerts.
- Awario: Awario is a social listening tool focused on real-time mention tracking across social media, news, blogs, and forums. It overlaps with Neticle's Starter/Advanced SMB offering and competes in the same SMB and agency segments.
Broad incumbents
- Sprinklr: Sprinklr is an enterprise social media management and customer experience platform with embedded social listening and AI analytics. It competes with Neticle for large enterprise social intelligence mandates, with broader platform scope.
- Meltwater: Meltwater is a global media intelligence and social listening platform serving enterprise PR, marketing, and communications teams. It overlaps with Neticle in cross-border brand reputation monitoring and analytics, with broader geographic coverage and significantly more capital.
- Brandwatch: Brandwatch (now part of Cision) is one of the largest enterprise social listening and consumer intelligence platforms globally, with broad multi-language coverage. It competes directly with Neticle Media Intelligence in media monitoring and sentiment analysis for enterprise customers.
- Sprout Social: Sprout Social is a publicly listed social media management and analytics platform. While its core focus is publishing and engagement rather than media monitoring, its analytics layer competes with Neticle for SMB and mid-market brand social intelligence.
Direct peers
- Talkwalker: Talkwalker is a consumer intelligence and social listening platform with strong multi-language analysis (50+ languages) and a focus on brand reputation analytics. It is a direct competitor to Neticle Media Intelligence for multinational enterprise brand monitoring.
- Mediatoolkit: Mediatoolkit is a European media monitoring and social listening platform headquartered in Croatia, with comparable regional positioning to Neticle in CEE and similar mid-market customer focus. It is a direct regional competitor for European brand monitoring.
Regional players
- Determ: Determ (formerly Newspoint) is a Polish media monitoring and analytics platform serving CEE markets. It is a regional competitor to Neticle with comparable mid-market positioning in the CEE media intelligence segment.
- Sentione: Sentione is a Polish AI-powered social listening and text analytics platform serving CEE and Western European markets. It is comparable to Neticle in European regional focus, language coverage in CEE, and mid-market customer targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Neticle social profiles
Digital presenceNeticle compliance and trust
Trust signalCompliance2 records
Neticle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neticle leadership team
Management profileNumber of profiles
Profiles5 records
Neticle subsidiaries and ownership
Company hierarchySubsidiaries1 record
Neticle funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neticle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neticle
What does Neticle do?
Neticle develops and sells a proprietary enterprise text analytics platform that automates media monitoring, social listening, sentiment analysis, and semantic analysis across 29 countries and 31 languages. Its portfolio includes Neticle Media Intelligence (a media monitoring and social listening platform), Zurvey.io (a self-service survey analyzer), Neticle Text Analysis API (sentiment and semantic analysis API for developers), and Neticle Data API (real-time media KPI integration API). The platform is powered by a proprietary multi-language NLP engine with human-level precision (85-93% accuracy), unique Web Opinion Index scoring, real-time mention detection within 10-30 minutes, and automated emotion and entity recognition.
Is Neticle a public or private company?
Neticle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Neticle founded?
Neticle was founded in 2012. It employs 11 to 50 people.
Where is Neticle based?
Neticle is headquartered in Budapest, Hungary, in the Europe region.
How does Neticle make money?
Five revenue lines are on record. Neticle Media Intelligence Subscription is the primary driver. The others are neticle Text Analysis API, zurvey.io Text Analysis, expert Analysis Services and free Access Tier.
Who are Neticle's main competitors?
Emerging players on record are Mention and Awario. Broad incumbents are Sprinklr, Meltwater, Brandwatch and Sprout Social. Direct peers are Talkwalker and Mediatoolkit. Regional players are Determ and Sentione.
Does Neticle have an API?
Yes. Neticle offers two APIs: (1) Text Analysis API - provides market leading, humanly accurate sentiment and semantic analysis toolkits for in-house corporate use, available in 20+ languages (AL, AT, BG, CZ, DE, DK, EN, GE, HR, HU, ID, NL, PL, RO, RU, SE, SI, SK, SRB, UA), with real-time analysis at approximately 100ms/text, supports cloud or on-premise installation, and processes structured data output (sentiment score, recognized topics, brands, persons, emotions) via REST API in JSON format. (2) Data API - integrates real-time and sentiment-based social and online media KPIs into internal data platforms, providing daily Web Opinion Index, mention numbers, and all mention data (sentiment score, interactions, reach, labels, polarity index) via API endpoints. Developer documentation is at data.neticle.com/docs.
What industry is Neticle in?
Neticle's product category is Text Analytics Software. Its primary akta.pro industry code is HDAAADAB, Search, Retrieval & Semantic Ranking (BM25/vector, hybrid), with a secondary code of HDAEAGAH, Enterprise Search, Indexing & Content Discovery. Its NAICS code is 51929 and its SIC code is 7371.